WELT Rubriken_Header-Image-Bild_01

WELT Rubriken

CLASSIFIEDS OF WELT AM SONNTAG


 

WELT AM SONNTAG is the most important Sunday read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. With its high topicality, it has a unique selling point in the premium Sunday market.

The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.

WELT AM SONNTAG appears with an additional early edition as early as Saturday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.

From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.

WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.

 


A detailed overview of prices, special topics and current offers can be found on the following category pages.

 


We will be happy to advise you individually on our digital classified offers.

 


Ansprechpartner

Petra Mählmann-Radowitz
Petra Mählmann-Radowitz
Head of Advertising DIE WELT/WELT AM SONNTAG Rubriken
Berlin
Sport BILD Header

The opinionated insider!

Sportbild.de, the online portal of Europe’s biggest sports magazine! Highlights and background reports, interviews and facts are passionately staged. Here you will find the latest and most exclusive information from the world of sports.

Together with the SportBild app, we are even earlier and even more detailed. We are the ticket to all stadiums, halls or arenas in the world.

SPORTBILD.DE

  • Presentations: Take advantage of our attractive presenting opportunities for all the major sporting events of the year. For example: Bundesliga, Champions League, winter sports, Formula1, Tour de France, handball, US sports, international soccer and many other events and sports.
  • Highlights: Sportbild.de moves! On our site you can watch the goals of the match day, the touchdowns of the weekend, the highlights of the Formula1 races and even more. Review the sporting events and get your own PICTURE of international soccer, tennis, winter sports, Formula1 and US sports.
  • Advertorials and Native: Advertise with our new advertorials, the product story or benefit from innovative storytelling and strong user engagement through the brand story packages on Sportbild.de.
  • Individuality: Whether cross-media packages, special editorial formats or the fascination of a special sport at Sportbild, we have solutions!

SPORTBILD APP

  • Kick-off for the Sport BILD App with the editorial power and aggregation of editorial content from BILD, SPORT BILD &, BamS Available on smartphone and tablet, the iOS and Android platforms.
  • Coverage includes all sports, from national and international soccer to motorsports, boxing, US sports, tennis, ice hockey, basketball, handball, winter sports and sporting events such as the Olympics, the European and World Championships.
  • News & Background: No sports app has as many journalists on assignment every day. Our team is on the road all over the sports world. With this app, you don’t have to miss out on any information while you’re on the go.
  • Liveticker: Up-to-the-second liveticker including extensive data center. All background information on the sporting event at a glance – whether lineup, intermediate score, final result, table or statistics.

Key data

Unique User
> 250.000
Visits
> 7.700.000
Page Impressions
> 36.000.000
AGOF daily digital facts; Basis: digitale WNK 16 Jahre, Single month May 2022 / IVW May 2022

Target group

Men
80%
Women
20%
20 - 49 Jahre
60%
Professionals
74%
NHI über 2.000 €
76%
High level of education
41%
> 31.300.000
Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin
header_header_seite

BILD – THE OPINION MAKER!

BILD and BILD Sport determine the headlines in sports and reach fans with 24.62 million UU!

Number 1 in sports: BILD offers all relevant topics in sports always up-to-date, exclusive and fast at a glance!

Football experts: As an official DFL partner, we offer exclusive, Bundesliga highlight clips and opinion-forming video shows with selected football content.

The sport offers countless possibilities and manages to reach every fan with emotion. And all of this across all media genres! Whether digital, video, print, podcast or TV, we offer 360-degree marketing to showcase your brand and products in the best possible way. Feel free to contact us, because we at BILD are open for individual cooperations and concepts.

Target group

Men
80%
Women
20%
20 - 49 Jahre
60%
Professional
74%
NHI over 2.000 €
76%
High level of education
41%
Heiko Rönnau
Heiko Rönnau
Head of Brand Partnerships Sport Crossmedia
Hamburg
Pia Gorski
Pia Gorski
Marketing Manager Brand Management Sport Digital
Berlin
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Kickoff for the new Sport BILD app with the editorial power and aggregation of editorial content from BILD, SPORT BILD, FUSSBALL BILD, BamS and Transfermarkt. Available on smartphone and tablet, the iOS and Android platforms.

Coverage includes all sports, from national and international soccer to motorsports, boxing, U.S. sports, tennis, ice hockey, basketball, handball, winter sports and sporting events such as the Olympics, the European and World Championships.

News & Background: No sports app has as many journalists on assignment every day. Our team is on the road all over the sports world. With the new app, you won’t have to miss out on any information while you’re on the go.

Video highlights: We show highlights of the Bundesliga and top international leagues in moving pictures. Plus summaries of selected Champions League and Europa League matches as well as Formula 1, NBA and NFL.

Liveticker: Up-to-the-second liveticker including extensive data center. All background information on the sporting event at a glance – whether lineup, intermediate score, final result, table or statistics.

Key data

Mobil
Unique User
> 230.000
Visits
> 6.300.000
Page Impressions
> 31.300.000
AGOF daily digital facts; Basis: digitale WNK 16 Jahre, Single month June 2018 / IVW June 2018

Zielgruppe

Men
74%
Women
26%
20 - 49 Jahre
59%
NHI über 2.000 €
73%
High level of education
45%
AGOF daily digital facts; Basis: digitale WNK 16 years, Single month June 2018

Contact

Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin
audio_header

Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


joana_fiedler_zitat
Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
header_headerimagemodul_transfer

TRANSFERMARKT.DE – THE GEEK!

Transfermarkt is one of the most popular soccer websites in the world and is known for its much-cited market values, while possessing the largest soccer database in the world, and can thus legitimately be called the “Wikipedia” of the soccer world. In addition to clubs, professionals and their advisors, the portal also uses a large number of real soccer fans.

  • Detailed database: TM.de has the largest player database in the world with information on more than 1 million players, clubs and coaches. The combination of market values, rumors, data and statistics is only available at Transfermarkt.de.
  • Active community: TM.de users are extremely active, as evidenced by the above-average length of time they spend on the site. At the heart of the site are the numerous forums, the rumor mill and the market value analysis forum. This is where the “real” soccer experts cavort.
  • Available everywhere: Desktop, mobile, in the app or on social media. You can reach TM.de users anytime, anywhere and benefit from the reach boost in the transfer periods.
  • Gamification: In addition to news, statistics and rumors, Transfermakrt offers a whole range of other exciting tools, such as: Whats my Value, the LineUp -Tool or Votings. Boredom doesn’t stand a chance here, and with impressive reach and dwell times.

Target Group

Men
84%
Women
16%
20 - 49 years old
61%
Employed
69%
HHNI above € 2,000
74%
High level of education
46%

Contact

Felix  Thulmann
Felix Thulmann
Marketing Manager Brand Management Sport Digital
Berlin

Find the right products from us for your questions!

"SINCE I AM USING THIS TIME INTENSIVELY FOR NEW ACQUISITIONS IN THE PERIOD AFTER THE CRISIS, I AM DEPENDENT ON OFFERS FROM COMPANIES."

Digital Showroom Reach
Digital Showroom Performance
AB Man_im_Auto-1600×1000

autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.

  • autobild.de offers the most up-to-date and complete range of auto news
  • Germany’s most comprehensive test and driving report archive
  • the highest competence in purchasing advice through detailed comparative tests
  • the largest Autotest video offer on the German web for all channels (WebTV, YouTube, DVD, Social Media)
  • 7 main channels: Auto Catalogue with every make, Test, News, Advice, Market, Promotions and Videos
  • 8 special interest sections: Sportcars, 4-Wheel Drive, Tuning, Motorsport, Classic, Auto Test, Motorhome and Connected Car

 

You can install the AUTO BILD app on your smartphone or tablet free of charge. Available on both Apple iOS and Android.
The newsfeed with up-to-date articles from AUTO BILD DIGITAL is also free! And you can even buy the current issue as an e-magazine at any time and download it directly onto your tablet or smartphone.

Target Group

Men
70%
Women
30%
20 - 49 years
54%
Employed
72%
HHNI 3.000 € +
46%

Contact Person

Benedikt Faerber
Benedikt Faerber
General Director Digital Sales
Berlin
BM 2022222

This is Berlin

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request // mm price 4c: 14,10 (Mon - Fri), 17,80 (Sat - Sun)

Target group Readership

Men
51%
Women
49%
Adults, 30-59 years
46%
Net household income over € 3.000
62%
Socioeconomic Segments 1+2
56%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.80, Sat € 1.90, Sun € 2.30
Paid circulation*
Mon-Sun: 43.211
Total reach**
321.000
Sources: *IVW II. Q. 2022, **ma daily newspaper 2022

Contact Person

Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
Braun 20222

Braunschweiger Zeitung – A Funke Mediengruppe Title

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
48%
Men
52%
Adults, 30-59 years
39%
Net household income over € 3.000
57%
Socioeconomic Segments 1+2
35%
Sources: ma 2022 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.90, Sat € 2.10
Sold copies IVW II/2022
96.212
Total reach
297.000
Sources: IVW II. 2022, Braunschweiger Zeitung BZ/Region; ma Tageszeitungen 2022

Formats

1-1-seite 1/1 Page
€ 40.365,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 46.068,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 20.182,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 23.034,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 10.091,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.517,00 (Sat.)

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request // mm price 4c: 17,71 (Mon - Sat)

Contact Person

Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
header_mi_website_fitbook-1440×430

The inspiration for a healthier and fitter life.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique users*
2.38 mill.
Visits**
4.14 mill.
Page Impressions**
6.13 mill.
Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month December 2021; **IVW February 2022

Target group

Men
56%
Women
44%
20 - 49 years
66%
HHNI > 3,000 €
54%
High level of education
48%
Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month December 2021

Contact

Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin