Die Stilisten 2020

myHOMEBOOK EN

myHOMEBOOK: The new do-it-yourself portal for more lifestyle in house, flat and garden - understandable and freshly edited

  • myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics  of living, building, diy and gardening.
  • myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.
  • Helpful. Entertaining. Guidefull. Fresh – for men and women!
  • myHOMEBOOK – simply do it (yourself)!

***myHOMEBOOK.de***

Reach

Unique*
2.31 Mio.
Visits**
3.91 Mio.
Page Impressions**
5.24 Mio.

Quellen: *AGOF daily digital facts May 2020; **IVW April 2020

Target Group

men
53%
20 - 49 years old
57%
HHNI > 3.000€
48%
High level of education
42%

Quelle: AGOF daily digital facts May 2020

Contact Person
Kerstin  Scharwatz
Kerstin Scharwatz
Marketing Manager
Berlin

Super You

Nutrition is the new “Holy Grail” and a lifestyle. Paying attention to nutrition to be attractive, young and healthy has long since not been an unachievable goal.

Apart from there being many ideas about nutrition, however, there are ever new trends coming on to the market, from step counters to food supplements, diets of various kinds to super foods. Who can keep track of everything?

That is precisely where Super You comes in. The new magazine for intelligent nutrition analyses the material in its entire depth and guides the reader through the jungle of food trends. With a twinkle in the eye, without finger-wagging. Very opulent visually, as befits a lifestyle title. And offering a full range of subjects, presenting the whole field of health style, from great beauty recipes and for example sustainable fashion to food trends and travel.

The magazine is oriented basically to women aged 25-55 who want to live as long as possible in good health, but feel disconcerted and disoriented because of all the conflicting styles of nutrition and information provided. They pay conscious attention to healthy nutrition and find it vital to do something for their physical and psychological well-being.

Further information is given on Instagram.

Super You is a brand of EAT CLUB.

Key Figures

Publication Date:
4x per year
Copy Price:
€ 4.90
Print Run*:
100,000 copies

Source: *publishing disclosure

Formats

opening-spread OS
€ 29,670
2-1-seite 2/1 page
€ 25,800
u2-oder-u4 U2 or U4
€ 14,200
1-1-seite 1/1 page
€ 12,900
1-2-seite-quer 1/2 page
€ 7,940
1-3-seite-eckfeld 1/3 page
€ 6,200
Contact Person

COMPUTER BILD Digital | Media Data 2019

Zu Tisch

Rate Card WELT 2020

BILD der FRAU

BILD der FRAU – Quantity. Closeness. Quality.

Editorial Concept

BILD der FRAU is the versatile informative and entertaining magazine for women who are in charge of their own lives.
It covers the complete spectrum of life in a clear, smart and competent way – and always with heart!

BILD der FRAU has an outstanding guide function that can be found in all categories and sections of the magazine.

BILD der FRAU helps with everyday decisions. Examples of this are sections such as Verbraucher aktuell (Consumer Now) or Was koche ich morgen? (What Should I Cook Tomorrow?).

BILD der FRAU is relaxing and entertaining – with columns, exclusive interviews and wellness & photo reports.

BILD der FRAU takes its readers’ problems and concerns seriously. It offers strength and self-confidence, as well as providing self-help information.

BILD der FRAU conveys values, takes its own stand and gets involved. This is represented by the many current topics and campaigns in the magazine.

BILD der FRAU lets its readers have a say – for example, in sections such as Ihre Meinung Aktuell (Your Current Opinion) and Frauen helfen Frauen (Women Help Women).

BILD der FRAU promotes long-term charitable and socio-political commitment with the GOLDENE BILD der FRAU – Germany’s biggest prize for women is awarded annually to five women honored for their extraordinary achievements as volunteers.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 1.40
Paid circulation*:
630,704 copies
Total reach**:
4.81 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 49,900
1-2-seite-quer 3/4 page
€ 42,370
1-3-seite-eckfeld 1/2 page
€ 35,870
Contact Person

BILD der FRAU Schlank & fit

Women who are especially interested in fitness and wellness trends

Editorial Concept

The magazine is aimed towards women who are especially interested in fitness and wellness trends, topics related to staying slim and gentle methods of treatment. Beauty tips, travel information and the wellness horoscope reinforce the feel-good-effect.

