Funke Basic presentation 2023
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FUNKE MEDIA Nordrhein-Westfalen’s titles permeate the Rhine-Ruhr metropolitan region like no other media company. That makes them a unique and, above all, strong partner. The 5 titles reach 1.60 million people in the circulation area. (Source: ma TZ 2022).
NRW is the most populous and densely populated of all 16 German states. A diverse and colorful state. This is reflected in the media portfolio of FUNKE MEDIEN in North Rhine-Westphalia: With a rich editorial offering at the highest journalistic level, we meet the demands of the people in NRW for information and entertainment, for quality and variety. Every day, on all channels.
The region’s leading daily newspaper titles are the flagship and traditional heart of FUNKE’s media in North Rhine-Westphalia. Every day, they provide millions of people with the latest news, analyses and background information. With their credible and journalistically high-quality reporting, they make an important contribution to journalistic diversity and the basic supply of information to citizens. They accompany the people of North Rhine-Westphalia through their everyday lives, helping them to classify events and form an opinion.
The Westdeutsche Allgemeine Zeitung is not only the origin of today’s FUNKE MEDIENGRUPPE – it is also Germany’s largest regional newspaper. It is the leading daily newspaper in the metropolitan areas of Essen, Bochum, Gelsenkirchen, Duisburg, Oberhausen and Mülheim. In its entire circulation area – from southern Münsterland to Niederberg, from the Lower Rhine to the Unna area – WAZ reaches around one-third of the population.
Opinionated, independent, close to the people. The NRZ is the metropolitan medium for the Rhenish Ruhr region and the state capital of Düsseldorf, and also the hometown newspaper for the Lower Rhine region between Kleve and Moers. With its in-depth and serious reporting, the NRZ provides information on everything that is important locally, regionally and in the world.
„Voice of the homeland – echo of the world“ is the title of Westfalenpost, founded in 1946. As the largest newspaper in South Westphalia, it is still commited to this reputation today: Westfalenpost sees itself as a mouthpiece and advocate for the people in the region, and at the same time as a civic quality newspaper with the perfect mix of information and entertainment. Every day it bridges the gap from neighborhood festivals to big politics, from the Sauerland to the celebrity beach. The WP, as readers call it in short and familiar terms, is the local paper with heart, mind and foresight.
The Westfälische Rundschau with its headquarters in Dortmund, has been published since 1946. Its circulation area extends from the metropolitan area of Dortmund through the eastern Ruhr region and into southern Westphalia. The WR offers comprehensive local reporting in the independent cities of Dortmund and Hagen, in the districts of Unna, Olpe, Siegen-Wittgenstein, Hochsauerlandkreis and Märkischer Kreis. To this end, it cooperates with other publishing houses and newspapers, including the Westfalenpost (WP), which also belongs to FUNKE MEDIEN NRW.
Iserlohn, Letmathe and Hemer – three cities, three local sections. Even though Letmathe has been part of the Iserlohn city area since 1975, the IKZ offers Iserlohners, Letmathers and Hemeraners their own local section. With its offering, the IKZ provides citizens in Iserlohn and the surrounding area with the latest news, competent analyses and important background information from the region, Germany and the world.
(* Minority shareholding)
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WELT is a 360-degree media brand that offers information in print, digital and TV. It stands for intelligent quality journalism for every usage situation. The print editions of DIE WELT and WELT AM SONNTAG have been climate-neutral since 2022.
CLASSIFIEDS OF WELT AM SONNTAG
WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics.
The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.
WELT AM SONNTAG appears with one issue each on Saturday and Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.
From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.
WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.
A detailed overview of prices, special topics and current offers can be found on the following category pages.
We will be happy to advise you individually on our digital classified offers.
Open your ears - for our podcast portfolio!
With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.
Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive
Our Hero-Podcasts
Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS
Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted
PRESENTER AND/OR CLOSER 5-15 SECONDS
Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast
Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.
myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics of living, building, diy and gardening.
myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.
Helpful. Entertaining. Guiding. Exciting– for men and women!
myHOMEBOOK – simply do it (yourself)!
***myHOMEBOOK.de***
Berliner Morgenpost – A Funke Mediagroup Title
With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.
Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.
Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.
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Braunschweiger Zeitung – A Funke Mediagroup Title
It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.
On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.
Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.
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REGIONAL | NATIONAL | CROSSMEDIA
News, stories and service on all channels are delivered by the daily newspapers of FUNKE Mediengruppe. The high journalistic quality of our work is the sound foundation for our success and the guarantee for deep roots in the individual regions. The FUNKE daily newspapers achieve the highest regional daily newspaper reaches and with their regional strength are also relevant nationally.
5 absolutely top locations
The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Braunschweig (Brunswick) and Thuringia are two highly attractive, up-and-coming economic regions with many companies and a strong focus on research and innovation.
source *ma 2022 Tageszeitungen, **IVW III/2023 Mon.-Sat., Mon. – Sun.
All prices plus VAT. Price list no. 8 Regional Media applies, valid from 01.01.2023
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Editorial Concept
HÖRZU WISSEN (Knowledge) is a consistent further development of HÖRZU’s editorial variety of topics and therefore represents a high-quality magazine for everyone who wants to know more.
HÖRZU WISSEN is aimed at those who believe that the areas of education and knowledge are very important. The diverse range of topics is tailored to this sophisticated and quality-conscious target group.
The elaborate reports on captivating knowledge-related topics combine hard facts and emotional components in an impressive look. Interviews with contemporary witnesses and comprehensive biographies of prominent personalities open up a world full of fascination for a sophisticated readership.
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Editorial Concept
No other weekly TV guide reaches more readers within the Winning Generation – the better-educated adult generation that has above-average income in upper level professions and therefore achieves a higher social status.
HÖRZU stands for quality and high user value. The editorial concepts emphasise key topics that are customised for the Winning Generation.
The key part is the programme section, which provides clear orientation on TV and radio offers through its up-to-date, clearly arranged and detailed programme information. It also recommends worthwhile broadcasts that especially interest the Winning Generation with its sophisticated and selective TV viewing.
The main editorial focus of the cover section – which presents a target-group-oriented mix of topics – is popular knowledge topics from the areas of nature, research, history and science. A special emphasis is placed on exclusivity.
Prominent authors and experts from the areas of health, medicine, environment, nature, psychology, travel, enjoyment and finance represent the core competence of HÖRZU.
They assume the continuous sponsorship of the use and service topics, strengthening their credibility.
The magazine’s overall look is opulent. It presents premium-quality positive and emotional imagery.
In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.
The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).
Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).
Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.
Please contact us for offers and further details on the international portfolio.
FUNKE Media Thuringia
We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.
With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.
Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, FUNKE Media Thuringia offers over 8 popular print, online and mobile brands.
Take advantage of our excellent reach to target your customers.
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