Rate Card WELT 2019

Berliner Morgenpost

Seven days a week, this modern media brand provides daily updates on the diverse offerings of Germany’s most exciting city.

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.40, Sat € 1.50, Sun € 1.90
Paid circulation*
Mon-Sun: 73.962
Total reach**
306.000

Sources: *IVW III. Q. 2019, **ma Tageszeitungen 2019

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

Braunschweiger Zeitung

Braunschweiger Zeitung, with the total reach (including online) of its regional editions and the HarzKurier, is the number one newspaper in southern Lower Saxony.

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%

Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.60, Sat € 1.90
Sold copies IVW III/2019
107.378
Total reach ma Tageszeitungen 2018
283.000

Sources: IVW III. Q. 2019, ma Tageszeitungen 2019

Formats

1-1-seite 1/1 Page
€ 39.177,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 44.660,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 19.588,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 22.330,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 9.794,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.165,00 (Sat.)

Gross prices, eligible for contract and discounts, plus VAT. „Regionale Medien l Braunschweiger Zeitung“ Nr. 2, from 01/01/2019 // mm price 4c: 12,72 (Mon - Fri), 14,50 (Sat)

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

Funke Media Group

News, stories and services on all channels – that’s what the daily newspapers of FUNKE MEDIENGRUPPE stand for. High-quality journalism is at the heart of our success and means that we are deeply rooted in the individual regions. The FUNKE daily newspapers achieve the highest regional coverage for dailies and this regional strength also makes them nationally relevant.

  • Reach: 3.13 million readers (source MA TZ 2019)
  • Total circulation: 1.01 million (source IVW III/2019)
  • including over 100 local editions

We continue to offer:

  • millions of readers of over 170 advertising papers (10.23 million copies distributed in 2019)
  • over 22.6 million unique users (Agof daily digital facts 07/2019)
  • 1.53 million radio listeners (ma 2019 Audio II)
  • more than 2.5 million Facebook fans
  • around 15 million people aged 14 and over live in the FUNKE distribution areas – that’s over 21% of the German population (ma 2019 TZ)

5 absolutely top locations
The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Brunswick and Thuringia are two highly attractive, up-and-coming economic regions with numerous companies and a strong focus on research and innovation.

Formats

1-1-seite 1/1 page
420.903,25 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
210.685,48 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
116.385,63 € (Mon - Fri)

All prices plus VAT, from the Nr. 4 price list of Funke Media Group, from 01/01/2019.

Target group

Men
47%
Women
53%
Adults, 30-59 years
43%
Net household income over 3000 €
43%
Consumer strength upper third
38%

Sources: ma Tageszeitungen 2019

Key figures

Paid circulation IVW III/2019, Mo.-Sa. bzw. Mo.-So.
1.015.742
Total reach ma 2019 TZ
3.128.000

Sources: IVW III/2019, ma Tageszeitungen 2019

Contact
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

Funke Media NRW

Target group

Men
48%
Women
52%
Adults, 30-59 years
41%
Net household income over 3000 €
43%
Consumer strength upper third
39%

Sources: ma Tageszeitungen 2019

Key figures

Frequency
Mon-Sat, daily
Paid circulation IVW III/2019
462.228
Total reach ma 2018 TZ
1.444.000

Sources: IVW III. Q. 2019, ma Tageszeitungen 2019

Formats

1-1-seite 1/1 page
Mon-Sat € 208.126,50
1-2-seite-quer 1/2 page landscape
Mon-Sat € 104.297,10
1-4-seite-eckfeld 1/4 page
Mon-Sat € 62.360,00

Gross prices, eligible for contract and discounts, plus VAT.

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

Gong plus

Top readership: prosperous, with traditional value concepts and above-average purchasing power.

Editorial Concept

This offers an especially large range of programmes with an extensive presentation of broadcasts and a target group-oriented rating system for the entire family.
All films are rated in detail by the in-house editorial team and reviewed on their family suitability, which provides high quality for the readers!

Many editorial guide topics ranging from health to knowledge/nature, society/family, automotive, sport, technology, money/law to cinema/culture and current events provide readers with much use value in addition to the TV programme!

