Rate Card WELT 2019

BILANZ

"Economy is too important, to not joke about it."

BILANZ stands for

  • high-quality business journalism and intelligent entertainment in a magazine format every month
  • BILANZ is published at newsstands and in WELT Print Werktag incl. compact (subscription circulation)
  • critical, investigative, sophisticated, cheeky, egocentric and (if necessary) ironic contents
  • readership with high consumption strength and purchasing power
BILANZ Markenfamilie

Key Data

Publication frequency
10 times a year
Copy price
5,00 €
Distributed circulation
110.000 copies*, of which 70.000 are subscribers** of WELT Print Werktag incl. compact edition
Decision makers Welt Print Werktag
281.000 readers***

Sources: *own inquiry **IVW IV. Q. 2018 ***LAE 2019, medium WELT Print Weekday incl. compact edition

Rates and Formats

opening-spread-thumb 2/1 page
39.700 €
1-1-seite-thumb 1/1 page
23.500 €
1-2-seite-hoch-thumb 1/2 page
14.300 €
1-3-seite-hoch-thumb 1/3 page
10.800 €
BILANZ Cover-Fächer

Schedule 2019

Issue Publication date Key Topics
BILANZ #2 15.02.2019
BILANZ #3 08.03.2019 Style I
BILANZ #4 05.04.2019 Watches I
BILANZ #5 10.05.2019 Manufacturing / Jubilee Edition
BILANZ #6 07.06.2019 Artificial Intelligence
BILANZ #7 05.07.2019 Founder
BILANZ #9 13.09.2019 "The 1,000 Richest" // START ME UP!
BILANZ #10 04.10.2019 Stil II // GMAC
BILANZ #11 02.11.2019 Artificial Intelligence // Watches II
Contact
Tina Krantz
Tina Krantz
Publisher BILANZ
Berlin
Dana Schmelzer
Dana Schmelzer
Manager Marketing Quality Division
Berlin

Berliner Morgenpost

Seven days a week, this modern media brand provides daily updates on the diverse offerings of Germany’s most exciting city.

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.40, Sat € 1.50, Sun € 1.90
Paid circulation*
Mon-Sun: 73.962
Total reach**
306.000

Sources: *IVW III. Q. 2019, **ma Tageszeitungen 2019

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

Braunschweiger Zeitung

Braunschweiger Zeitung, with the total reach (including online) of its regional editions and the HarzKurier, is the number one newspaper in southern Lower Saxony.

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%

Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.60, Sat € 1.90
Sold copies IVW III/2019
107.378
Total reach ma Tageszeitungen 2018
283.000

Sources: IVW III. Q. 2019, ma Tageszeitungen 2019

Formats

1-1-seite 1/1 Page
€ 39.177,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 44.660,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 19.588,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 22.330,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 9.794,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.165,00 (Sat.)

Gross prices, eligible for contract and discounts, plus VAT. „Regionale Medien l Braunschweiger Zeitung“ Nr. 2, from 01/01/2019 // mm price 4c: 12,72 (Mon - Fri), 14,50 (Sat)

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

Business Insider

Business Insider is Germany's most modern news page on topics such as business, careers, tech, digital culture and science.

This new type of economic journalism offers a competent and unconventional view of the world of business and financial markets.

 

User DNA

  • Business Insider is aimed at young, global-minded and technology-savvy readers who, as future leaders, will shape the economy and society.
  • Business Insider addresses the need of the younger generation to lead a balanced work life as well as a balanced leisure life.
  • Business Insider also explains complex relationships clearly and understandably for an active generation.

Key figures

Unique users*
3,45 Mio.
Visits**
7.578.184
Page impressions**
16.621.955

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month Dezember 2018; **IVW Dezember 2018

Target group

Men
60%
16 - 49 years
67%
Employed
73%
Net household income €3,000 or above
44%
High level of education
44%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month Dezember 2018

Contact
Philip Leonhardt
Philip Leonhardt
Unit Manager Publisher Vermarktung
Berlin

Finanzen.net

finanzen.net is the most comprehensive and fastest growing portal for finance and stock exchange in Germany

  • finanzen.net provides daily data on current developments on the world markets
  • Realtime-push-prices for indices, commodities and foreign exchange improve the profile in addition to information on shares, companies, certificates, funds and the economy
  • Interactive tools for chart analysis, sample depots and personal message pages enable a customizable offer

Key figures

Unique user*
3,67 Mio.
Visits**
29.147.323
Page impressions**
191.854.967

Sources: *AGOF daily digital facts 03.09.2018, basis: digital users of the last 3 month 16+ years (59.14 million); Single Month October 2018; **IVW October 2018

Target group

Men
75%
16 - 49 years
63%
Employed
73%
Net household income over €3.000
47%
High level of education
49%

Source: AGOF daily digital facts 03.09.2018, basis: digital users of the last 3 month 16+ years (59.14 million); Single Month October 2018

Contact
Philip Leonhardt
Philip Leonhardt
Unit Manager Publisher Vermarktung
Berlin

Funke Media Group

News, stories and services on all channels – that’s what the daily newspapers of FUNKE MEDIENGRUPPE stand for. High-quality journalism is at the heart of our success and means that we are deeply rooted in the individual regions. The FUNKE daily newspapers achieve the highest regional coverage for dailies and this regional strength also makes them nationally relevant.

  • Reach: 3.13 million readers (source MA TZ 2019)
  • Total circulation: 1.01 million (source IVW III/2019)
  • including over 100 local editions

We continue to offer:

  • millions of readers of over 170 advertising papers (10.23 million copies distributed in 2019)
  • over 22.6 million unique users (Agof daily digital facts 07/2019)
  • 1.53 million radio listeners (ma 2019 Audio II)
  • more than 2.5 million Facebook fans
  • around 15 million people aged 14 and over live in the FUNKE distribution areas – that’s over 21% of the German population (ma 2019 TZ)

5 absolutely top locations
The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Brunswick and Thuringia are two highly attractive, up-and-coming economic regions with numerous companies and a strong focus on research and innovation.

Formats

1-1-seite 1/1 page
420.903,25 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
210.685,48 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
116.385,63 € (Mon - Fri)

All prices plus VAT, from the Nr. 4 price list of Funke Media Group, from 01/01/2019.

Target group

Men
47%
Women
53%
Adults, 30-59 years
43%
Net household income over 3000 €
43%
Consumer strength upper third
38%

Sources: ma Tageszeitungen 2019

Key figures

Paid circulation IVW III/2019, Mo.-Sa. bzw. Mo.-So.
1.015.742
Total reach ma 2019 TZ
3.128.000

Sources: IVW III/2019, ma Tageszeitungen 2019

Contact
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

Funke Media NRW

Target group

Men
48%
Women
52%
Adults, 30-59 years
41%
Net household income over 3000 €
43%
Consumer strength upper third
39%

Sources: ma Tageszeitungen 2019

Key figures

Frequency
Mon-Sat, daily
Paid circulation IVW III/2019
462.228
Total reach ma 2018 TZ
1.444.000

Sources: IVW III. Q. 2019, ma Tageszeitungen 2019

Formats

1-1-seite 1/1 page
Mon-Sat € 208.126,50
1-2-seite-quer 1/2 page landscape
Mon-Sat € 104.297,10
1-4-seite-eckfeld 1/4 page
Mon-Sat € 62.360,00

Gross prices, eligible for contract and discounts, plus VAT.

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

International Media

Your marketing partner for international campaigns

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

 

 

 

Contact Person
Leonie  Reinicke
Leonie Reinicke
International Sales
Berlin

Thuringia Media Group

Thuringia Media Group is the most visited website for high-quality journalism and communication services in the heart of Germany.

We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.

With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.

Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, Media Group Thuringia offers over 8 popular print, online and mobile brands.

Take advantage of our excellent reach to target your customers.

Target group

Women
46%
Men
54%
Adults, 30-59 years
41%
Net household income over 3.000 €
25%
Consumer strength upper third
20%

Key figures

Frequency
Mon-Sat, daily
Copy price
€ 1.70
Paid circulation*
224.350
Total reach**
661.000

Sources: *IVW I. Q. 2019, **ma Tageszeitungen 2019

Formats

1-1-seite 1/1 page
Mon-Sat 82.118,40 €
1-2-seite-quer 1/2 Seite page landscape
Mon-Sat 41.059,20 €
1-4-seite-eckfeld 1/4 page
Mon-Sat 20.529,60 €

All prices plus VAT from 01/01/2019. Fixed prices are subject to be postponed for three days and with no discounts available. // Millimeterpreis 4c: 24.44 €

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg