Mr ICON

The ICON family is expanding their portfolio by a new magazine for men in October of 2018: Mr ICON. A supplement with photo series, stories and reports dealing with style, fashion and lifestyle for men-as an expandtion of the internationally successful magazine ICON.

Across its 4 features, “Moodboard”, “Stories”, “School of Life” and “Shopping”, Mr ICON is presenting tipps and entertainment for the modern men.

Kennzahlen

Erscheinungstermin
DIE WELT*, 30.03.2019 und WELT AM SONNTAG*, 31.03.2019
DIE WELT*, 12.10.2019 und WELT AM SONNTAG*, 13.10.2019
Druckauflage
400.000
Distribution
DIE WELT* 150.000 Exemplare
WELT AM SONNTAG* 250.000 Exemplare
Format
233 x 280 mm, Klebebindung
Umfang
min. 68 Seiten

* Individueller Verteilungsschlüssel: Entspricht nicht der Gesamtdruckauflage der Zeitungen, Mr ICON erscheint in der WELT AM SONNTAG ohne Kompaktausgabe

Formate

2/1 Seite
58.000 €
1/1 Seite
35.000 €
1/3 Seite* - hoch
Auf Anfrage

Preise brutto, abschluss- und rabattfähig, zzgl. MwSt.

Ansprechpartner
Carola Curio
Carola Curio
Director Luxury
Hamburg
Jacqueline Ziob
Jacqueline Ziob
Objektmanagement ICON /Mr ICON
Berlin

COMPUTER BILD Digital | Media Data 2019

Mittelstand

AUDIO VIDEO FOTO BILD

AUDIO VIDEO FOTO BILD is Europe’s leading test magazine for all topics related to modern entertainment electronics.

With well-founded field tests created by experienced specialist editors and sophisticated measurements in ISO-certified laboratories, AUDIO VIDEO FOTO BILD delivers competent purchasing advice for the broadest ranges of consumers.

With its topical, thematically broadly diversified concept, AUDIO VIDEO FOTO BILD serves experienced, technology-oriented hobbyists, brand- and quality-conscious users, as well as price-/service-oriented consumers all at one and the same time. In addition to test competence and purchase advising, AUDIO VIDEO FOTO BILD offers comprehensive advisors and instructions for all topics covered in the magazine. Easily comprehensible, step-by-step instructions help the reader to use his or her devices optimally – thus, even beginners can manage complicated technology.

In the comprehensive section “New Products & Trends”, the editorial staff presents devices even before their introduction into the market. In the large portfolio “Film, Music, TV”, the user will see which new DVDs, Blu-rays, and CDs make for worthwhile purchases. Experts thus check all important new appearances for content-related and technical quality. AUDIO VIDEO FOTO BILD appears monthly in two versions: without a data carrier, and with a DVD (with a complete feature film and attractive PC software).

Key figures

Publication date
Wednesday
Frequency
monthly
Copy price
€4,50
Paid circulation IVW II/2019
23,346 copies
Total reach ma 2019 Presse II
0.23 m
Total reach ma 2019 Presse II
0.21 m

Formats

1-1-seite 1/1 page
€11,000
1-2-seite-quer 1/2 page
€6,100
1-3-seite-hoch 1/3 page
€4,300

Readership

Adult, 20-39 years
58%
High school, university
50%
Net household income over 2.000 €
76%

ma 2019 Pressemedien II

Contacts
Barbara Krebs
Barbara Krebs
Advertising manager
Hamburg
Heiko Rönnau
Heiko Rönnau
Advertising manager SPORT BILD & COMPUTER BILD
Hamburg

Zu Tisch

BILD POLITIK

 

In BILD POLITIK, Germany’s most-quoted political editorial staff offers all those interested in politics clear answers to the most important questions of the week. Always on Fridays. Always short and sweet. Always on point.

Today, news is available around the clock. The real-time flood of information often generates more questions than it answers: In the digital age, the reader is of course well-informed, but nevertheless unsettled and often enough even annoyed. Therefore, shrewdness and clarity are honoured; epic scope and complexity have become worn-out. In print media, as well.

BILD POLITIK answers this with a completely new magazine structure. Our world cannot (can no longer) be structured according to politics, the economy, inside, outside. But, it can be segmented by emotions, because political events move us like never before. We therefore divide our magazine into the categories of anger, curiosity and joy. 

