VIEWSLETTER VOL. IV
HENRIK WENDERS, CMO AUDI AG
It’s Viewsletter Time: In the brand new edition of the Media Impact infotainment show, our CEO, Carsten Schwecke, talks with Henrik Wenders, CMO of Audi AG, about the further development of the Audi brand in this decade. In addition, there are exciting insights into the decline in advertising spending in the mobility industry and the both of them take a look behind the scenes of Chinese media use. It’s worth a click!
CMO of Audi AG, has been responsible for the brand's realignment and the automaker's global marketing since 2020. Previously, the expert in electric mobility and digitalization built the Byton brand into a fully electric premium brand in just a few years with teams in China, Europe and the USA. At Audi, Henrik is driving the transformation of the product portfolio to an all-electric fleet to enable CO2-neutral mobility.