computer bild

THE LEADING BUYING GUIDE IN GERMANY

COMPUTER BILD is Germany’s leading buying guide for consumer technology—providing trusted assessments of the latest products, trends, and digital services. For more than 25 years, millions of consumers have relied on the brand for one simple reason: credible, user-first journalism combined with rigorous testing that leads to clear, reliable recommendations.

COMPUTER BILD content plays a central role in everyday purchase decisions and, as a result, consistently ranks at the top of search engine results. It’s why computerbild.de is one of Germany’s most successful digital media brands.

The audience is financially strong, highly engaged and actively researching their next purchase, with a growing interest in sustainable products. COMPUTER BILD supports this through recognised labels and clear recommendations that help users buy with confidence.

Beyond classic categories such as notebooks, smartphones, smart home and security, COMPUTER BILD brings the same authority to fast-growing areas including solar energy, finance, streaming services and new mobility.

facts & figurs

  • 66 %
    men
  • 34 %
    female
  • 57 %
    20 – 49 age
  • 68 %
    profesionells
  • 55 %
    net income more > € 3,000

Quellen: *IVW Q1/2025 Verkauf Gesamt, **ma 2024 Pressemedien II und Tageszeitungen

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