Die Stilisten Mediakit 2021

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Braunschweiger Zeitung Price List 2019

Thuringia Media Group | Price List 2019

Hamburger Abendblatt Price List 2019

Berliner Morgenpost Price List 2019

NRW Media Factsheet

BILD Regional

BILD is present everywhere! BILD is not only Europe’s prominent daily newspaper, but also offers maximum advertising possibilities to address your target group! Choose from our 20 regional editions or 10 Nielsen booking units to reach our readers with your advertising message.

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

We’ve got them all.
Trump, Merkel, Putin. We’re talking about the big names.

 

Key Figures

Frequency
daily, except sundays and bank holiday
Copy price
€ 0.80 - € 1.00
Paid circulation*
1,236,208 copies
Total reach**
7.82 million readers

Sources: *IVW II/2021 (Mon-Sat), **ma 2021 Tageszeitungen

Key Figures BILD Nielsen and Regional editions

Booking unit Paid circulation* Total reach**
BILD NIELSEN I 249.267 1.625.000
BILD HAMBURG AND THE NORTH 126.041 705.000
BILD NIELSEN I-South 64.224 476.000
BILD HANOVER 36.900 213.000
BILD NIELSEN I-West 59.004 444.000
BILD BREMEN 31.865 209.000
BILD NORTH RHINE-WESTPHALIA (NIELSEN II) 176.188 1.376.000
BILD RUHR AREA 67.433 462.000
BILD RUHR-EAST 34.610 235.000
BILD RUHR-WEST 32.823 226.000
BILD DUSSELDORF 31.979 214.000
BILD COLOGNE 31.704 293.000
BILD WESTPHALIA 45.070 407.000
BILD NIELSEN IIIa 179.302 1.359.000
BILD FRANKFURT RHEIN-MAIN 80.858 620.000
BILD SAARLAND 20.756 81.000
BILD RHINE-NECKAR 21.434 203.000
BILD NIELSEN IIIb 112.382 1.045.000
BILD STUTTGART 32.981 276.000
BILD NIELSEN IV 138.292 1.058.000
BILD MUNICH 60.245 449.000
BILD NUREMBERG 26.802 218.000
BILD BERLIN-BRANDENBURG 42.496 314.000
BILD MECKLENBURG-WESTERN POMERANIA 32.220 139.000
BILD SAXONY-ANHALT 43.940 222.000
BILD THURINGIA 29.462 193.000
BILD SAXONY 68.358 285.000
BILD LEIPZIG 29.591 114.000
BILD DRESDEN 22.980 96.000
BILD CHEMNITZ 15.787 75.000

Sources: *IVW II/2021 (Mon-Sat), **ma 2021 Tageszeitungen

Contact Person
Rainer Domke
Rainer Domke
Head of Advertising North
Hamburg
Marc Hussein
Marc Hussein
Head of Advertising Southwest
Frankfurt am Main
Lukas Wohlfarth
Lukas Wohlfarth
Head of Advertising South
Munich
Sabrina van der Holst
Sabrina van der Holst
Head of Advertising North Rhine-Westphalia
Nürnberg
Oliver Krämer
Oliver Krämer
Head of Advertising East
Leipzig
Ulrike Beckers
Ulrike Beckers
Head of Advertising Berlin & Brandenburg
Berlin

Berliner Morgenpost

Seven days a week, this modern media brand provides daily updates on the diverse offerings of Germany’s most exciting city.

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request // mm price 4c: 14,10 (Mon - Fri), 17,80 (Sat - Sun)

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.80, Sat € 1.90, Sun € 2.30
Paid circulation*
Mon-Sun: 47.123
Total reach**
342.000

Sources: *IVW II. Q. 2021, **ma daily newspaper 2021

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

Braunschweiger Zeitung

Braunschweiger Zeitung, with the total reach (including online) of its regional editions and the HarzKurier, is the number one newspaper in southern Lower Saxony.

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%

Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.90, Sat € 2.10
Sold copies IVW IV/2020
98.446
Total reach
299.000

Sources: IVW II. Q. 2021, Braunschweiger Zeitung BZ/Region; ma Tageszeitungen 2021

Formats

1-1-seite 1/1 Page
€ 40.365,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 46.068,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 20.182,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 23.034,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 10.091,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.517,00 (Sat.)

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request // mm price 4c: 15,29 (Mon - Fri), 17,45 (Sat)

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

B.Z.

