30th anniversary of the fall of the Berlin Wall

The fall of the Berlin Wall – an historical and seizing moment. 30 years later BILD will publish a special of up to 4 pages about this subject and also BILD am Sonntag will provide an editorial environment.

In addition, the special can be extended on Bild.de!


Data & facts

  • Publication date:                              Saturday, 09 November 2019
  • Ad closing/material deadline:           Friday, 01 November 2019

BILD am Sonntag

Data & facts

  • Publication date:                              Sunday, 10 November 2019
  • Ad closing/material deadline:           Friday, 01 November 2019

Click here for more information.

BILD Economy Rates

We reward Your flexibility with exceptional rates. With our most appreciated Economy Rates clients can book a specific calender week and BILD determines the exact publication date, within the chosen week.

When booking, You will have the possibility to exclude any day of Your choice, within the selected week, increasing this way Your planning security.

Our fixed formats 1/1 page and “1.000er” format, as well as almost all external page placements can be booked as Economy Rates.

Click here for more information.


BILD StandBy Offer

BILD shows a read through rate of more than 90% with a front page attention of 100%.

Benefit from both great level of attention and enormous reach with an unbeatable price saving!

StandBy formats on BILD‘s front page can be booked individually, as well as in advertising package.
Please indicate the earliest publication date and we shall determine the exact publication date within 4 weeks.
You can benefit from a price saving up to 55%!


Click here for more information.



In BILD POLITIK, Germany’s most-quoted political editorial staff offers all those interested in politics clear answers to the most important questions of the week. Always on Fridays. Always short and sweet. Always on point.

Today, news is available around the clock. The real-time flood of information often generates more questions than it answers: In the digital age, the reader is of course well-informed, but nevertheless unsettled and often enough even annoyed. Therefore, shrewdness and clarity are honoured; epic scope and complexity have become worn-out. In print media, as well.

BILD POLITIK answers this with a completely new magazine structure. Our world cannot (can no longer) be structured according to politics, the economy, inside, outside. But, it can be segmented by emotions, because political events move us like never before. We therefore divide our magazine into the categories of anger, curiosity and joy. 

Our starting point for each article is the moment at which people think: “That can’t possibly be true!”, “Aha, interesting!”,

or even, “How nice!”. If a political topic triggers such a feeling, there are always open questions.

Thus, BILD POLITIK simply asks questions and answers them clearly and transparently,

either with a down-to-earth report, a well-founded analysis, or an edgy opinion piece.

Data and facts:

  • Start: 8 February 2019
  • Publication date:  Fridays. Weekly.
  • Magazine format:  Compact magazine format. 48 + 4 pages
  • Copy price:  € 2.50
  • Print run: 20,000 copies
  • Area:  Hamburg and environs
  • Sales:  2,000 BILD sales outlets and rail station bookstores

Click here for more information!


BILD Factsheet 2019

BILD price list 2019

Native Advertising

As Europe's leading digital publisher more and more customers discover native advertising by the Axel Springer Brand Studio. Last year, we implemented more than 80 campaigns in the Native Advertising Units at BILD and WELT, achieving record results. And that is only the beginning. We at Axel Springer Brand Studio now operate across brands and are thus in position to find the best creative solutions for our customers with even greater efficiency and scalability.


With our campaigns we give communication and marketing goals the greatest possible relevance with maximum credibility. Our native advertising solutions build on the secure environments of our strong media brand portfolio.


With our strong media brands such as BILD and WELT, we reach all target groups precisely, provide orientation, entertainment and excitement. Native journalists, video producers, content strategists and social media experts translate brand goals into tailored storytelling and 360-degree campaigns with maximum advertising impact.


We see ourselves as drivers of innovation. With our know-how, brand messages are directed exactly at each target group: as video stories, VR experiences, high-image text reports or influencer campaigns. The best storytellers develop real success stories for strong brands– your target group will love it.


In everything we do, we put the users first. We need to prioritise this in order to gain some of their precious media usage time for ourselves. We reach your target groups in secure environment with maximum reach– on all screens, devices & platforms. We are wherever  Germany is digitally at home.

Contact Person
Juliane Sydow
Juliane Sydow
Director Brand Studio
Odile Weber
Odile Weber
Senior Sales & Marketing Manager