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Funke Media NRW – Funke Media Group Title

Strong media in just one combination 

FUNKE MEDIA Nordrhein-Westfalen’s titles permeate the Rhine-Ruhr metropolitan region like no other media company. That makes them a unique and, above all, strong partner. The 5 titles reach 1.60 million people in the circulation area. (Source: ma TZ 2022). 

Our portfolio
Information | Opinion | Entertainment. 
FUNKE MEDIEN in NRW

NRW is the most populous and densely populated of all 16 German states. A diverse and colorful state. This is reflected in the media portfolio of FUNKE MEDIEN in North Rhine-Westphalia: With a rich editorial offering at the highest journalistic level, we meet the demands of the people in NRW for information and entertainment, for quality and variety. Every day, on all channels. 

Daily newspapers 

The region’s leading daily newspaper titles are the flagship and traditional heart of FUNKE’s media in North Rhine-Westphalia. Every day, they provide millions of people with the latest news, analyses and background information. With their credible and journalistically high-quality reporting, they make an important contribution to journalistic diversity and the basic supply of information to citizens. They accompany the people of North Rhine-Westphalia through their everyday lives, helping them to classify events and form an opinion. 

Westdeutsche Allgemeine Zeitung (WAZ)

The Westdeutsche Allgemeine Zeitung is not only the origin of today’s FUNKE MEDIENGRUPPE – it is also Germany’s largest regional newspaper. It is the leading daily newspaper in the metropolitan areas of Essen, Bochum, Gelsenkirchen, Duisburg, Oberhausen and Mülheim. In its entire circulation area – from southern Münsterland to Niederberg, from the Lower Rhine to the Unna area – WAZ reaches around one-third of the population. 

Neue Ruhr/Rhein Zeitung (NRZ)

Opinionated, independent, close to the people. The NRZ is the metropolitan medium for the Rhenish Ruhr region and the state capital of Düsseldorf, and also the hometown newspaper for the Lower Rhine region between Kleve and Moers. With its in-depth and serious reporting, the NRZ provides information on everything that is important locally, regionally and in the world. 

Westfalenpost (WP)

„Voice of the homeland – echo of the world“ is the title of Westfalenpost, founded in 1946. As the largest newspaper in South Westphalia, it is still commited to this reputation today: Westfalenpost sees itself as a mouthpiece and advocate for the people in the region, and at the same time as a civic quality newspaper with the perfect mix of information and entertainment. Every day it bridges the gap from neighborhood festivals to big politics, from the Sauerland to the celebrity beach. The WP, as readers call it in short and familiar terms, is the local paper with heart, mind and foresight.  

Westfälische Rundschau (WR)

The Westfälische Rundschau with its headquarters in Dortmund, has been published since 1946. Its circulation area extends from the metropolitan area of Dortmund through the eastern Ruhr region and into southern Westphalia. The WR offers comprehensive local reporting in the independent cities of Dortmund and Hagen, in the districts of Unna, Olpe, Siegen-Wittgenstein, Hochsauerlandkreis and Märkischer Kreis. To this end, it cooperates with other publishing houses and newspapers, including the Westfalenpost (WP), which also belongs to FUNKE MEDIEN NRW. 

Iserlohner Kreisanzeiger* (IKZ)

Iserlohn, Letmathe and Hemer – three cities, three local sections. Even though Letmathe has been part of the Iserlohn city area since 1975,  the IKZ offers Iserlohners, Letmathers and Hemeraners their own local section. With its offering, the IKZ provides citizens in Iserlohn and the surrounding area with the latest news, competent analyses and important background information from the region, Germany and the world. 

(* Minority shareholding)

Target group

Men
48%
Women
52%
Adults, 30-59 years
40%
Net household income over 3000 €
53%
Socioeconomic Segments 1+2
37%

Formats

1-1-seite 1/1 Seite
226.089,60 € (Mon-Sat)
1-2-seite-quer 1/2 Seite quer
113.044,80 € (Mon-Sat)
1-4-seite-eckfeld 1/4 Seite Eckfeld
64.230,00 € (Mon-Sat)

All prices plus VAT. The price list No. 8 Regional Media, valid from 1.1.2023 applies. Other prices on request // mm price 4c: € 85,64 (Mon - Sat)

Key figures

Frequency
Mon-Sat, daily
Mon-Sat, daily
355.584, of which 62.910 ePaper
Total reach
1.599.000
Sources: IVW III/2023, ma Tageszeitungen 2022

Contact Person

Ingo Günther
Ingo Günther
Anzeigenleiter Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
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Experience the radiance of the WELT brand!

WELT is a 360-degree media brand that offers information in print, digital and TV. It stands for intelligent quality journalism for every usage situation. The print editions of DIE WELT and WELT AM SONNTAG have been climate-neutral since 2022.​​


Best Cases of WELT



We are happy to be there for you!

