UHREN is more than a magazine – it is a stage for mechanical masterpieces, a stylistic statement, and a compass for the sophisticated men’s segment. With a sharp eye for design, innovation, and cultural relevance, UHREN explores the dynamic tension between tradition and progress, between artisanal craftsmanship and modern masculinity. 

The magazine addresses a discerning audience that values technical finesse, lives by conscious principles, and views time as an expression of personal attitude. It offers in-depth context, exclusive insights, and curated recommendations – from iconic classics to emerging references with collector potential. 

UHREN defines luxury not as excess, but as the result of excellence, clarity, and meaning. Strong in print, close to brands, confident in style – and designed to connect seamlessly across all channels. 

BILD am SONNTAG stands for superb journalism, spotlighting already on Sunday the subjects spoken about in Germany during the week. Readers are treated to a canny mix of current political and entertaining topics, providing a well-structured overview of what’s going on.​

The removable sports section, the heart of the paper in the centre of BILD am SONNTAG, appeals to readers with the latest match results and analyses, as well as emotional interviews and reports.​

Every Sunday BILD am SONNTAG reaches 4,08 million readers*, and it is also Germany’s most quoted Sunday newspaper**.

* ma 2025 Pressemedien I
** Media-Tenor quotes – Ranking (Jan. – Dez. 2022)

ICON shapes the German-speaking world’s culture of style with a distinctive understanding of aesthetics and attitude. As a trendsetting supplement, the magazine unites international elegance with a forward-looking, cosmopolitan perspective – authentic, clear, and confident in style. 

Since its founding in 2006, ICON has been telling stories that move, surprise, and inspire – presented in a generous format and premium design. At its core: fashion, design, watches, jewelry, beauty, and travel – complemented by selected topics that make style tangible in all its facets. 

Editor-in-chief Alexandra Würzbach and her team of distinguished journalists set editorial accents that stand out through attitude, depth, and a keen sense of the zeitgeist. 

With its portfolio of print, digital, social, and events, ICON now expands into its first TV format. 
ICON is published in WELT AM SONNTAG* on Saturdays and Sundays. 

Mr ICON is the international luxury and lifestyle magazine for men with attitude. Since 2018, Mr ICON has been setting new standards in the German-speaking men’s media market. 

The magazine stands for high-quality journalism and a diverse range of topics including fashion, watches, design, mobility, fine living, and sports – always with social relevance. Personalities, trends, and international brands are portrayed and told in an innovative way – always with attitude, always with an eye for the extraordinary. 

Published twice a year as a premium supplement in WELT AM SONNTAG, Mr ICON was born as the male counterpart in the ICON universe and has since evolved into an independent voice – with presence across print, digital, and social media. 

Mr ICON appeals to a cultivated, cosmopolitan readership that values character, quality and perspective.