VIEWSLETTER VOL. VII
Leyla Piedayesh, Founder & Creative Director lala Berlin
She is the wonder woman of German fashion!
From the trunk of her car, Leyla Piedayesh sold her first self-knitted woolen pieces. Today, Hollywood stars like Heidi Klum or Reese Witherspoon wear the clothes of her label lala Berlin. 250 stores in over 20 countries sell her creations.
What led to her success in the fashion world? How did she build an empire without investors? What motivates her and her team every day? Yvonne Beister, Director of Axel Springer Brand Studios, interviews her about these topics in the 7th Viewsletter episode.