icon. group

The icon.group is the leading media brand for luxury, style, and cultural relevance in the German-speaking market. Through premium content covering fashion, design, watches, jewelry, travel, beauty, and culture, it reaches a sophisticated and affluent audience with a strong affinity for luxury brands.

The print titles of the icon.group are published as exclusive supplements in WELT AM SONNTAG and form the foundation of a high-impact 360-degree portfolio spanning print, TV, digital, social media, video, and events. This creates cross-channel brand experiences that combine maximum reach with strong emotional impact.

Alongside its flagship title icon., the portfolio includes the magazines Mr ICON, UHREN, and Die Stilisten. Together, they provide a curated environment defined by aesthetics, perspective, and cultural relevance, positioning brands authentically within the premium segment.

With a distinct visual identity and a keen sense for trends, zeitgeist, and luxury storytelling, the icon.group creates content that inspires, provides guidance, and sparks desire.

For advertising partners, the icon.group offers a premium environment to engage relevant audiences on an emotional level and build lasting brand value. Through the intelligent integration of all channels, the group develops bespoke 360-degree campaigns that generate attention, foster engagement, and deliver long-term brand impact.