icon. group

icon. is a German luxury media brand delivering trend-setting journalism at the intersection of fashion, design, watches, jewelry, beauty, culture, travel, and social perspective. Originally launched as a style magazine within WELT AM SONNTAG, icon. has evolved into an independent platform that now operates across print, digital, and social media, as well as through moving-image and live formats such as icon. TV and icon. events. The brand addresses a sophisticated, cosmopolitan audience with a strong sense for aesthetics, substance, and contemporary perspectives.

icon. does not view luxury as a status symbol, but as an expression of attitude, quality, and awareness. Its editorial profile is both intellectually and visually driven, with close ties to international creatives, visionaries, and decision-makers. Whether in photography, language, or format: icon. consistently stands for curated excellence.

In April 2026, the magazine opens a new chapter, presenting itself on the occasion of its 20th anniversary with a comprehensive redesign – featuring a new logo, a sharpened identity, and a clear editorial language.

With its multimedia approach and a strong network within the international high-end cultural sphere, the icon. Group—together with additional formats such as Mr ICON, UHREN, and Die Stilisten—is today among the most distinctive media brands in the German-speaking luxury segment.