The watch magazine of the ICON Group - in WELT AM SONNTAG
Since its launch in 2012, UHREN has stood for the fascination of mechanical watches, both in terms of content and appearance, and is aimed primarily at a masculine target group of decision-makers.
Under the editorial direction of Dr Philip Cassier, the magazine not only explores traditions, technical innovation and craftsmanship. The people behind the brands and in the workshops also play a major role. UHREN is dedicated to a profession that values tradition and innovation in equal measure, surprises with new perspectives and continues to do so with the highest level of expertise.
By addressing an expanded, affluent target group that now uses the magazine in the relaxed weekend situation at home, UHREN is experiencing a significant increase in performance.
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