Rate Card WELT 2019

BILD der FRAU

BILD der FRAU – Quantity. Closeness. Quality.

Editorial Concept

BILD der FRAU is the versatile informative and entertaining magazine for women who are in charge of their own lives.
It covers the complete spectrum of life in a clear, smart and competent way – and always with heart!

BILD der FRAU has an outstanding guide function that can be found in all categories and sections of the magazine.

BILD der FRAU helps with everyday decisions. Examples of this are sections such as Verbraucher aktuell (Consumer Now) or Was koche ich morgen? (What Should I Cook Tomorrow?).

BILD der FRAU is relaxing and entertaining – with columns, exclusive interviews and wellness & photo reports.

BILD der FRAU takes its readers’ problems and concerns seriously. It offers strength and self-confidence, as well as providing self-help information.

BILD der FRAU conveys values, takes its own stand and gets involved. This is represented by the many current topics and campaigns in the magazine.

BILD der FRAU lets its readers have a say – for example, in sections such as Ihre Meinung Aktuell (Your Current Opinion) and Frauen helfen Frauen (Women Help Women).

BILD der FRAU promotes long-term charitable and socio-political commitment with the GOLDENE BILD der FRAU – Germany’s biggest prize for women is awarded annually to five women honored for their extraordinary achievements as volunteers.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 1.40
Paid circulation*:
619,406 copies
Total reach**:
4.81 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 49,900
1-2-seite-quer 3/4 page
€ 42,370
1-3-seite-eckfeld 1/2 page
€ 35,870
Contact Person
Mohamed Bezzaz
Mohamed Bezzaz
Advertising Manager BILD der FRAU
Hamburg

BILD der FRAU Schlank & fit

Women who are especially interested in fitness and wellness trends

Editorial Concept

The magazine is aimed towards women who are especially interested in fitness and wellness trends, topics related to staying slim and gentle methods of treatment. Beauty tips, travel information and the wellness horoscope reinforce the feel-good-effect.

BILD der FRAU-Schlank & fit is a colourful mix of topics related to health and well-being – a visually opulent appearance of magazine sections and double pages packed with information.

Key figures

Publication Date:
Friday
Frequency:
6 x per year
Copy Price:
€ 1,95
Paid circulation*:
78,739 copies
Total Reach**:
0.61 Mio.

Sources: *IVW II. Q. 2019, **b4P 2018 III

Formats

1-1-seite 1/1 page
€ 16,600
1-2-seite-quer 1/2 page
€ 11,960
1-3-seite-eckfeld 1/3 page
€ 9,240
1-4-seite-eckfeld 1/4 page
€ 6,860
Contact Person
Mohamed Bezzaz
Mohamed Bezzaz
Advertising Manager BILD der FRAU
Hamburg

BILD der FRAU Gut kochen & backen

BILD der FRAU-Gut kochen & backen is a colourful mix of magazine sections, optically generous presentations and double pages packed with information.

The magazine is a competent guide and gives ideas for everyone who is excited about cooking and baking – from beginners to experienced hobby chefs. It offers many new recipes, as well as additional tips and tricks. Furthermore, it supports readers with their daily meal planning and helps their families to live on a healthy way.

  • Baking lessons and desserts
  • Hospitality and party ideas with decoration tips
  • Fitness cuisine with background information and recipes

Key figures

Publication Date:
Friday
Frequency:
6 x per year
Copy price:
1.95 €
Paid circulation*:
61,780 copies
Total reach**:
1.07 Mio.

Sources: *IVW II. Q. 2019, **b4p 2018 III

Formats

1-1-seite 1/1 page
€ 14,000
1-2-seite-quer 1/2 page
€ 10,080
1-3-seite-eckfeld 1/3 page
€ 7,790
1-4-seite-eckfeld 1/4 page
€ 5,880
Contact Person
Mohamed Bezzaz
Mohamed Bezzaz
Advertising Manager BILD der FRAU
Hamburg

bildderfrau.de

That’s bildderfrau.de

Europe’s biggest magazine for women, BILD der FRAU, can also be obtained in digital format by the modern, healthy and exuberant woman. Every day we show users the best life has to offer – helping you feel good, look good and enjoy a healthy lifestyle.

Key figures

Unique users*
2.59 M
Visits**
4,896,374
Page impressions**
16,567,157

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month October 2018; **IVW October 2018

Target group

Women
78%
20 -59 years
82%
Net household income €2,000 or above
65%
At least intermediate level of education
74%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month March 2019

Contact
Kerstin  Scharwatz
Kerstin Scharwatz
Marketing Manager
Berlin

Berliner Morgenpost

Seven days a week, this modern media brand provides daily updates on the diverse offerings of Germany’s most exciting city.

