Rate Card WELT 2019

AUTO BILD

AUTO BILD is the most popular and well-known German car magazine.

AUTO BILD is the most popular and well-known German car magazine.

AUTO BILD is the leading publication for the automotive enthusiast community. For over 30 years, the editorial team has been keeping you up to date on the latest and most important auto news every week.

Key figures

Publication Date
Thursday
Frequency
weekly
Copy price
2.20 €
Paid circulation IVW II/2019*
313,368 copies
Total reach ma 2019 Presse II**
2.40 mill.
Reach Men ma 2019 Presse II**
2.29 mill.

Formats & Prices

1-1-seite 1/1 page
47,000 €
1-2-seite-quer 1/2 page
32,300 €
1-3-seite-eckfeld 1/3 page
21,700 €
Contact Person
Fellin  Wolter
Fellin Wolter
Senior Sales Manager International Europe/AMEA
Berlin

AUTO BILD Digital

autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.   autobild.de offers the most up-to-date and complete range of auto news Germany’s most comprehensive test and driving report archive the highest competence in purchasing advice through detailed comparative tests the largest […]

autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.

 

  • autobild.de offers the most up-to-date and complete range of auto news
  • Germany’s most comprehensive test and driving report archive
  • the highest competence in purchasing advice through detailed comparative tests
  • the largest Autotest video offer on the German web for all channels (WebTV, YouTube, DVD, Social Media)
  • 7 main channels: Auto Catalogue with every make, Test, News, Advice, Market, Promotions and Videos
  • 8 special interest sections: Sportcars, 4-Wheel Drive, Tuning, Motorsport, Classic, Auto Test, Motorhome and Connected Car

 

You can install the AUTO BILD app on your smartphone or tablet free of charge. Available on both Apple iOS and Android.
The newsfeed with up-to-date articles from AUTO BILD DIGITAL is also free! And you can even buy the current issue as an e-magazine at any time and download it directly onto your tablet or smartphone.

Key Figures

Total Desktop Mobile
Unique User 9,79 mill. 5.28 mill. 5.63 mill.
Visits 37,187,550 15,327,445 21,860,105
Page Impressions 224,293,079 98,425,437 125,867,642

Source: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59,14 mill.); single month March 2018; recalled data on: 01.04.2019, **IVW February 2019

Target Group

Men
68%
Women
32%
20 - 49 years
58%
Employed
74%
HHNI 3.000 € +
47%
Contact Person
Benedikt Faerber
Benedikt Faerber
General Manager Sales BILD Division & International Sales
Berlin

Bundesliga bei BILD

BILD IS BUNDESLIGA
A league full of triumphs, drama and spectacle. A league of great emotions and passion. 18 teams, 34 match days, 306 games and more than 27,000 minutes of play.

BILD DEFINES BUNDESLIGA TOPICS
BILD will be in the middle of it reporting 24/7 about all events on-, next to and around the field. BILD has the largest reporter network in germany and reveals over 100 exclusive stories a year.

BILD SHOWS HIGHLIGHTS OF ALL MATCH DAYS
Official video-license material of german soccer league with highlights of all matches and in-house produced video formats in BILD typical style.

THE BUNDESLIGA AT BILD IS A REAL HIT FOR YOUR BRAND!
An emotional and daily environment provides the perfect setting for your campaign. Content-oriented, large- format advertising media ensure high attention and the maximum visibility of your advertising message. Direct playout of your commercial in front of the official video license material.

 

Key Figures

Total Display Mobil
Unique User 5.210.000 2.000.000 3.050.000

Target Group

Men
79%
Women
21%
20 - 49 years
68%
Employed person and retiree
81%
HHNE 3.000 € and more
47%
Highschool or University Qualification
44%
Contact Person
Ole Wiedenhöft
Marketing Manager
Berlin

Berliner Morgenpost

Seven days a week, this modern media brand provides daily updates on the diverse offerings of Germany’s most exciting city.

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.40, Sat € 1.50, Sun € 1.90
Paid circulation*
Mon-Sun: 73.962
Total reach**
306.000

Sources: *IVW III. Q. 2019, **ma Tageszeitungen 2019

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

Braunschweiger Zeitung

Braunschweiger Zeitung, with the total reach (including online) of its regional editions and the HarzKurier, is the number one newspaper in southern Lower Saxony.

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%

Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.60, Sat € 1.90
Sold copies IVW III/2019
107.378
Total reach ma Tageszeitungen 2018
283.000

Sources: IVW III. Q. 2019, ma Tageszeitungen 2019

Formats

1-1-seite 1/1 Page
€ 39.177,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 44.660,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 19.588,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 22.330,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 9.794,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.165,00 (Sat.)

