The ICON family is expanding their portfolio by a new magazine for men in October of 2018: Mr ICON. A supplement with photo series, stories and reports dealing with style, fashion and lifestyle for men-as an expandtion of the internationally successful magazine ICON.
Across its 4 features, “Moodboard”, “Stories”, “School of Life” and “Shopping”, Mr ICON is presenting tipps and entertainment for the modern men.
* Individueller Verteilungsschlüssel: Entspricht nicht der Gesamtdruckauflage der Zeitungen, Mr ICON erscheint in der WELT AM SONNTAG ohne Kompaktausgabe
Preise brutto, abschluss- und rabattfähig, zzgl. MwSt.
BILD der FRAU – Quantity. Closeness. Quality.
Editorial Concept
BILD der FRAU is the versatile informative and entertaining magazine for women who are in charge of their own lives.
It covers the complete spectrum of life in a clear, smart and competent way – and always with heart!
BILD der FRAU has an outstanding guide function that can be found in all categories and sections of the magazine.
BILD der FRAU helps with everyday decisions. Examples of this are sections such as Verbraucher aktuell (Consumer Now) or Was koche ich morgen? (What Should I Cook Tomorrow?).
BILD der FRAU is relaxing and entertaining – with columns, exclusive interviews and wellness & photo reports.
BILD der FRAU takes its readers’ problems and concerns seriously. It offers strength and self-confidence, as well as providing self-help information.
BILD der FRAU conveys values, takes its own stand and gets involved. This is represented by the many current topics and campaigns in the magazine.
BILD der FRAU lets its readers have a say – for example, in sections such as Ihre Meinung Aktuell (Your Current Opinion) and Frauen helfen Frauen (Women Help Women).
BILD der FRAU promotes long-term charitable and socio-political commitment with the GOLDENE BILD der FRAU – Germany’s biggest prize for women is awarded annually to five women honored for their extraordinary achievements as volunteers.
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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Women who are especially interested in fitness and wellness trends
Editorial Concept
The magazine is aimed towards women who are especially interested in fitness and wellness trends, topics related to staying slim and gentle methods of treatment. Beauty tips, travel information and the wellness horoscope reinforce the feel-good-effect.
BILD der FRAU-Schlank & fit is a colourful mix of topics related to health and well-being – a visually opulent appearance of magazine sections and double pages packed with information.
Sources: *IVW II. Q. 2019, **b4P 2018 III
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BILD der FRAU-Gut kochen & backen is a colourful mix of magazine sections, optically generous presentations and double pages packed with information.
The magazine is a competent guide and gives ideas for everyone who is excited about cooking and baking – from beginners to experienced hobby chefs. It offers many new recipes, as well as additional tips and tricks. Furthermore, it supports readers with their daily meal planning and helps their families to live on a healthy way.
Sources: *IVW II. Q. 2019, **b4p 2018 III
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That’s bildderfrau.de
Europe’s biggest magazine for women, BILD der FRAU, can also be obtained in digital format by the modern, healthy and exuberant woman. Every day we show users the best life has to offer – helping you feel good, look good and enjoy a healthy lifestyle.
Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month October 2018; **IVW October 2018
Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month March 2019
Young. Modern. Creative.
COSY is oriented mainly to young, creative women readers who are enthusiastic about furnishing. Both the range of subjects presented and the fresh, modern magazine design reflect the fun of homemaking.
COSY draws on the expertise of the LandIDEE publishing house in the area of home living and expands the portfolio with a title targeted specially at a highly attractive young target group.
COSY addresses people from the age of 25 who no longer put up in a shared flat or student digs but live in the first or second flat of their own.
These persons are keen on subjects such as furnishing, buying furniture, decorating, creativity and enjoying life. They want to discover trends and develop their very own style.
They find all these subjects in COSY and live at home the way they like.
Source: publishing disclosure
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Optimistic, positive and truthful every week
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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die aktuelle Krimi is THE MAGAZINE for real crime thriller fans who are interested in True Crime Stories and secretly become investigators themselves while reading them.
In each issue, prominent criminal cases such as the case of Josef Fritzl, Marilyn Monroe or Charles Manson are reopened.
What were the perpetrator’s motives? Was it greed, revenge or jealousy Fascinating human destinies and mental abysses are presented here in an exciting way and questions such as “What makes a person a murderer or a victim?“ are handled.
die aktuelle Krimi this is best crime thriller entertainment and pure excitement. In addition to the real cases, the reader is also involved in puzzles and guessing thrillers and he learns more about the world of police work or about heroes from criminal history.
Main topics:
-Real murders around celebrities
-Cross-examination: terms of criminalistics explained
-Searching for clues: photographic evidence and their stories
-Crime scene: Germany’s most dangerous places
-Rate Crime & Puzzle Entertainment: Reader Investigator Quiz
-Crime thrill: Book and TV tips
-Criminally stupid: the stupidest crooks
Source: *publishing disclosure
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Self-confident, informative and entertaining
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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DONNA is experienced, wise, relaxed and full of emotion, optimism and passion.
Editorial concept
DONNA is made for adult women. It is about special desires, dreams, needs, questions and demands that women over 40 have.
A new exciting phase of life begins for women in this age segment in which almost everything is possible and DONNA would like to accompany their readers.
Readers can expect all the things from DONNA that constitute a good women’s magazine: fashion, beauty, lifestyle, interviews, psychology, partnership, health, culture, travel and service.
An interesting magazine mix with a warm, emotional tonality and a generous and refined look.
DONNA inspires women 40 and up who found their true self and now set out optimistically into a new phase of life. A concept that convinces and excites our users.
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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EAT CLUB. You better trust in Taste
The EAT CLUB bookazine series “How … tastes” is published four times a year, always with a new, special subject. The absolutely new, special creations are inspiring and whet our appetite for trying out and enjoying the various recipes that are showcased.
All ideas – for a festive menu, cosy meal with friends, breakfast, brunch or quick meal – are presented by the editorial staff in recipes that are unusual, surprising and delicious and motivate us to do some cooking.
Fine, sophisticated dishes alternate with seasonal delicacies and ideas for mouthwatering desserts.
The EAT CLUB bookazines are oriented mainly to modern, educated, affluent women.
These persons will go for this bookazine in the shops because it attracts their attention with its modern look and variety of subjects and because they enjoy trying out something new.
Source: publishing disclosure
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The weekly impulse generator
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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The COMPUTER BILD Group’s Vertical Publication for the Kitchen
Red-hot, not lukewarm – ekitchen brings you news a cut above the rest.
ekitchen provides the user with information on the latest kitchen and nutrition trends.
Tests, current news and videos – always on fitting topics.
New cooking trends, innovative ideas and modern kitchen appliances – users can find all this on ekitchen.de.
ekitchen focuses on the connected home. As digitalisation continues, the networked kitchen is playing a more central role in its content.
| Total | Desktop | Mobile | |
|---|---|---|---|
| Unique User | 0.41 m | n/a | n/a |
| Visits | n/a | n/a | n/a |
| Page Impressions | n/a | n/a | n/a |
Source: *IVW Juli 2018
Welcome to FASHION ICONS!
Our new magazine for fashion lovers portrays the outstanding designers and brands in the international fashion world.
We show how our favourite brands function, presenting the people, the philosophy and the fashion involved.
FASHION ICONS documents the stories behind the world-famous companies in the fashion industry.
FASHION ICONS is available from local newsagents as well as high-quality booksellers. Nicole Kleinhammer has assumed responsibility for the editorship of “Fashion Icons”.
The first issue of FASHION ICONS offers on 100 pages such items as interviews with the most influential people at Gucci – for example with Alessandro Michele, who as new Creative Director heads the company’s fashion fortunes.
The magazine tells the stories of those who built the Gucci empire at the beginning of the 1920s and takes a look at today’s dynamic personalities who are continuing to develop the brand.
We’ll be taking the next glimpse behind the scenes in October 2019 in the next issue (on-sale date 24/10 / advertising deadline 20/09 / print materials 27/09):
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Opening Spread
The new editorial magazine promoting fitness and a healthy lifestyle is accessible and inspirational for everyone. Being fit means staying healthy.
FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.
FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.
Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.
FITBOOK – active living!
Editorial concept
Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month Dezember 2018; **IVW Dezember 2018
Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month Dezember 2018
frau aktuell is informative, touching and always up-to-date
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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The monthly queen of the hearts: glamorous, enchanting and style-defining
Royal bimonthly magazine brand with opulent reporting on all relevant topical highlights of the royal houses.
Exclusive reports and insider knowledge in a high-gloss look for women who love the life of the royals.
Unique background stories, multi-facetted portraits, emotional images and inspiring lifestyle stories from the world of international and national aristocracy.
There is a longer period of effectiveness due to the two-month presence at the newsstand, which also generates many readers per issue.
Source: *IVW II. Q. 2019
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Practical. Cheerful. Clever.
FRAU von HEUTE is the response to the wishes of cost-conscious, modern female readers who want editorial quality and a broad range of topics, as well as up-to-date and carefree entertainment, week after week.
FRAU von HEUTE offers relaxing entertainment with current celebrity interviews, exclusive reports, photo series and puzzle & knowledge pages.
FRAU von HEUTE moves its readers every week with encouraging life stories and interesting portraits of women.
FRAU von HEUTE provides real help for everyday life with its big guide section.
FRAU von HEUTE offers moments of bliss for each week – and inspiration for every day!
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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Authentic, mentoring and classy
Founder of the premium people magazine genre in Germany with an ideal mix of entertainment and service for the style-conscious and enchanting woman 40 years and older.
Exciting high society stories about German and international stars.
Exclusive interviews and reports from society, culture, show business and entertainment.
Ideal topic mix of fashion trends and beauty styling tips, recipe ideas, health reports and inspiration for decorating and lifestyle, as well as travel and culture tips.
Among the weekly women’s magazines, FRAU IM SPIEGEL offers high reach and a very good price-performance ratio.
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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The most powerful service-oriented women's combo in Germany
The most powerful service-oriented women’s combo in Germany.
High reach & strong circulation.
Combination of two success stories: The biggest women’s magazine and most successful women’s TV programme magazine.
Two likeable guides with heart and mind.
Two innovative personal coaches for the modern, trend-conscious woman.
Two successful service magazines offer top performance in classic women’s target groups.
The combination of two success stories.
Top performance in classic women’s target groups.
For women who are in charge of their lives.
Quellen: *IVW II. Q. 2019, **ma 2019 Presse II
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Authentic and aware of values for generations. Popular traditional brands with an unbeatable CPM
Combo savings: 5 %
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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The new FUNKE BEST LIFE KOMBI: High reach with convincing cost effectiveness.
Combo savings: 12 %
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
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