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Sportbild.de is the online portal of Europe’s biggest sports magazine! Highlights and background reports, interviews and facts about top athletes are passionately staged – whether Bundesliga, international leagues and competitions, US sports or motorsports here’s the best and most exclusive information from the world of sports.

SPORTBILD.DE 2022

  • Available everywhere: With the HomeRun, you are guaranteed to achieve 700,000 advertising contacts on all devices – since 2019 also in the SportBILD app! This means you can reach Sportbild.de users anytime, anywhere.
  • Presentations: Take advantage of our attractive presentation options for all major sporting events of the year. For example: Bundesliga, Champions League, winter sports, Formula1, Tour de France, handball, US sports, international soccer and many other events and sports.
  • Video Highlights: Sportbild.de moves! On our site you can watch the goals of the match day, the touchdowns of the weekend, the highlights of the Formula1 races and even more. Review the sporting events and get your own PICTURE of international soccer, tennis, winter sports, Formula1 and US sports.
  • New Advertorials and Native: Advertise with our new Advertorials, Product Story or benefit from innovative storytelling and strong user engagement through the Brand Story packages on Sportbild.de.
  • SportBILD App: Also discover the new Sport BILD App with the latest news, the hottest rumors and background reports. The new Sport BILD app bundles the best of BILD, BILD am Sonntag, SportBILD and Transfermarkt.de.

Target group

Men
80%
Women
20%
20 - 49 Jahre
60%
Professionals
74%
NHI über 2.000 €
76%
High level of education
41%
Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin
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Wir sind die Nummer 1 Sportexperten. 

BILD Sport bietet alles rund um Sport!

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Zielgruppe

Männer
80%
Frauen
20%
20 - 49 Jahre
60%
Berufstätige
74%
HHNE über 2.000 €
76%
Hohes Bildungsniveau
41%
Heiko Rönnau
Heiko Rönnau
Head of Brand Partnerships Sport Crossmedia
Hamburg
Pia Gorski
Pia Gorski
Marketing Manager Brand Management Sport Digital
Berlin
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Kickoff for the new Sport BILD app with the editorial power and aggregation of editorial content from BILD, SPORT BILD, FUSSBALL BILD, BamS and Transfermarkt. Available on smartphone and tablet, the iOS and Android platforms.

Coverage includes all sports, from national and international soccer to motorsports, boxing, U.S. sports, tennis, ice hockey, basketball, handball, winter sports and sporting events such as the Olympics, the European and World Championships.

News & Background: No sports app has as many journalists on assignment every day. Our team is on the road all over the sports world. With the new app, you won’t have to miss out on any information while you’re on the go.

Video highlights: We show highlights of the Bundesliga and top international leagues in moving pictures. Plus summaries of selected Champions League and Europa League matches as well as Formula 1, NBA and NFL.

Liveticker: Up-to-the-second liveticker including extensive data center. All background information on the sporting event at a glance – whether lineup, intermediate score, final result, table or statistics.

Key data

Mobil
Unique User
> 230.000
Visits
> 6.300.000
Page Impressions
> 31.300.000
AGOF daily digital facts; Basis: digitale WNK 16 Jahre, Single month June 2018 / IVW June 2018

Zielgruppe

Men
74%
Women
26%
20 - 49 Jahre
59%
NHI über 2.000 €
73%
High level of education
45%
AGOF daily digital facts; Basis: digitale WNK 16 years, Single month June 2018

Contact

Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin
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The inspiration for a digital life

TECHBOOK is BILD’s platform for innovative digital lifestyle and specializes in (home) entertainment, streaming and all mobile devices. 

Everything about devices, gadgets and apps. Always up-to-date, trend-conscious and competent!

Key figures

Unique User*
3.08 mill.
Visits**
5.75 mill.
Page Impressions**
8.46 mill.
Sources: *AGOF daily digital facts; Basis: digital WNK 16+ years, single month November 2021;
**IVW January 2022

Target group

Male
63%
Female
37%
20 - 49 years old
53%
HHNI > 3,000 €
51%
High level of education
41%
Sources: AGOF daily digital facts; Basis: digital WNK 16+ years, single month December 2021

Contact

Julia Fuhrmann
Julia Fuhrmann
Senior Marketing Managerin BILD Digital + Verticals
Berlin
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Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


joana_fiedler_zitat
Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
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Europe‘s N°1 News App

upday – Europe’s most popular news app, provides nearly 7 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.

 

Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.

  • Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
  • 100% brand safety
  • Just in Germany more than 450 high-quality publishers integrated.
  • Clear presentation of news and ads on full screen cards – no scrolling,
    no below the fold placements.
  • Ads are integrated natively into the news stream.
  • No overlay formats for an ideal user experience

 

Key facts

Unique user*
7.44 mill.
Visits**
162,083,177
Page Impressions**
1,299,577,373
Sources: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+(61.14 mill.), single month November 2021; **IVW December 2021

Target group

Men
46%
Women
54%
20 - 49 years
43%
Employed
65%
Net household income over €3,000
47%
High level of education
30%
Source: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+(61.14 mill.), single month November 2021

Contact

Paul Spiegel
Paul Spiegel
Marketing Manager
Berlin

Key figures

Unique users*
1.1 million
Visits**
1.8 million
Page impressions**
2.45 million
Sources: *AGOF daily digital facts; single month March 2021; accessed on: 08.04.2021; **IVW March 2021

Target group

Men
65%
20 - 49 years
58%
Net household income €3,000 or above
49%
High level of education
62%
Source: AGOF daily digital facts; Basis: digital WNK 16+ years, single month/average day March 2021; accessed on: 08.04.2021

Contact

Pascal Ziegler
Pascal Ziegler
Digital Marketing Manager
Berlin

As the media brand of the startup world, Gründerszene offers specific topics, industry reports and a recruiting services as well as numerous online and offline events from seminars to network events.

Daily news and backgrounds, specialist and video articles as well as analyzes and reports. In addition, Gründerszene provides the most relevant information about the digital economy.

Our mission is to bring people and companies together!

Maximum credibility and must-read in the subject areas:

  • Startup, digital trends and innovations
  • Business models
  • Founding
  • Investors & financing rounds

Gründerszene has been part of Business Insider Germany since 2020.

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TRANSFERMARKT.DE DIGITAL 2021

On average, around half a million users* visit Transfermarkt.de every day to find out the latest news and exchange views on everything to do with soccer in forums.

  • Detailed database: TM.de has the largest player database in the world with information on more than 800,000 players, clubs and coaches. The combination of market values, rumors, data and statistics is only available at Transfermarkt.de.
  • Active community: TM.de’s users are very active and spend an above-average amount of time on the site. At the heart of the site are the numerous forums, the rumor mill and the market value analysis forum. This is where the soccer experts rub elbows!
  • Available everywhere: With the high-reach HomeRun, you are guaranteed to achieve 1,000,000 advertising contacts on all end devices – desktop, mobile and in the app. This means you can reach TM.de users anytime, anywhere and benefit from the reach boost in the transfer periods.
  • Exclusive day festival placements: Benefit from our new daily fixed placements like the HomeRun Advanced. The HomeRun Advanced combines strong branding with a click booster for optimal performance of your campaign.
  • New Advertorials and Native: Advertise with our new native formats: Advertorials, Product Stories and Brand Stories from Axel Springer.

Brand Studios.* AGOF daily digital facts; Basis: digital WNK 16+ years, single month/average day January 2021; retrieved on 08.02.2021.

Target Group

Men
84%
Women
16%
20 - 49 years old
61%
Employed
69%
HHNI above € 2,000
74%
High level of education
46%

Contact

Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin

Find the right products from us for your questions!

"SINCE I AM USING THIS TIME INTENSIVELY FOR NEW ACQUISITIONS IN THE PERIOD AFTER THE CRISIS, I AM DEPENDENT ON OFFERS FROM COMPANIES."

Digital Showroom Reach
Digital Showroom Performance

BILD Live makes BILD the largest live platform for news, entertainment and sports. A mirror of the emotions of society. Faster, more creative, more authentic, more courageous, more emotional, louder and more surprising!

Contact

Janine Lüder
Janine Lüder
Digital Marketing Manager
Berlin

Die Stilisten is a regional style magazine for the readership of WELT AM SONNTAG in northern Germany, characterized by the combination of a strong emotional attachment to its hometown of Hamburg with the international journalistic horizon of the ICON editorial team.

Are you looking for diversified advertising formats? Be inspired by our interactive multiscreen formats!

Multiscreen Chameleon Ad

  • The Chameleon Ad consists of two pages that automatically switch to user interaction (click/swipe from left to right).
  • Put different facets of your product in scene or let the users experience a before and after situation.
  • Learn more here!

Multiscreen Mosaic Ad

  • The Mosaic Ad consists of several tiles that turn automatically and on user interaction.
  • Stationary the format is played out as Halfpage Ad and mobile as Mobile Medium Rectangle and thus offers you multiscreen maximum user attention.
  • Learn more here!