Experience the radiance of WELT – one of Germany’s most influential media brands. WELT stands for independent, opinionated quality journalism – well-founded, relevant and on the pulse of the times. As a leading 360° media brand, we combine print, digital, TV, podcasts and events into a holistic information offering.
Our focus: the key topics of our time – politics, business, finance, culture, science and society. WELT reaches people with influence, attitude and foresight – and exactly you, if you are looking for well-founded orientation.
We set new standards with innovative digital offerings, state-of-the-art technologies and excellent journalism – accessible everywhere, relevant at all times. Sustainability and social responsibility are firmly anchored in our DNA: WELT is climate-neutral and actively committed to the relevant issues of the future.
WELT – for everyone who wants to understand what really matters.
stats
13.63 million
digital users*
2.5 million
AI's guaranteed home range
1.6 million
readers welt print*
355,981
sold circulation**
51.8%
decision makers***
*b4p 2025 III (X-Reach Q4/2025); **IVW I/2026 WELT Print total; ***LAE 2026 (cross-media)
Once a year, the WELT AM SONNTAG Guest Edition becomes a stage for internationally renowned figures from the worlds of art and culture. In 2026, acclaimed photographer Anton Corbijn curates the edition, transforming it into a photographic work of art through exclusive content and his distinctive visual language.
What does success mean in 2026? The “Success” Edition of WELT Highlight explores the economic, societal and personal dimensions of one of the defining topics of our time—featuring inspiring personalities, exclusive insights and forward-looking ideas.
To mark the 80th anniversary of the legendary cowboy, WELT AM SONNTAG is presenting an extraordinary special edition that combines cult appeal with a modern take. For decades, Lucky Luke has been a symbol of iconic comic culture and has captivated readers across generations. With its release on October 24–25, 2026, it will create an eye-catching environment with strong emotional appeal and relevant reach for brands.
Under the motto “Around the world in 80 years,” anniversary articles will be published daily starting on April 2, each recounting a year since 1946 – curated by an editorial team that has been shaping debates and thinking about the future for eight decades.
Two exclusive anniversary offers turn this unique editorial environment into a powerful brand moment with a forward-looking perspective.
Three strong brands, one common goal—and above all, a clear stance.
The Premium-group stands for outstanding journalism, independent perspectives, and content you can rely on.
With POLITICO Germany, WELT, and Business Insider Germany, we bring together three of the most influential media brands in the country. What unites them? The aspiration to not only be relevant – but to take a stand. Because quality doesn’t happen by chance. It’s our promise to you.
Experience how your messages are presented creatively and effectively. Our best cases impressively demonstrate strong ideas, clear target group communication, and measurable results. Be inspired and discover the potential for your own brand.