BILD der FRAU-Schlank & fit is a colourful mix of topics related to health and well-being – a visually opulent appearance of magazine sections and double pages packed with information.

Key figures

Publication Date:
Friday
Frequency:
6 x per year
Copy Price:
€ 1,95
Paid circulation*:
101,619 copies
Total Reach**:
0.52 Mio.

Sources: *IVW III. Q. 2019, **b4p 2019 I

Formats

1-1-seite 1/1 page
€ 16,600
1-2-seite-quer 1/2 page
€ 11,960
1-3-seite-eckfeld 1/3 page
€ 9,240
1-4-seite-eckfeld 1/4 page
€ 6,860
Contact Person

BILD der FRAU Gut kochen & backen

BILD der FRAU-Gut kochen & backen is a colourful mix of magazine sections, optically generous presentations and double pages packed with information.

The magazine is a competent guide and gives ideas for everyone who is excited about cooking and baking – from beginners to experienced hobby chefs. It offers many new recipes, as well as additional tips and tricks. Furthermore, it supports readers with their daily meal planning and helps their families to live on a healthy way.

  • Baking lessons and desserts
  • Hospitality and party ideas with decoration tips
  • Fitness cuisine with background information and recipes

Key figures

Publication Date:
Friday
Frequency:
6 x per year
Copy price:
1.95 €
Paid circulation*:
78,766 copies
Total reach**:
0.84 Mio.

Sources: *IVW III. Q. 2019, **b4p 2019 I

Formats

1-1-seite 1/1 page
€ 14,000
1-2-seite-quer 1/2 page
€ 10,080
1-3-seite-eckfeld 1/3 page
€ 7,790
1-4-seite-eckfeld 1/4 page
€ 5,880
Contact Person

COSY

Young. Modern. Creative.

COSY is oriented mainly to young, creative women readers who are enthusiastic about furnishing. Both the range of subjects presented and the fresh, modern magazine design reflect the fun of homemaking.

COSY draws on the expertise of the LandIDEE publishing house in the area of home living and expands the portfolio with a title targeted specially at a highly attractive young target group.

COSY addresses people from the age of 25 who no longer put up in a shared flat or student digs but live in the first or second flat of their own.

These persons are keen on subjects such as furnishing, buying furniture, decorating, creativity and enjoying life. They want to discover trends and develop their very own style.

They find all these subjects in COSY and live at home the way they like.

Key figures

Publication Date:
Wednesday
Freqency:
bimonthly
Copy price:
€ 2.70
Paid Circulation:
40,000 copies

Source: publishing disclosure

Formats

1-1-seite 1/1 page
€ 8,300
1-2-seite-quer 1/2 page
€ 5,500
1-3-seite-eckfeld 1/3 page
€ 3850
Contact Person

DAS GOLDENE BLATT

Optimistic, positive and truthful every week

  • The emotional women’s magazine with fascinating reports from the royal houses and the world of the stars and starlets for the conservative lively woman 50 years and older.
  • Reports, interviews and photos are always authentic, exclusive and emotional.
  • Convincing guide pages, a professionally competent medical section, recipes to collect on cooking cards, travel reports and a lot of puzzles characterise this title.

Key figures

Publication Date:
Monday
Frequency:
weekly
Paid circulation*:
180,671 copies
Total reach**:
1,28 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 6,800
1-2-seite-quer 1/2 page
€ 4,800
1-3-seite-eckfeld 1/3 page
€ 3,370
Contact Person

die aktuelle Krimi

die aktuelle Krimi is THE MAGAZINE for real crime thriller fans who are interested in True Crime Stories and secretly become investigators themselves while reading them.

In each issue, prominent criminal cases such as the case of Josef Fritzl, Marilyn Monroe or Charles Manson are reopened.

