welt

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WELT: Where impact counts

Experience the radiance of WELT – one of Germany’s most influential media brands. WELT stands for independent, opinionated quality journalism – well-founded, relevant and on the pulse of the times. As a leading 360° media brand, we combine print, digital, TV, podcasts and events into a holistic information offering.


Our focus: the key topics of our time – politics, business, finance, culture, science and society. With 37 million contacts per month*, WELT reaches people with influence, attitude and foresight – and exactly you, if you are looking for well-founded orientation.

We set new standards with innovative digital offerings, state-of-the-art technologies and excellent journalism – accessible everywhere, relevant at all times. Sustainability and social responsibility are firmly anchored in our DNA: WELT is climate-neutral and actively committed to the relevant issues of the future.


WELT – for everyone who wants to understand what really matters.

*b4p 2024 III

stats

  • 16.23 million
    digital user*
  • 2.25 million
    AI's guaranteed home range
  • 1.65 million
    reader welt print*
  • 371,579
    sold circulation***
  • 38.7 %
    decision maker****

*AGF X-Reach July 2025; **ma 2025 Presse; ***IVW I 2025; ****LAE 2025 (cross-media)

factsheets & media

our current highlights

welt highlight – generations in transition

On November 7, a very special edition of WELT will be published with a print run of 450,000 copies—five times the usual daily print run—and a cross-media daily reach of 3.3 million contacts*.

“Generations in Transition” connects people of different ages – with their realities of life, questions about the future, and experiences – embedded in central topics and interests such as investing, travel, mobility, health, and property. The cross-media highlight focuses on the change and dialogue between generations and shows what connects them.

*b4p 2024 III

more details here
WELT AM SONNTAG Guest Edition by Andreas Gursky

On December 13 and 14, the WELT AM SONNTAG Guest Edition will be published – a unique highlight where journalism meets art. Curated with a strong editorial perspective and artistic signature, it becomes a collector’s piece with exceptional appeal. WELT brings the Guest Edition to life cross-medially, reaching over 3.5 million contacts* and producing 750,000 printed copies.

At the heart of the edition: Andreas Gursky, one of the most influential contemporary artists worldwide. His large-scale, digitally composed works are featured in the world’s leading museums and galleries – and will be on display in New York and Paris in 2025.

*b4p 2024 III

more details here

our attractive offers

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welt joker
Discount promotions in print and digital media
homerun combis
Performance combinations for maximum visibility
news combi
BILD and WELT Home with just one booking

our special promotions

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ai-months at welt and business insider
The 360° stage for AI
welt.de all in
Digital power: Homepage, Channels & App
welt digital celebrates your anniversary

print and digital placements

new: premium-group

Three strong brands, one common goal—and above all, a clear stance.

The Premium-group stands for outstanding journalism, independent perspectives, and content you can rely on.

With POLITICO Germany, WELT, and Business Insider Germany, we bring together three of the most influential media brands in the country. What unites them? The aspiration to not only be relevant – but to take a stand. Because quality doesn’t happen by chance. It’s our promise to you.

more information here

more about WELT

exciting best cases

Experience how your messages are presented creatively and effectively. Our best cases impressively demonstrate strong ideas, clear target group communication, and measurable results. Be inspired and discover the potential for your own brand.

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specs

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