USPs

  • Strong performance: 74% of the total circulation goes to subscribers. This strong currency guarantees stability in the media plan and stands for high reader-magazine loyalty.
  • High-level efficiency and reach are the basis for effective advertising.
  • Main reader focus is on areas with strong purchasing power in the south and west of Germany.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 1.90
Paid circulation*:
286,944 copies
Total Reach**:
1.56 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 15,000
3-4-seite-hoch 3/4 page
€ 13,800
1-2-seite-quer 1/2 page
€ 9,710
1-3-seite-eckfeld 1/3 page
€ 7,660
1-4-seite-eckfeld 1/4 page
€ 5,880
Contact Person
Matthias Franzen
Matthias Franzen
Director Marketing
Hamburg

Herzstück

As a result, each issue is dedicated to a 20-page main topic that guarantees inspiration for body and soul

Get away from grey everyday life and its hectic pace – and dive into the world of unexpected wonders and gentle moments of bliss.

Herzstück, the new mindstyle magazine, takes its readers on a little journey to pearls of wisdom and discoveries from nature, psychology and spirituality in its best sense, which means not esoteric but true-to-life and down-to earth.

The women’s magazine Herzstück presents topics in a new way. It conveys closeness to nature and natural things to its readers, inviting them to pause and reflect on values such as mindfulness, love, leisure and time for each other.

Herzstück motivates its readers to treat their physical and spiritual health in a more independent and better way, as well as consciously slow down in the face of hectic everyday life.
And above all, to playfully discover what true personal happiness in life means.

Key figures

Publication Date:
Thursday
Frequency:
two monthly
Copy price:
€ 5.20
Paid circulation*:
60,249 copies
Total teach*:
0.28 Mio.

Sources: *IVW III. Q. 2019, **AWA 2019

Formats

1-1-seite 1/1 page
€ 12,500
1-2-seite-quer 1/2 page
€ 8,560
1-3-seite-eckfeld 1/3 page
€ 5,570
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

HÖRZU

HÖRZU is THE leading weekly TV magazine, which also makes it the most relevant.

Editorial Concept

No other weekly TV guide reaches more readers within the Winning Generation – the better-educated adult generation that has above-average income in upper level professions and therefore achieves a higher social status.

HÖRZU stands for quality and high user value. The editorial concepts emphasise key topics that are customised for the Winning Generation.

The key part is the programme section, which provides clear orientation on TV and radio offers through its up-to-date, clearly arranged and detailed programme information. It also recommends worthwhile broadcasts that especially interest the Winning Generation with its sophisticated and selective TV viewing.

The main editorial focus of the cover section – which presents a target-group-oriented mix of topics – is popular knowledge topics from the areas of nature, research, history and science. A special emphasis is placed on exclusivity.

Prominent authors and experts from the areas of health, medicine, environment, nature, psychology, travel, enjoyment and finance represent the core competence of HÖRZU.

They assume the continuous sponsorship of the use and service topics, strengthening their credibility.

The magazine’s overall look is opulent. It presents premium-quality positive and emotional imagery.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 2.00
Paid circulation:*
914,181 copies
Total Reach**:
3.63 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 51,500
3-4-seite-hoch 3/4 page
€ 44,340
1-2-seite-quer 1/2 page
€ 31,200
1-3-seite-eckfeld 1/3 page
€ 24,700
1-4-seite-eckfeld 1/4 page
€ 18,930
Contact Person
Matthias Franzen
Matthias Franzen
Director Marketing
Hamburg

ICON

ICON is a unique, internationally successful style magazine, that combines style and elegance in a special way.

ICON is the award-winning style magazine in WELT AM SONNTAG that translates the international style competence of the Sunday newspaper into a magazin format. Therefore ICON offers its readers the best of both worlds: the big look of oversized page layouts and the journalistic text quality of opinion-leading authors of the WELT Group.

Senior editor Inga Griese delivers a tasteful selection of topics from fashion, jewellery, beauty, travel and additional alternating areas. Above all, its journalistic style, elegance and humour in the written word are continuously combined with a courageous, surprising look to make it instantly recognisable.

Fashion shoots become opulent when presented with detailed travel experiences, prominent authors give insights into their very personal lifestyle world and international illustrators appreciate the large-format stage of the magazine. In the best sense, exclusiveness and extravagance form the basis for the inspiring reading experience.