What were the perpetrator’s motives? Was it greed, revenge or jealousy Fascinating human destinies and mental abysses are presented here in an exciting way and questions such as “What makes a person a murderer or a victim?“ are handled.

 

die aktuelle Krimi this is best crime thriller entertainment and pure excitement. In addition to the real cases, the reader is also involved in puzzles and guessing thrillers and he learns more about the world of police work or about heroes from criminal history.

 

Main topics:

-Real murders around celebrities

-Cross-examination: terms of criminalistics explained

-Searching for clues: photographic evidence and their stories

-Crime scene: Germany’s most dangerous places

-Rate Crime & Puzzle Entertainment: Reader Investigator Quiz

-Crime thrill: Book and TV tips

-Criminally stupid: the stupidest crooks

Key Figures

Publication Date:
Saturday
Frequency:
two-monthly
Copy Price:
€ 2,80
Print run*:
50,000 copies

Source: *publishing disclosure

Formats

1-1-seite 1/1 page
€ 7,000
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

Aktuelle wöchentliche Frauenzeitschriften

die aktuelle

Self-confident, informative and entertaining

  • Germany’s quickest PEOPLE magazine with reports on VIPs, show stars and lifestyle.
  • Exciting and emotional entertainment for trendy women over who stayed young.
  • Extensive wellness, beauty, health and food topics presented in a precise and inspiring way.
  • High advisory skills with 30 regularly sites full of advices
  • Extra puzzle magazine with 14 pages at the magazine’s centre.

Key figures

Publication Date:
Saturday
Frequency:
weekly
Copy price:
1.90 €
Paid circulation*:
322,040 copies
Total reach**:
1.82 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 11,400
3-4-seite-hoch 3/4 page
€ 10,210
1-2-seite-quer 1/2 page
€ 7,200
1-3-seite-eckfeld 1/3 page
€ 5,580
1-4-seite-hoch 1/4 page
€ 4,290
1-8-seite-hoch 1/8 page
€ 2,400
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

DONNA

DONNA is experienced, wise, relaxed and full of emotion, optimism and passion.

Editorial concept

DONNA is made for adult women. It is about special desires, dreams, needs, questions and demands that women over 40 have.

A new exciting phase of life begins for women in this age segment in which almost everything is possible and DONNA would like to accompany their readers.

Readers can expect all the things from DONNA that constitute a good women’s magazine: fashion, beauty, lifestyle, interviews, psychology, partnership, health, culture, travel and service.

An interesting magazine mix with a warm, emotional tonality and a generous and refined look.

DONNA inspires women 40 and up who found their true self and now set out optimistically into a new phase of life. A concept that convinces and excites our users.

Key figures

Publication Date:
Wednesday
Frequency:
per month
Copy price:
€ 3.90
Paid ciculation*:
104,918 copies
Total reach**:
0.43 Mio.
Reach Women**:
0.4 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 21,900
1-2-seite-quer 1/2 page
€ 15,100
1-3-seite-eckfeld 1/3 page
€ 11,100
Contact Person

EAT CLUB So schmeckt…

EAT CLUB. You better trust in Taste

The EAT CLUB bookazine series “How … tastes” is published four times a year, always with a new, special subject. The absolutely new, special creations are inspiring and whet our appetite for trying out and enjoying the various recipes that are showcased.

All ideas – for a festive menu, cosy meal with friends, breakfast, brunch or quick meal – are presented by the editorial staff in recipes that are unusual, surprising and delicious and motivate us to do some cooking.

Fine, sophisticated dishes alternate with seasonal delicacies and ideas for mouthwatering desserts.

The EAT CLUB bookazines are oriented mainly to modern, educated, affluent women.

These persons will go for this bookazine in the shops because it attracts their attention with its modern look and variety of subjects and because they enjoy trying out something new.

Key figures

Publication date:
Wednesday
Frequency:
4 x per year
Copy price:
€ 6.90
Print run:
75,000 copies

Source: publishing disclosure

Formats

1-1-seite 1/1 page
€ 12,900
1-2-seite-quer 1/2 page
€ 9,800
1-3-seite-eckfeld 1/3 page
€ 7,100
Contact Person

ECHO DER FRAU

The weekly impulse generator

  • The dynamic women’s magazine: upbeat reports from the world of aristocracy, stars, German popular/traditional music and high society for women 50 years and older who are still young at heart.
  • A large service section of fashion, beauty, nutrition, home and decoration ideas.
  • Also includes a comprehensive spectrum of medical topics and a puzzle section.

Key figures

Publikation Date:
Wednesday
Frequency:
weekly
Copy price:
€ 1.89
Paid circulation*:
143,276 copies
Total Reach**:
0.79 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 5,700
1-2-seite-quer 1/2 page
€ 4,110
1-3-seite-eckfeld 1/3 page
€ 2,840
Contact Person

FASHION STORIES

Welcome to FASHION STORIES!

Our new magazine for fashion lovers portrays the outstanding designers and brands in the international fashion world.

We show how our favourite brands function, presenting the people, the philosophy and the fashion involved.

FASHION STORIES documents the stories behind the world-famous companies in the fashion industry.

FASHION STORIES is available from local newsagents as well as high-quality booksellers. Nicole Kleinhammer has assumed responsibility for the editorship of “Fashion Icons”.

The first issue of FASHION STORIES offers on 100 pages such items as interviews with the most influential people at Gucci – for example with Alessandro Michele, who as new Creative Director heads the company’s fashion fortunes.

The magazine tells the stories of those who built the Gucci empire at the beginning of the 1920s and takes a look at today’s dynamic personalities who are continuing to develop the brand.

Key Figures

Frequency:
Publication frequency: 4x annually (2x in 2019: 06/19, 10/19)
Copy price:
€ 10.00
Print run:
80,000 copies

Formats

1-1-seite 1/1 page
€ 18,000
2-1-seite 2/1 page
€ 36,000
opening-spread Opening Spread
€ 43,200
Contact Person

FITBOOK

The new editorial magazine promoting fitness and a healthy lifestyle is accessible and inspirational for everyone. Being fit means staying healthy.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique users*
2.18 Mio.
Visits**
4.11 Mio.
Page Impressions**
6.06 Mio.

Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month January 2020; **IVW December 2019

Target group

Men
58%
Women
42%
20 - 49 years
66%
Employed
79%
Net household income €3,000 or above
46%
High level of education
46%

Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month January 2020

Contact
Kerstin  Scharwatz
Kerstin Scharwatz
Marketing Manager
Berlin

frau aktuell

frau aktuell is informative, touching and always up-to-date

  • Perfectly staged: always well-informed with exciting and entertaining feature articles
    on celebrities from film, show business and aristocracy for the traditional woman 50 years and older.
  • frau aktuell moves its readers with topics from the world of fashion, cosmetics, cooking, money and legislation.
  • A strong health environment including interviews with experts and professors complete the editorial profile.

Key figures

Publication Date:
Monday
Frequency:
weekly
Copy price:
€ 1.89
Paid circulation*:
126,978 copies
Total Reach**:
0.91 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 6,000
1-2-seite-quer 1/2 page
€ 4,310
1-3-seite-eckfeld 1/3 page
€ 3,000
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FRAU IM SPIEGEL ROYAL

The monthly queen of the hearts: glamorous, enchanting and style-defining

Royal bimonthly magazine brand with opulent reporting on all relevant topical highlights of the royal houses.

Exclusive reports and insider knowledge in a high-gloss look for women who love the life of the royals.

Unique background stories, multi-facetted portraits, emotional images and inspiring lifestyle stories from the world of international and national aristocracy.

There is a longer period of effectiveness due to the two-month presence at the newsstand, which also generates many readers per issue.

Key figures

Publication Date:
Wednesday
Frequency:
10 x per year
Copy price:
€ 3.60
Paid circulation*:
28,931 copies

Source: *IVW III. Q. 2019

Formats

1-1-seite 1/1 page
€ 8,330
1-2-seite-quer 1/2 page
€ 5,500
1-3-seite-eckfeld 1/3 page
€ 3,580
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FRAU von HEUTE

Practical. Cheerful. Clever.