Kathleen Schwiezke
Kathleen Schwiezke
General Director Marketing WELT Gruppe
München
WELT Rubriken_Header-Image-Bild_01

WELT Rubriken

CLASSIFIEDS OF WELT AM SONNTAG


 

WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. 

The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.

WELT AM SONNTAG appears with one issue each on Saturday and Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.

From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.

WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.

 


A detailed overview of prices, special topics and current offers can be found on the following category pages.

 


We will be happy to advise you individually on our digital classified offers.

 


Ansprechpartner

Petra Mählmann-Radowitz
Petra Mählmann-Radowitz
Senior Marketing Manager
Berlin
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Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


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Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
BM 2022222

Berliner Morgenpost – A Funke Mediagroup Title

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Target group Readership

Men
51%
Women
49%
Adults, 30-59 years
46%
Net household income over € 3.000
62%
Socioeconomic Segments 1+2
56%

Formats

1-1-seite 1/1 Page
Mon-Fri € 36.570,92
1-1-seite 1/1 Page
Sat-Sun € 46.168,06
1-2-seite-quer 1/2 page landscape
Mon-Fri € 18.285,46
1-2-seite-quer 1/2 page landscape
Sat-Sun € 23.084,03
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.951,28
1-4-seite-eckfeld 1/4 page
Sat-Sun € 15.087,60

All prices plus VAT. The price list No. 8 Regional Media, valid from 1.1.2023 applies. Other prices on request // mm price 4c: 15,09 (Mon - Fri), 19,05 (Sat - Sun)

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 2.20, Sat € 2.30, Sun € 2.70
Paid circulation*
Mon-Sun: 38.820, of which 5.574 ePaper
Total reach**
321.000
Sources: *IVW III/2023, **ma Tageszeitungen 2022

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
Braun 20222

Braunschweiger Zeitung – A Funke Mediagroup Title

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
48%
Men
52%
Adults, 30-59 years
39%
Net household income over € 3.000
57%
Socioeconomic Segments 1+2
35%
Sources: ma 2022 tz

Formats

1-1-seite 1/1 Page
€ 50.001,60
1-2-seite-quer 1/2 page landscape
€ 25.000,80
1-4-seite-eckfeld 1/4 page
€ 12.500,40

All prices plus VAT. The price list No. 8 Regional Media, valid from 1.1.2023 applies. Other prices on request // mm price 4c: € 18,94 (Mon - Sat)

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.90, Sat € 2.10
Sold copies
86.677 of which 16.920 ePaper
Total reach
297.000
Sources: IVW III/2023, Braunschweiger Zeitung BZ/Region; ma Tageszeitungen 2022

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
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NEWS, STORIES AND SERVICE ON ALL CHANNELS - THAT'S WHAT THE DAILY NEWSPAPERS OF THE FUNKE MEDIA GROUP STAND FOR.

REGIONAL | NATIONAL | CROSSMEDIA

News, stories and service on all channels are delivered by the daily newspapers of FUNKE Mediengruppe. The high journalistic quality of our work is the sound foundation for our success and the guarantee for deep roots in the individual regions. The FUNKE daily newspapers achieve the highest regional daily newspaper reaches and with their regional strength are also relevant nationally.

  • Reach: 3.30 million readers*
  • sold circulation: 753.844 copies**
  • including over 100 local editions

5 absolutely top locations

The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Braunschweig (Brunswick) and Thuringia are two highly attractive, up-and-coming economic regions with many companies and a strong focus on research and innovation.

source *ma 2022 Tageszeitungen, **IVW III/2023 Mon.-Sat., Mon. – Sun.

Formats & Key Performance Indicators

1/1 page
465,039.40 € (Mon.-Fri.) 482,524.86 € (Sat.-Sun)
1/2 page cross
232,519.70 € (Mon.-Fri.) 241,262.43 € (Sat.-Sun)
1/4 page corner field
126,624.60 € (Mon.-Fri.) 131,751.00 € (Sat.-Sun)

All prices plus VAT. Price list no. 8 Regional Media applies, valid from 01.01.2023

Contact

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

Key figures

Publication Date:
Thursday
Frequency:
two monthly
Copy price:
€ 5.50
Paid circulation*:
60,249 copies
Total teach*:
0.28 Mio.
Sources: *IVW III. Q. 2019, **AWA 2019

Formats

1-1-seite 1/1 page
€ 12,500
1-2-seite-quer 1/2 page
€ 8,560
1-3-seite-eckfeld 1/3 page
€ 5,570

Contact Person

Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel
Sandra Dolzmann
Sandra Dolzmann
Stv. Head of Food/Living/Land/Mindstyle

Get away from grey everyday life and its hectic pace – and dive into the world of unexpected wonders and gentle moments of bliss.

Herzstück, the new mindstyle magazine, takes its readers on a little journey to pearls of wisdom and discoveries from nature, psychology and spirituality in its best sense, which means not esoteric but true-to-life and down-to earth.

The women’s magazine Herzstück presents topics in a new way. It conveys closeness to nature and natural things to its readers, inviting them to pause and reflect on values such as mindfulness, love, leisure and time for each other.

Herzstück motivates its readers to treat their physical and spiritual health in a more independent and better way, as well as consciously slow down in the face of hectic everyday life.
And above all, to playfully discover what true personal happiness in life means.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 2.00
Paid circulation:*
914,181 copies
Total Reach**:
3.63 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 51,500
3-4-seite-hoch 3/4 page
€ 44,340
1-2-seite-quer 1/2 page
€ 31,200
1-3-seite-eckfeld 1/3 page
€ 24,700
1-4-seite-eckfeld 1/4 page
€ 18,930

Contact Person

Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Head of Auto/Telekommunikation/Finanzen/14tgl. Programm

Editorial Concept

No other weekly TV guide reaches more readers within the Winning Generation – the better-educated adult generation that has above-average income in upper level professions and therefore achieves a higher social status.

HÖRZU stands for quality and high user value. The editorial concepts emphasise key topics that are customised for the Winning Generation.

The key part is the programme section, which provides clear orientation on TV and radio offers through its up-to-date, clearly arranged and detailed programme information. It also recommends worthwhile broadcasts that especially interest the Winning Generation with its sophisticated and selective TV viewing.

The main editorial focus of the cover section – which presents a target-group-oriented mix of topics – is popular knowledge topics from the areas of nature, research, history and science. A special emphasis is placed on exclusivity.

Prominent authors and experts from the areas of health, medicine, environment, nature, psychology, travel, enjoyment and finance represent the core competence of HÖRZU.

They assume the continuous sponsorship of the use and service topics, strengthening their credibility.

The magazine’s overall look is opulent. It presents premium-quality positive and emotional imagery.

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ICON is a unique

internationally successful style magazine that knows how to combine style and elegance in a very special way. ICON is the leading style magazine in the German-speaking world. Since its foundation 15 years ago, it has been able to interpret international style and elegance in a very special way and, as an innovation leader, has significantly enriched the supplement market in Germany. ICON presents the most beautiful stories from the international world of style for its adult readership in a large format and high-quality classic magazine layout, with a focus on fashion, design, jewellery, beauty, watches, travel and changing other areas.The signature of founder and editor-in-chief Inga Griese is unmistakable. Together with her team of distinguished journalists, she always stands for a clear stance and surprising inspirations – far removed from traditional glossiness. ICON has been published in WELT AM SONNTAG* on Saturdays and Sundays.

KEY FIGURES

Publication
9 times a year as a supplement in WELT AM SONNTAG *
guaranteed minimum print run *
250.000 copies
*Frequency of publication

FORMATS

2/1 page
57.200 €
1/1 page
32.700 €
1/3 page (high)
on request

Contact

Jacqueline Ziob
Jacqueline Ziob
Head of Brand Management / ICON / Mr ICON
Berlin

 

 

 

Contact Person

Fellin  Wolter
Fellin Wolter
Head of International Sales
Worldwide

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

Th2022222

FUNKE Media Thuringia

We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.

With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.

Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, FUNKE Media Thuringia offers over 8 popular print, online and mobile brands.

Take advantage of our excellent reach to target your customers.

Target group

Women
52%
Men
48%
Adults, 30-59 years
33%
Net household income over 3.000 €
31%
Socioeconomic Segments 1+2
26%

Formats

1-1-seite 1/1 page
Mon-Sat € 82.174,40
1-2-seite-quer 1/2 Seite page landscape
Mon-Sat € 41.087,20
1-4-seite-eckfeld 1/4 page
Mon-Sat € 20.410,20

All prices plus VAT. The price list No. 8 Regional Media, valid from 1.1.2023 applies. Other prices on request // mm price 4c: € 26,68 (Mon - Sat)

Key figures

Frequency
Mon-Sat, daily
Copy price
Mo-Fr.: 1,90 € Sat.: 2,10 €
Paid circulation*
151.683, of which 19.347 ePaper
Total reach**
573.000
Sources: *IVW III/2023, **ma Tageszeitungen 2022

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
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Germany's biggest online travel magazine

  • TRAVELBOOK is a unique combination of travel magazine, digital travel guide, service- & offers portal
  • TRAVELBOOK is international and fascinates with breathtaking photo series and attractive design.
  • TRAVELBOOK provides inspiration for travel dreams and pure joy of life.
  • TRAVELBOOK dicovers the world every day anew!

Key figures

Unique User*
2.92 mill.
Visits**
5.23 mill.
Page impressions**
6.84 mill.
Sources: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+, single month December 2022;
**IVW September 2023

Target group

Female
44%
20 - 49 years
54%
Employed
67%
NHHI > 3,000€
55%
High level of education
47%
Source: AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+, single month November 2022

Contact

Jeanine Nachtigal
Jeanine Nachtigal
Brand Manager BILD Digital + Verticals
Berlin