The ICON family is expanding their portfolio by a new magazine for men in October of 2018: Mr ICON. A supplement with photo series, stories and reports dealing with style, fashion and lifestyle for men-as an expandtion of the internationally successful magazine ICON.
Across its 4 features, “Moodboard”, “Stories”, “School of Life” and “Shopping”, Mr ICON is presenting tipps and entertainment for the modern men.
* Individueller Verteilungsschlüssel: Entspricht nicht der Gesamtdruckauflage der Zeitungen, Mr ICON erscheint in der WELT AM SONNTAG ohne Kompaktausgabe
Preise brutto, abschluss- und rabattfähig, zzgl. MwSt.
AUDIO VIDEO FOTO BILD is Europe’s leading test magazine for all topics related to modern entertainment electronics.
With well-founded field tests created by experienced specialist editors and sophisticated measurements in ISO-certified laboratories, AUDIO VIDEO FOTO BILD delivers competent purchasing advice for the broadest ranges of consumers.
With its topical, thematically broadly diversified concept, AUDIO VIDEO FOTO BILD serves experienced, technology-oriented hobbyists, brand- and quality-conscious users, as well as price-/service-oriented consumers all at one and the same time. In addition to test competence and purchase advising, AUDIO VIDEO FOTO BILD offers comprehensive advisors and instructions for all topics covered in the magazine. Easily comprehensible, step-by-step instructions help the reader to use his or her devices optimally – thus, even beginners can manage complicated technology.
In the comprehensive section “New Products & Trends”, the editorial staff presents devices even before their introduction into the market. In the large portfolio “Film, Music, TV”, the user will see which new DVDs, Blu-rays, and CDs make for worthwhile purchases. Experts thus check all important new appearances for content-related and technical quality. AUDIO VIDEO FOTO BILD appears monthly in two versions: without a data carrier, and with a DVD (with a complete feature film and attractive PC software).
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In BILD POLITIK, Germany’s most-quoted political editorial staff offers all those interested in politics clear answers to the most important questions of the week. Always on Fridays. Always short and sweet. Always on point.
Today, news is available around the clock. The real-time flood of information often generates more questions than it answers: In the digital age, the reader is of course well-informed, but nevertheless unsettled and often enough even annoyed. Therefore, shrewdness and clarity are honoured; epic scope and complexity have become worn-out. In print media, as well.
BILD POLITIK answers this with a completely new magazine structure. Our world cannot (can no longer) be structured according to politics, the economy, inside, outside. But, it can be segmented by emotions, because political events move us like never before. We therefore divide our magazine into the categories of anger, curiosity and joy.
Our starting point for each article is the moment at which people think: “That can’t possibly be true!”, “Aha, interesting!”,
or even, “How nice!”. If a political topic triggers such a feeling, there are always open questions.
Thus, BILD POLITIK simply asks questions and answers them clearly and transparently,
either with a down-to-earth report, a well-founded analysis, or an edgy opinion piece.
Data and facts:
Click here for more information!
AUTO BILD is the most popular and well-known German car magazine.
AUTO BILD is the most popular and well-known German car magazine.
AUTO BILD is the leading publication for the automotive enthusiast community. For over 30 years, the editorial team has been keeping you up to date on the latest and most important auto news every week.
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autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services. autobild.de offers the most up-to-date and complete range of auto news Germany’s most comprehensive test and driving report archive the highest competence in purchasing advice through detailed comparative tests the largest […]
autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.
You can install the AUTO BILD app on your smartphone or tablet free of charge. Available on both Apple iOS and Android.
The newsfeed with up-to-date articles from AUTO BILD DIGITAL is also free! And you can even buy the current issue as an e-magazine at any time and download it directly onto your tablet or smartphone.
| Total | Desktop | Mobile | |
|---|---|---|---|
| Unique User | 9,79 mill. | 5.28 mill. | 5.63 mill. |
| Visits | 37,187,550 | 15,327,445 | 21,860,105 |
| Page Impressions | 224,293,079 | 98,425,437 | 125,867,642 |
Source: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59,14 mill.); single month March 2018; recalled data on: 01.04.2019, **IVW February 2019
"Economy is too important, to not joke about it."
BILANZ stands for
Sources: *own inquiry **IVW III. Q. 2018 ***LAE 2018, medium WELT Print Weekday incl. compact edition
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| Issue | Publication date | Key Topics |
|---|---|---|
| BILANZ #2 | 15.02.2019 | |
| BILANZ #3 | 08.03.2019 | Style I |
| BILANZ #4 | 05.04.2019 | Watches I |
| BILANZ #5 | 10.05.2019 | Manufacturing / Jubilee Edition |
| BILANZ #6 | 07.06.2019 | Artificial Intelligence |
| BILANZ #7 | 05.07.2019 | Founder |
| BILANZ #9 | 13.09.2019 | "The 1,000 Richest" // START ME UP! |
| BILANZ #10 | 04.10.2019 | Stil II // GMAC |
| BILANZ #11 | 02.11.2019 | Artificial Intelligence // Watches II |
| BILANZ #12 | 06.12.2019 | Luxury |
BILD is one of Europe’s most prominent daily newspapers and, together with the Berlin-based B.Z., keeps almost 10 million readers up to date every day!
