75-jahre-wams

75 years WELT AM SONNTAG

We are celebrating our birthday – you get the presents!

 WELT AM SONNTAG means all the reasons to celebrate!

2023 will be a big birthday year with three special highlights and specials.

Our future series with exciting content, our absolute highlight the anniversary issue on September 16/17, 2023, and our terrific discount promotion with 75% BNS on WELT AM SONNTAG will make this year a special highlight!

The publication dates of our four-part future series:

City & Traffic: 27./28.05.2023

Climate & World Order: 24./25.06.2023

Health & Nutrition: 14./15.10.2023

Love & Society: 11./12.11.2023

Secure your placement and become our premium partner!

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Catrin  Nordwig
Catrin Nordwig
Senior Marketing Manager
Berlin
header_MI_wEBSITE_WELT

Experience the radiance of the WELT brand!

WELT is a 360-degree media brand that offers information in print, digital and TV. It stands for intelligent quality journalism for every usage situation. The print editions of DIE WELT and WELT AM SONNTAG have been climate-neutral since 2022.​​


Best Cases of WELT



We are happy to be there for you!

Kathleen Schwiezke
Kathleen Schwiezke
General Director Marketing WELT Gruppe
München
WELT Rubriken_Header-Image-Bild_01

WELT Rubriken

CLASSIFIEDS OF WELT AM SONNTAG


 

WELT AM SONNTAG is the most important Sunday read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. With its high topicality, it has a unique selling point in the premium Sunday market.

The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.

WELT AM SONNTAG appears with an additional early edition as early as Saturday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.

From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.

WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.

 


A detailed overview of prices, special topics and current offers can be found on the following category pages.

 


We will be happy to advise you individually on our digital classified offers.

 


Ansprechpartner

Petra Mählmann-Radowitz
Petra Mählmann-Radowitz
Head of Advertising DIE WELT/WELT AM SONNTAG Rubriken
Berlin
audio_header

Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


joana_fiedler_zitat
Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
header_mi_website_upday-1440×430

Europe‘s N°1 News App

upday – Europe’s most popular news app, provides nearly 6 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.

 

Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.

  • Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
  • 100% brand safety
  • Just in Germany more than 450 high-quality publishers integrated.
  • Clear presentation of news and ads on full screen cards – no scrolling,
    no below the fold placements.
  • Ads are integrated natively into the news stream.
  • No overlay formats for an ideal user experience

 

External content

Here you will find external content that enriches the article. We need your consent before you can view and interact with social media content.

By clicking the button you agree that content from social networks will be displayed. Personal data may be transferred to third parties in this way. This may require the storage of cookies on your device. You can find more information here.

Key facts

Unique user*
5.53 mill.
Visits**
142.08 mill.
Page Impressions**
691.47 mill.
Sources: *AGOF digital facts, basis: digital WNK 16+ years (61.14 million); single month December2022; retrieved on: 02/01/23; **IVW December 2022

Target group

Men
51%
Women
49%
20 - 49 years
44%
Employed
64%
Net household income over €3,000
51%
High level of education
38%
Source: *AGOF *AGOF digital facts, basis: digital WNK 16+ years (61.14 million); **IVW December2022

Contact

Jasmin Schuler
Jasmin Schuler
Marketing Manager
Berlin
header_mi_website_myhomebook-1440×430

myHOMEBOOK: The new do-it-yourself portal for more lifestyle in house, flat and garden - understandable and freshly edited

myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics  of living, building, diy and gardening.

myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.

Helpful. Entertaining. Guiding. Exciting– for men and women!

myHOMEBOOK – simply do it (yourself)!

***myHOMEBOOK.de***

Reach

Unique User*
2.27 mill.
Visits**
4.94 mill.
Page Impressions**
7.37 mill.
Quellen: *AGOF daily digital facts December 2022; **IVW January 2023

Target Group

men
47%
20 - 49 years old
49%
HHNI > 3.000€
50%
High level of education
40%
Quelle: AGOF daily digital facts November 2022

Contact Person

Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin
BM 2022222

Berliner Morgenpost – A Funke Mediagroup Title

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Target group Readership

Men
51%
Women
49%
Adults, 30-59 years
46%
Net household income over € 3.000
62%
Socioeconomic Segments 1+2
56%

Formats

1-1-seite 1/1 Page
Mon-Fri € 36.570,92
1-1-seite 1/1 Page
Sat-Sun € 46.168,06
1-2-seite-quer 1/2 page landscape
Mon-Fri € 18.285,46
1-2-seite-quer 1/2 page landscape
Sat-Sun € 23.084,03
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.951,28
1-4-seite-eckfeld 1/4 page
Sat-Sun € 15.087,60

All prices plus VAT. The price list No. 8 Regional Media, valid from 1.1.2023 applies. Other prices on request // mm price 4c: 15,09 (Mon - Fri), 19,05 (Sat - Sun)

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 2.20, Sat € 2.30, Sun € 2.70
Paid circulation*
Mon-Sun: 40.663, of which 5.680 ePaper
Total reach**
321.000
Sources: *IVW I. Q. 2023, **ma daily newspaper 2022

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
Braun 20222

Braunschweiger Zeitung – A Funke Mediagroup Title

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
48%
Men
52%
Adults, 30-59 years
39%
Net household income over € 3.000
57%
Socioeconomic Segments 1+2
35%
Sources: ma 2022 tz

Formats

1-1-seite 1/1 Page
€ 50.001,60
1-2-seite-quer 1/2 page landscape
€ 25.000,80
1-4-seite-eckfeld 1/4 page
€ 12.500,40

All prices plus VAT. The price list No. 8 Regional Media, valid from 1.1.2023 applies. Other prices on request // mm price 4c: € 18,94 (Mon - Sat)

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.90, Sat € 2.10
Sold copies
90.832 of which 16.675 ePaper
Total reach
297.000
Sources: IVW I/2023, Braunschweiger Zeitung BZ/Region; ma Tageszeitungen 2022

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
header_funkegruppe-1028×276

NEWS, STORIES AND SERVICE ON ALL CHANNELS - THAT'S WHAT THE DAILY NEWSPAPERS OF THE FUNKE MEDIA GROUP STAND FOR.

