Mr ICON is the international luxury and lifestyle magazine for men with a strong sense of identity.
Eight years after its founding, Mr ICON is increasingly positioning itself in the international arena, focusing on masculine luxury and setting new standards in the German-speaking men’s media market.
The magazine stands for high-quality journalism covering a wide range of topics, including fashion, watches, design, mobility, fine living, sports, and social relevance. Personalities, trends, and international brands are presented and narrated in innovative ways—always with attitude and a keen eye for the exceptional.
Published twice a year as a premium supplement in WELT AM SONNTAG, Mr ICON originated within the ICON brand universe as a men’s title and has since evolved into an independent voice—with a presence across print, digital, and social media.
Mr ICON speaks to a cultivated, cosmopolitan readership that values character, quality, and perspective.
