Rate Card WELT valid from 06.09.2021

upday

upday – Europe's most popular news app, provides nearly 7 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.

Thanks to the clear presentation of full-screen maps
and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.

  • Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
  • 100% brand safety
  • Just in Germany more than 450 high-quality publishers integrated.
  • Clear presentation of news and ads on full screen cards – no scrolling,
    no below the fold placements.
  • Ads are integrated natively into the news stream.
  • No overlay formats for an ideal user experience

Key facts

Unique user*
6.93 mill.
Visits**
123,410,939
Page Impressions**
1,599,543,658

Sources: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+, single month February 2021; **IVW February 2021

Target group

Men
46%
Women
54%
20 - 49 years
42%
Employed
65%
Net household income over €3,000
45%
High level of education
30%
Contact person

Rate Card WELT 2021

Digital Showroom

In times like these we always ask ourselves many questions - we have answered the most important questions for you at this time!

Find the right products from us for your questions!

"SINCE I AM USING THIS TIME INTENSIVELY FOR NEW ACQUISITIONS IN THE PERIOD AFTER THE CRISIS, I AM DEPENDENT ON OFFERS FROM COMPANIES."

Digital Showroom Reach
Digital Showroom Performance

myHOMEBOOK EN

myHOMEBOOK: The new do-it-yourself portal for more lifestyle in house, flat and garden - understandable and freshly edited

  • myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics  of living, building, diy and gardening.
  • myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.
  • Helpful. Entertaining. Guidefull. Fresh – for men and women!
  • myHOMEBOOK – simply do it (yourself)!

***myHOMEBOOK.de***

Reach

Unique*
2.31 Mio.
Visits**
3.91 Mio.
Page Impressions**
5.24 Mio.

Quellen: *AGOF daily digital facts May 2020; **IVW April 2020

Target Group

men
53%
20 - 49 years old
57%
HHNI > 3.000€
48%
High level of education
42%

Quelle: AGOF daily digital facts May 2020

Contact Person
Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin

Rate Card WELT 2020

Berliner Morgenpost

Seven days a week, this modern media brand provides daily updates on the diverse offerings of Germany’s most exciting city.

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request // mm price 4c: 14,10 (Mon - Fri), 17,80 (Sat - Sun)

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.80, Sat € 1.90, Sun € 2.30
Paid circulation*
Mon-Sun: 47.123
Total reach**
342.000

Sources: *IVW II. Q. 2021, **ma daily newspaper 2021

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

Braunschweiger Zeitung

Braunschweiger Zeitung, with the total reach (including online) of its regional editions and the HarzKurier, is the number one newspaper in southern Lower Saxony.

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%

Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.90, Sat € 2.10
Sold copies IVW IV/2020
98.446
Total reach
299.000

Sources: IVW II. Q. 2021, Braunschweiger Zeitung BZ/Region; ma Tageszeitungen 2021

Formats

1-1-seite 1/1 Page
€ 40.365,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 46.068,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 20.182,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 23.034,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 10.091,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.517,00 (Sat.)

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request // mm price 4c: 15,29 (Mon - Fri), 17,45 (Sat)

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

Funke Media Group

News, stories and service on all channels are delivered
by the daily newspapers of FUNKE Mediengruppe.
The high journalistic quality of our work is the sound
foundation for our success and the guarantee for deep
roots in the individual regions. The FUNKE daily newspapers
achieve the highest regional daily newspaper
reaches and with their regional strength are also
relevant nationally.

  • Reach: 3.30 million readers (source MA TZ 2021)
  • sold circulation: 899.662 copies (source IVW II/2021 Mon. – Sun.)
  • including over 100 local editions

5 absolutely top locations

The Rhine-Ruhr, Berlin and Hamburg regions are the
top 3 Nielsen metropolitan areas in Germany.
Braunschweig (Brunswick) and Thuringia are two highly
attractive, up-and-coming economic regions with
many companies and a strong focus on research and
innovation.

Formats

1-1-seite 1/1 page
422.279,79 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
211.139,90 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
115.273,14 € (Mon - Fri)

All prices plus VAT, from the Nr. 6 price list of Funke Media Group, from 01/01/2021.

Target group

Men
48%
Women
52%
Adults, 30-59 years
42%
Net household income over 3000 €
46%
Consumer strength upper third
41%

Sources: ma Tageszeitungen 2020

Key figures

Paid circulation IVW II/2021, Mo.-Sa. bzw. Mo.-So.
899.662
Copyprice
Mo-Fr.: 2,00 € Sat.: 2,20 €
Total reach
3.30 Mio.

