welt highlight 2025 – generations in transition

focus topic: generations in transition


On November 7, a very special edition of WELT was published with a print run of 450,000 copies – five times the normal daily circulation – resulting in a cross-media daily reach of 3.3 million contacts*.

“Generations in transition” connects people of different ages – with their realities of life, questions about the future, and experiences – embedded in central topics and interests such as investing, travel, mobility, health, and property. The cross-media highlight focused on change and dialogue between generations and showed what connects them.

*b4p 2024 III

what makes this highlight special

● Cross-generational relevance and personal identification
● High credibility and authenticity thanks to journalistic quality
● Broad range of topics: finance, technology, health, mobility, and travel
● Increased reach: 450,000 copies and additional attention on social media

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