welt am sonntag asterix-edition

a tribute to comic book heroes

On October 18/19, we celebrated Europe’s most famous comic hero with a unique Asterix edition of WELT AM SONNTAG, filled with exclusive drawings and illustrations as well as creative and exciting stories, accompanied by digital presentations.

“We are delighted to present a special edition of WELT AM SONNTAG, created in collaboration with the makers of Asterix. The occasion is the new volume Asterix in Lusitania. The entire newspaper is designed in the Asterix style—creative, pointed, and tongue-in-cheek across many sections. With classic motifs and exclusive illustrations, this edition is a real collector’s item.”

Jacques Schuster, Editor-in-Chief, WELT AM SONNTAG

what makes this highlight special

Exclusivity & collector’s value: Even before the new comic was published, WELT received exclusive Asterix drawings that had never been seen before.

Attention & reach: The campaign was advertised across multiple media channels—digital, radio, print, and POS—with a gross media value of over €1 million, and gained additional visibility at the Frankfurt Book Fair.

Reading pleasure & recognition: Entertainment meets art and culture: this issue combined classic Asterix motifs with a modern, creative retelling across all sections.

Credit: ASTERIX® OBELIX® IDEFIX® © 2025 LES EDITIONS ALBERT RENE / GOSCINNY-UDERZO

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