Lighthouse Brand of the Genre
METAL HAMMER Digital
METAL-HAMMER.de is the leading website for those who love metal and the harder subgenres of rock.
METAL HAMMER is seen as a lighthouse brand of the genre and is the rock site with the widest reach in Germany.
The target group has a high activation potential and commitment, with over 300k likes on Facebook among other achievements.
Metal Hammer is a popular hangout destination for a very large fan base of some of the biggest bands in the world (AC/DC, Metallica, Guns N’ Roses, Rammstein, etc.).