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ICON is a German luxury media brand that delivers trendsetting journalism at the intersection of fashion, design, watches, jewelry, beauty, culture, travel, and social perspective. Originally launched as a style magazine within WELT AM SONNTAG, ICON has evolved into an independent platform that now operates across print, digital, and social media, as well as through moving-image and live formats such as ICON TV and ICON Events. The brand addresses a sophisticated, cosmopolitan audience with a strong sense for aesthetics, substance, and contemporary perspectives.

Luxury, in the view of ICON, is not a status symbol but an expression of attitude, quality, and awareness. The journalistic profile is both intellectually and visually inspired, with close connections to international creatives, visionaries, and decision-makers. Whether in photography, language, or format design, ICON consistently focuses on curated excellence.

With its multimedia approach and a strong network within the international high-end cultural scene, ICON, through formats such as Mr ICON, UHREN, and DIE STILISTEN, is now considered one of the most distinctive media brands in the German luxury segment.