Sources: IVW II/2021, ma Tageszeitungen 2021

Contact
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

Funke Media NRW

Target group

Men
47%
Women
53%
Adults, 30-59 years
42%
Net household income over 3000 €
45%
Consumer strength upper third
39%

Sources: ma Tageszeitungen 2020

Key figures

Frequency
Mon-Sat, daily
Paid circulation
419.785
Total reach
1.564.000

Sources: IVW II. Q. 2021, ma Tageszeitungen 2020

Formats

1-1-seite 1/1 page
Mon-Sat € 211.305,60
1-2-seite-quer 1/2 page landscape
Mon-Sat € 105.652,80
1-4-seite-eckfeld 1/4 page
Mon-Sat € 60.030,00

Gross prices, eligible for contract and discounts, plus VAT.

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

HÖRZU WISSEN

HÖRZU WISSEN - an exclusive, exiting and reputable magazine

Editorial Concept

HÖRZU WISSEN (Knowledge) is a consistent further development of HÖRZU’s editorial variety of topics and therefore represents a high-quality magazine for everyone who wants to know more.

HÖRZU WISSEN is aimed at those who believe that the areas of education and knowledge are very important. The diverse range of topics is tailored to this sophisticated and quality-conscious target group.

The elaborate reports on captivating knowledge-related topics combine hard facts and emotional components in an impressive look. Interviews with contemporary witnesses and comprehensive biographies of prominent personalities open up a world full of fascination for a sophisticated readership.

Key figures

Publication Date:
Thursday
Frequency:
bimonthly
Copy price:
€ 3.80
Paid circulation*:
70,039 copies

Sources: *IVW III. Q. 2019

Formats

1-1-seite 1/1 page
€ 9,950
1-2-seite-quer 1/2 page
€ 5,790
1-3-seite-eckfeld 1/3 page
€ 3,980
Contact Person
Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Head of Auto/Telekommunikation/Finanzen/14tgl. Programm

HÖRZU

HÖRZU is THE leading weekly TV magazine, which also makes it the most relevant.

Editorial Concept

No other weekly TV guide reaches more readers within the Winning Generation – the better-educated adult generation that has above-average income in upper level professions and therefore achieves a higher social status.

HÖRZU stands for quality and high user value. The editorial concepts emphasise key topics that are customised for the Winning Generation.

The key part is the programme section, which provides clear orientation on TV and radio offers through its up-to-date, clearly arranged and detailed programme information. It also recommends worthwhile broadcasts that especially interest the Winning Generation with its sophisticated and selective TV viewing.

The main editorial focus of the cover section – which presents a target-group-oriented mix of topics – is popular knowledge topics from the areas of nature, research, history and science. A special emphasis is placed on exclusivity.

Prominent authors and experts from the areas of health, medicine, environment, nature, psychology, travel, enjoyment and finance represent the core competence of HÖRZU.

They assume the continuous sponsorship of the use and service topics, strengthening their credibility.

The magazine’s overall look is opulent. It presents premium-quality positive and emotional imagery.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 2.00
Paid circulation:*
914,181 copies
Total Reach**:
3.63 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 51,500
3-4-seite-hoch 3/4 page
€ 44,340
1-2-seite-quer 1/2 page
€ 31,200
1-3-seite-eckfeld 1/3 page
€ 24,700
1-4-seite-eckfeld 1/4 page
€ 18,930
Contact Person
Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Head of Auto/Telekommunikation/Finanzen/14tgl. Programm

International Media

Your marketing partner for international campaigns

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

 

 

 

Contact Person
Fellin  Wolter
Fellin Wolter
Head of International Sales
Worldwide

FUNKE Media Thuringia

FUNKE Media Thuringia is the most visited website for high-quality journalism and communication services in the heart of Germany.

We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.

With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.

Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, FUNKE Media Thuringia offers over 8 popular print, online and mobile brands.

Take advantage of our excellent reach to target your customers.

Target group

Women
55%
Men
45%
Adults, 30-59 years
38%
Net household income over 3.000 €
29%
Consumer strength upper third
24%

Key figures

Frequency
Mon-Sat, daily
Copy price
Mo-Fr.: 1,90 € Sat.: 2,10 €
Paid circulation*
190.312
Total reach**
615.000

Sources: *IVW II. Q. 2021, **ma Tageszeitungen 2021

Formats

1-1-seite 1/1 page
Mon-Sat 76.815,20 €
1-2-seite-quer 1/2 Seite page landscape
Mon-Sat 38.407,60 €
1-4-seite-eckfeld 1/4 page
Mon-Sat 19.079,10 €

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request // Millimeterpreis 4c: 24.94 €

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin