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METAL HAMMER Digital
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METAL HAMMER

An institution for all heavy metal and hard rock fans.

METAL HAMMER Digital is Germany’s widest-reaching rock website focusing on the genres of heavy metal and hard rock, and thus a destination for a very large fan audience of some of the biggest music acts ever, like AC/DC, Metallica, Guns N’ Roses or Rammstein.

The formula for success: keeping on the pulse of time, maintain scene traditions, and go there. The authors of METAL HAMMER Digital are journalists and fans at the same time, so that METAL HAMMER Digital, as a mediator between the scene and the artists, reflects the readers’ attitude to life like no other magazine.

KPI's

Unique User
0.5 mil
Visits
0.8 mil
Page Impressions
1.1 mil
*source: own survey (Adobe, march 2022)

Target group

Male
72%
Female
28%
20 - 39 years
39%
Net household income 3,000€ or above
44%
*source: agof daily digital facts, base: digital WNK 16+ years (61,14 Mio.); november 2021; retrieved on: 26.01.2022

Formats

Billboard
Billboard
Contentbar
Contentbar
Fireplace
Fireplace
Mobile Interscroller Ad
Mobile Interscroller Ad

Media Data

METAL HAMMER (Digital), Fact-Sheet 2020

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Further titles of our music portfolio

ROLLING STONE Digital
ROLLING STONE Digital
MUSIKEXPRESS Digital
MUSIKEXPRESS Digital

Contact person

Lea Sophie Dahm
Lea Sophie Dahm
Marketing Managerin Partnerships
Berlin
Email Address
METAL HAMMER Digital
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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