B.Z. belongs to Berlin like the TV tower and Victory Column. Since 140 years, it has been one of the city’s most distinctive trademarks. B.Z. reflects the soul of Berlin day after day, because B.Z. knows what moves the people of Berlin.

Five points in favour of B.Z.

  1. B.Z. offers 8 powerful classifieds and a unique marketplace.
  2. B.Z. publishes various special topics and offers numerous special formats.
  3. B.Z. is well known for having the fastest editorial team in town.
  4. B.Z. readers feel confident about the reliability of reports and articles in the newspaper.*
  5. B.Z. readers appreciate ads as informative and purchase stimulating.*

*best 4 planning 2020 II

Key Figures

Frequency
daily, except sundays and bank holiday
Copy price
€ 1.00
Paid circulation*
89,081 copies
Total reach**
253,000 readers

Sources: *IVW II/2021, **ma 2021 Tageszeitungen

Readership

Male
59%
Female
41%
Age 20 - 49
38%
at least medium education level*
68%
Employed
58%
Net household income € 2,500 or above
41%

Source: ma 2021 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm-preis mm price
€ 11.47
1-1-seite 1/1 page
€ 21,162
1-2-seite-quer 1/2 page
€ 10,552
1000er-format 1000 format
€ 11,470

prices according to the B.Z. price list no. 60, valid from 1 Jan 2021

Contact Person
Ulrike Beckers
Ulrike Beckers
Head of Advertising Berlin & Brandenburg
Berlin

Funke Media Group

News, stories and service on all channels are delivered
by the daily newspapers of FUNKE Mediengruppe.
The high journalistic quality of our work is the sound
foundation for our success and the guarantee for deep
roots in the individual regions. The FUNKE daily newspapers
achieve the highest regional daily newspaper
reaches and with their regional strength are also
relevant nationally.

  • Reach: 3.30 million readers (source MA TZ 2021)
  • sold circulation: 899.662 copies (source IVW II/2021 Mon. – Sun.)
  • including over 100 local editions

5 absolutely top locations

The Rhine-Ruhr, Berlin and Hamburg regions are the
top 3 Nielsen metropolitan areas in Germany.
Braunschweig (Brunswick) and Thuringia are two highly
attractive, up-and-coming economic regions with
many companies and a strong focus on research and
innovation.

Formats

1-1-seite 1/1 page
422.279,79 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
211.139,90 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
115.273,14 € (Mon - Fri)

All prices plus VAT, from the Nr. 6 price list of Funke Media Group, from 01/01/2021.

Target group

Men
48%
Women
52%
Adults, 30-59 years
42%
Net household income over 3000 €
46%
Consumer strength upper third
41%

Sources: ma Tageszeitungen 2020

Key figures

Paid circulation IVW II/2021, Mo.-Sa. bzw. Mo.-So.
899.662
Copyprice
Mo-Fr.: 2,00 € Sat.: 2,20 €
Total reach
3.30 Mio.

Sources: IVW II/2021, ma Tageszeitungen 2021

Contact
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

Funke Media NRW

Target group

Men
47%
Women
53%
Adults, 30-59 years
42%
Net household income over 3000 €
45%
Consumer strength upper third
39%

Sources: ma Tageszeitungen 2020

Key figures

Frequency
Mon-Sat, daily
Paid circulation
419.785
Total reach
1.564.000

Sources: IVW II. Q. 2021, ma Tageszeitungen 2020

Formats

1-1-seite 1/1 page
Mon-Sat € 211.305,60
1-2-seite-quer 1/2 page landscape
Mon-Sat € 105.652,80
1-4-seite-eckfeld 1/4 page
Mon-Sat € 60.030,00

Gross prices, eligible for contract and discounts, plus VAT.

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

LandIDEE Altes Wissen

LandIDEE Altes Wissen is the Line-Extension of the column "Altes Wissen" from LandIDEE

LandIDEE Altes Wissen picks up the trend of “Life Hacks” and conveys the topic in the high-quality and trustworthy LandIDEE presentation.The tips and tricks, which were already resource-saving and sustainable in grandma’s time, are now more up-to-date than ever.

LandIDEE Altes Wissen collects the high-quality contents of LandIDEE from the fields of household, nutrition, garden and naturopathy and prepares them in a user-friendly way under the aspect of “grandma’s tricks rediscovered“.Traditional remedies and homespun remedies are presented in a contemporary way and supposedly lost knowledge is rediscovered together with the reader.

Old knowledge -rediscovered! What Grandma already knew and is still up to date.

 

Key Figures

Publication Date:
Wednesday
Frequency:
3 times a year
Copy Price:
€ 5,20
Print Run:*
120,000 copies

Source: *publishing disclosure

Formats

1-1-seite 1/1 page
€ 5.900
1-2-seite-quer 1/2 page
€ 3.930
1-3-seite-eckfeld 1/3 page
€ 2.580
Contact Person
Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel

LandIDEE Rezeptreihe

Rural traditional recipes and new ideas

The mono-topical recipe booklet in a bookazine-format presents each season 100 traditional, ingenious and rustic recipe ideas for the whole family.

The best recipes and popular classics are complemented by new ideas and inventive variations.

With the generous appearance, opulent pictures and expert-recipe-creations, the cooking magazine LandIDEE Rezeptreihe create culinary pleasure and inspire to try out the recipes at home.

Key Figures

Publication day:
Wednesday
Frequency of publication:
6 times a year
Copy price:
€ 5,50
Print run*:
100,000 copies

Source: *publishing disclosure

Formats

1-1-seite 1/1 page
€ 4.800
1-2-seite-quer 1/2 page
€ 3.200
1-3-seite-eckfeld 1/3 page
€ 2.100
Contact Person
Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel
Sandra Dolzmann
Sandra Dolzmann
Stv. Head of Food/Living/Land/Mindstyle

FUNKE Media Thuringia

FUNKE Media Thuringia is the most visited website for high-quality journalism and communication services in the heart of Germany.

We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.

With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.

Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, FUNKE Media Thuringia offers over 8 popular print, online and mobile brands.

Take advantage of our excellent reach to target your customers.

Target group

Women
55%
Men
45%
Adults, 30-59 years
38%
Net household income over 3.000 €
29%
Consumer strength upper third
24%

Key figures

Frequency
Mon-Sat, daily
Copy price
Mo-Fr.: 1,90 € Sat.: 2,10 €
Paid circulation*
190.312
Total reach**
615.000

Sources: *IVW II. Q. 2021, **ma Tageszeitungen 2021

Formats

1-1-seite 1/1 page
Mon-Sat 76.815,20 €
1-2-seite-quer 1/2 Seite page landscape
Mon-Sat 38.407,60 €
1-4-seite-eckfeld 1/4 page
Mon-Sat 19.079,10 €

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request // Millimeterpreis 4c: 24.94 €

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

WELT Regional

The national quality newspapers DIE WELT, WELT AM SONNTAG and the respective compact editions complements its offer with regional editions. This also includes detailed reports on local politics, business and sporting events.

DIE WELT – the national quality newspaper is one of the leading daily newspapers in Europe. DIE WELT focuses on what constitues the strength of a modern daily newspaper: the written word. More major themes, more thoroughly researched and more extensively commented – newspaper as it must be today.

WELT AM SONNTAG is the market leader among quality Sunday newspapers and is considered one of the best designed newspapers in the world. At the same time, WELT AM SONNTAG is an writers’ paper that emphasises polished writing and sound arguments. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.

Our regional editions:

  • DIE WELT & WELT AM SONNTAG Hamburg
  • WELT AM SONNTAG North Rhine-Westphalia
  • WELT AM SONNTAG Bavaria booking unit

Key Figures WELT Print Total

Frequency
Mon - Sat + Sun
Copy price
Mon-Fri: €2.70; Sat: €2.90; Sun: €4.40
Paid circulation*
363,779 copies
Total reach**
1,587,000 readers

Sources: *IVW II/2021, **ma 2021 Presse II

Key Figures WELT Print Working Day

Frequency
Mon - Sat
Copy price
Mon-Fri: €2.70; Sat: €2.90
Paid circulation*
71,999 copies
Total reach**
768,000 readers

Sources: *IVW II/2021, **ma 2021 Presse II

Key Figures regional editions

Booking unit Paid circulation* Total reach**
DIE WELT Hamburg 14,243 203,000
DIE WELT/WAMS Hamburg 53,211 305,000
WELT AM SONNTAG NRW 36,686 227,000
WELT AM SONNTAG Bavaria booking unit 33,374 109,000

Sources: *IVW II/2021, **ma 2021 Presse II

Brand family

Contact Person
Kirsten Meurers
Kirsten Meurers
Head of Advertising DIE WELT/WELT AM SONNTAG Hamburg
Hamburg
Lukas Wohlfarth
Lukas Wohlfarth
Head of Advertising South
Munich