Rate Card WELT 2021

Transfermarkt.de

Facts

Total Online Mobile + App
Unique User 4.85 million 3.03 million 2.30 million
Visits 119,500,843 29,030,606 90,520,237
Page Impressions 747,106,503 117,789,281 569,317,222

Target Group

Men
84%
Women
16%
20 - 49 years old
61%
Employed
69%
HHNI above € 2,000
74%
High level of education
46%
Contact
Nico Bitterlich
Nico Bitterlich
Marketing Manager
Berlin

Sportbild.de

With Sportbild.de the reader becomes an insider!

Sportbild.de is the online portal for Europe‘s largest sports magazine! Highlights and background reports, interviews and facts on the top athletes are keenly staged – whether the Bundesliga, international leagues and competitions, US sports, winter or motor sports, we provide the best and the most exclusive information from the world of sports.

 

Facts

Total Online Mobile
Unique User 2.93 million 0.88 million 2.01 million
Visits - - -
Page Impressions 34,933,846 12,299,984 22,633,862

Target Group

Men
85%
Women
15%
20 - 49 Years Old
64%
Employed
79%
HHNI above € 2,000
75%
High level of education
41%
Nico Bitterlich
Nico Bitterlich
Marketing Manager
Berlin

BILD Live

BILD Live makes BILD the largest live platform for news, entertainment and sports. A mirror of the emotions of society. Faster, more creative, more authentic, more courageous, more emotional, louder and more surprising!

Contact
Janine Lüder
Janine Lüder
Digital Marketing Manager
Berlin

Die Stilisten 2020

WELT DFB Cup

myHOMEBOOK EN

myHOMEBOOK: The new do-it-yourself portal for more lifestyle in house, flat and garden - understandable and freshly edited

  • myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics  of living, building, diy and gardening.
  • myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.
  • Helpful. Entertaining. Guidefull. Fresh – for men and women!
  • myHOMEBOOK – simply do it (yourself)!

***myHOMEBOOK.de***

Reach

Unique*
2.31 Mio.
Visits**
3.91 Mio.
Page Impressions**
5.24 Mio.

Quellen: *AGOF daily digital facts May 2020; **IVW April 2020

Target Group

men
53%
20 - 49 years old
57%
HHNI > 3.000€
48%
High level of education
42%

Quelle: AGOF daily digital facts May 2020

Contact Person
Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin

WELT Olympia 2020

WELT European Football Championship 2020

Super You

Nutrition is the new “Holy Grail” and a lifestyle. Paying attention to nutrition to be attractive, young and healthy has long since not been an unachievable goal.

Apart from there being many ideas about nutrition, however, there are ever new trends coming on to the market, from step counters to food supplements, diets of various kinds to super foods. Who can keep track of everything?

That is precisely where Super You comes in. The new magazine for intelligent nutrition analyses the material in its entire depth and guides the reader through the jungle of food trends. With a twinkle in the eye, without finger-wagging. Very opulent visually, as befits a lifestyle title. And offering a full range of subjects, presenting the whole field of health style, from great beauty recipes and for example sustainable fashion to food trends and travel.

The magazine is oriented basically to women aged 25-55 who want to live as long as possible in good health, but feel disconcerted and disoriented because of all the conflicting styles of nutrition and information provided. They pay conscious attention to healthy nutrition and find it vital to do something for their physical and psychological well-being.

Further information is given on Instagram.

Super You is a brand of EAT CLUB.

Key Figures

Publication Date:
4x per year
Copy Price:
€ 4.90
Print Run*:
100,000 copies

Source: *publishing disclosure

Formats

opening-spread OS
€ 29,670
2-1-seite 2/1 page
€ 25,800
u2-oder-u4 U2 or U4
€ 14,200
1-1-seite 1/1 page
€ 12,900
1-2-seite-quer 1/2 page
€ 7,940
1-3-seite-eckfeld 1/3 page
€ 6,200
Contact Person

COMPUTER BILD Digital | Media Kit 2021

Rate Card WELT 2020

BILD Brand Partnerships

BILD Brand Partnerships offers you long-term strategic cooperation approaches and partnerships with a duration of at least 12 months, which integrate customers deep into the world of BILD.de and guarantee constant visibility on partner areas.
Long-term strategic cooperation approaches and partnerships guarantee you exclusive integrations. A partner landing page developed for you optimally, puts your brand close to the editorial content as well as in the relevant environment. Among other things, the traffic is generated via numerous contact points, such as navigation integration, teaser areas and editorial-looking partner content.

