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SPORT BILD – THE AGILE INSIDER

Always live. Always well-informed.
SPORT BILD is the agile insider in the world of sports, offering exclusive insights, passionate reports, and the latest insider information as the online portal of Europe’s largest sports magazine.

Highlights & Backgrounds:
From breaking interviews and exclusive facts to fascinating background stories – SPORT BILD is home to the newest and most relevant information from the world of sports.

SPORTBILD.DE – Your stage for major events:

  • Presentings: Reach your target audience with tailored presenting opportunities for the biggest sports events – from the Bundesliga and Champions League to Formula 1 and international highlights like the Olympics.
  • Dynamic Content: SPORTBILD.DE offers emotional and compelling highlights from selected events in the sports world.
  • Native Advertising: Innovative advertorials and brand story packages deliver sustained engagement and maximum visibility.

SPORT BILD App – Your gateway to the sports world:
The SPORT BILD app combines the editorial strengths of BILD, SPORT BILD, and BamS. Available for iOS and Android, it delivers up-to-date reports on football, motorsports, winter sports, and many other disciplines – complemented by a real-time live ticker and comprehensive statistics.

Tailored Campaigns:
From cross-media packages to editorial special formats – SPORT BILD creates customized solutions that impress.

With SPORT BILD, you are closer – to the fans, the stories, and the emotions that make sports unique.

Target group

Men
76%
Women
24%
20 - 49 Jahre
52%
Professionals
71%
NHI über 2.000 €
79%
High level of education
44%

Formats

Skyscraper
Skyscraper
Superbanner
Superbanner
Ad Bundle (Superbanner + Skyscraper + Medium Rectangle)
Ad Bundle (Superbanner + Skyscraper + Medium Rectangle)
Billboard
Billboard
Bridge Ad
Bridge Ad
Mobile Medium Rectangle
Mobile Medium Rectangle
Medium Rectangle
Medium Rectangle
Mobile Understitial
Mobile Understitial
Mobile Interscroller Ad
Mobile Interscroller Ad
Video Wall
Video Wall
Video Pre-Roll
Video Pre-Roll
Mobile Content Ad
Mobile Content Ad
Fireplace
Fireplace

Factsheet

Sportbild Factsheet 2025 (ENG)

ENG_MI_Sportbild_Factsheet_2025

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Heiko Rönnau
Heiko Rönnau
Head of Brand Partnerships Sport Crossmedia
Hamburg
Email Address
+49 151 528 559 25
Pia Romanowski
Pia Romanowski
Senior Marketing Manager Brand Management Sport Digital
Berlin
Email Address
+49 151 655 871 46
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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