Copytest 2023
On March 11/12, 2023, the edition of WELT AM SONNTAG was examined with the help of the Copytest. The Copytest surveys usage behavior with regard to reading behavior, image, advertising perception, and reader structure in the daily newspaper.
The results indicate a high level of satisfaction. WELT AM SONNTAG enjoys intensive, efficient and flexible usage, which supports the success of the relaunch in fall 2021 (introduction of the early edition on Saturdays).
longterm loyalty
Ø readership
7 years
great attention
Ø reading time
52 minutes
intensive use
Ø Frequency of use
4.2 times
positive perception
I simply like WELT AM SONNTAG
97%
Image
WELT AM SONNTAG has everything that makes a good newspaper of today
91%
Advertising Perception
Advertising in WELT AM SONNTAG is credible
82%
Source: Copy test for WELT AM SONNTAG March 2023. Basis: WAMS readers, total n = 253,