Our starting point for each article is the moment at which people think: “That can’t possibly be true!”, “Aha, interesting!”,

or even, “How nice!”. If a political topic triggers such a feeling, there are always open questions.

Thus, BILD POLITIK simply asks questions and answers them clearly and transparently,

either with a down-to-earth report, a well-founded analysis, or an edgy opinion piece.

Data and facts:

  • Start: 8 February 2019
  • Publication date:  Fridays. Weekly.
  • Magazine format:  Compact magazine format. 48 + 4 pages
  • Copy price:  € 2.50
  • Print run: 20,000 copies
  • Area:  Hamburg and environs
  • Sales:  2,000 BILD sales outlets and rail station bookstores

Click here for more information!

 

Rate Card WELT 2019

BILD Brand Partnerships

BILD Brand Partnerships offers you long-term strategic cooperation approaches and partnerships with a duration of at least 12 months, which integrate customers deep into the world of BILD.de and guarantee constant visibility on partner areas.
Long-term strategic cooperation approaches and partnerships guarantee you exclusive integrations. A partner landing page developed for you optimally, puts your brand close to the editorial content as well as in the relevant environment. Among other things, the traffic is generated via numerous contact points, such as navigation integration, teaser areas and editorial-looking partner content.

Contact
Janine Lüder
Janine Lüder
Digital Marketing Manager
Berlin

High Five Christmas Special

WELT Brand Concepts

Take advantage of our full service and crossemedia solutions for your communcation. We offer a broad coverage in your target group and give our brand for a common dispatch from customer and WELT with a high quality presentation of your product.

 

Kai Ehrenschneider-Brinkmann
Kai Ehrenschneider-Brinkmann
Head of Advertising WELT
Berlin

Corner and masthead ads DIE WELT

AUTO BILD

AUTO BILD is the most popular and well-known German car magazine.

AUTO BILD is the most popular and well-known German car magazine.

AUTO BILD is the leading publication for the automotive enthusiast community. For over 30 years, the editorial team has been keeping you up to date on the latest and most important auto news every week.

Key figures

Publication Date
Thursday
Frequency
weekly
Copy price
2.20 €
Paid circulation IVW II/2019*
313,368 copies
Total reach ma 2019 Presse II**
2.40 mill.
Reach Men ma 2019 Presse II**
2.29 mill.

Formats & Prices

1-1-seite 1/1 page
47,000 €
1-2-seite-quer 1/2 page
32,300 €
1-3-seite-eckfeld 1/3 page
21,700 €
Contact Person
Fellin  Wolter
Fellin Wolter
Senior Sales Manager International Europe/AMEA
Berlin

AUTO BILD Digital

autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.   autobild.de offers the most up-to-date and complete range of auto news Germany’s most comprehensive test and driving report archive the highest competence in purchasing advice through detailed comparative tests the largest […]

autobild.de is the first stop for auto content on the German web and a digital market leader with its desktop and mobile services.

 

  • autobild.de offers the most up-to-date and complete range of auto news
  • Germany’s most comprehensive test and driving report archive
  • the highest competence in purchasing advice through detailed comparative tests
  • the largest Autotest video offer on the German web for all channels (WebTV, YouTube, DVD, Social Media)
  • 7 main channels: Auto Catalogue with every make, Test, News, Advice, Market, Promotions and Videos
  • 8 special interest sections: Sportcars, 4-Wheel Drive, Tuning, Motorsport, Classic, Auto Test, Motorhome and Connected Car

 

You can install the AUTO BILD app on your smartphone or tablet free of charge. Available on both Apple iOS and Android.
The newsfeed with up-to-date articles from AUTO BILD DIGITAL is also free! And you can even buy the current issue as an e-magazine at any time and download it directly onto your tablet or smartphone.

Key Figures

Total Desktop Mobile
Unique User 9,79 mill. 5.28 mill. 5.63 mill.
Visits 37,187,550 15,327,445 21,860,105
Page Impressions 224,293,079 98,425,437 125,867,642

Source: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59,14 mill.); single month March 2018; recalled data on: 01.04.2019, **IVW February 2019

Target Group

Men
68%
Women
32%
20 - 49 years
58%
Employed
74%
HHNI 3.000 € +
47%
Contact Person
Benedikt Faerber
Benedikt Faerber
General Manager Sales BILD Division & International Sales
Berlin

BILANZ

"Economy is too important, to not joke about it."

BILANZ stands for

  • high-quality business journalism and intelligent entertainment in a magazine format every month
  • BILANZ is published 10 times per year at newsstands and in WELT Print Werktag incl. compact (subscription circulation)
  • critical, investigative, sophisticated, cheeky, egocentric and (if necessary) ironic contents
  • readership with high consumption strength and purchasing power
BILANZ Markenfamilie

Key Data

Publication frequency
10 times a year
Copy price
5,00 €
Distributed circulation
110.000 copies*, of which 70.000 are subscribers** of WELT Print Werktag incl. compact edition
Decision makers Welt Print Werktag
342.000 readers***

Sources: *own inquiry **IVW III. Q. 2018 ***LAE 2018, medium WELT Print Weekday incl. compact edition

Rates and Formats

opening-spread-thumb 2/1 page
39.700 €
1-1-seite-thumb 1/1 page
23.500 €
1-2-seite-hoch-thumb 1/2 page
14.300 €
1-3-seite-hoch-thumb 1/3 page
10.800 €
BILANZ Cover-Fächer

Schedule 2019

Issue Publication date Key Topics
BILANZ #2 15.02.2019
BILANZ #3 08.03.2019 Style I
BILANZ #4 05.04.2019 Watches I
BILANZ #5 10.05.2019 Manufacturing / Jubilee Edition
BILANZ #6 07.06.2019 Artificial Intelligence
BILANZ #7 05.07.2019 Founder
BILANZ #9 13.09.2019 "The 1,000 Richest" // START ME UP!
BILANZ #10 04.10.2019 Stil II // GMAC
BILANZ #11 02.11.2019 Artificial Intelligence // Watches II
BILANZ #12 06.12.2019 Luxury
Contact
Tina Krantz
Tina Krantz
Advertising Director
Berlin
Dana Schmelzer
Dana Schmelzer
Manager Marketing Quality Division
Berlin

Bundesliga bei BILD

BILD IS BUNDESLIGA
A league full of triumphs, drama and spectacle. A league of great emotions and passion. 18 teams, 34 match days, 306 games and more than 27,000 minutes of play.

BILD DEFINES BUNDESLIGA TOPICS
BILD will be in the middle of it reporting 24/7 about all events on-, next to and around the field. BILD has the largest reporter network in germany and reveals over 100 exclusive stories a year.

BILD SHOWS HIGHLIGHTS OF ALL MATCH DAYS
Official video-license material of german soccer league with highlights of all matches and in-house produced video formats in BILD typical style.

THE BUNDESLIGA AT BILD IS A REAL HIT FOR YOUR BRAND!
An emotional and daily environment provides the perfect setting for your campaign. Content-oriented, large- format advertising media ensure high attention and the maximum visibility of your advertising message. Direct playout of your commercial in front of the official video license material.

 

Key Figures

Total Display Mobil
Unique User 5.210.000 2.000.000 3.050.000

Target Group

Men
79%
Women
21%
20 - 49 years
68%
Employed person and retiree
81%
HHNE 3.000 € and more
47%
Highschool or University Qualification
44%
Contact Person
Ole Wiedenhöft
Marketing Manager
Berlin

Berliner Morgenpost

Seven days a week, this modern media brand provides daily updates on the diverse offerings of Germany’s most exciting city.

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.40, Sat € 1.50, Sun € 1.90
Paid circulation*
Mon-Sun: 77.876
Total reach**
306.000

Sources: *IVW II. Q. 2019, **ma Tageszeitungen 2019

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

Braunschweiger Zeitung

Braunschweiger Zeitung, with the total reach (including online) of its regional editions and the HarzKurier, is the number one newspaper in southern Lower Saxony.

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%

Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.60, Sat € 1.90
Sold copies IVW II/2019
110.077
Total reach ma Tageszeitungen 2018
283.000

Sources: IVW II. Q. 2019, ma Tageszeitungen 2019

Formats

1-1-seite 1/1 Page
€ 39.177,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 44.660,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 19.588,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 22.330,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 9.794,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.165,00 (Sat.)

Gross prices, eligible for contract and discounts, plus VAT. „Regionale Medien l Braunschweiger Zeitung“ Nr. 2, from 01/01/2019 // mm price 4c: 12,72 (Mon - Fri), 14,50 (Sat)

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg

COMPUTER BILD

Since its launch in September 1996, COMPUTER BILD has been following developments in the tech industry objectively and competently.

2,72 million readers* enjoy our editorial service: With numerous tests, courses and reports, COMPUTER BILD has become the authoritative companion.
The reader obtains in-depth but readily understandable information on using the PC, consumer electronics, telecommunications and the Internet safely and effectively.
But the focus is not only on the PC. With the spectacular diversity of topics covered, COMPUTER BILD is devoted to the whole world of multimedia.

Key figures

Publication date
Friday
Frequency
14-day
Copy price
€4.90
Paid circulation IVW I/2019
189,963 copies
Reach total ma 2019 Presse I
1,55 m reader
Reach men ma 2019 Presse I
1.37 m reader

Formats

1-1-seite 1/1 page
€29,450
1-2-seite-quer 1/2 page
€16,100
1-3-seite-hoch 1/3 page
€11,150

Readership

Adults, 20-39 years
48%
High school, university
17%
Net household income over €2,000
76%

Source: ma 2019 Presse I

Contact
Barbara Krebs
Barbara Krebs
Anzeigenverkaufsleitung
Hamburg
Heiko Rönnau
Heiko Rönnau
Anzeigenleiter SPORT BILD & COMPUTER BILD
Hamburg

COMPUTER BILD SPIELE

COMPUTER BILD SPIELE, Europe’s largest games magazine, is aimed at the steadily growing community of PC and console game fans which wants to keep abreast of the latest developments in the gaming industry.

Accessible, practical and informed articles as well as current news, extensive games testing and the magazine-DVD bundle are the editorial pillars of this monthly magazine. COMPUTER BILD SPIELE is available in two different editions: the Silver Edition with one DVD and the GOLD Edition with two DVDs. Even more full versions, demos and exciting trailers for brand new games hits – a jam-packed entertainment bundle for gaming fans.

Key figures

Publication date
Wednesday
Frequency
Monthly
Copy price
€6.50
Paid circulation IVW I/2019
27,846 copies
Reichweite Gesamt ma 2019 Presse I
0,95 m readers
Reichweite Männer ma 2019 Presse I
0,84 m readers

Formats & Price

1-1-seite 1/1 page
€12,100
1-2-seite-quer 1/2 page
€6,850
1-3-seite-hoch 1/3 page
€4,700

Readership

Adults, 20-39 years
56%
High school, university
9%
Net household income over €2,000
69%
Contact
Benedikt Faerber
Benedikt Faerber
General Manager Sales BILD Division & International Sales
Berlin

COMPUTER BILD Digital

Three successful brands under one umbrella: COMPUTER BILD, COMPUTER BILD SPIELE and AUDIO VIDEO FOTO BILD

• Topics relating to computers, mobile phones, navigation, PC and console games, audio, video, TV and photography, all to a high editorial standard.
• Extensive information on 120,000 technology products and more than 8,000 computer/console games
• Over 5,000 software downloads at no cost, guaranteed virus free.
• Interactive applications such as Germany’s leading Internet speed test

Key figures

Total Desktop Mobile
Unique User 12,84 m** 8,95 m** 3,89 m**
Visits 34,99 m* 26,87 m* 8,12 m*
Page Impressions 117,85 m* 95,62 m* 22,23 m*

Source: *IVW September 2018; **AGOF ddf September 2018

Target group

Men
63%
Women
37%
20 - 49 years
60%
Employed
70%
net household income over €3,000
43%
Contact
Frederik Krenz
Frederik Krenz
Head of Digital Marketing
Hamburg
Michael  Müller
Michael Müller
Senior Manager Marketing
Hamburg
Waranyoo Ketbanjong
Waranyoo Ketbanjong
Senior Manager Marketing
Hamburg

die aktuelle Krimi

die aktuelle Krimi is THE MAGAZINE for real crime thriller fans who are interested in True Crime Stories and secretly become investigators themselves while reading them.

In each issue, prominent criminal cases such as the case of Josef Fritzl, Marilyn Monroe or Charles Manson are reopened.

What were the perpetrator’s motives? Was it greed, revenge or jealousy Fascinating human destinies and mental abysses are presented here in an exciting way and questions such as “What makes a person a murderer or a victim?“ are handled.

 

die aktuelle Krimi this is best crime thriller entertainment and pure excitement. In addition to the real cases, the reader is also involved in puzzles and guessing thrillers and he learns more about the world of police work or about heroes from criminal history.

 

Main topics:

-Real murders around celebrities

-Cross-examination: terms of criminalistics explained

-Searching for clues: photographic evidence and their stories

-Crime scene: Germany’s most dangerous places

-Rate Crime & Puzzle Entertainment: Reader Investigator Quiz

-Crime thrill: Book and TV tips

-Criminally stupid: the stupidest crooks

Key Figures

Publication Date:
Saturday
Frequency:
monthly
Copy Price:
€ 2,80
Print run*:
50,000 copies

Source: *publishing disclosure

Formats

1-1-seite 1/1 page
€ 7,000
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

Aktuelle wöchentliche Frauenzeitschriften

FASHION ICONS

Welcome to FASHION ICONS!

Our new magazine for fashion lovers portrays the outstanding designers and brands in the international fashion world.

We show how our favourite brands function, presenting the people, the philosophy and the fashion involved.

FASHION ICONS documents the stories behind the world-famous companies in the fashion industry.

FASHION ICONS is available from local newsagents as well as high-quality booksellers. Nicole Kleinhammer has assumed responsibility for the editorship of “Fashion Icons”.

The first issue of FASHION ICONS offers on 100 pages such items as interviews with the most influential people at Gucci – for example with Alessandro Michele, who as new Creative Director heads the company’s fashion fortunes.

The magazine tells the stories of those who built the Gucci empire at the beginning of the 1920s and takes a look at today’s dynamic personalities who are continuing to develop the brand.

We’ll be taking the next glimpse behind the scenes in October 2019 in the next issue (on-sale date 24/10 / advertising deadline 20/09 / print materials 27/09):

 

Key Figures

Frequency:
Publication frequency: 4x annually (2x in 2019: 06/19, 10/19)
Copy price:
€ 10.00
Print run:
80,000 copies

Formats

1-1-seite 1/1 page
€ 18,000
2-1-seite 2/1 page
€ 36,000
opening-spread Opening Spread
€ 43,200
Contact Person
Eva Dahlke
Eva Dahlke
Advertising Manager Women Lifestyle Title
Hamburg

FITBOOK

The new editorial magazine promoting fitness and a healthy lifestyle is accessible and inspirational for everyone. Being fit means staying healthy.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique users*
1.71 Mio.
Visits**
3,316,633
Page Impressions**
4,860,424

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month Dezember 2018; **IVW Dezember 2018

Target group

Men
56%
Women
44%
20 - 49 years
71%
Employed
81%
Net household income €3,000 or above
47%
High level of education
43%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month Dezember 2018

Contact
Lisa Schardt
Lisa Schardt
Junior Marketing Manager and Publisher Development
Berlin

Formel1.de

365 days/year red-hot news, fascinating background reports and exclusive interviews from the world of Formula One as well as lifestyle and boulevard topics. License holder of Formula One World Championship Average of 0.0.53 million unique users in the Formula 1 season   SPECIALS Take advantage of our multifaceted special formats for your campaign: Cross media […]

  • 365 days/year red-hot news, fascinating background reports and exclusive interviews from the world of Formula One as well as lifestyle and boulevard topics.
  • License holder of Formula One World Championship
  • Average of 0.0.53 million unique users in the Formula 1 season

 

SPECIALS

Take advantage of our multifaceted special formats for your campaign:

  • Cross media packages with the AUTO BILD
  • Fixed placements on the homepage
  • Advertorials
  • Channel fixed placements – presenter ships for news / specials / channels
  • Strong coverage combinations with autobild.de

Key Figures

Unique User* (desktop)
580,000
Visits**
2.84 mill.
Page Impressions***
6.64 mill.

Soruce: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59.14 mill.); single month July 2018; recalled on: 02.08.2018, **Google Analytics Juli 2018, ***IVW June 2018

Target Group

Men
79%
Women
21%
20 - 49 years
61%
Employed
74%
HHNI 3,000 €+
45%
Contact
Benedikt Faerber
Benedikt Faerber
General Manager Sales BILD Division & International Sales
Berlin