premium-gruppe

three strong brands. one clear vision. and above all: a strong common attitude.

PREMIUM-GRUPPE stands for journalistic excellence, independent reporting, and reliable content.

Behind this claim are three of the most influential brands in the German media market: POLITICO Germany, WELT and BUSINESS INSIDER Germany.
What do the three brands have in common? The conviction that quality, attitude and relevance are no coincidence – but a promise.

  • 38.9 million
    reached people*
  • 57.1%
    of decision-makers are reached by the PREMIUM-GRUPPE

The result is high-quality content for a discerning target group. PREMIUM-GRUPPE bundles innovative advertising solutions – the best of the best on all platforms – tailored to the target group.

A strong and trustworthy environment for our partners.

*Source: b4p 2025 II (Basis: Users per month aged 14 and above, WELT (digital/print/TV), Business Insider, Poitico.eu, and Politico.com)

welt

One of Germany’s leading news brands. Clear. Opinionated. Convinced of the value of freedom – in debate and in thought.

WELT stands for opinion leadership and quality: for a discerning, highly qualified audience, such as decision-makers, entrepreneurs, and executives in German-speaking countries.

The 360-degree media brand WELT is becoming a center of excellence for moving images and debate, … that rethink the future.

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business insider

Business, tech, and innovation—explained clearly, told intelligently, and conceived digitally.

BUSINESS INSIDER Germany embodies high-quality, investigative business journalism, and innovation topics, with a focus on business, finance, careers, politics, and technology, for engaged young professionals.

BUSINESS INSIDER Germany stands for modern, digital business journalism… that questions today.

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politico

In-depth analysis, political context, and journalistic depth—for all decision-makers.

POLITICO Germany is the world’s largest newsroom focusing on political reporting. With journalists in key locations across the US and Europe, POLITICO Germany is the source of information for everyone who shapes politics around the world.

POLITICO Germany stands for exclusive and investigative information on politics and policy that makes a difference.

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