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The new lifestyle portal for all pet owners and pet enthusiasts

NEW IN OUR PORTFOLIO:

PETBOOK – the new online magazine about the animal world of small and large pets!

PETBOOK seeks to understand pets and farm animals, their behavior and needs to provide an orientation for their owners and help them in their everyday lives. A special focus lies on animal health, the healthy and sustainable nutrition, care and attitude of the animals.

PETBOOK stands for high-quality and credible service journalism with a lifestyle approach. The portal offers reports, expert interviews and tips, studies, tutorials and everyday hacks on the subject of pets.

PETBOOK – All about life with a pet!

KEY FIGURES

Page Impressions*
3.59 Mio.
Visits*
2.76 Mio.
*Adobe Analytics 03/24

Ansprechpartner

Tabea Nickel
Tabea Nickel
Junior Marketing Managerin BlLD Digital + Verticals
TECHBOOK | PETBOOK
Berlin
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The inspiration for a healthier and fitter life.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique Visitors*
3.58 mill.
Visits*
5.35 mill.
Source: Adobe Analytics 03/24

Target group

Male
53%
20 - 49 years
63%
Employed
74%
HHNI > 3,000 €
57%
High level of education**
50%
Source: best for planning 2023 II; **(Fach-) Abitur, technical or university degree.

Contact

Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin
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A promise of quality across all platforms

WELT Digital pools online, mobile and app presentations under a strong, multimedia brand standing for progressive, high-value and dynamic subjects on all channel.

 

WELT.de Multiscreen (stationary and mobile)

  • WELT Digital sets standards in reporting on business, finance and politics. Every story – whether as text, video, photo or live reporting – follows the claim of providing reliable and user-oriented information, inspiring our audience with passionate journalism, innovative products and the joy of experimentation
  • WELT.de is always live: With current live tickers, live streams to breaking news or to the current TV programme
  • WELT.de also provides all relevant stories in video format with the power of Germany’s leading TV news broadcaster
  • Our community is part of WELT because we developed our product together with our users

 

News App (Smartphone App)

  • Whether politics, business or multimedia – with the WELT news app, our users receive the news directly on their smartphone
  • Clear and compact, with quick access to the most important functions, such as news ticker, video centre and saved articles

Key Figures

Unique User*
19.53 million
Visits**
100.85 million
Page Impressions**
279.32 million
Source: *AGOF daily digital facts, basis: digital TEE, digital users aged 16+ (61.63 mill.); single month December2022, retrieved on 02/01/2023;
**IVW March 2024

Target Group

Men
56%
Women
44%
20 - 49 years
51%
Employed
67%
HHNI of min. 4,000 €
34%
High Education
48%
Source: AGOF daily digital facts, basis: digital TEE, digital users aged 16+ (61.63 mill.); single month Dezember2022, retrieved on 02/01/2023

Formats

Current Offers

Contact Person

Katja Sturm
Katja Sturm
Senior Marketing Manager
Berlin
Jasmin Schuler
Jasmin Schuler
Marketing Manager
Berlin