BILD POLITIK

 

In BILD POLITIK, Germany’s most-quoted political editorial staff offers all those interested in politics clear answers to the most important questions of the week. Always on Fridays. Always short and sweet. Always on point.

Today, news is available around the clock. The real-time flood of information often generates more questions than it answers: In the digital age, the reader is of course well-informed, but nevertheless unsettled and often enough even annoyed. Therefore, shrewdness and clarity are honoured; epic scope and complexity have become worn-out. In print media, as well.

BILD POLITIK answers this with a completely new magazine structure. Our world cannot (can no longer) be structured according to politics, the economy, inside, outside. But, it can be segmented by emotions, because political events move us like never before. We therefore divide our magazine into the categories of anger, curiosity and joy. 

Our starting point for each article is the moment at which people think: “That can’t possibly be true!”, “Aha, interesting!”,

or even, “How nice!”. If a political topic triggers such a feeling, there are always open questions.

Thus, BILD POLITIK simply asks questions and answers them clearly and transparently,

either with a down-to-earth report, a well-founded analysis, or an edgy opinion piece.

Data and facts:

  • Start: 8 February 2019
  • Publication date:  Fridays. Weekly.
  • Magazine format:  Compact magazine format. 48 + 4 pages
  • Copy price:  € 2.50
  • Print run: 20,000 copies
  • Area:  Hamburg and environs
  • Sales:  2,000 BILD sales outlets and rail station bookstores

Click here for more information!

 

Rate Card WELT 2019

COMPUTER BILD

Since its launch in September 1996, COMPUTER BILD has been following developments in the tech industry objectively and competently.

2,72 million readers* enjoy our editorial service: With numerous tests, courses and reports, COMPUTER BILD has become the authoritative companion.
The reader obtains in-depth but readily understandable information on using the PC, consumer electronics, telecommunications and the Internet safely and effectively.
But the focus is not only on the PC. With the spectacular diversity of topics covered, COMPUTER BILD is devoted to the whole world of multimedia.

Key figures

Publication date
Friday
Frequency
14-day
Copy price
€4.90
Paid circulation IVW I/2019
189,963 copies
Reach total ma 2019 Presse I
1,55 m reader
Reach men ma 2019 Presse I
1.37 m reader

Formats

1-1-seite 1/1 page
€29,450
1-2-seite-quer 1/2 page
€16,100
1-3-seite-hoch 1/3 page
€11,150

Readership

Adults, 20-39 years
48%
High school, university
17%
Net household income over €2,000
76%

Source: ma 2019 Presse I

Contact
Barbara Krebs
Barbara Krebs
Anzeigenverkaufsleitung
Hamburg
Heiko Rönnau
Heiko Rönnau
Anzeigenleiter SPORT BILD & COMPUTER BILD
Hamburg

COMPUTER BILD Digital

Three successful brands under one umbrella: COMPUTER BILD, COMPUTER BILD SPIELE and AUDIO VIDEO FOTO BILD

• Topics relating to computers, mobile phones, navigation, PC and console games, audio, video, TV and photography, all to a high editorial standard.
• Extensive information on 120,000 technology products and more than 8,000 computer/console games
• Over 5,000 software downloads at no cost, guaranteed virus free.
• Interactive applications such as Germany’s leading Internet speed test

Key figures

Total Desktop Mobile
Unique User 12,84 m** 8,95 m** 3,89 m**
Visits 34,99 m* 26,87 m* 8,12 m*
Page Impressions 117,85 m* 95,62 m* 22,23 m*

Source: *IVW September 2018; **AGOF ddf September 2018

Target group

Men
63%
Women
37%
20 - 49 years
60%
Employed
70%
net household income over €3,000
43%
Contact
Frederik Krenz
Frederik Krenz
Head of Digital Marketing
Hamburg
Michael  Müller
Michael Müller
Senior Manager Marketing
Hamburg
Waranyoo Ketbanjong
Waranyoo Ketbanjong
Senior Manager Marketing
Hamburg

COSY

Young. Modern. Creative.