REGIONAL | NATIONAL | CROSSMEDIA

News, stories and service on all channels are delivered by the daily newspapers of FUNKE Mediengruppe. The high journalistic quality of our work is the sound foundation for our success and the guarantee for deep roots in the individual regions. The FUNKE daily newspapers achieve the highest regional daily newspaper reaches and with their regional strength are also relevant nationally.

  • Reach: 3.30 million readers*
  • sold circulation: 784.048 copies**
  • including over 100 local editions

5 absolutely top locations

The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Braunschweig (Brunswick) and Thuringia are two highly attractive, up-and-coming economic regions with many companies and a strong focus on research and innovation.

source *ma Tageszeitungen 2022, **IVW I/2023 Mon.-Sat., Mon. – Sun.

Formats & Key Performance Indicators

1/1 page
465,039.40 € (Mon.-Fri.) 482,524.86 € (Sat.-Sun)
1/2 page cross
232,519.70 € (Mon.-Fri.) 241,262.43 € (Sat.-Sun)
1/4 page corner field
126,624.60 € (Mon.-Fri.) 131,751.00 € (Sat.-Sun)

All prices plus VAT. Price list no. 8 Regional Media applies, valid from 01.01.2023

Contact

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

Key figures

Publication Date:
Thursday
Frequency:
bimonthly
Copy price:
€ 3.80
Paid circulation*:
70,039 copies
Sources: *IVW III. Q. 2019

Formats

1-1-seite 1/1 page
€ 9,950
1-2-seite-quer 1/2 page
€ 5,790
1-3-seite-eckfeld 1/3 page
€ 3,980

Contact Person

Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Head of Auto/Telekommunikation/Finanzen/14tgl. Programm

Editorial Concept

HÖRZU WISSEN (Knowledge) is a consistent further development of HÖRZU’s editorial variety of topics and therefore represents a high-quality magazine for everyone who wants to know more.

HÖRZU WISSEN is aimed at those who believe that the areas of education and knowledge are very important. The diverse range of topics is tailored to this sophisticated and quality-conscious target group.

The elaborate reports on captivating knowledge-related topics combine hard facts and emotional components in an impressive look. Interviews with contemporary witnesses and comprehensive biographies of prominent personalities open up a world full of fascination for a sophisticated readership.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 2.00
Paid circulation:*
914,181 copies
Total Reach**:
3.63 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 51,500
3-4-seite-hoch 3/4 page
€ 44,340
1-2-seite-quer 1/2 page
€ 31,200
1-3-seite-eckfeld 1/3 page
€ 24,700
1-4-seite-eckfeld 1/4 page
€ 18,930

Contact Person

Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Head of Auto/Telekommunikation/Finanzen/14tgl. Programm

Editorial Concept

No other weekly TV guide reaches more readers within the Winning Generation – the better-educated adult generation that has above-average income in upper level professions and therefore achieves a higher social status.

HÖRZU stands for quality and high user value. The editorial concepts emphasise key topics that are customised for the Winning Generation.

The key part is the programme section, which provides clear orientation on TV and radio offers through its up-to-date, clearly arranged and detailed programme information. It also recommends worthwhile broadcasts that especially interest the Winning Generation with its sophisticated and selective TV viewing.

The main editorial focus of the cover section – which presents a target-group-oriented mix of topics – is popular knowledge topics from the areas of nature, research, history and science. A special emphasis is placed on exclusivity.

Prominent authors and experts from the areas of health, medicine, environment, nature, psychology, travel, enjoyment and finance represent the core competence of HÖRZU.

They assume the continuous sponsorship of the use and service topics, strengthening their credibility.

The magazine’s overall look is opulent. It presents premium-quality positive and emotional imagery.

 

 

 

Contact Person

Fellin  Wolter
Fellin Wolter
Head of International Sales
Worldwide

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

Th2022222

FUNKE Media Thuringia

We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.

With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.

Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, FUNKE Media Thuringia offers over 8 popular print, online and mobile brands.

Take advantage of our excellent reach to target your customers.

Target group

Women
52%
Men
48%
Adults, 30-59 years
33%
Net household income over 3.000 €
31%
Socioeconomic Segments 1+2
26%

Formats

1-1-seite 1/1 page
Mon-Sat € 82.174,40
1-2-seite-quer 1/2 Seite page landscape
Mon-Sat € 41.087,20
1-4-seite-eckfeld 1/4 page
Mon-Sat € 20.410,20

All prices plus VAT. The price list No. 8 Regional Media, valid from 1.1.2023 applies. Other prices on request // mm price 4c: € 26,68 (Mon - Sat)

Key figures

Frequency
Mon-Sat, daily
Copy price
Mo-Fr.: 1,90 € Sat.: 2,10 €
Paid circulation*
158.142, of which 18.387 ePaper
Total reach**
573.000
Sources: *IVW I/2023, **ma Tageszeitungen 2022

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin