bild brand concepts

and germany buys!

For over two decades, BILD brand concepts have been the driving force behind successful sales promotions in Germany. With over 500 successful campaigns, Volks-Produkte, “Aktion für Deutschland,” “Aktion für ALLE,” and product tips from renowned brands have shaped the market—and proven that they stand for maximum reach and sales.

The Volks product is one of the highlights of this success. With more than 220 campaigns, it has established itself as the most successful cross-media sales concept. But other concepts also impress with their flexibility and effectiveness. They all stand for high-quality products, strong brand partnerships, and impressive reach: up to 50 percent of the German-speaking population is reached. No wonder that over 80 percent of customers book again.

What makes BILD brand concepts so successful?

It’s simple: they combine strong brand power with well-thought-out staging and targeted media planning.

  • Credibility that delivers: You benefit from one of Germany’s best-known and most trusted media brands – BILD impacts.
  • Authentic brand platform: Your products are presented in the typical BILD look and feel – authentic, approachable, and recognizable.
  • Maximum attention: Thanks to 360-degree communication, your campaign reaches all relevant touchpoints – print, digital, social, and more.
  • Extension to the POS: Through the exclusive use of the BILD brand logos, your campaign can be experienced directly at the point of sale.
  • Individual media planning: We address your target groups in a targeted manner – with perfectly coordinated channels and strong advice from a single source.

BILD Brand concepts – the key to increased sales!

volksprodukt

The Volks-Produkt is one of Germany’s most successful brand concepts – and has been for over 220 campaigns! It has been impressing audiences since 2002 with its powerful impact, clear message, and maximum visibility.

aktion für deutschland und aktion für alle

With Aktion für Deutschland (Action for Germany) and Aktion für alle (Action for everyone), we focus on products, services, or topics that affect the entire country— relevant, wide-reaching, and emotionally staged.

produkt-tipp

With over 100 successfully implemented campaigns, the Produkt-Tipp is our brand concept for precisely targeting specific audiences—clear focus, strong stage, one product in the spotlight.

einkaufs-tipp

EINKAUFS-TIPP is our exclusive brand concept for the FMCG industry – perfect for short-term campaigns with a big impact. Fast, visible, wide-reaching.

more details about the brand

We are happy to assist you personally.

Christoph Schmidt
Christoph Schmidt
Senior Marketing Manager
Berlin
Sven Ernst
Sven Ernst
Creative Director
Berlin

We are happy to assist you personally.