Gross prices, eligible for contract and discounts, plus VAT. „Regionale Medien l Braunschweiger Zeitung“ Nr. 2, from 01/01/2019 // mm price 4c: 12,72 (Mon - Fri), 14,50 (Sat)

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

FITBOOK

The new editorial magazine promoting fitness and a healthy lifestyle is accessible and inspirational for everyone. Being fit means staying healthy.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique users*
1.71 Mio.
Visits**
3,316,633
Page Impressions**
4,860,424

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month Dezember 2018; **IVW Dezember 2018

Target group

Men
56%
Women
44%
20 - 49 years
71%
Employed
81%
Net household income €3,000 or above
47%
High level of education
43%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month Dezember 2018

Contact
Lisa Schardt
Lisa Schardt
Marketing Manager and Publisher Development
Berlin

Formel1.de

365 days/year red-hot news, fascinating background reports and exclusive interviews from the world of Formula One as well as lifestyle and boulevard topics. License holder of Formula One World Championship Average of 0.0.53 million unique users in the Formula 1 season   SPECIALS Take advantage of our multifaceted special formats for your campaign: Cross media […]

  • 365 days/year red-hot news, fascinating background reports and exclusive interviews from the world of Formula One as well as lifestyle and boulevard topics.
  • License holder of Formula One World Championship
  • Average of 0.0.53 million unique users in the Formula 1 season

 

SPECIALS

Take advantage of our multifaceted special formats for your campaign:

  • Cross media packages with the AUTO BILD
  • Fixed placements on the homepage
  • Advertorials
  • Channel fixed placements – presenter ships for news / specials / channels
  • Strong coverage combinations with autobild.de

Key Figures

Unique User* (desktop)
580,000
Visits**
2.84 mill.
Page Impressions***
6.64 mill.

Soruce: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59.14 mill.); single month July 2018; recalled on: 02.08.2018, **Google Analytics Juli 2018, ***IVW June 2018

Target Group

Men
79%
Women
21%
20 - 49 years
61%
Employed
74%
HHNI 3,000 €+
45%
Contact
Benedikt Faerber
Benedikt Faerber
General Manager Sales BILD Division & International Sales
Berlin

Funke Media Group

News, stories and services on all channels – that’s what the daily newspapers of FUNKE MEDIENGRUPPE stand for. High-quality journalism is at the heart of our success and means that we are deeply rooted in the individual regions. The FUNKE daily newspapers achieve the highest regional coverage for dailies and this regional strength also makes them nationally relevant.

  • Reach: 3.13 million readers (source MA TZ 2019)
  • Total circulation: 1.04 million (source IVW II/2019)
  • including over 100 local editions

We continue to offer:

  • millions of readers of over 170 advertising papers (10.23 million copies distributed in 2019)
  • over 22.6 million unique users (Agof daily digital facts 07/2019)
  • 1.53 million radio listeners (ma 2019 Audio II)
  • more than 2.5 million Facebook fans
  • around 15 million people aged 14 and over live in the FUNKE distribution areas – that’s over 21% of the German population (ma 2019 TZ)

5 absolutely top locations
The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Brunswick and Thuringia are two highly attractive, up-and-coming economic regions with numerous companies and a strong focus on research and innovation.

Formats

1-1-seite 1/1 page
420.903,25 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
210.685,48 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
116.385,63 € (Mon - Fri)

All prices plus VAT, from the Nr. 4 price list of Funke Media Group, from 01/01/2019.

Target group

Men
47%
Women
53%
Adults, 30-59 years
43%
Net household income over 3000 €
43%
Consumer strength upper third
38%

Sources: ma Tageszeitungen 2019

Key figures

Paid circulation IVW III/2018, Mo.-Sa. bzw. Mo.-So.
1.041.756
Total reach ma 2019 TZ
3.128.000

Sources: IVW II/2019, ma Tageszeitungen 2019

Contact
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

Funke Media NRW

Target group

Men
48%
Women
52%
Adults, 30-59 years
41%
Net household income over 3000 €
43%
Consumer strength upper third
39%

Sources: ma Tageszeitungen 2019

Key figures

Frequency
Mon-Sat, daily
Paid circulation IVW III/2019
462.228
Total reach ma 2018 TZ
1.444.000

Sources: IVW III. Q. 2019, ma Tageszeitungen 2019

Formats

1-1-seite 1/1 page
Mon-Sat € 208.126,50
1-2-seite-quer 1/2 page landscape
Mon-Sat € 104.297,10
1-4-seite-eckfeld 1/4 page
Mon-Sat € 62.360,00

Gross prices, eligible for contract and discounts, plus VAT.

