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Experience the radiance of the WELT brand!

WELT is a 360-degree media brand that offers information in print, digital and TV. It stands for intelligent quality journalism for every usage situation. The print editions of DIE WELT and WELT AM SONNTAG have been climate-neutral since 2022.​​




We are happy to be there for you!

Kathleen Schwiezke
Kathleen Schwiezke
General Director Marketing WELT Gruppe
München
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WELT Rubriken

CLASSIFIEDS OF WELT AM SONNTAG


 

WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. 

The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.

WELT AM SONNTAG appears with one issue each on Saturday and Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.

From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.

WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.

 


A detailed overview of prices, special topics and current offers can be found on the following category pages.

 


We will be happy to advise you individually on our digital classified offers.

 


Ansprechpartner

Petra Mählmann-Radowitz
Petra Mählmann-Radowitz
Senior Marketing Manager
Berlin
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Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


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Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
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ICON

The leading German-language style magazine

ICON is the leading style magazine in the German-speaking world, which has been able to interpret international style and elegance in a very special way since its founding in 2006, as an innovation leader, it has significantly enriched the supplement market in Germany.

For its adult readership, ICON presents the most captivating stories from the international world of style in a large format and high-quality classic magazine format, with a focus on the following topics: fashion, design, watches, jewellery, beauty, travel and various other areas of interest.

Alexandra Würzbach, editor-in-chief of ICON, and her team of distinguished journalists set new accents, continually introduce new perspectives, characterized by a clear stance and surprising inspirations – far removed from traditional gloss. Founder Inga Griese has assumed the role of publisher.

ICON is published in WELT AM SONNTAG* on Saturdays and Sundays.

Key Figures

Publication
9 times a year
print run*
225.000 copies
Format
255 mm x 335 mm
Distribution
as a supplement in WELT AM SONNTA
*Individual distribution key: Does not correspond to the total print run of WELT AM SONNTAG

Formats

2/1 page
58.900 €
1/1 page
33.700 €
1/3 page (high)
on request

All rates in euros plus VAT.

Contact

Jacqueline Ziob
Jacqueline Ziob
Head of Brand Management ICON / Mr ICON
Berlin
Eliette-Nabila Korte
Eliette-Nabila Korte
Senior Brand Managerin
Berlin
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Germany's biggest online travel magazine

  • TRAVELBOOK is a unique combination of travel magazine, digital travel guide, service- & offers portal
  • TRAVELBOOK is international and fascinates with breathtaking photo series and attractive design.
  • TRAVELBOOK provides inspiration for travel dreams and pure joy of life.
  • TRAVELBOOK dicovers the world every day anew!

Key figures

Unique Visitors*
3.60 mill.
Visits*
5.21 mill.
Source: Adobe Analytics 03/24

Target group

Male
56%
20 - 49 years
53%
Employed
67%
NHHI > 3,000€
55%
High level of education
47%
Source: best for planning 2023 II; Basis: population

Contact

Jeanine Nachtigal
Jeanine Nachtigal
Brand Manager BILD Digital + Verticals
Berlin
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A promise of quality across all platforms

WELT Digital pools online, mobile and app presentations under a strong, multimedia brand standing for progressive, high-value and dynamic subjects on all channel.

 

WELT.de Multiscreen (stationary and mobile)

  • WELT Digital sets standards in reporting on business, finance and politics. Every story – whether as text, video, photo or live reporting – follows the claim of providing reliable and user-oriented information, inspiring our audience with passionate journalism, innovative products and the joy of experimentation
  • WELT.de is always live: With current live tickers, live streams to breaking news or to the current TV programme
  • WELT.de also provides all relevant stories in video format with the power of Germany’s leading TV news broadcaster
  • Our community is part of WELT because we developed our product together with our users

 

News App (Smartphone App)

  • Whether politics, business or multimedia – with the WELT news app, our users receive the news directly on their smartphone
  • Clear and compact, with quick access to the most important functions, such as news ticker, video centre and saved articles

Key Figures

Unique User*
19.53 million
Visits**
100.85 million
Page Impressions**
279.32 million
Source: *AGOF daily digital facts, basis: digital TEE, digital users aged 16+ (61.63 mill.); single month December2022, retrieved on 02/01/2023;
**IVW March 2024

Target Group

Men
56%
Women
44%
20 - 49 years
51%
Employed
67%
HHNI of min. 4,000 €
34%
High Education
48%
Source: AGOF daily digital facts, basis: digital TEE, digital users aged 16+ (61.63 mill.); single month Dezember2022, retrieved on 02/01/2023

Formats

Current Offers

Contact Person

Katja Sturm
Katja Sturm
Senior Marketing Manager
Berlin
Jasmin Schuler
Jasmin Schuler
Marketing Manager
Berlin