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Experience the radiance of the WELT brand!

WELT is a 360-degree media brand that offers information in print, digital and TV. It stands for intelligent quality journalism for every usage situation. The print editions of DIE WELT and WELT AM SONNTAG have been climate-neutral since 2022.​​




We are happy to be there for you!

Kathleen Schwiezke
Kathleen Schwiezke
General Director Marketing WELT Gruppe
München
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The new lifestyle portal for all pet owners and pet enthusiasts

NEW IN OUR PORTFOLIO:

PETBOOK – the new online magazine about the animal world of small and large pets!

PETBOOK seeks to understand pets and farm animals, their behavior and needs to provide an orientation for their owners and help them in their everyday lives. A special focus lies on animal health, the healthy and sustainable nutrition, care and attitude of the animals.

PETBOOK stands for high-quality and credible service journalism with a lifestyle approach. The portal offers reports, expert interviews and tips, studies, tutorials and everyday hacks on the subject of pets.

PETBOOK – All about life with a pet!

KEY FIGURES

Visits
2,31 Mio.
Page Impressions
2,87 Mio.
*IVW December 2023

Ansprechpartner

Tabea Nickel
Tabea Nickel
Junior Marketing Managerin BlLD Digital + Verticals
Berlin
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WELT Rubriken

CLASSIFIEDS OF WELT AM SONNTAG


 

WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. 

The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.

WELT AM SONNTAG appears with one issue each on Saturday and Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.

From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.

WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.

 


A detailed overview of prices, special topics and current offers can be found on the following category pages.

 


We will be happy to advise you individually on our digital classified offers.

 


Ansprechpartner

Petra Mählmann-Radowitz
Petra Mählmann-Radowitz
Senior Marketing Manager
Berlin
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The opinionated insider!

Sportbild.de, the online portal of Europe’s biggest sports magazine! Highlights and background reports, interviews and facts are passionately staged. Here you will find the latest and most exclusive information from the world of sports.

Together with the SportBild app, we are even earlier and even more detailed. We are the ticket to all stadiums, halls or arenas in the world.

SPORTBILD.DE

  • Presentations: Take advantage of our attractive presenting opportunities for all the major sporting events of the year. For example: Bundesliga, Champions League, winter sports, Formula1, Tour de France, handball, US sports, international soccer and many other events and sports.
  • Highlights: Sportbild.de moves! On our site you can watch the goals of the match day, the touchdowns of the weekend, the highlights of the Formula1 races and even more. Review the sporting events and get your own PICTURE of international soccer, tennis, winter sports, Formula1 and US sports.
  • Advertorials and Native: Advertise with our new advertorials, the product story or benefit from innovative storytelling and strong user engagement through the brand story packages on Sportbild.de.
  • Individuality: Whether cross-media packages, special editorial formats or the fascination of a special sport at Sportbild, we have solutions!

SPORTBILD APP

  • Kick-off for the Sport BILD App with the editorial power and aggregation of editorial content from BILD, SPORT BILD &, BamS Available on smartphone and tablet, the iOS and Android platforms.
  • Coverage includes all sports, from national and international soccer to motorsports, boxing, US sports, tennis, ice hockey, basketball, handball, winter sports and sporting events such as the Olympics, the European and World Championships.
  • News & Background: No sports app has as many journalists on assignment every day. Our team is on the road all over the sports world. With this app, you don’t have to miss out on any information while you’re on the go.
  • Liveticker: Up-to-the-second liveticker including extensive data center. All background information on the sporting event at a glance – whether lineup, intermediate score, final result, table or statistics.

Target group

Men
76%
Women
24%
20 - 49 Jahre
52%
Professionals
71%
NHI über 2.000 €
79%
High level of education
44%
> 31.300.000
Heiko Rönnau
Heiko Rönnau
Head of Brand Partnerships Sport Crossmedia
Hamburg
Pia Romanowski
Pia Romanowski
Marketing Manager Brand Management Sport Digital
Berlin
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BILD – THE OPINION MAKER!

BILD and BILD Sport determine the headlines in sports and reach fans with 25.41 million UU!

Number 1 in sports: BILD offers all relevant topics in sports always up-to-date, exclusive and fast at a glance!

Football experts: As an official DFL partner, we offer exclusive, Bundesliga highlight clips and opinion-forming video shows with selected football content.

The sport offers countless possibilities and manages to reach every fan with emotion. And all of this across all media genres! Whether digital, video, print, DOOH or podcast, we offer 360-degree marketing to showcase your brand and products in the best possible way. Feel free to contact us, because we at BILD are open for individual cooperations and concepts.

Target group

Men
66%
Women
34%
20 - 49 Jahre
56%
Professional
72%
NHI over 2.000 €
79%
High level of education
46%
Heiko Rönnau
Heiko Rönnau
Head of Brand Partnerships Sport Crossmedia
Hamburg
Pia Romanowski
Pia Romanowski
Marketing Manager Brand Management Sport Digital
Berlin
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Kickoff for the new Sport BILD app with the editorial power and aggregation of editorial content from BILD, SPORT BILD, FUSSBALL BILD, BamS and Transfermarkt. Available on smartphone and tablet, the iOS and Android platforms.

Coverage includes all sports, from national and international soccer to motorsports, boxing, U.S. sports, tennis, ice hockey, basketball, handball, winter sports and sporting events such as the Olympics, the European and World Championships.

News & Background: No sports app has as many journalists on assignment every day. Our team is on the road all over the sports world. With the new app, you won’t have to miss out on any information while you’re on the go.

Video highlights: We show highlights of the Bundesliga and top international leagues in moving pictures. Plus summaries of selected Champions League and Europa League matches as well as Formula 1, NBA and NFL.

Liveticker: Up-to-the-second liveticker including extensive data center. All background information on the sporting event at a glance – whether lineup, intermediate score, final result, table or statistics.

Key data

Mobil
Unique User
> 230.000
Visits
> 6.300.000
Page Impressions
> 31.300.000
AGOF daily digital facts; Basis: digitale WNK 16 Jahre, Single month June 2018 / IVW June 2018

Zielgruppe

Men
74%
Women
26%
20 - 49 Jahre
59%
NHI über 2.000 €
73%
High level of education
45%
AGOF daily digital facts; Basis: digitale WNK 16 years, Single month June 2018

Contact

Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin
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Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


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Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
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autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.

  • autobild.de offers the most up-to-date and complete range of auto news
  • Germany’s most comprehensive test and driving report archive
  • the highest competence in purchasing advice through detailed comparative tests
  • the largest Autotest video offer on the German web for all channels (WebTV, YouTube, DVD, Social Media)
  • 7 main channels: Auto Catalogue with every make, Test, News, Advice, Market, Promotions and Videos
  • 8 special interest sections: Sportcars, 4-Wheel Drive, Tuning, Motorsport, Classic, Auto Test, Motorhome and Connected Car

 

You can install the AUTO BILD app on your smartphone or tablet free of charge. Available on both Apple iOS and Android.
The newsfeed with up-to-date articles from AUTO BILD DIGITAL is also free! And you can even buy the current issue as an e-magazine at any time and download it directly onto your tablet or smartphone.

Target Group

Men
70%
Women
30%
20 - 49 years
54%
Employed
72%
HHNI 3.000 € +
46%

Contact

Benedikt Faerber
Benedikt Faerber
Chief Sales Officer BILD Gruppe & Portfolio
Berlin