COSY is oriented mainly to young, creative women readers who are enthusiastic about furnishing. Both the range of subjects presented and the fresh, modern magazine design reflect the fun of homemaking.

COSY draws on the expertise of the LandIDEE publishing house in the area of home living and expands the portfolio with a title targeted specially at a highly attractive young target group.

COSY addresses people from the age of 25 who no longer put up in a shared flat or student digs but live in the first or second flat of their own.

These persons are keen on subjects such as furnishing, buying furniture, decorating, creativity and enjoying life. They want to discover trends and develop their very own style.

They find all these subjects in COSY and live at home the way they like.

Key figures

Publication Date:
Wednesday
Freqency:
bimonthly
Copy price:
€ 2.70
Paid Circulation:
40,000 copies

Source: publishing disclosure

Formats

1-1-seite 1/1 page
€ 8,300
1-2-seite-quer 1/2 page
€ 5,500
1-3-seite-eckfeld 1/3 page
€ 3850
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

EAT CLUB BOOKAZINE

EAT CLUB. You better trust in Taste

The EAT CLUB bookazine series “How … tastes” is published four times a year, always with a new, special subject. The absolutely new, special creations are inspiring and whet our appetite for trying out and enjoying the various recipes that are showcased.

All ideas – for a festive menu, cosy meal with friends, breakfast, brunch or quick meal – are presented by the editorial staff in recipes that are unusual, surprising and delicious and motivate us to do some cooking.

Fine, sophisticated dishes alternate with seasonal delicacies and ideas for mouthwatering desserts.

The EAT CLUB bookazines are oriented mainly to modern, educated, affluent women.

These persons will go for this bookazine in the shops because it attracts their attention with its modern look and variety of subjects and because they enjoy trying out something new.

Key figures

Publication date:
Wednesday
Frequency:
4 x per year
Copy price:
€ 6.90
Print run:
75,000 copies

Source: publishing disclosure

Formats

1-1-seite 1/1 page
€ 12,900
1-2-seite-quer 1/2 page
€ 9,800
1-3-seite-eckfeld 1/3 page
€ 7,100
Contact Person
Mohamed Bezzaz
Mohamed Bezzaz
Branchen Head Food
Hamburg

FUNKE BESTSELLER PROGRAMME COMBO

Bestseller in young male target groups

  • The high subscription circulation of TV DIGITAL and strong sales of TVdirekt at the newsstand make this combination unbeatable.
  • High reach
  • Young, masculine and sporty : a readership with a strong affinity for upscale lifestyle and high discretionary income.
  • Technology-conscious, interested in cars and trend-oriented – everything that men desire.
  • Multimedia

Combo savings: 20 %

Key figures

Publication Date:
Friday
Frequency:
14 daily
Paid circulation*:
2,127,679 copies
Total Reach**:
4.96 Mio.
Reach men**:
2.79 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 60,900
3-4-seite-hoch 3/4 page
€ 49,520
1-2-seite-quer 1/2 page
€ 36,000
1-3-seite-eckfeld 1/3 page
€ 24,960
Contact Person
Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Advertising Manager TV DIGITAL, TVdirekt, nurTV plus
Hamburg

International Music Award

A new music award, honoring social interaction and creative innovation.

On November 22nd, 2019, 4,000 guests and ticket buyers will witness the premiere of a new kind of award show: a lavishly produced evening with top-notch bilingual hosts, famous guests & renowned performers – all of international relevance.

 

The International Music Award, or, brief: IMA, aims to do better than your average award show. IMA honors values more than sales figures – our categories are based on engagement, innovation, courage and attitude. An acclaimed & respected board of journalists, critics and artist will carefully nominate and award winners in few, select categories – guaranteeing not only a truly independent decision process, but also a fast and entertaining show.

 

IMA is not only a show, it’s not only the evening itself: it acts like a new brand that will work with a dedicated editorial team to provide a continuous medial presence through an all year long narrative.

 

For our partners, we offer but tailormade solutions to provide the best and most sustainable presence for your brand.

