media impact Logo
  • DE
  • NEWS
    • VIEWSLETTER
  • OFFERS
  • PORTFOLIO
    • PRINT
      • PRINT-PORTFOLIO
      • PRINT RATECARD
    • DIGITAL
      • PORTFOLIO DIGITAL
      • DIGITAL RATECARD
      • DATA
      • DISPLAY
      • VIDEO
      • NATIVE
      • PERFORMANCE
      • PROGRAMMATIC
      • SOCIAL MEDIA
      • SPECIFICATIONS
  • BEST CASES
  • SPECIFICATIONS
  • GREEN ID
  • CONTACT
    • SALES
    • INTERNATIONAL SALES
    • ABOUT
    • CAREER
  • Home
  • Formate
  • Dynamic Fireplace
Drucken
Dynamic Fireplace
  • Description
  • Specifications
  • Prices
  • Showroom

Dynamic Fireplace

Desktop

The Dynamic FIreplace consists of two advertising media: Billboard + Double Dynamic Sitebar. The billboard – which is displayed above or below the navigation bar, depending on the publisher – is slightly wider, so that there is no white space between this ad and the double dynamic sitebar. The double dynamic sitebar, which is placed to the right and to the left of the content, is permanently sticky and adapts to the size of the screen.

Technical data

Dimensions
See additional publisher-related specifications below
File formats
gif, jpg, png, html5, redirect
Size
Each banner 200 kB (=total of 400 kB, hosted by us), max. 2MB reloaded (polite download from external sources)

General Guidelines

  • When delivering the double dynamic sitebar as a redirect, please note the following: When using redirects, we request that the delivered scripts only return a static image of the specified size. For responsive elements, please ensure that 100% of the provided area is filled. This also means that the scripts do not make any changes to the HTML elements that were not created by the scripts. Positioning, calculation and other necessities are done by the publisher
  • The left sitebar is not displayed on tablets. The supplied billboard or a billboard specially supplied for the tablet (https://www.mediaimpact.de/en/format/billboard) can be used for this purpose. In both cases, the ADS team must be informed in order to be able to implement the creative for the tablet view
  • Animations must not exceed 30 seconds. Looping is not allowed (with special permit of the respective publisher only). This also applies to integrated videos

PUBLISHER-RELATED SPECIFICATIONS

For the additional publisher-related guidelines, please unfold the respective drop-down menu

Autobild

  • Billboard: 1020 x 250 px
  • Double dynamic sitebar: For physical delivery as jpg, png or gif: 600 x 1200 px each | For physical delivery as HTML5 or delivery as redirect: 300 x 600 px & dynamic/scalable each

BILD

  • Billboard: 1024 x 250 px
  • Double dynamic sitebar: For physical delivery as jpg, png or gif: 600 x 1200 px each | For physical delivery as HTML5 or delivery as redirect: 300 x 600 px & dynamic/scalable each
  • Due to publisher restrictions the ad will float when scrolling the page; this represents the sticky effect
  • For large-scale animations (e.g. also videos that run in the background), an animation is only allowed on one side of the sitebar (right or left).

BZ-Berlin

  • Billboard: 1024 x 250 px
  • Double dynamic sitebar: For physical delivery as jpg, png or gif: 600 x 1200 px each | For physical delivery as HTML5 or delivery as redirect: 300 x 600 px & dynamic/scalable each
  • The billboard is displayed below the navigation bar

Business Insider

  • Billboard: 1230 x 250 px
  • Double dynamic sitebar: For physical delivery as jpg, png or gif: 600 x 1200 px each | For physical delivery as HTML5 or delivery as redirect: 300 x 600 px & dynamic/scalable each
  • The billboard is displayed below the navigation bar

Computerbild

  • Billboard: 1020 x 250 px
  • Double dynamic sitebar: For physical delivery as jpg, png or gif: 600 x 1200 px each | For physical delivery as HTML5 or delivery as redirect: 300 x 600 px & dynamic/scalable each

FITBOOK, MYHOMEBOOK, PETBOOK, STYLEBOOK, TECHBOOK, TRAVELBOOK

  • Billboard: 1024 x 250 px
  • Double dynamic sitebar: For physical delivery as jpg, png or gif: 600 x 1200 px each | For physical delivery as HTML5 or delivery as redirect: 300 x 600 px & dynamic/scalable each

Sportbild

  • Billboard: 1024 x 250 px
  • Double dynamic sitebar: For physical delivery as jpg, png or gif: 600 x 1200 px each | For physical delivery as HTML5 or delivery as redirect: 300 x 600 px & dynamic/scalable each

Welt

  • Billboard: 970 x 250 px
  • Double dynamic sitebar: For physical delivery as jpg, png or gif: 600 x 1200 px each | For physical delivery as HTML5 or delivery as redirect: 300 x 600 px & dynamic/scalable each
  • The billboard is displayed below the navigation bar | The billboard is displayed above the navigation for the following products: HomeRun, WELT Run, First Contact, Entscheider Homepage Bundle, Entscheider Run, Entscheider Max

ROP / Channel

  • Billboard: width: dynamic; height: 250 px
  • Double Dynamic Sitebar: For physical delivery as jpg, png or gif: 600 x 1200 px each | For physical delivery as HTML5 or delivery as redirect: 300 x 600 px each & dynamic/scalable

HTML5 Specifications

Please note the following HTML5 specifications.

Load PDF

Redirect Specifications

Please note the following specifications.

Load PDF

Sound & Video

Please note the following specifications.

Load PDF

SSL Capability

Please note the following specifications.

Load PDF

Tracking Guidelines (engl.)

Please note the following tracking guidelines.

Load PDF

Tips

Media Impact Viewability Optimization

Media Impact Viewability Optimization

Load PDF

Prices

CPM & Data Ratecard 2025

Load PDF
Haben Sie Fragen zu den Spezifikationen?  Dann schreiben Sie uns gerne.
Haben Sie Fragen zu den Spezifikationen? Dann schreiben Sie uns gerne.
Berlin
Email Address
VLMISpecs@axelspringer.de
media impact Logo

We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

  • ABOUT
    • News
    • Press
    • Career
  • CONTACT
    • NATIONAL SALES
    • INTERNATIONAL SALES
  • Imprint
  • General Terms and Conditions
  • Data Protection
  • About Our Ads