header_mi_website_upday-1440×430

Europe‘s N°1 News App

upday – Europe’s most popular news app, provides nearly 7 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.

 

Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.

  • Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
  • 100% brand safety
  • Just in Germany more than 450 high-quality publishers integrated.
  • Clear presentation of news and ads on full screen cards – no scrolling,
    no below the fold placements.
  • Ads are integrated natively into the news stream.
  • No overlay formats for an ideal user experience

 

Key facts

Unique user*
6.93 mill.
Visits**
227,088,907
Page Impressions**
1,454,027,856
Sources: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+(61.14 mill.), single month October 2021; **IVW October 2021

Target group

Men
47%
Women
53%
20 - 49 years
44%
Employed
65%
Net household income over €3,000
47%
High level of education
30%
Source: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+(61.14 mill.), single month October 2021

Contact

Paul Spiegel
Paul Spiegel
Marketing Manager
Berlin

Find the right products from us for your questions!

"SINCE I AM USING THIS TIME INTENSIVELY FOR NEW ACQUISITIONS IN THE PERIOD AFTER THE CRISIS, I AM DEPENDENT ON OFFERS FROM COMPANIES."

Digital Showroom Reach
Digital Showroom Performance

Die Stilisten is a regional style magazine for the readership of WELT AM SONNTAG in northern Germany, characterized by the combination of a strong emotional attachment to its hometown of Hamburg with the international journalistic horizon of the ICON editorial team.

header_mi_website_myhomebook-1440×430

myHOMEBOOK: The new do-it-yourself portal for more lifestyle in house, flat and garden - understandable and freshly edited

myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics  of living, building, diy and gardening.

myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.

Helpful. Entertaining. Guiding. Exciting– for men and women!

myHOMEBOOK – simply do it (yourself)!

***myHOMEBOOK.de***

Reach

Unique*
2.06 Mio.
Visits**
3.52 Mio.
Page Impressions**
4.56 Mio.
Quellen: *AGOF daily digital facts October 2021; **IVW October 2021

Target Group

men
50%
20 - 49 years old
58%
HHNI > 3.000€
53%
High level of education
44%
Quelle: AGOF daily digital facts October 2021

Contact Person

Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 1.40
Paid circulation*:
630,704 copies
Total reach**:
4.81 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 49,900
1-2-seite-quer 3/4 page
€ 42,370
1-3-seite-eckfeld 1/2 page
€ 35,870

Contact Person

Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel

Editorial Concept

BILD der FRAU is the versatile informative and entertaining magazine for women who are in charge of their own lives.
It covers the complete spectrum of life in a clear, smart and competent way – and always with heart!

BILD der FRAU has an outstanding guide function that can be found in all categories and sections of the magazine.

BILD der FRAU helps with everyday decisions. Examples of this are sections such as Verbraucher aktuell (Consumer Now) or Was koche ich morgen? (What Should I Cook Tomorrow?).

BILD der FRAU is relaxing and entertaining – with columns, exclusive interviews and wellness & photo reports.

BILD der FRAU takes its readers’ problems and concerns seriously. It offers strength and self-confidence, as well as providing self-help information.

BILD der FRAU conveys values, takes its own stand and gets involved. This is represented by the many current topics and campaigns in the magazine.

BILD der FRAU lets its readers have a say – for example, in sections such as Ihre Meinung Aktuell (Your Current Opinion) and Frauen helfen Frauen (Women Help Women).

BILD der FRAU promotes long-term charitable and socio-political commitment with the GOLDENE BILD der FRAU – Germany’s biggest prize for women is awarded annually to five women honored for their extraordinary achievements as volunteers.

Key figures

Publication Date:
Friday
Frequency:
6 x per year
Copy Price:
€ 1,95
Paid circulation*:
101,619 copies
Total Reach**:
0.52 Mio.
Sources: *IVW III. Q. 2019, **b4p 2019 I

Formats

1-1-seite 1/1 page
€ 16,600
1-2-seite-quer 1/2 page
€ 11,960
1-3-seite-eckfeld 1/3 page
€ 9,240
1-4-seite-eckfeld 1/4 page
€ 6,860

Contact Person

Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel

Editorial Concept

The magazine is aimed towards women who are especially interested in fitness and wellness trends, topics related to staying slim and gentle methods of treatment. Beauty tips, travel information and the wellness horoscope reinforce the feel-good-effect.

BILD der FRAU-Schlank & fit is a colourful mix of topics related to health and well-being – a visually opulent appearance of magazine sections and double pages packed with information.

Key figures

Publication Date:
Friday
Frequency:
6 x per year
Copy price:
1.95 €
Paid circulation*:
78,766 copies
Total reach**:
0.84 Mio.
Sources: *IVW III. Q. 2019, **b4p 2019 I

Formats

1-1-seite 1/1 page
€ 14,000
1-2-seite-quer 1/2 page
€ 10,080
1-3-seite-eckfeld 1/3 page
€ 7,790
1-4-seite-eckfeld 1/4 page
€ 5,880

Contact Person

Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel

The magazine is a competent guide and gives ideas for everyone who is excited about cooking and baking – from beginners to experienced hobby chefs. It offers many new recipes, as well as additional tips and tricks. Furthermore, it supports readers with their daily meal planning and helps their families to live on a healthy way.

  • Baking lessons and desserts
  • Hospitality and party ideas with decoration tips
  • Fitness cuisine with background information and recipes

Key figures

Publication Date:
Wednesday
Freqency:
bimonthly
Copy price:
€ 2.70
Paid Circulation:
40,000 copies
Source: publishing disclosure

Formats

1-1-seite 1/1 page
€ 8,300
1-2-seite-quer 1/2 page
€ 5,500
1-3-seite-eckfeld 1/3 page
€ 3850

Contact Person

Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel
Sandra Dolzmann
Sandra Dolzmann
Stv. Head of Food/Living/Land/Mindstyle

COSY is oriented mainly to young, creative women readers who are enthusiastic about furnishing. Both the range of subjects presented and the fresh, modern magazine design reflect the fun of homemaking.

COSY draws on the expertise of the LandIDEE publishing house in the area of home living and expands the portfolio with a title targeted specially at a highly attractive young target group.

COSY addresses people from the age of 25 who no longer put up in a shared flat or student digs but live in the first or second flat of their own.

These persons are keen on subjects such as furnishing, buying furniture, decorating, creativity and enjoying life. They want to discover trends and develop their very own style.

They find all these subjects in COSY and live at home the way they like.

Key figures

Publication Date:
Monday
Frequency:
weekly
Paid circulation*:
180,671 copies
Total reach**:
1,28 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 6,800
1-2-seite-quer 1/2 page
€ 4,800
1-3-seite-eckfeld 1/3 page
€ 3,370

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine
  • The emotional women’s magazine with fascinating reports from the royal houses and the world of the stars and starlets for the conservative lively woman 50 years and older.
  • Reports, interviews and photos are always authentic, exclusive and emotional.
  • Convincing guide pages, a professionally competent medical section, recipes to collect on cooking cards, travel reports and a lot of puzzles characterise this title.

Key figures

Publication Date:
Saturday
Frequency:
weekly
Copy price:
1.90 €
Paid circulation*:
322,040 copies
Total reach**:
1.82 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 11,400
3-4-seite-hoch 3/4 page
€ 10,210
1-2-seite-quer 1/2 page
€ 7,200
1-3-seite-eckfeld 1/3 page
€ 5,580
1-4-seite-hoch 1/4 page
€ 4,290
1-8-seite-hoch 1/8 page
€ 2,400

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine
  • Germany’s quickest PEOPLE magazine with reports on VIPs, show stars and lifestyle.
  • Exciting and emotional entertainment for trendy women over who stayed young.
  • Extensive wellness, beauty, health and food topics presented in a precise and inspiring way.
  • High advisory skills with 30 regularly sites full of advices
  • Extra puzzle magazine with 14 pages at the magazine’s centre.

Key figures

Publication Date:
Wednesday
Frequency:
per month
Copy price:
€ 3.90
Paid ciculation*:
104,918 copies
Total reach**:
0.43 Mio.
Reach Women**:
0.4 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 23.400
1-2-seite-quer 1/2 page
€ 16.130
1-3-seite-eckfeld 1/3 page
€ 11.860

Contact Person

Editorial concept

DONNA is made for adult women. It is about special desires, dreams, needs, questions and demands that women over 40 have.

A new exciting phase of life begins for women in this age segment in which almost everything is possible and DONNA would like to accompany their readers.

Readers can expect all the things from DONNA that constitute a good women’s magazine: fashion, beauty, lifestyle, interviews, psychology, partnership, health, culture, travel and service.

An interesting magazine mix with a warm, emotional tonality and a generous and refined look.

DONNA inspires women 40 and up who found their true self and now set out optimistically into a new phase of life. A concept that convinces and excites our users.

Key figures

Publication date:
Wednesday
Frequency:
4 x per year
Copy price:
€ 6.90
Print run:
75,000 copies
Source: publishing disclosure

Formats

1-1-seite 1/1 page
€ 12,900
1-2-seite-quer 1/2 page
€ 9,800
1-3-seite-eckfeld 1/3 page
€ 7,100

Contact Person

Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel

The EAT CLUB bookazine series “How … tastes” is published four times a year, always with a new, special subject. The absolutely new, special creations are inspiring and whet our appetite for trying out and enjoying the various recipes that are showcased.

All ideas – for a festive menu, cosy meal with friends, breakfast, brunch or quick meal – are presented by the editorial staff in recipes that are unusual, surprising and delicious and motivate us to do some cooking.

Fine, sophisticated dishes alternate with seasonal delicacies and ideas for mouthwatering desserts.

The EAT CLUB bookazines are oriented mainly to modern, educated, affluent women.

These persons will go for this bookazine in the shops because it attracts their attention with its modern look and variety of subjects and because they enjoy trying out something new.

Key figures

Publikation Date:
Wednesday
Frequency:
weekly
Copy price:
€ 1.89
Paid circulation*:
143,276 copies
Total Reach**:
0.79 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 5,700
1-2-seite-quer 1/2 page
€ 4,110
1-3-seite-eckfeld 1/3 page
€ 2,840

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine
  • The dynamic women’s magazine: upbeat reports from the world of aristocracy, stars, German popular/traditional music and high society for women 50 years and older who are still young at heart.
  • A large service section of fashion, beauty, nutrition, home and decoration ideas.
  • Also includes a comprehensive spectrum of medical topics and a puzzle section.
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The inspiration for a healthier and fitter life.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique users*
2.53 Mio.
Visits**
4.95 Mio.
Page Impressions**
6.22 Mio.
Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month October 2021; **IVW October 2021

Target group

Men
55%
Women
45%
20 - 49 years
67%
Net household income €3,000 or above
54%
High level of education
48%
Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month October 2021

Contact

Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin

Key figures

Publication Date:
Monday
Frequency:
weekly
Copy price:
€ 1.89
Paid circulation*:
126,978 copies
Total Reach**:
0.91 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 6,000
1-2-seite-quer 1/2 page
€ 4,310
1-3-seite-eckfeld 1/3 page
€ 3,000

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine
  • Perfectly staged: always well-informed with exciting and entertaining feature articles
    on celebrities from film, show business and aristocracy for the traditional woman 50 years and older.
  • frau aktuell moves its readers with topics from the world of fashion, cosmetics, cooking, money and legislation.
  • A strong health environment including interviews with experts and professors complete the editorial profile.

Key figures

Publication Date:
Wednesday
Frequency:
10 x per year
Copy price:
€ 3.60
Paid circulation*:
28,931 copies
Source: *IVW III. Q. 2019

Formats

1-1-seite 1/1 page
€ 8,330
1-2-seite-quer 1/2 page
€ 5,500
1-3-seite-eckfeld 1/3 page
€ 3,580

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine

Royal bimonthly magazine brand with opulent reporting on all relevant topical highlights of the royal houses.

Exclusive reports and insider knowledge in a high-gloss look for women who love the life of the royals.

Unique background stories, multi-facetted portraits, emotional images and inspiring lifestyle stories from the world of international and national aristocracy.

There is a longer period of effectiveness due to the two-month presence at the newsstand, which also generates many readers per issue.

Key figures

Publication Date:
Friday
Freqency:
weekly
Copy price:
€ 0,99
Paid circulation*:
85,161 copies
Total reach**:
0.24 Mio.
Reach Women**:
1.0 % / 0.35 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 8,200
1-2-seite-quer 1/2 page
€ 5,700
1-3-seite-eckfeld 1/3 page
€ 4,550

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine

FRAU von HEUTE is the response to the wishes of cost-conscious, modern female readers who want editorial quality and a broad range of topics, as well as up-to-date and carefree entertainment, week after week.

FRAU von HEUTE offers relaxing entertainment with current celebrity interviews, exclusive reports, photo series and puzzle & knowledge pages.

FRAU von HEUTE moves its readers every week with encouraging life stories and interesting portraits of women.

FRAU von HEUTE provides real help for everyday life with its big guide section.

  • Top experts such as Professor Hademar Bankhofer or star chef Cornelia Poletto share their knowledge with readers.
  • The top topic of the week – from food scandals to the new alimony laws – comprehensively informs the reader.
  • The fashion section also provides extra styling tips for well-rounded women every week in addition to the latest trends.
  • The large 16-page cookbook is removable. The wide variety of recipes – including recipes for vegetarians, vegans, people suffering from allergies and diabetics – further increases the benefit of FRAU von HEUTE.

