Bridge Ad

Desktop

The fireplace ad from the bridge ad surrounds the content on three sides. If desired, the two skyscrapers can be made sticky so that they are permanently displayed to the user when scrolling. In addition, the billboard is placed under the navigation bar and thus directly in the user’s field of vision.

Technical data

Dimensions

see publisher-related specifications

File formats

gif, jpg, png, html5, redirect

Size

200 kB (hosted by us), max. 2MB reloaded (polite download from external sources)

GENERAL GUIDELINES

The two skyscrapers dock from the side
The left sitebar is not displayed on tablets and smartphones. For fixed placements, we therefore recommend the delivery of a billboard (https://www.mediaimpact.de/en/format/billboard) for tablet placements, as sitebars can be cut off on the display. The ADS team must be informed if an additional creative shall be implemented for the tablet view
If desired, the two skyscrapers can be made sticky
The Billboard runs with FC/1
Animations must not exceed 30 seconds. Looping is not allowed (with special permit of the respective publisher only). This also applies to integrated videos
Please note that due to the potential incorporation of breaking news, the ad must be able to adapt to different heights to ensure an error-free display

PUBLISHER-RELATED SPECIFICATIONS

For additional publisher-related guidelines, please unfold the respective drop-down menu

AUTOBILD, COMPUTERBILD, CLEVER TANKEN

Fireplace: 120 x 690 px / 1020 x 90 px / 120 x 690 px
Billboard: 1020 x 250 px

Bild

Fireplace: 120 x 954 px / 1024 x 120 px / 120 x 954 px
Billboard: 1024 x 250 px
Optionally or on request, it is possible to use a Dynamic Fireplace as a fallback instead of the normal Fireplace after the FC/1. The Dynamic Fireplace must then be delivered separately. Here is the link to the specs: https://www.mediaimpact.de/en/format/dynamic-fireplace/