ICON – STYLE. ATTITUDE. UNIQUENESS.
ICON shapes German-language style culture with a unique understanding of aesthetics and attitude.
As a style-defining supplement, the magazine combines international elegance with a forward-looking, cosmopolitan perspective – authentic, clear, and confident in style.
Since its founding in 2006, ICON has told stories in a generous format and with high-quality production that move, surprise, and inspire.
Its focus lies on fashion, design, watches, jewelry, beauty, and travel – complemented by selected topics that make style tangible in all its facets.
A team of distinguished journalists sets editorial accents marked by attitude, depth, and a keen sense of the zeitgeist.
With the appointment of Sara Krüger as Head of Editorial Content in October 2025, ICON is increasingly focusing on cross-platform, innovative concepts that strategically bring together print, TV, social media, digital, and events at a new level.
In this way, its conceptual approach of inspiration, orientation, and escapism becomes visible as a culture of style across all channels.