For advertisers, ICON is a place where they can be integrated into an especially credible atmosphere away from the glossies. Readers respond to the style magazine in WELT AM SONNTAG with the greatest degree of trust and credibility.

Key Data

Publication
9 times per year as a supplement*

* ICON is published in WELT AM SONNTAG, not in compact-edition.

Schedule

Issue On Key Topics
ICON I 09.02.2020 Fashion International
ICON II 08.03.2020 Fashion & Accessoires
Mr ICON I* 28.03./29.03.2020 Fashion & Lifestyle
ICON III 19.04.2020 Fashion / Design
ICON IV 10.05.2020 Fashion / Watches / Jewellery
ICON VI 06.09.2020 „The September Issue“
ICON VII 27.09.2020 Fashion International
ICON VIII 18.10.2020 Fashion / Design
Mr ICON II* 31.10./01.11.2020 Fashion & Lifestyle
ICON IX 15.11.2020 Fashion / Watches / Jewellery
ICON X 06.12.2020 Christmas Issue

*subject to change, separate mediakit and rates for Mr ICON

Rates and Formats

2-1-seite 2/1 page
49.000 €
1-1-seite 1/1 page
28.000 €
1-3-seite-hoch-thumb 1/3 page high size
on demand
Contact
Carola Curio
Carola Curio
Publisher ICON I MrICON I UHREN
Hamburg
Jacqueline Ziob
Jacqueline Ziob
Objektmanagement ICON /Mr ICON
Berlin

International Media

Your marketing partner for international campaigns

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

 

 

 

Contact Person
Leonie  Reinicke
Leonie Reinicke
International Sales
Berlin

Thuringia Media Group

Thuringia Media Group is the most visited website for high-quality journalism and communication services in the heart of Germany.

We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.

With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.

Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, Media Group Thuringia offers over 8 popular print, online and mobile brands.

Take advantage of our excellent reach to target your customers.

Target group

Women
46%
Men
54%
Adults, 30-59 years
41%
Net household income over 3.000 €
25%
Consumer strength upper third
20%

Key figures

Frequency
Mon-Sat, daily
Copy price
€ 1.70
Paid circulation*
224.350
Total reach**
661.000

Sources: *IVW I. Q. 2019, **ma Tageszeitungen 2019

Formats

1-1-seite 1/1 page
Mon-Sat 82.118,40 €
1-2-seite-quer 1/2 Seite page landscape
Mon-Sat 41.059,20 €
1-4-seite-eckfeld 1/4 page
Mon-Sat 20.529,60 €

All prices plus VAT from 01/01/2019. Fixed prices are subject to be postponed for three days and with no discounts available. // Millimeterpreis 4c: 24.44 €

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

National Geographic

One of the world’s strongest media brands for research, science and adventure

Nationalgeographic.de stands for high-quality content, exciting stories and sensational videos. Selected articles from the magazine NATIONAL GEOGRAPHIC, moving stories and background reports are the cornerstone of the brand.
With high-quality pictures and videos illustrating the beauty of nature and ancient cultures, you reach users through inspiration.

Key figures

Unique user*
0,15 Mio.
Visits**
388.845
Page impressions**
675.909

Sources: *AGOF daily digital facts, basis: digitale WNK 16+ Jahre (59,14 Mio.); Single Month October 2018; **IVW October 2018

Target group

Men
52%
Women
48%
20 - 49 years
57%
Employed
65%
Net household income over €2.000
70%

Sources: AGOF daily digital facts, Basis: digitale WNK 16+ Jahre (59,14 Mio.); Single Month October 2018

Contact Person

TRAVELBOOK

A unique combination of travel magazine and guide as well as an offer and service portal.

TRAVELBOOK.de …

  • is a portal of young and competent travel journalism.
  • provides you with culinary cooking recipes from all around the world.
  • gives you important information about popular travel destinations, holiday planning and booking.
  • is an inspiring place for all your travel dreams.

Key figures

Unique user*
2,77 Mio.
Visits**
5.599.254
Page impressions**
7.074.504

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month November 2019; **IVW November 2019

Target group

Men
60%
Women
40%
20 - 49 years
62%
Employed
77%
Net household income over €2.000
71%
High level of education
46%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month November 2019

Contact