 

 

Ansprechpartner
Martin Lippert
Martin Lippert
Head of Music
Berlin
Janka Kröbel
Janka Kröbel
Marketing Manager Music
Berlin

Lifeline.de

The competent and clear companion

The competent and clear companion

Lifeline.de went online more than 20 years ago as the first German-language health service. It provides competent and clear information about different types of illnesses and their causes as well as treatment and prevention options. Lifeline.de offers its users reliable support and information with over 110 expert panels, making it the health portal with the highest level of consulting competence.

Lifeline domains and booking units:

  • Lifeline.de
  • 9monate.de
  • Qualimedic.de
  • Herzberatung.de
  • Special-Harninkontinenz.de
  • Yavivo.de

Key figures

Unique users*
2.58 Mio.
Visits**
5,250,020
Page Impressions**
15,452,929

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month October 2018; **IVW October 2018

Target group

Women
75%
20 - 49 years
69%
Net household income over €3,000
41%
Higher level of education
45%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month October 2018

Contact
Kerstin  Scharwatz
Kerstin Scharwatz
Marketing Manager
Berlin

ROLLING STONE

„The magazine that first embraced music as a serious cultural phenomenon was itself called 'Rolling Stone.” (Tim Cahill, member of Australian national football team)

Founded in 1967, ROLLING STONE is world’s most valued and trusted brand for music journalism. It’s German issue is now published in its 25th year. ROLLING STONE is the rock that stands steadily in the sizzling waters of time. We don’t hunt for short span attention but rather look out for topics and artists that withstand ephemeral market trends.

ROLLING STONE’s readers value our recognition of the written word and our ambitious journalistic approach of examining music and related arts within a greater cultural context. Detailed coverage and excellent research, accompanied by an extraordinary visual language are what make ROLLING STONE stand apart from other music- and lifestyle-related magazines.

ROLLING STONE readers are particularly exigent about their choices – unsurprisingly, they are extremely well-educated and -situated. Nonetheless, they are passionate and faithful – or how would you explain that ROLLING STONE Germany’s own “Weekender” festival is usually sold out before any artists are announced?

 

Figures

Frequency of publication
monthly
Price per copy
7,90 €
Reach*
0,34 million readers

Source: *ma 2017 Presse II

Target Group

Men
64%
Women
35%
20 - 49 years
57%
Employed and Retired
73%
HHNI over 2.500 €
68%
middle until high level of education
81%

Format

1/1 page
10.400 €
1/2 page
6.240 €
1/3 page
4.160 €
1/4 page
3.640 €
Contact
Martin Lippert
Martin Lippert
Head of Music
Berlin
Janka Kröbel
Janka Kröbel
Marketing Manager Music
Berlin

TVdirekt

Powerful infotainment

Editorial Concept

TVdirekt offers powerful infotainment to its readers with extensive and varied reports on the latest cinema and TV films, as well as exciting interviews with top stars directly from Hollywood.
The editorial team rates shows and films in a competent, quick, distinct and clearly arranged way.

The comprehensive guide section from the telecommunication, finance, trade and mail order business, automotive, travel, nutrition, health and technology industries guarantees attention and provides very high use value to the readership!

From print to brand: TVdirekt is the unique, multimedia brand. With more than 100,000 Facebook fans, TVdirekt is the most poplar biweekly programme guide in the social web – far ahead of its competition.

TVdirektThe million seller with strong response.
Strong at the newsstand with a broad range of topics, the magazine is cost-efficient and multimedia.

Also bookable in the FUNKE Bestseller Programme Combo together with TV DIGITAL.
Combo savings: 20 %

Key figures

Publication Date:
Thursday
Frequency:
biweekly
Copy price:
€ 1.19
Paid circulation*:
870,990 copies
Total Reach**:
1.54 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 21,000
3-4-seite-hoch 3/4 page
€ 17,890
1-2-seite-quer 1/2 page
€ 13,090
1-3-seite-eckfeld 1/3 page
€ 9,190
1/4 page
7,030
Contact Person
Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Advertising Manager TV DIGITAL, TVdirekt, nurTV plus
Hamburg