WELT: Where impact counts
Experience the radiance of WELT – one of Germany’s most influential media brands. WELT stands for independent, opinionated quality journalism – well-founded, relevant and on the pulse of the times. As a leading 360° media brand, we combine print, digital, TV, podcasts and events into a holistic information offering.
Our focus: the key topics of our time – politics, business, finance, culture, science and society. With 41.59 million contacts per month, WELT reaches people with influence, attitude and foresight – and exactly you, if you are looking for well-founded orientation.
We set new standards with innovative digital offerings, state-of-the-art technologies and excellent journalism – accessible everywhere, relevant at all times. Sustainability and social responsibility are firmly anchored in our DNA: WELT is climate-neutral and actively committed to the relevant issues of the future.
WELT – for everyone who wants to understand what really matters.
AGF X-Reach Mai 2025; IVW I 2025; ma 2025 Presse; LAE 2025
print and digital placements
welt offers more – here you will find special products and promotions:
welt highlight – generations in transition
On November 7, a very special edition of WELT will be published with a print run of 450,000 copies—five times the usual daily print run—and a cross-media daily reach of 3.3 million contacts*.
“Generations in Transition” connects people of different ages – with their realities of life, questions about the future, and experiences – embedded in central topics and interests such as investing, travel, mobility, health, and property. The cross-media highlight focuses on the change and dialogue between generations and shows what connects them.
*b4p 2024 III
WELT AM SONNTAG Guest Edition by Andreas Gursky
On December 13 and 14, the WELT AM SONNTAG Guest Edition will be published – a unique highlight where journalism meets art. Curated with a strong editorial perspective and artistic signature, it becomes a collector’s piece with exceptional appeal. WELT brings the Guest Edition to life cross-medially, reaching over 3.5 million contacts* and producing 750,000 printed copies.
At the heart of the edition: Andreas Gursky, one of the most influential contemporary artists worldwide. His large-scale, digitally composed works are featured in the world’s leading museums and galleries – and will be on display in New York and Paris in 2025.
*b4p 2024 III
welt joker
With the WELT Joker, you can play your cards perfectly – and secure a 70% discount*. In 2025, you have the chance to play your Joker twice – once for print and once for digital. This gives you a strong presence in the following formats:
Print: A 1/1 page in DIE WELT, WELT AM SONNTAG or WELT Print Total
Digital: HomeRun – either as Basic, Deluxe or Supreme on WELT Digital
Simply select, use cleverly – and achieve maximum impact!
*70% BNS. The promotional offer can be booked once per customer in print and digital.
welt all in – the whole world with one booking
With WELT Digital All In, you can get your message out there for 24 hours: on the homepage, all channel pages and article pages of WELT.de – visible on desktop, mobile and in the app.
A whopping 7.75 million guaranteed ad impressions ensure that your campaign lands exactly where it will be seen: on one of the news platforms with the widest reach in Germany.
Use the full digital power now and secure your place!
black week 2025
Use BLACK WEEK 2025 to perfectly showcase your products and offers. With the wide-reaching packages from BILD, WELT, COMPUTER BILD, TECHBOOK & Co. you will hit the bull’s eye – and reach millions of ready-to-buy users at the perfect time.
welt travel inspired
Check in on the travel market of WELT AM SONNTAG – and now new: every two weeks also on Fridays in DIE WELT!
Tell your travel story where it will be heard: with emotional content, stylish design and a strong target group with wanderlust.
Whether in the Style & Travel section, in the weekly column or in special editorial publications – we offer you premium environments for your offers.
Curious to see what this could look like? You can find a selection of possible formats in the appendix.
our homerun combinations
Our Home Run combinations bring even more power to your campaign:
Choose Home Run + First Contact with a guaranteed 4.25 million AIs or Home Run + WELT Run with a whopping 4.75 million guaranteed AIs.
Best of all, you can save up to 27% on both variants thanks to the advance discount!
Ideal for expanding your classic Home Run in a targeted manner – for maximum visibility and performance.
welt special editorial topics
Place your brand in the special editorial topics of WELT – high-quality and credible. Secure an attention-grabbing presence now!
new: premium-group
Three strong brands, one common goal—and above all, a clear stance.
The Premium-group stands for outstanding journalism, independent perspectives, and content you can rely on.
With POLITICO Germany, WELT, and Business Insider Germany, we bring together three of the most influential media brands in the country. What unites them? The aspiration to not only be relevant – but to take a stand. Because quality doesn’t happen by chance. It’s our promise to you.
WELT – WELT stands for 360° passionate journalism that convinces with facts, reach and reputation and positions itself as the first choice for decision-makers. WELT offers a wide range of journalistic content in digital, print and TV as well as podcasts and events.
… chooses RELEVANCE: Close to the pulse of events: WELT sets the agenda for the election year 2025 from the center of the capital
… selects EXPERTISE: Benefit from well-founded analyses, reliable insights and valuable classifications.
… chooses PASSION: Whether handball, basketball or soccer – sports fans will find a home at WELT.
… selects IKONEN: WELT and ICON regularly collaborate with renowned artists and creative minds to create unique collector’s items – whether aesthetic art objects, radical experiments or major pop culture exhibitions.
… chooses FUTURE: WELT has its eye on the future: WELT creates cross-channel platforms with innovative event formats and broad reporting.
… chooses NEW THINKING: THE WORLD BELONGS TO THOSE WHO THINK NEW.
As a pioneer in the media landscape, open to new ideas and willing to think outside the box, WELT is the perfect partner for finding innovative ways of addressing customers and developing customized 360-degree communication solutions.
best cases
The biggest discount party you can touch
Lidl feiert Geburtstag – und das größer als je zuvor! Zum festlichen Jubiläum inszenierten wir den Discounter-Superstar mit allem, was glänzt und beeindruckt. Exklusive Sonderformate, auffällige Highlights und jede Menge Wow-Momente: So pompös hat sich Lidl noch nie gezeigt!
first mover ad innovation
we are here for you personally
