GEN Z READS, CLICKS, TRUSTS—AND IT’S NOT ALONE

From Gen Z to boomers and silent generations, AXEL SPRINGER media connects people across all age groups. Our wide-reaching portfolio provides guidance, entertainment, and trust—and does so on a scale that is unmatched in the market.

68% of Generation Z, 78% of Generation Y, 86% of Generation X, 85% of baby boomers, and 72% of Generation Silent regularly read or use our brands.

This is a clear advantage for brands: with us, they encounter an environment that connects generations, builds trust, and delivers messages where they reach people.

We reach everyone for your brand!

(source: b4p 2025 I)