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.40, Sat € 1.50, Sun € 1.90
Paid circulation*
Mon-Sun: 73.962
Total reach**
306.000

Sources: *IVW III. Q. 2019, **ma Tageszeitungen 2019

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

Braunschweiger Zeitung

Braunschweiger Zeitung, with the total reach (including online) of its regional editions and the HarzKurier, is the number one newspaper in southern Lower Saxony.

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%

Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.60, Sat € 1.90
Sold copies IVW III/2019
107.378
Total reach ma Tageszeitungen 2018
283.000

Sources: IVW III. Q. 2019, ma Tageszeitungen 2019

Formats

1-1-seite 1/1 Page
€ 39.177,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 44.660,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 19.588,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 22.330,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 9.794,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.165,00 (Sat.)

Gross prices, eligible for contract and discounts, plus VAT. „Regionale Medien l Braunschweiger Zeitung“ Nr. 2, from 01/01/2019 // mm price 4c: 12,72 (Mon - Fri), 14,50 (Sat)

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

DAS GOLDENE BLATT

Optimistic, positive and truthful every week

  • The emotional women’s magazine with fascinating reports from the royal houses and the world of the stars and starlets for the conservative lively woman 50 years and older.
  • Reports, interviews and photos are always authentic, exclusive and emotional.
  • Convincing guide pages, a professionally competent medical section, recipes to collect on cooking cards, travel reports and a lot of puzzles characterise this title.

Key figures

Publication Date:
Monday
Frequency:
weekly
Paid circulation*:
173,156 copies
Total reach**:
1,28 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 6,800
1-2-seite-quer 1/2 page
€ 4,800
1-3-seite-eckfeld 1/3 page
€ 3,370
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

die aktuelle

Self-confident, informative and entertaining

  • Germany’s quickest PEOPLE magazine with reports on VIPs, show stars and lifestyle.
  • Exciting and emotional entertainment for trendy women over who stayed young.
  • Extensive wellness, beauty, health and food topics presented in a precise and inspiring way.
  • High advisory skills with 30 regularly sites full of advices
  • Extra puzzle magazine with 14 pages at the magazine’s centre.

Key figures

Publication Date:
Saturday
Frequency:
weekly
Copy price:
€ 1.80
Paid circulation*:
328,606 copies
Total reach**:
1.82 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 11,400
3-4-seite-hoch 3/4 page
€ 10,210
1-2-seite-quer 1/2 page
€ 7,200
1-3-seite-eckfeld 1/3 page
€ 5,580
1-4-seite-hoch 1/4 page
€ 4,290
1-8-seite-hoch 1/8 page
€ 2,400
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

DONNA

DONNA is experienced, wise, relaxed and full of emotion, optimism and passion.

Editorial concept

DONNA is made for adult women. It is about special desires, dreams, needs, questions and demands that women over 40 have.

A new exciting phase of life begins for women in this age segment in which almost everything is possible and DONNA would like to accompany their readers.

Readers can expect all the things from DONNA that constitute a good women’s magazine: fashion, beauty, lifestyle, interviews, psychology, partnership, health, culture, travel and service.

An interesting magazine mix with a warm, emotional tonality and a generous and refined look.

DONNA inspires women 40 and up who found their true self and now set out optimistically into a new phase of life. A concept that convinces and excites our users.

Key figures

Publication Date:
Wednesday
Frequency:
per month
Copy price:
€ 3.90
Paid ciculation*:
100,477 copies
Total reach**:
0.43 Mio.
Reach Women**:
0.4 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 21,900
1-2-seite-quer 1/2 page
€ 15,100
1-3-seite-eckfeld 1/3 page
€ 11,100
Contact Person
Eva Dahlke
Eva Dahlke
Advertising Manager Women Lifestyle Title
Hamburg

ECHO DER FRAU

The weekly impulse generator

  • The dynamic women’s magazine: upbeat reports from the world of aristocracy, stars, German popular/traditional music and high society for women 50 years and older who are still young at heart.
  • A large service section of fashion, beauty, nutrition, home and decoration ideas.
  • Also includes a comprehensive spectrum of medical topics and a puzzle section.

Key figures

Publikation Date:
Wednesday
Frequency:
weekly
Copy price:
€ 1.70
Paid circulation*:
141,147 copies
Total Reach**:
0.79 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 5,700
1-2-seite-quer 1/2 page
€ 4,110
1-3-seite-eckfeld 1/3 page
€ 2,840
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

ekitchen

The COMPUTER BILD Group’s Vertical Publication for the Kitchen

Red-hot, not lukewarm – ekitchen brings you news a cut above the rest.
ekitchen provides the user with information on the latest kitchen and nutrition trends.
Tests, current news and videos – always on fitting topics.
New cooking trends, innovative ideas and modern kitchen appliances – users can find all this on ekitchen.de.
ekitchen focuses on the connected home. As digitalisation continues, the networked kitchen is playing a more central role in its content.

Key figures

Total Desktop Mobile
Unique User 0.41 m n/a n/a
Visits n/a n/a n/a
Page Impressions n/a n/a n/a

Source: *IVW Juli 2018

Target group

Men
52%
Women
48%
20 - 49 years
57%
Employed
69%
Net household income over 3.000 €
46%

Brand family

Contact
Michael  Müller
Michael Müller
Senior Manager Marketing
Hamburg
Waranyoo Ketbanjong
Waranyoo Ketbanjong
Senior Manager Marketing
Hamburg

FITBOOK

The new editorial magazine promoting fitness and a healthy lifestyle is accessible and inspirational for everyone. Being fit means staying healthy.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique users*
1.71 Mio.
Visits**
3,316,633
Page Impressions**
4,860,424

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month Dezember 2018; **IVW Dezember 2018

Target group

Men
56%
Women
44%
20 - 49 years
71%
Employed
81%
Net household income €3,000 or above
47%
High level of education
43%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month Dezember 2018

Contact
Lisa Schardt
Lisa Schardt
Marketing Manager and Publisher Development
Berlin

frau aktuell

frau aktuell is informative, touching and always up-to-date

  • Perfectly staged: always well-informed with exciting and entertaining feature articles
    on celebrities from film, show business and aristocracy for the traditional woman 50 years and older.
  • frau aktuell moves its readers with topics from the world of fashion, cosmetics, cooking, money and legislation.
  • A strong health environment including interviews with experts and professors complete the editorial profile.

Key figures

Publication Date:
Monday
Frequency:
weekly
Copy price:
€ 1.70
Paid circulation*:
126,395 copies
Total Reach**:
0.91 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 6,000
1-2-seite-quer 1/2 page
€ 4,310
1-3-seite-eckfeld 1/3 page
€ 3,000
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FRAU IM SPIEGEL ROYAL

The monthly queen of the hearts: glamorous, enchanting and style-defining

Royal bimonthly magazine brand with opulent reporting on all relevant topical highlights of the royal houses.

Exclusive reports and insider knowledge in a high-gloss look for women who love the life of the royals.

Unique background stories, multi-facetted portraits, emotional images and inspiring lifestyle stories from the world of international and national aristocracy.

There is a longer period of effectiveness due to the two-month presence at the newsstand, which also generates many readers per issue.

Key figures

Publication Date:
Wednesday
Frequency:
10 x per year
Copy price:
€ 3.60
Paid circulation*:
28,217 copies

Source: *IVW II. Q. 2019

Formats

1-1-seite 1/1 page
€ 8,330
1-2-seite-quer 1/2 page
€ 5,500
1-3-seite-eckfeld 1/3 page
€ 3,580
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FRAU von HEUTE

Practical. Cheerful. Clever.

FRAU von HEUTE is the response to the wishes of cost-conscious, modern female readers who want editorial quality and a broad range of topics, as well as up-to-date and carefree entertainment, week after week.

FRAU von HEUTE offers relaxing entertainment with current celebrity interviews, exclusive reports, photo series and puzzle & knowledge pages.

FRAU von HEUTE moves its readers every week with encouraging life stories and interesting portraits of women.

FRAU von HEUTE provides real help for everyday life with its big guide section.

  • Top experts such as Professor Hademar Bankhofer or star chef Cornelia Poletto share their knowledge with readers.
  • The top topic of the week – from food scandals to the new alimony laws – comprehensively informs the reader.
  • The fashion section also provides extra styling tips for well-rounded women every week in addition to the latest trends.
  • The large 16-page cookbook is removable. The wide variety of recipes – including recipes for vegetarians, vegans, people suffering from allergies and diabetics – further increases the benefit of FRAU von HEUTE.

FRAU von HEUTE offers moments of bliss for each week – and inspiration for every day!

Key figures

Publication Date:
Friday
Freqency:
weekly
Copy price:
€ 0,99
Paid circulation*:
83,961 copies
Total reach**:
0.24 Mio.
Reach Women**:
1.0 % / 0.35 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 8,200
1-2-seite-quer 1/2 page
€ 5,700
1-3-seite-eckfeld 1/3 page
€ 4,550
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FRAU IM SPIEGEL

Authentic, mentoring and classy

Founder of the premium people magazine genre in Germany with an ideal mix of entertainment and service for the style-conscious and enchanting woman 40 years and older.

Exciting high society stories about German and international stars.

Exclusive interviews and reports from society, culture, show business and entertainment.

Ideal topic mix of fashion trends and beauty styling tips, recipe ideas, health reports and inspiration for decorating and lifestyle, as well as travel and culture tips.

Among the weekly women’s magazines, FRAU IM SPIEGEL offers high reach and a very good price-performance ratio.

Key figures

Publication Date:
Wednesday
Frequency:
weekly
Copy price:
€ 1.80
Paid circulation*:
209,184 copies
Total reach**:
1.12 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 13,700
1-2-seite-quer 1/2 page
€ 9,220
1-3-seite-eckfeld 1/3 page
€ 6,740
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

Funke Media Group

News, stories and services on all channels – that’s what the daily newspapers of FUNKE MEDIENGRUPPE stand for. High-quality journalism is at the heart of our success and means that we are deeply rooted in the individual regions. The FUNKE daily newspapers achieve the highest regional coverage for dailies and this regional strength also makes them nationally relevant.

  • Reach: 3.13 million readers (source MA TZ 2019)
  • Total circulation: 1.04 million (source IVW II/2019)
  • including over 100 local editions

We continue to offer:

  • millions of readers of over 170 advertising papers (10.23 million copies distributed in 2019)
  • over 22.6 million unique users (Agof daily digital facts 07/2019)
  • 1.53 million radio listeners (ma 2019 Audio II)
  • more than 2.5 million Facebook fans
  • around 15 million people aged 14 and over live in the FUNKE distribution areas – that’s over 21% of the German population (ma 2019 TZ)

5 absolutely top locations
The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Brunswick and Thuringia are two highly attractive, up-and-coming economic regions with numerous companies and a strong focus on research and innovation.

Formats

1-1-seite 1/1 page
420.903,25 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
210.685,48 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
116.385,63 € (Mon - Fri)

All prices plus VAT, from the Nr. 4 price list of Funke Media Group, from 01/01/2019.

Target group

Men
47%
Women
53%
Adults, 30-59 years
43%
Net household income over 3000 €
43%
Consumer strength upper third
38%

Sources: ma Tageszeitungen 2019

Key figures

Paid circulation IVW III/2018, Mo.-Sa. bzw. Mo.-So.
1.041.756
Total reach ma 2019 TZ
3.128.000

Sources: IVW II/2019, ma Tageszeitungen 2019

Contact
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

FUNKE WOMEN COMBO SERVICE

The most powerful service-oriented women's combo in Germany

The most powerful service-oriented women’s combo in Germany.

High reach & strong circulation.

Combination of two success stories: The biggest women’s magazine and most successful women’s TV programme magazine.

Two likeable guides with heart and mind.

Two innovative personal coaches for the modern, trend-conscious woman.

Two successful service magazines offer top performance in classic women’s target groups.

The combination of two success stories.

Top performance in classic women’s target groups.

For women who are in charge of their lives.

Key figures

Paid circulation*:
994,916 copies
Total reach**:
5.24 Mio.
Reach Women**:
4,91 Mio.

Quellen: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 58,500
1-2-seite-quer 1/2 page
€ 42,070
1-3-seite-eckfeld 1/3 page
€ 32,550
Contact Person
Mohamed Bezzaz
Mohamed Bezzaz
Advertising Manager BILD der FRAU
Hamburg
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FUNKE WASO WOMEN FOUR

Authentic and aware of values for generations. Popular traditional brands with an unbeatable CPM

  • For women with a traditional outlook and awareness of values.
  • Homogeneous target-group structure for women 50 years and older.
  • The economic combo for traditional women’s target groups.

Combo savings: 5 %

Key figures

Paid circulation*:
597,766 copies
Total Reach**:
3.06 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 24,850
1-2-seite-quer 1/2 page
€ 17,800
1-3-seite-eckfeld 1/3 page
€ 12.370
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FUNKE BEST LIFE COMBO

The new FUNKE BEST LIFE KOMBI: High reach with convincing cost effectiveness.

  • The big general interest combination with a strong focus on women and individuals responsible for the household.
  • Experts in health and nutrition matters.
  • Weekly high reach for fast sales.
  • Strong multiplicator for pharma & food.
  • High reach in competitive comparison.
  • Best cost effectiveness – Low CPM!
  • For Best Agers!

Combo savings: 12 %

Key figures

Frequency:
weekly
Paid circulation*:
1,509,574 copies
Total reach**:
6.5 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 65,500
1-2-seite-quer 1/2 page
€ 44,550
1-3-seite-eckfeld 1/3 page
€ 33,090
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FUNKE MILLIONS COMBO plus

Reach about one third of all adult women with one placement!

Bigger: Over 15.47 million total reach and a reach of over 12 million among Germany’s women.

Stronger: 3,574,414 copies sold.

  • 52 times per year: 11 weekly updated paid magazines and strong traditional brands.
  • 24 times per year: Extended by the biweekly published title
    TV für mich
  • Quick establishment of contacts.
  • Top advertising carrier – especially for pharma, food, retail and mail-order.
  • Powerful combo for the mass market.
  • Promotes sales cause of highest reach.
  • Circulation and reach at a cost-efficient CPM.

Combo savings: 14 %

Key figures

Paid circulation*:
3,433,520 copies
Total Reach**:
12.94 Mio.
Reach Women**:
10.09 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 163,100
1-2-seite-quer 1/2 page
€ 141,660
1-3-seite-eckfeld 1/3 page
€ 84,000
Contact Person
Matthias Franzen
Matthias Franzen
Director Marketing
Hamburg

FUNKE MILLIONS COMBO

Big. Strong. Fast.

Big: Over 14,5 million total reach and number one among Germany’s women with a reach of over 11 million.

Cost effectiveness: Top CPM.

Strong: 3,169,777 copies sold.

Fast:

  • 52 times per year with 11 weekly updated paid magazines and strong traditional brands.
  • Quick establishment of contacts.
  • Germany’s largest paid magazine advertising vehicle (by reach plus circulation).
  • With 11.17 million women, it is the highest-reach
    PRINT advertising vehicle in the women’s target group!
  • Top advertising carrier – especially for pharma, food, retail and mail-order.
  • Powerful combo for the mass market.
  • Promotes sales cause of highest reach.
  • Circulation and reach at a cost-efficient CPM.

Combo savings: 14 %

Key figures

Paid circulation*:
3,058,010 copies
Total reach**:
12.58 Mio.
Reach Women**:
9.79 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 151,300
1-2-seite-quer 1/2 page
€ 101,220
1-3-seite-eckfeld 1/3 page
€ 77,450
Contact Person
Matthias Franzen
Matthias Franzen
Director Marketing
Hamburg

FUNKE WOMEN COMBO WEEKLY

Women's premium combo weekly

  • Four great classics in the womens’s magazines segment.
  • Attractive cost effectiveness compared to competitor’s combos.
  • People stories, destinies and reports creates emotions and involvement.
  • High editorial standards represent quality.
  • People & lifestyle: high reach in upscale, established womens’s target groups.

Combo savings: 8 %.

Key figures

Paid circulation*:
1,241,157 copies
Total reach**:
6.94 Mio.
Reach Women**:
6.42 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 76,650
1-2-seite-quer 1/2 page
€ 53,410
1-3-seite-eckfeld 1/3 page
€ 41,100
Contact Person
Mohamed Bezzaz
Mohamed Bezzaz
Advertising Manager BILD der FRAU
Hamburg
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

Funke Media NRW

Target group

Men
48%
Women
52%
Adults, 30-59 years
41%
Net household income over 3000 €
43%
Consumer strength upper third
39%

Sources: ma Tageszeitungen 2019

Key figures

Frequency
Mon-Sat, daily
Paid circulation IVW III/2019
462.228
Total reach ma 2018 TZ
1.444.000

Sources: IVW III. Q. 2019, ma Tageszeitungen 2019

Formats

1-1-seite 1/1 page
Mon-Sat € 208.126,50
1-2-seite-quer 1/2 page landscape
Mon-Sat € 104.297,10
1-4-seite-eckfeld 1/4 page
Mon-Sat € 62.360,00

Gross prices, eligible for contract and discounts, plus VAT.

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg