ICON is a German luxury media brand known for its trendsetting journalism at the intersection of fashion, design, watches, jewelry, beauty, culture, travel, and social consciousness. Originally launched as a style magazine within WELT AM SONNTAG, ICON has evolved into an independent platform with a presence across print, digital, social media – and soon, television. The brand speaks to a discerning, cosmopolitan audience with a keen sense for aesthetics, substance, and contemporary perspectives. ICON does not view luxury as a status symbol, but as an expression of attitude, quality, and awareness. Its journalistic profile is both intellectually and visually inspired – marked by a close connection to international creatives, visionaries, and decision-makers. In photography, language, and editorial design, ICON consistently pursues curated excellence. With its multimedia reach and strong network in the global high-end cultural sphere, ICON – along with Mr ICON, UHREN, and DIE STILISTEN – has become one of the most distinctive media brands in the German luxury segment.