Editorial concept
We give people what moves them.
We think big. We don’t give up until we find what people in Germany really care about.
We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.
We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.
We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.
We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.
We’ve got them all.
Trump, Merkel, Putin. We’re talking about the big names.
Sources: *IVW 1. Q. 2019, **ma 2018 Presse II
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Sunday is decision day! BILD am SONNTAG boasts a closeness to the reader thanks to our highly credible editors who write on all subjects with a great deal of passion. This closeness attracts special attention. Important decisions are made on Sunday and BILD am SONNTAG engages and energises its 7.17 million readers on this special […]
Sunday is decision day! BILD am SONNTAG boasts a closeness to the reader thanks to our highly credible editors who write on all subjects with a great deal of passion. This closeness attracts special attention. Important decisions are made on Sunday and BILD am SONNTAG engages and energises its 7.17 million readers on this special day.
BILD am SONNTAG is…
…when journalism creates those aha moments, because all the relevant news from politics and business is just as first-hand as the exciting stories in the society and sports sections.
…when small stories leave a big impression. The editorial team reports at eye level and always portrays life authentically and from a personal perspective, so that everyone can relate to it.
…when a million men cheer for 11 men as they read the pull-out sports supplement, covering current sporting events, gripping meetings and exclusive interviews.
Germany on Sunday – BILD am SONNTAG.
Sources: *IVW Q2/2019, **ma 2019 Presse II
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BILD der FRAU – Quantity. Closeness. Quality.
Editorial Concept
BILD der FRAU is the versatile informative and entertaining magazine for women who are in charge of their own lives.
It covers the complete spectrum of life in a clear, smart and competent way – and always with heart!
BILD der FRAU has an outstanding guide function that can be found in all categories and sections of the magazine.
BILD der FRAU helps with everyday decisions. Examples of this are sections such as Verbraucher aktuell (Consumer Now) or Was koche ich morgen? (What Should I Cook Tomorrow?).
BILD der FRAU is relaxing and entertaining – with columns, exclusive interviews and wellness & photo reports.
BILD der FRAU takes its readers’ problems and concerns seriously. It offers strength and self-confidence, as well as providing self-help information.
BILD der FRAU conveys values, takes its own stand and gets involved. This is represented by the many current topics and campaigns in the magazine.
BILD der FRAU lets its readers have a say – for example, in sections such as Ihre Meinung Aktuell (Your Current Opinion) and Frauen helfen Frauen (Women Help Women).
BILD der FRAU promotes long-term charitable and socio-political commitment with the GOLDENE BILD der FRAU – Germany’s biggest prize for women is awarded annually to five women honored for their extraordinary achievements as volunteers.
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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Women who are especially interested in fitness and wellness trends
Editorial Concept
The magazine is aimed towards women who are especially interested in fitness and wellness trends, topics related to staying slim and gentle methods of treatment. Beauty tips, travel information and the wellness horoscope reinforce the feel-good-effect.
BILD der FRAU-Schlank & fit is a colourful mix of topics related to health and well-being – a visually opulent appearance of magazine sections and double pages packed with information.
Sources: *IVW II. Q. 2019, **b4P 2018 III
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BILD der FRAU-Gut kochen & backen is a colourful mix of magazine sections, optically generous presentations and double pages packed with information.
The magazine is a competent guide and gives ideas for everyone who is excited about cooking and baking – from beginners to experienced hobby chefs. It offers many new recipes, as well as additional tips and tricks. Furthermore, it supports readers with their daily meal planning and helps their families to live on a healthy way.
Sources: *IVW II. Q. 2019, **b4p 2018 III
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That’s bildderfrau.de
Europe’s biggest magazine for women, BILD der FRAU, can also be obtained in digital format by the modern, healthy and exuberant woman. Every day we show users the best life has to offer – helping you feel good, look good and enjoy a healthy lifestyle.
Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month October 2018; **IVW October 2018
Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month March 2019
BILD IS BUNDESLIGA
A league full of triumphs, drama and spectacle. A league of great emotions and passion. 18 teams, 34 match days, 306 games and more than 27,000 minutes of play.
BILD DEFINES BUNDESLIGA TOPICS
BILD will be in the middle of it reporting 24/7 about all events on-, next to and around the field. BILD has the largest reporter network in germany and reveals over 100 exclusive stories a year.
BILD SHOWS HIGHLIGHTS OF ALL MATCH DAYS
Official video-license material of german soccer league with highlights of all matches and in-house produced video formats in BILD typical style.
THE BUNDESLIGA AT BILD IS A REAL HIT FOR YOUR BRAND!
An emotional and daily environment provides the perfect setting for your campaign. Content-oriented, large- format advertising media ensure high attention and the maximum visibility of your advertising message. Direct playout of your commercial in front of the official video license material.
| Total | Display | Mobil | |
|---|---|---|---|
| Unique User | 5.210.000 | 2.000.000 | 3.050.000 |
BILD is present everywhere! BILD is not only Europe’s prominent daily newspaper, but also offers maximum advertising possibilities to address your target group! Choose from our 20 regional editions or 10 Nielsen booking units to reach our readers with your advertising message.
We give people what moves them.
We think big. We don’t give up until we find what people in Germany really care about.
We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.
We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.
We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.
We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.
We’ve got them all.
Trump, Merkel, Putin. We’re talking about the big names.
Sources: *IVW II. Q. 2019 (Mon-Sat), **ma 2019 Tageszeitungen
| Booking unit | Paid circulation* | Total reach** |
|---|---|---|
| BILD NIELSEN I | 312.238 | 1.682.000 |
| BILD HAMBURG AND THE NORTH | 153.407 | 766.000 |
| BILD NIELSEN I-South | 76.000 | 484.000 |
| BILD HANOVER | 43.272 | 221.000 |
| BILD NIELSEN I-West | 82.832 | 433.000 |
| BILD BREMEN | 39.616 | 196.000 |
| BILD NORTH RHINE-WESTPHALIA (NIELSEN II) | 221.356 | 1.535.000 |
| BILD RUHR AREA | 82.319 | 510.000 |
| BILD RUHR-EAST | 41.965 | 258.000 |
| BILD RUHR-WEST | 40.354 | 253.000 |
| BILD DUSSELDORF | 39.596 | 208.000 |
| BILD COLOGNE | 39.280 | 324.000 |
| BILD WESTPALIA | 60.159 | 493.000 |
| BILD NIELSEN IIIa | 233.553 | 1.599.000 |
| BILD FRANKFURT RHEIN-MAIN | 111.133 | 790.000 |
| BILD SAARLAND | 25.886 | 76.000 |
| BILD RHINE-NECKAR | 27.119 | 226.000 |
| BILD NIELSEN IIIb | 141.012 | 1.035.000 |
| BILD STUTTGART | 41.595 | 322.000 |
| BILD NIELSEN IV | 193.543 | 1.087.000 |
| BILD MUNICH | 64.244 | 337.000 |
| BILD NUREMBERG | 32.462 | 214.000 |
| BILD BERLIN-BRANDENBURG | 54.610 | 334.000 |
| BILD MECKLENBURG-WESTERN POMERANIA | 40.199 | 171.000 |
| BILD SAXONY-ANHALT | 52.186 | 314.000 |
| BILD THURINGIA | 35.043 | 291.000 |
| BILD SAXONY | 82.523 | 392.000 |
| BILD LEIPZIG | 35.309 | 170.000 |
| BILD DRESDEN | 27.375 | 134.000 |
| BILD CHEMNITZ | 19.839 | 88.000 |
Sources: *IVW II. Q. 2019 (Mon-Sat), **ma 2019 Tageszeitungen
Seven days a week, this modern media brand provides daily updates on the diverse offerings of Germany’s most exciting city.
With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.
Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.
Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.
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1/4 page Sources: *IVW II. Q. 2019, **ma Tageszeitungen 2019
Braunschweiger Zeitung, with the total reach (including online) of its regional editions and the HarzKurier, is the number one newspaper in southern Lower Saxony.
It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.
On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.
Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.
Sources: ma 2019 tz
Sources: IVW II. Q. 2019, ma Tageszeitungen 2019
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Business Insider is Germany's most modern news page on topics such as business, careers, tech, digital culture and science.
This new type of economic journalism offers a competent and unconventional view of the world of business and financial markets.
User DNA
Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month Dezember 2018; **IVW Dezember 2018
Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month Dezember 2018
B.Z. belongs to Berlin like the TV tower and Victory Column. Since 140 years, it has been one of the city’s most distinctive trademarks. B.Z. reflects the soul of Berlin day after day, because B.Z. knows what moves the people of Berlin.
Five points in favour of B.Z.
*best 4 planning 2018
Sources: *IVW II. Q. 2019, **ma 2019 Tageszeitungen
Source: ma 2019 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university
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1000 format prices according to the price list no. 58, valid from 1 Jan 2019