FRAU von HEUTE offers moments of bliss for each week – and inspiration for every day!

Key figures

Publication Date:
Wednesday
Frequency:
weekly
Copy price:
€ 1.80
Paid circulation*:
215,992 copies
Total reach**:
1.12 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 13,700
1-2-seite-quer 1/2 page
€ 9,220
1-3-seite-eckfeld 1/3 page
€ 6,740

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine

Founder of the premium people magazine genre in Germany with an ideal mix of entertainment and service for the style-conscious and enchanting woman 40 years and older.

Exciting high society stories about German and international stars.

Exclusive interviews and reports from society, culture, show business and entertainment.

Ideal topic mix of fashion trends and beauty styling tips, recipe ideas, health reports and inspiration for decorating and lifestyle, as well as travel and culture tips.

Among the weekly women’s magazines, FRAU IM SPIEGEL offers high reach and a very good price-performance ratio.

Key figures

Paid circulation*:
991,084 copies
Total reach**:
5.24 Mio.
Reach Women**:
4,91 Mio.
Quellen: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 58,500
1-2-seite-quer 1/2 page
€ 42,070
1-3-seite-eckfeld 1/3 page
€ 32,550

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine

The most powerful service-oriented women’s combo in Germany.

High reach & strong circulation.

Combination of two success stories: The biggest women’s magazine and most successful women’s TV programme magazine.

Two likeable guides with heart and mind.

Two innovative personal coaches for the modern, trend-conscious woman.

Two successful service magazines offer top performance in classic women’s target groups.

The combination of two success stories.

Top performance in classic women’s target groups.

For women who are in charge of their lives.

Key figures

Paid circulation*:
556,208 copies
Total Reach**:
3.06 Mio.
Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 24,850
1-2-seite-quer 1/2 page
€ 17,800
1-3-seite-eckfeld 1/3 page
€ 12.370

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine

  • For women with a traditional outlook and awareness of values.
  • Homogeneous target-group structure for women 50 years and older.
  • The economic combo for traditional women’s target groups.

Combo savings: 5 %

Key figures

Frequency:
weekly
Paid circulation*:
1,427,228 copies
Total reach**:
6.5 Mio.
Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 65,500
1-2-seite-quer 1/2 page
€ 44,550
1-3-seite-eckfeld 1/3 page
€ 33,090

Contact Person

Vanessa Kühn
Vanessa Kühn
Stellv. Anzeigenleiterin People Magazine
  • The big general interest combination with a strong focus on women and individuals responsible for the household.
  • Experts in health and nutrition matters.
  • Weekly high reach for fast sales.
  • Strong multiplicator for pharma & food.
  • High reach in competitive comparison.
  • Best cost effectiveness – Low CPM!
  • For Best Agers!

Combo savings: 10 %

Key figures

Paid circulation*:
3,331,026 copies
Total Reach**:
12.94 Mio.
Reach Women**:
10.09 Mio.
Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 163,100
1-2-seite-quer 1/2 page
€ 141,660
1-3-seite-eckfeld 1/3 page
€ 84,000

Contact Person

Bigger: Over 12.94 million total reach and a reach of over 10 million among Germany’s women.

Stronger: 3,459,173 copies sold.

  • 52 times per year: 11 weekly updated paid magazines and strong traditional brands.
  • 24 times per year: Extended by the biweekly published title
    TV für mich
  • Quick establishment of contacts.
  • Top advertising carrier – especially for pharma, food, retail and mail-order.
  • Powerful combo for the mass market.
  • Promotes sales cause of highest reach.
  • Circulation and reach at a cost-efficient CPM.

Combo savings: 14 %

Key figures

Paid circulation*:
2,940,295 copies
Total reach**:
12.58 Mio.
Reach Women**:
9.79 Mio.
Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 151,300
1-2-seite-quer 1/2 page
€ 101,220
1-3-seite-eckfeld 1/3 page
€ 77,450

Contact Person

Big: Over 12,5 million total reach and number one among Germany’s women with a reach of over 9 million.

Cost effectiveness: Top CPM.

Strong: 3,079,880 copies sold.

Fast:

  • 52 times per year with 11 weekly updated paid magazines and strong traditional brands.
  • Quick establishment of contacts.
  • Germany’s largest paid magazine advertising vehicle (by reach plus circulation).
  • With 11.17 million women, it is the highest-reach
    PRINT advertising vehicle in the women’s target group!
  • Top advertising carrier – especially for pharma, food, retail and mail-order.
  • Powerful combo for the mass market.
  • Promotes sales cause of highest reach.
  • Circulation and reach at a cost-efficient CPM.

Combo savings: 14 %