audio_header

Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


joana_fiedler_zitat
Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin

Find the right products from us for your questions!

"SINCE I AM USING THIS TIME INTENSIVELY FOR NEW ACQUISITIONS IN THE PERIOD AFTER THE CRISIS, I AM DEPENDENT ON OFFERS FROM COMPANIES."

Digital Showroom Reach
Digital Showroom Performance
BM 2022222

This is Berlin

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request // mm price 4c: 14,10 (Mon - Fri), 17,80 (Sat - Sun)

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.80, Sat € 1.90, Sun € 2.30
Paid circulation*
Mon-Sun: 44.196
Total reach**
342.000
Sources: *IVW I. Q. 2022, **ma daily newspaper 2022

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
Braun 20222

Braunschweiger Zeitung – A Funke Mediengruppe Title

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%
Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.90, Sat € 2.10
Sold copies IVW I/2022
97.569
Total reach
299.000
Sources: IVW I. Q. 2022, Braunschweiger Zeitung BZ/Region; ma Tageszeitungen 2022

Formats

1-1-seite 1/1 Page
€ 40.365,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 46.068,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 20.182,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 23.034,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 10.091,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.517,00 (Sat.)

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request // mm price 4c: 17,71 (Mon - Sat)

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
header_funkegruppe-1028×276

REGIONAL | NATIONAL | CROSSMEDIA

News, stories and service on all channels are delivered by the daily newspapers of FUNKE Mediengruppe. The high journalistic quality of our work is the sound foundation for our success and the guarantee for deep roots in the individual regions. The FUNKE daily newspapers achieve the highest regional daily newspaper reaches and with their regional strength are also relevant nationally.

  • Reach: 3.30 million readers (source MA TZ 2021)
  • sold circulation: 899.662 copies (source IVW II/2021 Mon. – Sun.)
  • including over 100 local editions

5 absolutely top locations

The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Braunschweig (Brunswick) and Thuringia are two highly attractive, up-and-coming economic regions with many companies and a strong focus on research and innovation.

Formats

1-1-seite 1/1 page
422.279,79 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
211.139,90 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
115.273,14 € (Mon - Fri)

All prices plus VAT, from the Nr. 6 price list of Funke Media Group, from 01/01/2021.

Target group

Men
48%
Women
52%
Adults, 30-59 years
42%
Net household income over 3000 €
46%
Consumer strength upper third
41%
Sources: ma Tageszeitungen 2020

Key figures

Paid circulation IVW II/2021, Mo.-Sa. bzw. Mo.-So.
899.662
Copyprice
Mo-Fr.: 2,00 € Sat.: 2,20 €
Total reach
3.30 Mio.
Sources: IVW II/2021, ma Tageszeitungen 2021

Contact

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
NRW202222222

Funke Media NRW – Funke Media Group Title

Target group

Men
47%
Women
53%
Adults, 30-59 years
42%
Net household income over 3000 €
45%
Consumer strength upper third
39%
Sources: ma Tageszeitungen 2020

Key figures

Frequency
Mon-Sat, daily
Paid circulation
402.094
Total reach
1.564.000
Sources: IVW I. Q. 2022, ma Tageszeitungen 2022

Formats

1-1-seite 1/1 page
Mon-Sat € 211.305,60
1-2-seite-quer 1/2 page landscape
Mon-Sat € 105.652,80
1-4-seite-eckfeld 1/4 page
Mon-Sat € 52.826,40

Gross prices, eligible for contract and discounts, plus VAT.

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

Key figures

Publication Date:
Thursday
Frequency:
two monthly
Copy price:
€ 5.50
Paid circulation*:
60,249 copies
Total teach*:
0.28 Mio.
Sources: *IVW III. Q. 2019, **AWA 2019

Formats

1-1-seite 1/1 page
€ 12,500
1-2-seite-quer 1/2 page
€ 8,560
1-3-seite-eckfeld 1/3 page
€ 5,570

Contact Person

Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel
Sandra Dolzmann
Sandra Dolzmann
Stv. Head of Food/Living/Land/Mindstyle

Get away from grey everyday life and its hectic pace – and dive into the world of unexpected wonders and gentle moments of bliss.

Herzstück, the new mindstyle magazine, takes its readers on a little journey to pearls of wisdom and discoveries from nature, psychology and spirituality in its best sense, which means not esoteric but true-to-life and down-to earth.

The women’s magazine Herzstück presents topics in a new way. It conveys closeness to nature and natural things to its readers, inviting them to pause and reflect on values such as mindfulness, love, leisure and time for each other.

Herzstück motivates its readers to treat their physical and spiritual health in a more independent and better way, as well as consciously slow down in the face of hectic everyday life.
And above all, to playfully discover what true personal happiness in life means.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 2.00
Paid circulation:*
914,181 copies
Total Reach**:
3.63 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 51,500
3-4-seite-hoch 3/4 page
€ 44,340
1-2-seite-quer 1/2 page
€ 31,200
1-3-seite-eckfeld 1/3 page
€ 24,700
1-4-seite-eckfeld 1/4 page
€ 18,930

Contact Person

Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Head of Auto/Telekommunikation/Finanzen/14tgl. Programm

Editorial Concept

No other weekly TV guide reaches more readers within the Winning Generation – the better-educated adult generation that has above-average income in upper level professions and therefore achieves a higher social status.

HÖRZU stands for quality and high user value. The editorial concepts emphasise key topics that are customised for the Winning Generation.

The key part is the programme section, which provides clear orientation on TV and radio offers through its up-to-date, clearly arranged and detailed programme information. It also recommends worthwhile broadcasts that especially interest the Winning Generation with its sophisticated and selective TV viewing.

The main editorial focus of the cover section – which presents a target-group-oriented mix of topics – is popular knowledge topics from the areas of nature, research, history and science. A special emphasis is placed on exclusivity.

Prominent authors and experts from the areas of health, medicine, environment, nature, psychology, travel, enjoyment and finance represent the core competence of HÖRZU.

They assume the continuous sponsorship of the use and service topics, strengthening their credibility.

The magazine’s overall look is opulent. It presents premium-quality positive and emotional imagery.

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ICON is a unique

internationally successful style magazine that knows how to combine style and elegance in a very special way. ICON is the leading style magazine in the German-speaking world. Since its foundation 15 years ago, it has been able to interpret international style and elegance in a very special way and, as an innovation leader, has significantly enriched the supplement market in Germany. ICON presents the most beautiful stories from the international world of style for its adult readership in a large format and high-quality classic magazine layout, with a focus on fashion, design, jewellery, beauty, watches, travel and changing other areas.The signature of founder and editor-in-chief Inga Griese is unmistakable. Together with her team of distinguished journalists, she always stands for a clear stance and surprising inspirations – far removed from traditional glossiness. ICON has been published in WELT AM SONNTAG* on Saturdays and Sundays since September 2021.

internationally successful style magazine that knows how to combine style and elegance in a very special way. ICON is the leading style magazine in the German-speaking world. Since its foundation 15 years ago, it has been able to interpret international style and elegance in a very special way and, as an innovation leader, has significantly enriched the supplement market in Germany. ICON presents the most beautiful stories from the international world of style for its adult readership in a large format and high-quality classic magazine layout, with a focus on fashion, design, jewellery, beauty, watches, travel and changing other areas.The signature of founder and editor-in-chief Inga Griese is unmistakable. Together with her team of distinguished journalists, she always stands for a clear stance and surprising inspirations – far removed from traditional glossiness. ICON has been published in WELT AM SONNTAG* on Saturdays and Sundays since September 2021.

KEY FIGURES

Publication
9 times a year as a supplement in WELT AM SONNTAG *
guaranteed minimum print run *
300.000 copies
*Frequency of publication

FORMATS

2/1 page
55.000 €
1/1 page
31.400 €
1/3 page (high)
on request

Contact

Jacqueline Ziob
Jacqueline Ziob
Objektmanagement ICON / Mr ICON
Berlin
Lisa Bönisch
Lisa Bönisch
Marketing Manager ICON / UHREN
Berlin

 

 

 

Contact Person

Fellin  Wolter
Fellin Wolter
Head of International Sales
Worldwide

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

Th2022222

FUNKE Media Thuringia

We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.

With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.

Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, FUNKE Media Thuringia offers over 8 popular print, online and mobile brands.

Take advantage of our excellent reach to target your customers.

Target group

Women
55%
Men
45%
Adults, 30-59 years
38%
Net household income over 3.000 €
29%
Consumer strength upper third
24%

Key figures

Frequency
Mon-Sat, daily
Copy price
Mo-Fr.: 1,90 € Sat.: 2,10 €
Paid circulation*
177.930
Total reach**
615.000
Sources: *IVW I. Q. 2022, **ma Tageszeitungen 2022

Formats

1-1-seite 1/1 page
Mon-Sat 76.815,20 €
1-2-seite-quer 1/2 Seite page landscape
Mon-Sat 38.407,60 €
1-4-seite-eckfeld 1/4 page
Mon-Sat 19.079,10 €

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request // Millimeterpreis 4c: 24,94 (Mo. - Sat.)

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
header_travelbook-1440×430

Germany's biggest online travel magazine

  • TRAVELBOOK is a unique combination of travel magazine, digital travel guide, service- & offers portal
  • TRAVELBOOK is international and fascinates with breathtaking photo series and attractive design.
  • TRAVELBOOK provides inspiration for travel dreams and pure joy of life.
  • TRAVELBOOK dicovers the world every day anew!

Key figures

Unique user*
2.72 mill.
Visits**
4.41 mill.
Page impressions**
6.44 mill.
Sources: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+, single month November 2021;
**IVW Februar 2022

Target group

Men
59%
Women
41%
20 - 49 years
60%
Employed
78%
Net household income over €3,000
52%
High level of education
46%
Source: AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+, single month December 2021

Contact

Jeanine Nachtigal
Jeanine Nachtigal
Marketing Manager BILD Digital + Verticals
Berlin