red impact

All titles are uniquely close to the reader, passionate headlines and powerful stories - the ideal environment for your ad!


They are available from a single source – the leading tabloid titles in Germany! Secure the top class coverage and reach around 9 million readers with BILD DEUTSCHLAND-GESAMT (incl. B.Z.), Berliner Kurier, EXPRESS, Hamburger Morgenpost, Morgenpost für Sachsen and tz in Munich!

red impact: emotional, fast, authentic and unmistakable!

Click here for more information.


BILD Standby Offer

Your flexibility will be rewarded - simple and uncomplicated!

Book one of the stand-by formats on the BILD front page and choose the earliest publication date and let us choose the exact publication date within four weeks.

Click here for more information.


BILD am SONNTAG Factsheet 2021

BILD Factsheet 2021

BILD Economy Rates

We reward Your flexibility with exceptional rates. With our most appreciated Economy Rates clients can book a specific calender week and BILD determines the exact publication date, within the chosen week.


When booking, You will have the possibility to exclude any day of Your choice, within the selected week, increasing this way Your planning security.

Our fixed formats 1/1 page and “1.000er” format, as well as almost all external page placements can be booked as Economy Rates.

Click here for more information.


BILD price list 2021

Native Advertising

As Europe's leading digital publisher more and more customers discover native advertising by the Axel Springer Brand Studio. Last year, we implemented more than 80 campaigns in the Native Advertising Units at BILD and WELT, achieving record results. And that is only the beginning. We at Axel Springer Brand Studio now operate across brands and are thus in position to find the best creative solutions for our customers with even greater efficiency and scalability.


With our campaigns we give communication and marketing goals the greatest possible relevance with maximum credibility. Our native advertising solutions build on the secure environments of our strong media brand portfolio.


With our strong media brands such as BILD and WELT, we reach all target groups precisely, provide orientation, entertainment and excitement. Native journalists, video producers, content strategists and social media experts translate brand goals into tailored storytelling and 360-degree campaigns with maximum advertising impact.


We see ourselves as drivers of innovation. With our know-how, brand messages are directed exactly at each target group: as video stories, VR experiences, high-image text reports or influencer campaigns. The best storytellers develop real success stories for strong brands– your target group will love it.


In everything we do, we put the users first. We need to prioritise this in order to gain some of their precious media usage time for ourselves. We reach your target groups in secure environment with maximum reach– on all screens, devices & platforms. We are wherever  Germany is digitally at home.

Contact Person
Juliane Sydow
Juliane Sydow
Managing Director Brand Studios