Rate Card WELT valid from 06.09.2021

Die Stilisten Mediakit 2021

Welt der Zukunft

Deutschland, Deine Zukunft!

upday

upday – Europe's most popular news app, provides nearly 7 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.

Thanks to the clear presentation of full-screen maps
and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.

  • Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
  • 100% brand safety
  • Just in Germany more than 450 high-quality publishers integrated.
  • Clear presentation of news and ads on full screen cards – no scrolling,
    no below the fold placements.
  • Ads are integrated natively into the news stream.
  • No overlay formats for an ideal user experience

Key facts

Unique user*
6.93 mill.
Visits**
123,410,939
Page Impressions**
1,599,543,658

Sources: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+, single month February 2021; **IVW February 2021

Target group

Men
46%
Women
54%
20 - 49 years
42%
Employed
65%
Net household income over €3,000
45%
High level of education
30%
Contact person

Rate Card WELT 2021

Gründerszene

Gründerszene is the first point of contact for founders and entrepreneurs, startup employees, those interested in founding a company and investors.

As the media brand of the startup world, Gründerszene offers specific topics, industry reports and a recruiting services as well as numerous online and offline events from seminars to network events.

Daily news and backgrounds, specialist and video articles as well as analyzes and reports. In addition, Gründerszene provides the most relevant information about the digital economy.

Our mission is to bring people and companies together!

Maximum credibility and must-read in the subject areas:

  • Startup, digital trends and innovations
  • Business models
  • Founding
  • Investors & financing rounds

Gründerszene has been part of Business Insider Germany since 2020.

Key figures

Unique users*
1.1 million
Visits**
1.8 million
Page impressions**
2.45 million

Sources: *AGOF daily digital facts; single month March 2021; accessed on: 08.04.2021; **IVW March 2021

Target group

Men
65%
20 - 49 years
58%
Net household income €3,000 or above
49%
High level of education
62%

Source: AGOF daily digital facts; Basis: digital WNK 16+ years, single month/average day March 2021; accessed on: 08.04.2021

Contact
Pascal Ziegler
Pascal Ziegler
Digital Marketing Manager
Berlin

Transfermarkt.de

Facts

Total Online Mobile + App
Unique User 4.85 million 3.03 million 2.30 million
Visits 119,500,843 29,030,606 90,520,237
Page Impressions 747,106,503 117,789,281 569,317,222

Target Group

Men
84%
Women
16%
20 - 49 years old
61%
Employed
69%
HHNI above € 2,000
74%
High level of education
46%
Contact
Nico Bitterlich
Nico Bitterlich
Brand Manager Sport Digital
Berlin

Sportbild.de

With Sportbild.de the reader becomes an insider!

Sportbild.de is the online portal for Europe‘s largest sports magazine! Highlights and background reports, interviews and facts on the top athletes are keenly staged – whether the Bundesliga, international leagues and competitions, US sports, winter or motor sports, we provide the best and the most exclusive information from the world of sports.

 

Facts

Total Online Mobile
Unique User 4.85 million 1.66 million 3.24 million
Visits - - -
Page Impressions 80,075,940 11,614,942 68,460,998

Target Group

Men
80%
Women
20%
20 - 49 Years Old
60%
Employed
74%
HHNI above € 2,000
76%
High level of education
41%
Heiko Rönnau
Heiko Rönnau
Head of Brand Partnerships Sport Crossmedia
Hamburg

Digital Showroom

In times like these we always ask ourselves many questions - we have answered the most important questions for you at this time!

Find the right products from us for your questions!

"SINCE I AM USING THIS TIME INTENSIVELY FOR NEW ACQUISITIONS IN THE PERIOD AFTER THE CRISIS, I AM DEPENDENT ON OFFERS FROM COMPANIES."

Digital Showroom Reach
Digital Showroom Performance

A beautiful summer with BamS

WELT DFB Cup

myHOMEBOOK EN

myHOMEBOOK: The new do-it-yourself portal for more lifestyle in house, flat and garden - understandable and freshly edited

  • myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics  of living, building, diy and gardening.
  • myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.
  • Helpful. Entertaining. Guidefull. Fresh – for men and women!
  • myHOMEBOOK – simply do it (yourself)!

***myHOMEBOOK.de***

Reach

Unique*
2.31 Mio.
Visits**
3.91 Mio.
Page Impressions**
5.24 Mio.

Quellen: *AGOF daily digital facts May 2020; **IVW April 2020

Target Group

men
53%
20 - 49 years old
57%
HHNI > 3.000€
48%
High level of education
42%

Quelle: AGOF daily digital facts May 2020

Contact Person
Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin

WELT Olympia 2020

WELT European Football Championship 2020

FUNKE WOMEN COMBO WEEKLY+

Women's premium combo weekly

  • Four great classics in the womens’s magazines segment.
  • Attractive cost effectiveness compared to competitor’s combos.
  • People stories, destinies and reports creates emotions and involvement.
  • High editorial standards represent quality.
  • People & lifestyle: high reach in upscale, established womens’s target groups.

Combo savings: 8 %.

Key figures

Paid circulation*:
1,573,014 copies
Total reach**:
7.32 Mio.
Reach Women**:
6.75 Mio.

Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 89,500
1-2-seite-quer 1/2 page
€ 62,640
1-3-seite-eckfeld 1/3 page
€ 48,240
Contact Person
Snjezana Juric
Snjezana Juric
Assistant Advertising Manager BILD der FRAU
Hamburg
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

COMPUTER BILD Digital | Media Kit 2021

Rate Card WELT 2020

BILD HomeRun formats

WELT Decision Makers Homepage Bundle

AUTO BILD Digital

autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.   autobild.de offers the most up-to-date and complete range of auto news Germany’s most comprehensive test and driving report archive the highest competence in purchasing advice through detailed comparative tests the largest […]

autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.

 

  • autobild.de offers the most up-to-date and complete range of auto news
  • Germany’s most comprehensive test and driving report archive
  • the highest competence in purchasing advice through detailed comparative tests
  • the largest Autotest video offer on the German web for all channels (WebTV, YouTube, DVD, Social Media)
  • 7 main channels: Auto Catalogue with every make, Test, News, Advice, Market, Promotions and Videos
  • 8 special interest sections: Sportcars, 4-Wheel Drive, Tuning, Motorsport, Classic, Auto Test, Motorhome and Connected Car

 

You can install the AUTO BILD app on your smartphone or tablet free of charge. Available on both Apple iOS and Android.
The newsfeed with up-to-date articles from AUTO BILD DIGITAL is also free! And you can even buy the current issue as an e-magazine at any time and download it directly onto your tablet or smartphone.

Key Figures

Total Desktop Mobile
Unique User 11,13 m 3,25 m 8,67 m
Visits 56,80 m 11,19 m 54,61 m
Page Impressions 219,04 m 49,14 m 169, 89 m

Source: *AGOF daily digital facts, Basis: digitale BUG 16+ years (61,17 m); single month Dec 2020; **IVW Dec 2020

Target Group

Men
70%
Women
30%
20 - 49 years
54%
Employed
72%
HHNI 3.000 € +
46%
Contact Person
Benedikt Faerber
Benedikt Faerber
General Manager Digital Sales
Berlin

BILD

BILD is one of Europe’s most prominent daily newspapers and, together with the Berlin-based B.Z., keeps more than 8 million readers up to date every day!

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

We’ve got them all.
Trump, Merkel, Putin. We’re talking about the big names.

Key Figures

Frequency
daily except sunday and holiday
Copy price
€0.80 - €1.00
Paid circulation*
1,202,638 copies (IVW 3/2021, Mon.-Sat.)
Total reach**
7,88 mio. (ma 2020 Pressemedien II) 

Sources: *IVW 3/2021, **ma 2020 Pressemedien II

Readership

Male
67%
Female
33%
Householder
52%
Main wage earner
70%
In education
5%
Employed
65%
Retiree, Pensioner
26%
Unemployed
4%

Formats

1-1-seite 1/1 page
€ 545,700
1-2-seite-quer 1/2 page
€ 343,200
1000er-format 1000 format
€ 157,600
mm-preis mm price
€ 169.30
Contact Person
Edda Feldkamp
Edda Feldkamp
Director Brand BILD/B.Z.
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
Valerie  Lindner
Valerie Lindner
Senior Marketing Managerin
Berlin

BILD am SONNTAG

Sunday is decision day! BILD am SONNTAG boasts a closeness to the reader thanks to our highly credible editors who write on all subjects with a great deal of passion. This closeness attracts special attention. Important decisions are made on Sunday and BILD am SONNTAG engages and energises its 7 million readers on this special day.

BILD am SONNTAG is…

…when journalism creates those aha moments, because all the relevant news from politics and business is just as first-hand as the exciting stories in the society and sports sections.

…when small stories leave a big impression. The editorial team reports at eye level and always portrays life authentically and from a personal perspective, so that everyone can relate to it.

…when a million men cheer for 11 men as they read the pull-out sports supplement, covering current sporting events, gripping meetings and exclusive interviews.

 

Germany on Sunday – BILD am SONNTAG.

Key figures

Frequency
weekly/ sunday
Copy price
€ 2.45
Paid Circulation IVW 3/2021*
677,192 copies
Total reach ma 2021/II **
7 Mio.

Sources: *IVW 3/2021, **ma 2021 Presse II

Formats & Prices 2021

2-1-seite 2/1 page
€ 199,800
1-1-seite 1/1 page
€ 99,900
1-2-eckfeld 9/16 page
€ 77,000
1-2-seite-quer 1/2 page landscape
€ 69,200
1-3-seite-eckfeld 1/3 page portrait
€ 51,700
1-4-seite-eckfeld 1/4 page portrait
€ 38,100
Contact person
Irina Hugo
Irina Hugo
Director Marketing Regionalvermarktung and Director Brand BILD am SONNTAG
Berlin
Sabine Schmidt
Sabine Schmidt
Senior Marketing Managerin
Berlin
Valerie  Lindner
Valerie Lindner
Senior Marketing Managerin
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin

BILD der FRAU

BILD der FRAU – Quantity. Closeness. Quality.

Editorial Concept

BILD der FRAU is the versatile informative and entertaining magazine for women who are in charge of their own lives.
It covers the complete spectrum of life in a clear, smart and competent way – and always with heart!

BILD der FRAU has an outstanding guide function that can be found in all categories and sections of the magazine.

BILD der FRAU helps with everyday decisions. Examples of this are sections such as Verbraucher aktuell (Consumer Now) or Was koche ich morgen? (What Should I Cook Tomorrow?).

BILD der FRAU is relaxing and entertaining – with columns, exclusive interviews and wellness & photo reports.

BILD der FRAU takes its readers’ problems and concerns seriously. It offers strength and self-confidence, as well as providing self-help information.

BILD der FRAU conveys values, takes its own stand and gets involved. This is represented by the many current topics and campaigns in the magazine.

BILD der FRAU lets its readers have a say – for example, in sections such as Ihre Meinung Aktuell (Your Current Opinion) and Frauen helfen Frauen (Women Help Women).

BILD der FRAU promotes long-term charitable and socio-political commitment with the GOLDENE BILD der FRAU – Germany’s biggest prize for women is awarded annually to five women honored for their extraordinary achievements as volunteers.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 1.40
Paid circulation*:
630,704 copies
Total reach**:
4.81 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 49,900
1-2-seite-quer 3/4 page
€ 42,370
1-3-seite-eckfeld 1/2 page
€ 35,870
Contact Person
Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel

BILD der FRAU Schlank & fit

Women who are especially interested in fitness and wellness trends

Editorial Concept

The magazine is aimed towards women who are especially interested in fitness and wellness trends, topics related to staying slim and gentle methods of treatment. Beauty tips, travel information and the wellness horoscope reinforce the feel-good-effect.

BILD der FRAU-Schlank & fit is a colourful mix of topics related to health and well-being – a visually opulent appearance of magazine sections and double pages packed with information.

Key figures

Publication Date:
Friday
Frequency:
6 x per year
Copy Price:
€ 1,95
Paid circulation*:
101,619 copies
Total Reach**:
0.52 Mio.

Sources: *IVW III. Q. 2019, **b4p 2019 I

Formats

1-1-seite 1/1 page
€ 16,600
1-2-seite-quer 1/2 page
€ 11,960
1-3-seite-eckfeld 1/3 page
€ 9,240
1-4-seite-eckfeld 1/4 page
€ 6,860
Contact Person
Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel