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bild_sport_header

BILD Sport – THE DYNAMIC ALL-ROUNDER

Fast. Innovative. Exclusive.
BILD Sport is the fastest all-rounder in sports reporting, reaching 25.41 million unique users across Germany.

Number 1 in Sports:
All the relevant topics, always up-to-date and to the point. Whether football, motorsports, or darts – BILD Sport delivers the headlines that move the world of sports.

Exclusive Partnerships:
As an official DFL partner, BILD Sport provides Bundesliga highlight clips, combined with opinion-shaping video formats and exclusive football content.

360-Degree Marketing:
From digital to print, video, DOOH, and podcasts – BILD Sport offers a complete package to showcase your brand. Sports evoke emotions, and we use them to engage fans and make brands come alive.

Tailored Solutions:
From bespoke partnerships and innovative advertising formats to comprehensive campaigns – with BILD Sport, you get the concept that drives your brand forward. Get in touch with us and become part of the dynamic world of BILD Sport.

Target group

Men
66%
Women
34%
20 - 49 Jahre
56%
Professional
72%
NHI over 2.000 €
79%
High level of education
46%

Formats

Skyscraper
Skyscraper
Superbanner
Superbanner
Ad Bundle (Superbanner + Skyscraper + Medium Rectangle)
Ad Bundle (Superbanner + Skyscraper + Medium Rectangle)
Billboard
Billboard
Bridge Ad
Bridge Ad
Mobile Medium Rectangle
Mobile Medium Rectangle
Medium Rectangle
Medium Rectangle
Mobile Understitial
Mobile Understitial
Mobile Interscroller Ad
Mobile Interscroller Ad
Video Wall
Video Wall
Video Pre-Roll
Video Pre-Roll
Mobile Content Ad
Mobile Content Ad
Native Style Ads Multiscreen
Native Style Ads Multiscreen
Fireplace
Fireplace

Factsheet

BILD Digital Factsheet 2025

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Heiko Rönnau
Heiko Rönnau
Head of Brand Partnerships Sport Crossmedia
Hamburg
Email Address
+49 151 528 559 25
Pia Romanowski
Pia Romanowski
Senior Marketing Manager Brand Management Sport Digital
Berlin
Email Address
+49 151 655 871 46
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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