Rate Card WELT valid from 06.09.2021

Die Stilisten Mediakit 2021

Rate Card WELT 2021

Transfermarkt.de

Facts

Total Online Mobile + App
Unique User 4.85 million 3.03 million 2.30 million
Visits 119,500,843 29,030,606 90,520,237
Page Impressions 747,106,503 117,789,281 569,317,222

Target Group

Men
84%
Women
16%
20 - 49 years old
61%
Employed
69%
HHNI above € 2,000
74%
High level of education
46%
Contact
Nico Bitterlich
Nico Bitterlich
Brand Manager Sport Digital
Berlin

Sportbild.de

With Sportbild.de the reader becomes an insider!

Sportbild.de is the online portal for Europe‘s largest sports magazine! Highlights and background reports, interviews and facts on the top athletes are keenly staged – whether the Bundesliga, international leagues and competitions, US sports, winter or motor sports, we provide the best and the most exclusive information from the world of sports.

 

Facts

Total Online Mobile
Unique User 4.85 million 1.66 million 3.24 million
Visits - - -
Page Impressions 80,075,940 11,614,942 68,460,998

Target Group

Men
80%
Women
20%
20 - 49 Years Old
60%
Employed
74%
HHNI above € 2,000
76%
High level of education
41%
Heiko Rönnau
Heiko Rönnau
Head of Brand Partnerships Sport Crossmedia
Hamburg

Digital Showroom

In times like these we always ask ourselves many questions - we have answered the most important questions for you at this time!

Find the right products from us for your questions!

"SINCE I AM USING THIS TIME INTENSIVELY FOR NEW ACQUISITIONS IN THE PERIOD AFTER THE CRISIS, I AM DEPENDENT ON OFFERS FROM COMPANIES."

Digital Showroom Reach
Digital Showroom Performance

WELT DFB Cup

myHOMEBOOK EN

myHOMEBOOK: The new do-it-yourself portal for more lifestyle in house, flat and garden - understandable and freshly edited

  • myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics  of living, building, diy and gardening.
  • myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.
  • Helpful. Entertaining. Guidefull. Fresh – for men and women!
  • myHOMEBOOK – simply do it (yourself)!

***myHOMEBOOK.de***

Reach

Unique*
2.31 Mio.
Visits**
3.91 Mio.
Page Impressions**
5.24 Mio.

Quellen: *AGOF daily digital facts May 2020; **IVW April 2020

Target Group

men
53%
20 - 49 years old
57%
HHNI > 3.000€
48%
High level of education
42%

Quelle: AGOF daily digital facts May 2020

Contact Person
Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin

WELT Olympia 2020

WELT European Football Championship 2020

COMPUTER BILD Digital | Media Kit 2021

Rate Card WELT 2020

BILD Brand Partnerships

BILD Brand Partnerships offers you long-term strategic cooperation approaches and partnerships with a duration of at least 12 months, which integrate customers deep into the world of BILD.de and guarantee constant visibility on partner areas.
Long-term strategic cooperation approaches and partnerships guarantee you exclusive integrations. A partner landing page developed for you optimally, puts your brand close to the editorial content as well as in the relevant environment. Among other things, the traffic is generated via numerous contact points, such as navigation integration, teaser areas and editorial-looking partner content.

Contact
Selma Kaya
Selma Kaya
Digital Marketing Manager
Berlin

High Five Christmas Special

Ad Specials and corner ads WELT

Make the difference! With our special ads, presentings und special placements we offer you many creative options to set your brand in perfect light. We support you in developing your individual communication concept to achieve the best performance.

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Alisha Trippelsdorf
Alisha Trippelsdorf
Junior Marketing Manager
Berlin
Annette Krause
Annette Krause
Marketing Manager
Berlin
Stephanie Huß
Stephanie Huß
Marketing Manager
Berlin

WELT Brand Concepts

Take advantage of our full service and crossemedia solutions for your communcation. We offer a broad coverage in your target group and give our brand for a common dispatch from customer and WELT with a high quality presentation of your product.

 

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin

AUTO BILD Digital

autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.   autobild.de offers the most up-to-date and complete range of auto news Germany’s most comprehensive test and driving report archive the highest competence in purchasing advice through detailed comparative tests the largest […]

autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.

 

  • autobild.de offers the most up-to-date and complete range of auto news
  • Germany’s most comprehensive test and driving report archive
  • the highest competence in purchasing advice through detailed comparative tests
  • the largest Autotest video offer on the German web for all channels (WebTV, YouTube, DVD, Social Media)
  • 7 main channels: Auto Catalogue with every make, Test, News, Advice, Market, Promotions and Videos
  • 8 special interest sections: Sportcars, 4-Wheel Drive, Tuning, Motorsport, Classic, Auto Test, Motorhome and Connected Car

 

You can install the AUTO BILD app on your smartphone or tablet free of charge. Available on both Apple iOS and Android.
The newsfeed with up-to-date articles from AUTO BILD DIGITAL is also free! And you can even buy the current issue as an e-magazine at any time and download it directly onto your tablet or smartphone.

Key Figures

Total Desktop Mobile
Unique User 11,13 m 3,25 m 8,67 m
Visits 56,80 m 11,19 m 54,61 m
Page Impressions 219,04 m 49,14 m 169, 89 m

Source: *AGOF daily digital facts, Basis: digitale BUG 16+ years (61,17 m); single month Dec 2020; **IVW Dec 2020

Target Group

Men
70%
Women
30%
20 - 49 years
54%
Employed
72%
HHNI 3.000 € +
46%
Contact Person
Benedikt Faerber
Benedikt Faerber
General Manager Digital Sales
Berlin

Berliner Morgenpost

Seven days a week, this modern media brand provides daily updates on the diverse offerings of Germany’s most exciting city.

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request // mm price 4c: 14,10 (Mon - Fri), 17,80 (Sat - Sun)

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.80, Sat € 1.90, Sun € 2.30
Paid circulation*
Mon-Sun: 47.123
Total reach**
342.000

Sources: *IVW II. Q. 2021, **ma daily newspaper 2021

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

Braunschweiger Zeitung

Braunschweiger Zeitung, with the total reach (including online) of its regional editions and the HarzKurier, is the number one newspaper in southern Lower Saxony.

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%

Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.90, Sat € 2.10
Sold copies IVW IV/2020
98.446
Total reach
299.000

Sources: IVW II. Q. 2021, Braunschweiger Zeitung BZ/Region; ma Tageszeitungen 2021

Formats

1-1-seite 1/1 Page
€ 40.365,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 46.068,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 20.182,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 23.034,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 10.091,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.517,00 (Sat.)

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request // mm price 4c: 15,29 (Mon - Fri), 17,45 (Sat)

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

COMPUTER BILD Digital

computerbild.de accompanies its users in the ongoing digitization of everyday life. As a trusted and strong brand, it confidently provides clear recommendations and assessments of technology trends.

Topics on smart home, computers, cell phones, navigation, PC and console games, audio, video, TV and photography at a high editorial level

Comprehensive information on 120,000 technology products and more than 8,000 computer/console games

Over 5,000 free and guaranteed virus-free software downloads

Interactive applications such as Germany’s leading DSL speed test

Key figures

Total Desktop Mobile
Unique User 18,67 m** 15,82 m** 5,35 m**
Visits 75,62 m* 63,50 m* 24,32 m*
Page Impressions 208,06 m* 183,74 m* 23,38 m*

Source: *IVW Dec 2020; **AGOF ddf 2020-12

Target group

Men
56%
Women
44%
20 - 49 years
57%
Employed
71%
net household income over €3,000
49%
Contact
Frederik Krenz
Frederik Krenz
Unit Manager Digital Marketing
Berlin
Michael  Müller
Michael Müller
Senior Manager Marketing
Berlin
Waranyoo Ketbanjong
Waranyoo Ketbanjong
Senior Manager Marketing
Berlin

die aktuelle Krimi

die aktuelle Krimi is THE MAGAZINE for real crime thriller fans who are interested in True Crime Stories and secretly become investigators themselves while reading them.

In each issue, prominent criminal cases such as the case of Josef Fritzl, Marilyn Monroe or Charles Manson are reopened.

What were the perpetrator’s motives? Was it greed, revenge or jealousy Fascinating human destinies and mental abysses are presented here in an exciting way and questions such as “What makes a person a murderer or a victim?“ are handled.

 

die aktuelle Krimi this is best crime thriller entertainment and pure excitement. In addition to the real cases, the reader is also involved in puzzles and guessing thrillers and he learns more about the world of police work or about heroes from criminal history.

 

Main topics:

-Real murders around celebrities

-Cross-examination: terms of criminalistics explained

-Searching for clues: photographic evidence and their stories

-Crime scene: Germany’s most dangerous places

-Rate Crime & Puzzle Entertainment: Reader Investigator Quiz

-Crime thrill: Book and TV tips

-Criminally stupid: the stupidest crooks

Key Figures

Publication Date:
Saturday
Frequency:
two-monthly
Copy Price:
€ 2,80
Print run*:
50,000 copies

Source: *publishing disclosure

Formats

1-1-seite 1/1 page
€ 7,000
Contact Person
Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine

Aktuelle wöchentliche Frauenzeitschriften

FASHION STORIES

Welcome to FASHION STORIES!

Our new magazine for fashion lovers portrays the outstanding designers and brands in the international fashion world.

We show how our favourite brands function, presenting the people, the philosophy and the fashion involved.

FASHION STORIES documents the stories behind the world-famous companies in the fashion industry.

FASHION STORIES is available from local newsagents as well as high-quality booksellers. Nicole Kleinhammer has assumed responsibility for the editorship of “Fashion Icons”.

The first issue of FASHION STORIES offers on 100 pages such items as interviews with the most influential people at Gucci – for example with Alessandro Michele, who as new Creative Director heads the company’s fashion fortunes.

The magazine tells the stories of those who built the Gucci empire at the beginning of the 1920s and takes a look at today’s dynamic personalities who are continuing to develop the brand.

Key Figures

Frequency:
Publication frequency: 4x annually (2x in 2019: 06/19, 10/19)
Copy price:
€ 10.00
Print run:
80,000 copies

Formats

1-1-seite 1/1 page
€ 18,000
2-1-seite 2/1 page
€ 36,000
opening-spread Opening Spread
€ 43,200
Contact Person

FITBOOK

The new editorial magazine promoting fitness and a healthy lifestyle is accessible and inspirational for everyone. Being fit means staying healthy.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique users*
2.18 Mio.
Visits**
4.11 Mio.
Page Impressions**
6.06 Mio.

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month January 2020; **IVW December 2019

Target group

Men
58%
Women
42%
20 - 49 years
66%
Employed
79%
Net household income €3,000 or above
46%
High level of education
46%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month January 2020

Contact
Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin

Formel1.de

365 days/year red-hot news, fascinating background reports and exclusive interviews from the world of Formula One as well as lifestyle and boulevard topics. License holder of Formula One World Championship Average of 0.0.53 million unique users in the Formula 1 season   SPECIALS Take advantage of our multifaceted special formats for your campaign: Cross media […]

  • 365 days/year red-hot news, fascinating background reports and exclusive interviews from the world of Formula One as well as lifestyle and boulevard topics.
  • License holder of Formula One World Championship
  • Average of 0.0.53 million unique users in the Formula 1 season

 

SPECIALS

Take advantage of our multifaceted special formats for your campaign:

  • Cross media packages with the AUTO BILD
  • Fixed placements on the homepage
  • Advertorials
  • Channel fixed placements – presenter ships for news / specials / channels
  • Strong coverage combinations with autobild.de

Key Figures

Unique User* (desktop)
580,000
Visits**
2.84 mill.
Page Impressions***
6.64 mill.

Soruce: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59.14 mill.); single month July 2018; recalled on: 02.08.2018, **Google Analytics Juli 2018, ***IVW June 2018

Target Group

Men
79%
Women
21%
20 - 49 years
61%
Employed
74%
HHNI 3,000 €+
45%
Contact
Benedikt Faerber
Benedikt Faerber
General Manager Digital Sales
Berlin

Funke Media Group

News, stories and service on all channels are delivered
by the daily newspapers of FUNKE Mediengruppe.
The high journalistic quality of our work is the sound
foundation for our success and the guarantee for deep
roots in the individual regions. The FUNKE daily newspapers
achieve the highest regional daily newspaper
reaches and with their regional strength are also
relevant nationally.

  • Reach: 3.30 million readers (source MA TZ 2021)
  • sold circulation: 899.662 copies (source IVW II/2021 Mon. – Sun.)
  • including over 100 local editions

5 absolutely top locations

The Rhine-Ruhr, Berlin and Hamburg regions are the
top 3 Nielsen metropolitan areas in Germany.
Braunschweig (Brunswick) and Thuringia are two highly
attractive, up-and-coming economic regions with
many companies and a strong focus on research and
innovation.

Formats

1-1-seite 1/1 page
422.279,79 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
211.139,90 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
115.273,14 € (Mon - Fri)

All prices plus VAT, from the Nr. 6 price list of Funke Media Group, from 01/01/2021.

Target group

Men
48%
Women
52%
Adults, 30-59 years
42%
Net household income over 3000 €
46%
Consumer strength upper third
41%

Sources: ma Tageszeitungen 2020

Key figures

Paid circulation IVW II/2021, Mo.-Sa. bzw. Mo.-So.
899.662
Copyprice
Mo-Fr.: 2,00 € Sat.: 2,20 €
Total reach
3.30 Mio.

Sources: IVW II/2021, ma Tageszeitungen 2021

Contact
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin