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Experience the radiance of the WELT brand!

WELT is a 360-degree media brand that offers information in print, digital and TV. It stands for intelligent quality journalism for every usage situation. The print editions of DIE WELT and WELT AM SONNTAG have been climate-neutral since 2022.​​




We are happy to be there for you!

Kathleen Schwiezke
Kathleen Schwiezke
General Director Marketing WELT Gruppe
München
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WELT Rubriken

CLASSIFIEDS OF WELT AM SONNTAG


 

WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. 

The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.

WELT AM SONNTAG appears with one issue each on Saturday and Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.

From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.

WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.

 


A detailed overview of prices, special topics and current offers can be found on the following category pages.

 


We will be happy to advise you individually on our digital classified offers.

 


Ansprechpartner

Petra Mählmann-Radowitz
Petra Mählmann-Radowitz
Senior Marketing Manager
Berlin
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Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


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Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
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Europe‘s N°1 News App

upday – Europe’s most popular news app, provides nearly 5 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.

 

Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.

  • Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
  • 100% brand safety
  • Just in Germany more than 450 high-quality publishers integrated.
  • Clear presentation of news and ads on full screen cards – no scrolling,
    no below the fold placements.
  • Ads are integrated natively into the news stream.
  • No overlay formats for an ideal user experience

 

External content

Here you will find external content that enriches the article. We need your consent before you can view and interact with social media content.

By clicking the button you agree that content from social networks will be displayed. Personal data may be transferred to third parties in this way. This may require the storage of cookies on your device. You can find more information here.

Key facts

Unique user*
5.53 mill.
Visits**
90.42 mill.
Page Impressions**
399.22 mill.
Sources: *AGOF digital facts, basis: digital WNK 16+ years (61.14 million); single month December2022; **IVW January 2024

Target group

Men
51%
Women
49%
20 - 49 years
44%
Employed
64%
Net household income over €3,000
51%
High level of education
38%
Source: *AGOF *AGOF digital facts, basis: digital WNK 16+ years (61.14 million); **IVW December 2023

Contact

Jasmin Schuler
Jasmin Schuler
Marketing Manager
Berlin
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myHOMEBOOK: The new do-it-yourself portal for more lifestyle in house, flat and garden - understandable and freshly edited

myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics  of living, building, diy and gardening.

myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.

Helpful. Entertaining. Guiding. Exciting– for men and women!

myHOMEBOOK – simply do it (yourself)!

***myHOMEBOOK.de***

Reach

Unique User*
2.27 mill.
Visits**
4.82 mill.
Page Impressions**
6.30 mill.
Quellen: *AGOF daily digital facts December 2022; **IVW December 2023

Target Group

Female
50%
20 - 49 years
54%
Employed
69%
HHNI > 3.000€
55%
High level of education
43%
Quelle: AGOF daily digital facts November 2022

Contact Person

Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin
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A promise of quality across all platforms

WELT Digital pools online, mobile and app presentations under a strong, multimedia brand standing for progressive, high-value and dynamic subjects on all channel.

 

WELT.de Multiscreen (stationary and mobile)

  • WELT Digital sets standards in reporting on business, finance and politics. Every story – whether as text, video, photo or live reporting – follows the claim of providing reliable and user-oriented information, inspiring our audience with passionate journalism, innovative products and the joy of experimentation
  • WELT.de is always live: With current live tickers, live streams to breaking news or to the current TV programme
  • WELT.de also provides all relevant stories in video format with the power of Germany’s leading TV news broadcaster
  • Our community is part of WELT because we developed our product together with our users

 

News App (Smartphone App)

  • Whether politics, business or multimedia – with the WELT news app, our users receive the news directly on their smartphone
  • Clear and compact, with quick access to the most important functions, such as news ticker, video centre and saved articles

Key Figures

Unique User*
19.53 million
Visits**
110.99 million
Page Impressions**
307.55 million
Source: *AGOF daily digital facts, basis: digital TEE, digital users aged 16+ (61.63 mill.); single month December2022, retrieved on 02/01/2023;
**IVW January 2024

Target Group

Men
56%
Women
44%
20 - 49 years
51%
Employed
67%
HHNI of min. 4,000 €
34%
High Education
48%
Source: AGOF daily digital facts, basis: digital TEE, digital users aged 16+ (61.63 mill.); single month Dezember2022, retrieved on 02/01/2023

Formats

Current Offers

Contact Person

Katja Sturm
Katja Sturm
Senior Marketing Manager
Berlin
Jasmin Schuler
Jasmin Schuler
Marketing Manager
Berlin