Media Impact

advertising prominent, precise & innovative

we connect brands with reach

As the marketer of Axel Springer’s portfolio, we work passionately every day to offer you first-class platforms for your advertising messages.

We know the future of marketing – and we are shaping it now_

check the numbers

For you, we focus on what we can do best. Strong brands. Strong reach. Strong production.

We use our portfolio of leading brands to place your advertising campaigns in the most emotional environments. We don’t just focus on visibility, but on creating real connections that strengthen your brand and have a lasting impact.

We create advertising experiences for you that move and inspire.

  • 52%
    crossmedia reach
  • 45 million
    user
  • 20 million
    readers
  • 21
    brands

our brands

b4p 2024 III; Basis: Grundgesamtheit 14+ Jahre, Vermarkter-RW MI 62,7% (LpA Monatsvollbelegung / NpM), Vermarkter-RW Digital: 36,47 Mio. (NpM), Vermarkter-RW Print: 20,62 Mio.(LpA Monatsvollbelegung).

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Media Impact: Data-driven solutions for advertisers
media impact and Criteo launch a strategic partnership: With idealo data and Commerce Audiences, they are opening up new opportunities for data-driven performance campaigns.
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black week 2025
Erreicht Millionen kaufbereite Nutzer:innen zur Black Week 2025 auf BILD, WELT, COMPUTER BILD, TECHBOOK & Co. – perfekt für starke Markeninszenierungen und maximale Reichweite.
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success stories that inspire

Bild Herz Gipfel Bild Herz Gipfel BILD Herzgipfel
our heart summit

Emotional, forward-looking, right to the heart: the BILD Heart Summit brings together thought leaders from politics, research and business – and provides strong impetus for the heart health of tomorrow. Position your brand at the heart of this high-caliber event: with native event integration, you will be part of a unique health initiative that makes a difference – with maximum visibility, relevance and impact.

Lidl 50 Jahre Best Case
only media impact can do that: the biggest discounter party you can touch

Lidl is celebrating its birthday – and bigger than ever before! For the festive anniversary, we staged the discounter superstar with everything that shines and impresses. Exclusive special formats, eye-catching highlights and lots of wow moments: Lidl has never been this grand!

media impact green id

We take responsibility.
At media impact, we take the issue of sustainability seriously and are aware that our actions have an impact on the development of our planet.

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from the media impact universe

Discover what our brands make possible: from exclusive events and creative native campaigns to strong sports partnerships. Welcome to a world full of ideas, reach and impact.

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live experience
Discover exclusive events, strong brand presentations and moments that stay with you.
brand
studio
Innovative, native concepts for your brand – creative, bold and with real impact.
sport partnerships
Discover how sporting environments can strengthen your brand – in an authentic, engaging and measurably effective way.
Benedikt Fearber
“we make your brand shine
What drives us? Making your brand stand out – with concepts that work and inspire. Our strength lies in the perfect combination of staging, emotionalization and storytelling. This is how we create brand appearances that stay with you.”
Benedikt Faerber
Managing Director | CSO Media Impact 

from the world of our best cases

time for elegance: Longines in the spotlight
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we are happy to be there for you personally

your contact persons