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

International Media

Your marketing partner for international campaigns

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

 

 

 

Contact Person
Leonie  Reinicke
Leonie Reinicke
International Sales
Berlin

Thuringia Media Group

Thuringia Media Group is the most visited website for high-quality journalism and communication services in the heart of Germany.

We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.

With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.

Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, Media Group Thuringia offers over 8 popular print, online and mobile brands.

Take advantage of our excellent reach to target your customers.

Target group

Women
46%
Men
54%
Adults, 30-59 years
41%
Net household income over 3.000 €
25%
Consumer strength upper third
20%

Key figures

Frequency
Mon-Sat, daily
Copy price
€ 1.70
Paid circulation*
224.350
Total reach**
661.000

Sources: *IVW I. Q. 2019, **ma Tageszeitungen 2019

Formats

1-1-seite 1/1 page
Mon-Sat 82.118,40 €
1-2-seite-quer 1/2 Seite page landscape
Mon-Sat 41.059,20 €
1-4-seite-eckfeld 1/4 page
Mon-Sat 20.529,60 €

All prices plus VAT from 01/01/2019. Fixed prices are subject to be postponed for three days and with no discounts available. // Millimeterpreis 4c: 24.44 €

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

Motorsport-Total.com

Motorsport-Total.com is the leading motorsports website in German language with all information on  Formula One, DTM, motorcycling and more exciting motorsports series   Official media partner of the DTM, WTCC, ERC and NASCAR.com License holder of Formula One World Championship Ideal advertising medium for innovative ad formats surrounded by a high quality editorial content During […]

Motorsport-Total.com is the leading motorsports website in German language with all information on  Formula One, DTM, motorcycling and more exciting motorsports series

 

  • Official media partner of the DTM, WTCC, ERC and NASCAR.com
  • License holder of Formula One World Championship
  • Ideal advertising medium for innovative ad formats surrounded by a high quality editorial content
  • During the motorsports‘ season up to 1.6 million Unique User (AGOF digital facts 2017-03 bis 2017-11)

 

SPECIALS

Benefit from our variety of special formats for your campaign:

  • Cross media concepts (e.g. events) with the AUTO BILD media group
  • Fix Rates for Homepage Events
  • Advertorials
  • Presentership for channels / specials
  • High reach media combination with autobild.de

Key Figures

Unique User* (Desktop)
1.2 mill.
Visits**
4.85 mill.
Page Impressions
12.57 mill.

Source: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59.14 mill.); single month July 2018; recalled on 02.08.2018, **GA July 2018, ***IVW June 2018

Target Group

Men
80%
Women
20%
20 - 49 years
54%
Employed
74%
HHNI 3.000 €+
45%
Contacts
Benedikt Faerber
Benedikt Faerber
General Manager Sales BILD Division & International Sales
Berlin

SPORT BILD

SPORT BILD is the modern men’s magazine in a high-quality look for the No. 1 men’s topic: sports. Germany’s leading sports magazine offers a fascinating mixture of emotion and information from the world of top sports. The editorial offer has a clear structure: The focus is definitely on football as Germany’s No. 1 sport.

Motor sports are the second important permanent topic. In addition, SPORT BILD reports on all of the sport highlights, delivers interesting background information, as well as exciting reports on stars and celebrities.

SPORT BILD is a magazine that sets new standards in sports coverage and acts as a strong opinion-maker.

Key figures

Publication date
Wednesday
Frequency
Weekly
Copy price
€2.10
Paid circulation IVW I/2019
284,173 copies
Total reach ma 2019 Presse I
4.17m reader
Reach men ma 2019 Presse I
4.05m reader

Formats

1-1-seite 1/1 page
€38,500
1-2-seite-quer 1/2 page
€26,700
1-3-seite-eckfeld 1/3 Seite
€19,200
Contact
Heiko Rönnau
Heiko Rönnau
Advertising manager SPORT BILD & COMPUTER BILD
Hamburg
Carsten Löding
Carsten Löding
Advertising manager SPORT BILD
Hamburg
René Hamann
René Hamann
Advertising manager SPORT BILD
Hamburg

SPORT1 Digital

Experience the most special moments in sport whenever you like with SPORT1 Digital! SPORT1 is the all-encompassing sport platform in Germany. Relevance through diversity! SPORT1’s digital platform offers up-to-the-minute news and multimedia content around the clock, as well as an extensive sport service with live scores, portraits and stats. SPORT1 DIGITAL 2018 Multiscreen: SPORT1 Digital is […]

Experience the most special moments in sport whenever you like with SPORT1 Digital!

SPORT1 is the all-encompassing sport platform in Germany. Relevance through diversity! SPORT1’s digital platform offers up-to-the-minute news and multimedia content around the clock, as well as an extensive sport service with live scores, portraits and stats.

SPORT1 DIGITAL 2018

Multiscreen: SPORT1 Digital is everywhere where users want to experience sport – whether at home or on the go. Through our multiscreen approach, we offer advertisers direct access to all devices and at all times.

SPORT1 Homerun: An average of 1.10 million unique users* visit the SPORT1 home page every day – market yourself creatively and eye-catchingly on this highly attractive platform with unbeatable reach. There are no limits to your campaign.

Environments: Whether it’s suspense to the last basket in the BBL, need for speed in Formula 1, hard tackles in the Superbowl playoffs or pure football passion for the upcoming Bundesliga season – you can always find the ideal environment for your promotional message on SPORT1.

Highlight: eSport spectator hype! Sport1 gives e-athletes a home with in-depth and up-to-date news coverage, stats, background, scores, pictures and videos on all major eSport game titles, leagues and tournaments in a condensed form.

Attractive sponsoring packages with a wide reach for all important sports and tournaments!

 

Sources:

AGOF daily digital facts; basis: digital WNK 16+ years, single month/average day July 2018; retrieved on 2 August 2018 & IVW figures month: July 2018

Kennzahlen

Gesamt Stationär Mobile
Unique User 7,55 Mio. 2,40 Mio. 5,67 Mio.
Visits 90.451.802 14.100.820 76.350.982
Page Impressions 783.042.099 95.910.986 687.131.113

Zielgruppe

Männer
79%
Frauen
21%
20 - 49 Jahre
60%
Berufstätige und Rentner
92%
HHNE über 2.000 €
72%
Hohes Bildungsniveau
40%
Ansprechpartner
Isabell Dillenkofer
Isabell Dillenkofer
Senior Marketing Manager
Berlin
Alexander Wahls
Alexander Wahls
Marketing Manager
Berlin

TV DIGITAL

TV DIGITAL is the TV magazine of the new generation.

Editorial Concept

TV DIGITAL provides customised variations for all important TV communities – depending on region, cable network or pay TV provider.

TV DIGITAL is the competent navigator for young, high-income and recreationally active individuals who not only specifically select the best things in life when watching

television but also want to see and experience more. Exclusive interviews, elaborate reports and comprehensive features are especially tailored to this target group.

Furthermore, TV DIGITAL provides all of the important information on every type of future-related topic in its extensive technology section.

TV DIGITAL is THE innovative leading medium of the digital TV and entertainment world!

Also bookable in the FUNKE Bestseller Programme Combo together with TV direkt.
Combo savings: 20 %

Key figures

Publication Date:
Friday
Frequency:
biweekly
Copy price:
€ 2.10
Paid circulation*:
1,256,689 copies
Total Reach**:
3.43 Mio.
Reach men**:
1.99 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 55,100
3-4-seite-hoch 3/4 page
€ 44,000
1-2-seite-quer 1/2 Seite
€ 31,900
1-3-seite-eckfeld 1/3 page
€ 22,000
Contact Person
Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Advertising Manager TV DIGITAL, TVdirekt, nurTV plus
Hamburg

TVdirekt

Powerful infotainment

Editorial Concept

TVdirekt offers powerful infotainment to its readers with extensive and varied reports on the latest cinema and TV films, as well as exciting interviews with top stars directly from Hollywood.
The editorial team rates shows and films in a competent, quick, distinct and clearly arranged way.

The comprehensive guide section from the telecommunication, finance, trade and mail order business, automotive, travel, nutrition, health and technology industries guarantees attention and provides very high use value to the readership!

From print to brand: TVdirekt is the unique, multimedia brand. With more than 100,000 Facebook fans, TVdirekt is the most poplar biweekly programme guide in the social web – far ahead of its competition.

TVdirektThe million seller with strong response.
Strong at the newsstand with a broad range of topics, the magazine is cost-efficient and multimedia.

Also bookable in the FUNKE Bestseller Programme Combo together with TV DIGITAL.
Combo savings: 20 %

Key figures

Publication Date:
Thursday
Frequency:
biweekly
Copy price:
€ 1.19
Paid circulation*:
870,990 copies
Total Reach**:
1.54 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 21,000
3-4-seite-hoch 3/4 page
€ 17,890
1-2-seite-quer 1/2 page
€ 13,090
1-3-seite-eckfeld 1/3 page
€ 9,190
1/4 page
7,030
Contact Person
Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Advertising Manager TV DIGITAL, TVdirekt, nurTV plus
Hamburg