Formel1.de | Media Impact

The leading Formula 1 portal

365 days a year of up-to-the-minute news, exciting background reports and exclusive interviews from the “top class of motorsport. In addition to the purely sporting events, lifestyle and tabloid topics are also the focus of Formel1.de’s coverage.
Formel1.de is licensee of the Formula One World Championship
Up to 1.03 million unique users during the Formula One season (AGOF 2019-03 to 2019-11)

Key Data

Unique User* (desktop)

580,000

Visits**

2.84 mill.

Page Impressions***

6.64 mill.

Soruce: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59.14 mill.); single month July 2018; recalled on: 02.08.2018, **Google Analytics Juli 2018, ***IVW June 2018

Target Group

Men

79%

Women

21%

20 - 49 years

61%

Employed

74%

HHNI 3,000 €+

45%

Formats

Ad Bundle (Superbanner + (Wide) Skyscraper + Medium Rectangle)

Skyscraper (Expandable)

Double Dynamic Sitebar

Halfpage Ad

Fireplace

Private: Interstitial

Video Wall

Contact

Mykolas Herschel

Marketing Manager Brand Management Sport Digital

Berlin

Email Address