Contact
Selma Kaya
Selma Kaya
Digital Marketing Manager
Berlin

High Five Christmas Special

Ad Specials and corner ads WELT

Make the difference! With our special ads, presentings und special placements we offer you many creative options to set your brand in perfect light. We support you in developing your individual communication concept to achieve the best performance.

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Alisha Trippelsdorf
Alisha Trippelsdorf
Junior Marketing Manager
Berlin
Annette Krause
Annette Krause
Marketing Manager
Berlin
Stephanie Huß
Stephanie Huß
Marketing Manager
Berlin

WELT Brand Concepts

Take advantage of our full service and crossemedia solutions for your communcation. We offer a broad coverage in your target group and give our brand for a common dispatch from customer and WELT with a high quality presentation of your product.

 

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin

AUTO BILD Digital

autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.   autobild.de offers the most up-to-date and complete range of auto news Germany’s most comprehensive test and driving report archive the highest competence in purchasing advice through detailed comparative tests the largest […]

autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.

 

  • autobild.de offers the most up-to-date and complete range of auto news
  • Germany’s most comprehensive test and driving report archive
  • the highest competence in purchasing advice through detailed comparative tests
  • the largest Autotest video offer on the German web for all channels (WebTV, YouTube, DVD, Social Media)
  • 7 main channels: Auto Catalogue with every make, Test, News, Advice, Market, Promotions and Videos
  • 8 special interest sections: Sportcars, 4-Wheel Drive, Tuning, Motorsport, Classic, Auto Test, Motorhome and Connected Car

 

You can install the AUTO BILD app on your smartphone or tablet free of charge. Available on both Apple iOS and Android.
The newsfeed with up-to-date articles from AUTO BILD DIGITAL is also free! And you can even buy the current issue as an e-magazine at any time and download it directly onto your tablet or smartphone.

Key Figures

Total Desktop Mobile
Unique User 11,13 m 3,25 m 8,67 m
Visits 56,80 m 11,19 m 54,61 m
Page Impressions 219,04 m 49,14 m 169, 89 m

Source: *AGOF daily digital facts, Basis: digitale BUG 16+ years (61,17 m); single month Dec 2020; **IVW Dec 2020

Target Group

Men
70%
Women
30%
20 - 49 years
54%
Employed
72%
HHNI 3.000 € +
46%
Contact Person
Benedikt Faerber
Benedikt Faerber
Senior Director Digital Sales
Berlin

Bundesliga bei BILD

BILD IS BUNDESLIGA
A league full of triumphs, drama and spectacle. A league of great emotions and passion. 18 teams, 34 match days, 306 games and more than 27,000 minutes of play.

BILD DEFINES BUNDESLIGA TOPICS
BILD will be in the middle of it reporting 24/7 about all events on-, next to and around the field. BILD has the largest reporter network in germany and reveals over 100 exclusive stories a year.

BILD SHOWS HIGHLIGHTS OF ALL MATCH DAYS
Official video-license material of german soccer league with highlights of all matches and in-house produced video formats in BILD typical style.

THE BUNDESLIGA AT BILD IS A REAL HIT FOR YOUR BRAND!
An emotional and daily environment provides the perfect setting for your campaign. Content-oriented, large- format advertising media ensure high attention and the maximum visibility of your advertising message. Direct playout of your commercial in front of the official video license material.

 

Key Figures

Total Display Mobil
Unique User 5.210.000 2.000.000 3.050.000

Target Group

Men
79%
Women
21%
20 - 49 years
68%
Employed person and retiree
81%
HHNE 3.000 € and more
47%
Highschool or University Qualification
44%
Contact Person
Ole Wiedenhöft
Ole Wiedenhöft
Marketing Manager
Berlin

Berliner Morgenpost

Seven days a week, this modern media brand provides daily updates on the diverse offerings of Germany’s most exciting city.

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request // mm price 4c: 14,10 (Mon - Fri), 17,80 (Sat - Sun)

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.80, Sat € 1.90, Sun € 2.30
Paid circulation*
Mon-Sun: 50.372
Total reach**
364.000

Sources: *IVW IV. Q. 2020, **ma daily newspaper 2020

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

Braunschweiger Zeitung

Braunschweiger Zeitung, with the total reach (including online) of its regional editions and the HarzKurier, is the number one newspaper in southern Lower Saxony.

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%

Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.60, Sat € 1.90
Sold copies IVW IV/2020
103.520
Total reach ma Tageszeitungen 2018
283.000

Sources: IVW IV. Q. 2020, Braunschweiger Zeitung BZ/Region; ma Tageszeitungen 2020

Formats

1-1-seite 1/1 Page
€ 40.365,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 46.068,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 20.182,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 23.034,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 10.091,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.517,00 (Sat.)

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request // mm price 4c: 15,29 (Mon - Fri), 17,45 (Sat)

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

COMPUTER BILD Digital

computerbild.de accompanies its users in the ongoing digitization of everyday life. As a trusted and strong brand, it confidently provides clear recommendations and assessments of technology trends.

Topics on smart home, computers, cell phones, navigation, PC and console games, audio, video, TV and photography at a high editorial level

Comprehensive information on 120,000 technology products and more than 8,000 computer/console games

Over 5,000 free and guaranteed virus-free software downloads

Interactive applications such as Germany’s leading DSL speed test

Key figures

Total Desktop Mobile
Unique User 18,67 m** 15,82 m** 5,35 m**
Visits 75,62 m* 63,50 m* 24,32 m*
Page Impressions 208,06 m* 183,74 m* 23,38 m*

Source: *IVW Dec 2020; **AGOF ddf 2020-12

Target group

Men
56%
Women
44%
20 - 49 years
57%
Employed
71%
net household income over €3,000
49%
Contact
Frederik Krenz
Frederik Krenz
Unit Manager Digital Marketing
Berlin
Michael  Müller
Michael Müller
Senior Manager Marketing
Berlin
Waranyoo Ketbanjong
Waranyoo Ketbanjong
Senior Manager Marketing
Berlin

die aktuelle Krimi

die aktuelle Krimi is THE MAGAZINE for real crime thriller fans who are interested in True Crime Stories and secretly become investigators themselves while reading them.

In each issue, prominent criminal cases such as the case of Josef Fritzl, Marilyn Monroe or Charles Manson are reopened.

What were the perpetrator’s motives? Was it greed, revenge or jealousy Fascinating human destinies and mental abysses are presented here in an exciting way and questions such as “What makes a person a murderer or a victim?“ are handled.

 

die aktuelle Krimi this is best crime thriller entertainment and pure excitement. In addition to the real cases, the reader is also involved in puzzles and guessing thrillers and he learns more about the world of police work or about heroes from criminal history.

 

Main topics:

-Real murders around celebrities

-Cross-examination: terms of criminalistics explained

-Searching for clues: photographic evidence and their stories

-Crime scene: Germany’s most dangerous places

-Rate Crime & Puzzle Entertainment: Reader Investigator Quiz

-Crime thrill: Book and TV tips

-Criminally stupid: the stupidest crooks

Key Figures

Publication Date:
Saturday
Frequency:
two-monthly
Copy Price:
€ 2,80
Print run*:
50,000 copies

Source: *publishing disclosure

Formats

1-1-seite 1/1 page
€ 7,000
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

Aktuelle wöchentliche Frauenzeitschriften

FASHION STORIES

Welcome to FASHION STORIES!

Our new magazine for fashion lovers portrays the outstanding designers and brands in the international fashion world.

We show how our favourite brands function, presenting the people, the philosophy and the fashion involved.

FASHION STORIES documents the stories behind the world-famous companies in the fashion industry.

FASHION STORIES is available from local newsagents as well as high-quality booksellers. Nicole Kleinhammer has assumed responsibility for the editorship of “Fashion Icons”.

The first issue of FASHION STORIES offers on 100 pages such items as interviews with the most influential people at Gucci – for example with Alessandro Michele, who as new Creative Director heads the company’s fashion fortunes.

The magazine tells the stories of those who built the Gucci empire at the beginning of the 1920s and takes a look at today’s dynamic personalities who are continuing to develop the brand.

Key Figures

Frequency:
Publication frequency: 4x annually (2x in 2019: 06/19, 10/19)
Copy price:
€ 10.00
Print run:
80,000 copies

Formats

1-1-seite 1/1 page
€ 18,000
2-1-seite 2/1 page
€ 36,000
opening-spread Opening Spread
€ 43,200
Contact Person

FITBOOK

The new editorial magazine promoting fitness and a healthy lifestyle is accessible and inspirational for everyone. Being fit means staying healthy.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique users*
2.18 Mio.
Visits**
4.11 Mio.
Page Impressions**
6.06 Mio.

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month January 2020; **IVW December 2019

Target group

Men
58%
Women
42%
20 - 49 years
66%
Employed
79%
Net household income €3,000 or above
46%
High level of education
46%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month January 2020

Contact
Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin