Find the right products from us for your questions!

"SINCE I AM USING THIS TIME INTENSIVELY FOR NEW ACQUISITIONS IN THE PERIOD AFTER THE CRISIS, I AM DEPENDENT ON OFFERS FROM COMPANIES."

Digital Showroom Reach
Digital Showroom Performance

Key figures

Paid circulation*:
1,573,014 copies
Total reach**:
7.32 Mio.
Reach Women**:
6.75 Mio.
Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 89,500
1-2-seite-quer 1/2 page
€ 62,640
1-3-seite-eckfeld 1/3 page
€ 48,240

Contact Person

Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

  • Four great classics in the womens’s magazines segment.
  • Attractive cost effectiveness compared to competitor’s combos.
  • People stories, destinies and reports creates emotions and involvement.
  • High editorial standards represent quality.
  • People & lifestyle: high reach in upscale, established womens’s target groups.

Combo savings: 8 %.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 1.40
Paid circulation*:
630,704 copies
Total reach**:
4.81 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 49,900
1-2-seite-quer 3/4 page
€ 42,370
1-3-seite-eckfeld 1/2 page
€ 35,870

Contact Person

Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel

Editorial Concept

BILD der FRAU is the versatile informative and entertaining magazine for women who are in charge of their own lives.
It covers the complete spectrum of life in a clear, smart and competent way – and always with heart!

BILD der FRAU has an outstanding guide function that can be found in all categories and sections of the magazine.

BILD der FRAU helps with everyday decisions. Examples of this are sections such as Verbraucher aktuell (Consumer Now) or Was koche ich morgen? (What Should I Cook Tomorrow?).

BILD der FRAU is relaxing and entertaining – with columns, exclusive interviews and wellness & photo reports.

BILD der FRAU takes its readers’ problems and concerns seriously. It offers strength and self-confidence, as well as providing self-help information.

BILD der FRAU conveys values, takes its own stand and gets involved. This is represented by the many current topics and campaigns in the magazine.

BILD der FRAU lets its readers have a say – for example, in sections such as Ihre Meinung Aktuell (Your Current Opinion) and Frauen helfen Frauen (Women Help Women).

BILD der FRAU promotes long-term charitable and socio-political commitment with the GOLDENE BILD der FRAU – Germany’s biggest prize for women is awarded annually to five women honored for their extraordinary achievements as volunteers.

Key figures

Publication Date:
Friday
Frequency:
6 x per year
Copy Price:
€ 1,95
Paid circulation*:
101,619 copies
Total Reach**:
0.52 Mio.
Sources: *IVW III. Q. 2019, **b4p 2019 I

Formats

1-1-seite 1/1 page
€ 16,600
1-2-seite-quer 1/2 page
€ 11,960
1-3-seite-eckfeld 1/3 page
€ 9,240
1-4-seite-eckfeld 1/4 page
€ 6,860

Contact Person

Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel

Editorial Concept

The magazine is aimed towards women who are especially interested in fitness and wellness trends, topics related to staying slim and gentle methods of treatment. Beauty tips, travel information and the wellness horoscope reinforce the feel-good-effect.

BILD der FRAU-Schlank & fit is a colourful mix of topics related to health and well-being – a visually opulent appearance of magazine sections and double pages packed with information.

Key figures

Publication Date:
Friday
Frequency:
6 x per year
Copy price:
1.95 €
Paid circulation*:
78,766 copies
Total reach**:
0.84 Mio.
Sources: *IVW III. Q. 2019, **b4p 2019 I

Formats

1-1-seite 1/1 page
€ 14,000
1-2-seite-quer 1/2 page
€ 10,080
1-3-seite-eckfeld 1/3 page
€ 7,790
1-4-seite-eckfeld 1/4 page
€ 5,880

Contact Person

Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel

The magazine is a competent guide and gives ideas for everyone who is excited about cooking and baking – from beginners to experienced hobby chefs. It offers many new recipes, as well as additional tips and tricks. Furthermore, it supports readers with their daily meal planning and helps their families to live on a healthy way.

  • Baking lessons and desserts
  • Hospitality and party ideas with decoration tips
  • Fitness cuisine with background information and recipes
BM 2022222

This is Berlin

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request // mm price 4c: 14,10 (Mon - Fri), 17,80 (Sat - Sun)

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.80, Sat € 1.90, Sun € 2.30
Paid circulation*
Mon-Sun: 44.196
Total reach**
342.000
Sources: *IVW I. Q. 2022, **ma daily newspaper 2022

Contact Person

Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
Braun 20222

Braunschweiger Zeitung – A Funke Mediengruppe Title

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%
Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.90, Sat € 2.10
Sold copies IVW I/2022
97.569
Total reach
299.000
Sources: IVW I. Q. 2022, Braunschweiger Zeitung BZ/Region; ma Tageszeitungen 2022

Formats

1-1-seite 1/1 Page
€ 40.365,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 46.068,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 20.182,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 23.034,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 10.091,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.517,00 (Sat.)

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request // mm price 4c: 17,71 (Mon - Sat)

Contact Person

Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

Key figures

Publication Date:
Monday
Frequency:
weekly
Paid circulation*:
180,671 copies
Total reach**:
1,28 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 6,800
1-2-seite-quer 1/2 page
€ 4,800
1-3-seite-eckfeld 1/3 page
€ 3,370

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine
  • The emotional women’s magazine with fascinating reports from the royal houses and the world of the stars and starlets for the conservative lively woman 50 years and older.
  • Reports, interviews and photos are always authentic, exclusive and emotional.
  • Convincing guide pages, a professionally competent medical section, recipes to collect on cooking cards, travel reports and a lot of puzzles characterise this title.

Key figures

Publication Date:
Saturday
Frequency:
weekly
Copy price:
1.90 €
Paid circulation*:
322,040 copies
Total reach**:
1.82 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 11,400
3-4-seite-hoch 3/4 page
€ 10,210
1-2-seite-quer 1/2 page
€ 7,200
1-3-seite-eckfeld 1/3 page
€ 5,580
1-4-seite-hoch 1/4 page
€ 4,290
1-8-seite-hoch 1/8 page
€ 2,400

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine
  • Germany’s quickest PEOPLE magazine with reports on VIPs, show stars and lifestyle.
  • Exciting and emotional entertainment for trendy women over who stayed young.
  • Extensive wellness, beauty, health and food topics presented in a precise and inspiring way.
  • High advisory skills with 30 regularly sites full of advices
  • Extra puzzle magazine with 14 pages at the magazine’s centre.

Key figures

Publication Date:
Wednesday
Frequency:
per month
Copy price:
€ 3.90
Paid ciculation*:
104,918 copies
Total reach**:
0.43 Mio.
Reach Women**:
0.4 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 23.400
1-2-seite-quer 1/2 page
€ 16.130
1-3-seite-eckfeld 1/3 page
€ 11.860

Contact Person

Editorial concept

DONNA is made for adult women. It is about special desires, dreams, needs, questions and demands that women over 40 have.

A new exciting phase of life begins for women in this age segment in which almost everything is possible and DONNA would like to accompany their readers.

Readers can expect all the things from DONNA that constitute a good women’s magazine: fashion, beauty, lifestyle, interviews, psychology, partnership, health, culture, travel and service.

An interesting magazine mix with a warm, emotional tonality and a generous and refined look.

DONNA inspires women 40 and up who found their true self and now set out optimistically into a new phase of life. A concept that convinces and excites our users.

Key figures

Publikation Date:
Wednesday
Frequency:
weekly
Copy price:
€ 1.89
Paid circulation*:
143,276 copies
Total Reach**:
0.79 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 5,700
1-2-seite-quer 1/2 page
€ 4,110
1-3-seite-eckfeld 1/3 page
€ 2,840

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine
  • The dynamic women’s magazine: upbeat reports from the world of aristocracy, stars, German popular/traditional music and high society for women 50 years and older who are still young at heart.
  • A large service section of fashion, beauty, nutrition, home and decoration ideas.
  • Also includes a comprehensive spectrum of medical topics and a puzzle section.
header_mi_website_fitbook-1440×430

The inspiration for a healthier and fitter life.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique users*
2.38 mill.
Visits**
4.14 mill.
Page Impressions**
6.13 mill.
Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month December 2021; **IVW February 2022

Target group

Men
56%
Women
44%
20 - 49 years
66%
HHNI > 3,000 €
54%
High level of education
48%
Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month December 2021

Contact

Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin

Key figures

Publication Date:
Monday
Frequency:
weekly
Copy price:
€ 1.89
Paid circulation*:
126,978 copies
Total Reach**:
0.91 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 6,000
1-2-seite-quer 1/2 page
€ 4,310
1-3-seite-eckfeld 1/3 page
€ 3,000

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine
  • Perfectly staged: always well-informed with exciting and entertaining feature articles
    on celebrities from film, show business and aristocracy for the traditional woman 50 years and older.
  • frau aktuell moves its readers with topics from the world of fashion, cosmetics, cooking, money and legislation.
  • A strong health environment including interviews with experts and professors complete the editorial profile.

Key figures

Publication Date:
Wednesday
Frequency:
10 x per year
Copy price:
€ 3.60
Paid circulation*:
28,931 copies
Source: *IVW III. Q. 2019

Formats

1-1-seite 1/1 page
€ 8,330
1-2-seite-quer 1/2 page
€ 5,500
1-3-seite-eckfeld 1/3 page
€ 3,580

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine

Royal bimonthly magazine brand with opulent reporting on all relevant topical highlights of the royal houses.

Exclusive reports and insider knowledge in a high-gloss look for women who love the life of the royals.

Unique background stories, multi-facetted portraits, emotional images and inspiring lifestyle stories from the world of international and national aristocracy.

There is a longer period of effectiveness due to the two-month presence at the newsstand, which also generates many readers per issue.

Key figures

Publication Date:
Friday
Freqency:
weekly
Copy price:
€ 0,99
Paid circulation*:
85,161 copies
Total reach**:
0.24 Mio.
Reach Women**:
1.0 % / 0.35 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 8,200
1-2-seite-quer 1/2 page
€ 5,700
1-3-seite-eckfeld 1/3 page
€ 4,550

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine

FRAU von HEUTE is the response to the wishes of cost-conscious, modern female readers who want editorial quality and a broad range of topics, as well as up-to-date and carefree entertainment, week after week.

FRAU von HEUTE offers relaxing entertainment with current celebrity interviews, exclusive reports, photo series and puzzle & knowledge pages.

FRAU von HEUTE moves its readers every week with encouraging life stories and interesting portraits of women.

FRAU von HEUTE provides real help for everyday life with its big guide section.

  • Top experts such as Professor Hademar Bankhofer or star chef Cornelia Poletto share their knowledge with readers.
  • The top topic of the week – from food scandals to the new alimony laws – comprehensively informs the reader.
  • The fashion section also provides extra styling tips for well-rounded women every week in addition to the latest trends.
  • The large 16-page cookbook is removable. The wide variety of recipes – including recipes for vegetarians, vegans, people suffering from allergies and diabetics – further increases the benefit of FRAU von HEUTE.

FRAU von HEUTE offers moments of bliss for each week – and inspiration for every day!

Key figures

Publication Date:
Wednesday
Frequency:
weekly
Copy price:
€ 1.80
Paid circulation*:
215,992 copies
Total reach**:
1.12 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 13,700
1-2-seite-quer 1/2 page
€ 9,220
1-3-seite-eckfeld 1/3 page
€ 6,740

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine

Founder of the premium people magazine genre in Germany with an ideal mix of entertainment and service for the style-conscious and enchanting woman 40 years and older.

Exciting high society stories about German and international stars.

Exclusive interviews and reports from society, culture, show business and entertainment.

Ideal topic mix of fashion trends and beauty styling tips, recipe ideas, health reports and inspiration for decorating and lifestyle, as well as travel and culture tips.

Among the weekly women’s magazines, FRAU IM SPIEGEL offers high reach and a very good price-performance ratio.

header_funkegruppe-1028×276

REGIONAL | NATIONAL | CROSSMEDIA

News, stories and service on all channels are delivered by the daily newspapers of FUNKE Mediengruppe. The high journalistic quality of our work is the sound foundation for our success and the guarantee for deep roots in the individual regions. The FUNKE daily newspapers achieve the highest regional daily newspaper reaches and with their regional strength are also relevant nationally.

  • Reach: 3.30 million readers (source MA TZ 2021)
  • sold circulation: 899.662 copies (source IVW II/2021 Mon. – Sun.)
  • including over 100 local editions

5 absolutely top locations

The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Braunschweig (Brunswick) and Thuringia are two highly attractive, up-and-coming economic regions with many companies and a strong focus on research and innovation.

Formats

1-1-seite 1/1 page
422.279,79 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
211.139,90 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
115.273,14 € (Mon - Fri)

All prices plus VAT, from the Nr. 6 price list of Funke Media Group, from 01/01/2021.

Target group

Men
48%
Women
52%
Adults, 30-59 years
42%
Net household income over 3000 €
46%
Consumer strength upper third
41%
Sources: ma Tageszeitungen 2020

Key figures

Paid circulation IVW II/2021, Mo.-Sa. bzw. Mo.-So.
899.662
Copyprice
Mo-Fr.: 2,00 € Sat.: 2,20 €
Total reach
3.30 Mio.
Sources: IVW II/2021, ma Tageszeitungen 2021

Contact

Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

Key figures

Paid circulation*:
991,084 copies
Total reach**:
5.24 Mio.
Reach Women**:
4,91 Mio.
Quellen: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 58,500
1-2-seite-quer 1/2 page
€ 42,070
1-3-seite-eckfeld 1/3 page
€ 32,550

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine

The most powerful service-oriented women’s combo in Germany.

High reach & strong circulation.

Combination of two success stories: The biggest women’s magazine and most successful women’s TV programme magazine.

Two likeable guides with heart and mind.

Two innovative personal coaches for the modern, trend-conscious woman.

Two successful service magazines offer top performance in classic women’s target groups.

The combination of two success stories.

Top performance in classic women’s target groups.

For women who are in charge of their lives.

Key figures

Paid circulation*:
556,208 copies
Total Reach**:
3.06 Mio.
Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 24,850
1-2-seite-quer 1/2 page
€ 17,800
1-3-seite-eckfeld 1/3 page
€ 12.370

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine

  • For women with a traditional outlook and awareness of values.
  • Homogeneous target-group structure for women 50 years and older.
  • The economic combo for traditional women’s target groups.

Combo savings: 5 %

Key figures

Frequency:
weekly
Paid circulation*:
1,427,228 copies
Total reach**:
6.5 Mio.
Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 65,500
1-2-seite-quer 1/2 page
€ 44,550
1-3-seite-eckfeld 1/3 page
€ 33,090

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine
  • The big general interest combination with a strong focus on women and individuals responsible for the household.
  • Experts in health and nutrition matters.
  • Weekly high reach for fast sales.
  • Strong multiplicator for pharma & food.
  • High reach in competitive comparison.
  • Best cost effectiveness – Low CPM!
  • For Best Agers!

Combo savings: 10 %

Key figures

Paid circulation*:
3,331,026 copies
Total Reach**:
12.94 Mio.
Reach Women**:
10.09 Mio.
Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 163,100
1-2-seite-quer 1/2 page
€ 141,660
1-3-seite-eckfeld 1/3 page
€ 84,000

Contact Person

Bigger: Over 12.94 million total reach and a reach of over 10 million among Germany’s women.

Stronger: 3,459,173 copies sold.

  • 52 times per year: 11 weekly updated paid magazines and strong traditional brands.
  • 24 times per year: Extended by the biweekly published title
    TV für mich
  • Quick establishment of contacts.
  • Top advertising carrier – especially for pharma, food, retail and mail-order.
  • Powerful combo for the mass market.
  • Promotes sales cause of highest reach.
  • Circulation and reach at a cost-efficient CPM.

Combo savings: 14 %

Key figures

Paid circulation*:
2,940,295 copies
Total reach**:
12.58 Mio.
Reach Women**:
9.79 Mio.
Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 151,300
1-2-seite-quer 1/2 page
€ 101,220
1-3-seite-eckfeld 1/3 page
€ 77,450

Contact Person

Big: Over 12,5 million total reach and number one among Germany’s women with a reach of over 9 million.

Cost effectiveness: Top CPM.

Strong: 3,079,880 copies sold.

Fast:

  • 52 times per year with 11 weekly updated paid magazines and strong traditional brands.
  • Quick establishment of contacts.
  • Germany’s largest paid magazine advertising vehicle (by reach plus circulation).
  • With 11.17 million women, it is the highest-reach
    PRINT advertising vehicle in the women’s target group!
  • Top advertising carrier – especially for pharma, food, retail and mail-order.
  • Powerful combo for the mass market.
  • Promotes sales cause of highest reach.
  • Circulation and reach at a cost-efficient CPM.

Combo savings: 14 %