FRAU von HEUTE is the response to the wishes of cost-conscious, modern female readers who want editorial quality and a broad range of topics, as well as up-to-date and carefree entertainment, week after week.

FRAU von HEUTE offers relaxing entertainment with current celebrity interviews, exclusive reports, photo series and puzzle & knowledge pages.

FRAU von HEUTE moves its readers every week with encouraging life stories and interesting portraits of women.

FRAU von HEUTE provides real help for everyday life with its big guide section.

  • Top experts such as Professor Hademar Bankhofer or star chef Cornelia Poletto share their knowledge with readers.
  • The top topic of the week – from food scandals to the new alimony laws – comprehensively informs the reader.
  • The fashion section also provides extra styling tips for well-rounded women every week in addition to the latest trends.
  • The large 16-page cookbook is removable. The wide variety of recipes – including recipes for vegetarians, vegans, people suffering from allergies and diabetics – further increases the benefit of FRAU von HEUTE.

FRAU von HEUTE offers moments of bliss for each week – and inspiration for every day!

Key figures

Publication Date:
Friday
Freqency:
weekly
Copy price:
€ 0,99
Paid circulation*:
85,161 copies
Total reach**:
0.24 Mio.
Reach Women**:
1.0 % / 0.35 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 8,200
1-2-seite-quer 1/2 page
€ 5,700
1-3-seite-eckfeld 1/3 page
€ 4,550
Contact Person

FRAU IM SPIEGEL

Authentic, mentoring and classy

Founder of the premium people magazine genre in Germany with an ideal mix of entertainment and service for the style-conscious and enchanting woman 40 years and older.

Exciting high society stories about German and international stars.

Exclusive interviews and reports from society, culture, show business and entertainment.

Ideal topic mix of fashion trends and beauty styling tips, recipe ideas, health reports and inspiration for decorating and lifestyle, as well as travel and culture tips.

Among the weekly women’s magazines, FRAU IM SPIEGEL offers high reach and a very good price-performance ratio.

Key figures

Publication Date:
Wednesday
Frequency:
weekly
Copy price:
€ 1.80
Paid circulation*:
215,992 copies
Total reach**:
1.12 Mio.

Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 13,700
1-2-seite-quer 1/2 page
€ 9,220
1-3-seite-eckfeld 1/3 page
€ 6,740
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FUNKE WOMEN COMBO SERVICE

The most powerful service-oriented women's combo in Germany

The most powerful service-oriented women’s combo in Germany.

High reach & strong circulation.

Combination of two success stories: The biggest women’s magazine and most successful women’s TV programme magazine.

Two likeable guides with heart and mind.

Two innovative personal coaches for the modern, trend-conscious woman.

Two successful service magazines offer top performance in classic women’s target groups.

The combination of two success stories.

Top performance in classic women’s target groups.

For women who are in charge of their lives.

Key figures

Paid circulation*:
991,084 copies
Total reach**:
5.24 Mio.
Reach Women**:
4,91 Mio.

Quellen: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 58,500
1-2-seite-quer 1/2 page
€ 42,070
1-3-seite-eckfeld 1/3 page
€ 32,550
Contact Person
Snjezana Juric
Snjezana Juric
Assistant Advertising Manager BILD der FRAU
Hamburg
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

FUNKE WASO WOMEN FOUR

Authentic and aware of values for generations. Popular traditional brands with an unbeatable CPM

  • For women with a traditional outlook and awareness of values.
  • Homogeneous target-group structure for women 50 years and older.
  • The economic combo for traditional women’s target groups.

Combo savings: 5 %

Key figures

Paid circulation*:
556,208 copies
Total Reach**:
3.06 Mio.

Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 24,850
1-2-seite-quer 1/2 page
€ 17,800
1-3-seite-eckfeld 1/3 page
€ 12.370
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg