Billboard | Media Impact

DE

Billboard

Desktop

The large dimensions give the advertiser plenty of space for design and information. The best way to get into the user’s field of vision.

Technical data

Dimensions

see publisher-related specifications

File formats

gif, jpg, png, html5, redirect

Size

200 kB (hosted by us), max. 2MB reloaded (polite download from external sources)

GENERAL GUIDELINES

Animations must not exceed 30 seconds. Looping is not allowed (with special permit of the respective publisher only). This also applies to integrated videos
No styles that position the ad may be transferred over via redirects
Billboards do not have a placement guarantee and can be displayed either above the fold or below the fold
For daily fixed bookings the billboard will be displayed above the navigation. For exceptions (below the navigation) – see additional publisher-related guidelines

PUBLISHER-RELATED SPECIFICATIONS

For additional publisher-related guidelines, please unfold the respective drop-down menu

Autobild

1020 x 250 px

Bild

992 x 250 px

BZ-Berlin

992 x 250 px
For daily fixed bookings the billboard will be displayed below the navigation

BUSINESS INSIDER

1230 x 250 px
For daily fixed bookings the billboard will be displayed below the navigation

CLEVER-TANKEN

1000 x 250 px
For daily fixed bookings the billboard will be displayed below the navigation

COMPUTER BILD

1020 x 250 px

FITBOOK, MYHOMEBOOK, PETBOOK, STYLEBOOK, TECHBOOK, TRAVELBOOK

992 x 250 px

Run of Portfolio

970 x 250 px

Sportbild

992 x 250 px

Welt

970 x 250 px
For daily fixed bookings the billboard will be displayed below the navigation

HTML5 Specifications

Please note the following HTML5 specifications.

Redirect Specifications

Please note the following specifications.

SSL Capability

Please note the following specifications.

Sound & Video

Please note the following specifications.

Tracking Guidelines (engl.)

Please note the following tracking guidelines.

Tips

Media Impact Viewability Optimization

Media Impact Viewability Optimization

Prices

CPM & Data Ratecard 2025

Do you have any questions about the specifications? Then feel free to write to us.

Do you have any questions about the specifications? Then feel free to write to us.

VLMISpecs@axelspringer.de