Die Stilisten 2020

Super You

Nutrition is the new “Holy Grail” and a lifestyle. Paying attention to nutrition to be attractive, young and healthy has long since not been an unachievable goal.

Apart from there being many ideas about nutrition, however, there are ever new trends coming on to the market, from step counters to food supplements, diets of various kinds to super foods. Who can keep track of everything?

That is precisely where Super You comes in. The new magazine for intelligent nutrition analyses the material in its entire depth and guides the reader through the jungle of food trends. With a twinkle in the eye, without finger-wagging. Very opulent visually, as befits a lifestyle title. And offering a full range of subjects, presenting the whole field of health style, from great beauty recipes and for example sustainable fashion to food trends and travel.

The magazine is oriented basically to women aged 25-55 who want to live as long as possible in good health, but feel disconcerted and disoriented because of all the conflicting styles of nutrition and information provided. They pay conscious attention to healthy nutrition and find it vital to do something for their physical and psychological well-being.

Further information is given on Instagram.

Super You is a brand of EAT CLUB.

Key Figures

Publication Date:
4x per year
Copy Price:
€ 4.90
Print Run*:
100,000 copies

Source: *publishing disclosure

Formats

opening-spread OS
€ 29,670
2-1-seite 2/1 page
€ 25,800
u2-oder-u4 U2 or U4
€ 14,200
1-1-seite 1/1 page
€ 12,900
1-2-seite-quer 1/2 page
€ 7,940
1-3-seite-eckfeld 1/3 page
€ 6,200
Contact Person
Snjezana  Juric
Snjezana Juric
Stellvertretende Anzeigenleiterin Food
Hamburg

DIE WELT ARTIST EDITION

16. August 2019

DIE WELT Artist Edition

For the past 9 years, an artist hast given his or her individual face to the WELT once every year. This artist is Takashi Murakami in 2019. Together with editors and graphic artists, he will design a  WELT according to his ideas and turn into a unique art object.

Be part of the WELT artist edition!

Mr ICON

The ICON family is expanding their portfolio by a new magazine for men in October of 2018: Mr ICON. A supplement with photo series, stories and reports dealing with style, fashion and lifestyle for men-as an expandtion of the internationally successful magazine ICON.

Across its 4 features, “Moodboard”, “Stories”, “School of Life” and “Shopping”, Mr ICON is presenting tipps and entertainment for the modern men.

Kennzahlen

Erscheinungstermin
DIE WELT*, 30.03.2019 und WELT AM SONNTAG*, 31.03.2019
DIE WELT*, 12.10.2019 und WELT AM SONNTAG*, 13.10.2019
Druckauflage
400.000
Distribution
DIE WELT* 150.000 Exemplare
WELT AM SONNTAG* 250.000 Exemplare
Format
233 x 280 mm, Klebebindung
Umfang
min. 68 Seiten

* Individueller Verteilungsschlüssel: Entspricht nicht der Gesamtdruckauflage der Zeitungen, Mr ICON erscheint in der WELT AM SONNTAG ohne Kompaktausgabe

Formate

2/1 Seite
58.000 €
1/1 Seite
35.000 €
1/3 Seite* - hoch
Auf Anfrage

Preise brutto, abschluss- und rabattfähig, zzgl. MwSt.

Ansprechpartner
Carola Curio
Carola Curio
Publisher ICON / Mr ICON / UHREN
Hamburg
Jacqueline Ziob
Jacqueline Ziob
Objektmanagement ICON / Mr ICON
Berlin

Mittelstand

Zu Tisch

Rate Card WELT 2020

WELT Decision Makers Homepage Bundle

Business Insider

Business Insider is Germany's most modern news page on topics such as business, careers, tech, digital culture and science.

This new type of economic journalism offers a competent and unconventional view of the world of business and financial markets.

 

User DNA

  • Business Insider is aimed at young, global-minded and technology-savvy readers who, as future leaders, will shape the economy and society.
  • Business Insider addresses the need of the younger generation to lead a balanced work life as well as a balanced leisure life.
  • Business Insider also explains complex relationships clearly and understandably for an active generation.

Key figures

Unique users*
7.86 million
Visits**
21.0 million
Page impressions**
57.2 million

Sources: *AGOF daily digital facts, Basis: digital WNK 16+ years (59,14 Mio.); single month March 2020; accessed on: 01.04.2020; **IVW March 2020

Target group

Men
53%
16 - 49 years
40%
Employed
70%
Net household income €3,000 or above
45%
High level of education
45%

Source: AGOF daily digital facts; Basis: digital WNK 16+ years, single month/average day March 2020; accessed on: 01.04.2020

Contact
Philip Leonhardt
Philip Leonhardt
Unit Manager Publisher Vermarktung
Berlin

Formel1.de

365 days/year red-hot news, fascinating background reports and exclusive interviews from the world of Formula One as well as lifestyle and boulevard topics. License holder of Formula One World Championship Average of 0.0.53 million unique users in the Formula 1 season   SPECIALS Take advantage of our multifaceted special formats for your campaign: Cross media […]

  • 365 days/year red-hot news, fascinating background reports and exclusive interviews from the world of Formula One as well as lifestyle and boulevard topics.
  • License holder of Formula One World Championship
  • Average of 0.0.53 million unique users in the Formula 1 season

 

SPECIALS

Take advantage of our multifaceted special formats for your campaign:

  • Cross media packages with the AUTO BILD
  • Fixed placements on the homepage
  • Advertorials
  • Channel fixed placements – presenter ships for news / specials / channels
  • Strong coverage combinations with autobild.de

Key Figures

Unique User* (desktop)
580,000
Visits**
2.84 mill.
Page Impressions***
6.64 mill.

Soruce: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59.14 mill.); single month July 2018; recalled on: 02.08.2018, **Google Analytics Juli 2018, ***IVW June 2018

Target Group

Men
79%
Women
21%
20 - 49 years
61%
Employed
74%
HHNI 3,000 €+
45%
Contact
Benedikt Faerber
Benedikt Faerber
Senior Director Digital Sales
Berlin

Funke Media Group

News, stories and services on all channels – that’s what the daily newspapers of FUNKE MEDIENGRUPPE stand for. High-quality journalism is at the heart of our success and means that we are deeply rooted in the individual regions. The FUNKE daily newspapers achieve the highest regional coverage for dailies and this regional strength also makes them nationally relevant.

  • Reach: 3.13 million readers (source MA TZ 2019)
  • Total circulation: 989 thousand (source IVW I/2020)
  • including over 100 local editions

We continue to offer:

  • millions of readers of over 170 advertising papers (10.23 million copies distributed in 2019)
  • over 22.6 million unique users (Agof daily digital facts 07/2019)
  • 1.53 million radio listeners (ma 2019 Audio II)
  • more than 2.5 million Facebook fans
  • around 15 million people aged 14 and over live in the FUNKE distribution areas – that’s over 21% of the German population (ma 2019 TZ)

5 absolutely top locations
The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Brunswick and Thuringia are two highly attractive, up-and-coming economic regions with numerous companies and a strong focus on research and innovation.

Formats

1-1-seite 1/1 page
420.903,25 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
210.685,48 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
116.385,63 € (Mon - Fri)

All prices plus VAT, from the Nr. 4 price list of Funke Media Group, from 01/01/2019.

Target group

Men
47%
Women
53%
Adults, 30-59 years
43%
Net household income over 3000 €
43%
Consumer strength upper third
38%

Sources: ma Tageszeitungen 2019

Key figures

Paid circulation IVW I/2020, Mo.-Sa. bzw. Mo.-So.
989.000
Copyprice
Mo-Fr.: 2,00 € Sat.: 2,20 €
Total reach ma 2019 TZ
3.128.000

Sources: IVW I/2020, ma Tageszeitungen 2019

Contact
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

ICON

ICON is a unique, internationally successful style magazine, that combines style and elegance in a special way.

ICON is the award-winning style magazine in WELT AM SONNTAG that translates the international style competence of the Sunday newspaper into a magazin format. Therefore ICON offers its readers the best of both worlds: the big look of oversized page layouts and the journalistic text quality of opinion-leading authors of the WELT Group.

Senior editor Inga Griese delivers a tasteful selection of topics from fashion, jewellery, beauty, travel and additional alternating areas. Above all, its journalistic style, elegance and humour in the written word are continuously combined with a courageous, surprising look to make it instantly recognisable.

Fashion shoots become opulent when presented with detailed travel experiences, prominent authors give insights into their very personal lifestyle world and international illustrators appreciate the large-format stage of the magazine. In the best sense, exclusiveness and extravagance form the basis for the inspiring reading experience.

For advertisers, ICON is a place where they can be integrated into an especially credible atmosphere away from the glossies. Readers respond to the style magazine in WELT AM SONNTAG with the greatest degree of trust and credibility.

Key Data

Publication
9 times per year as a supplement*

* ICON is published in WELT AM SONNTAG, not in compact-edition.

Schedule

Issue On Key Topics
ICON I 09.02.2020 Fashion International
ICON II 08.03.2020 Fashion & Accessoires
Mr ICON I* 28.03./29.03.2020 Fashion & Lifestyle
ICON III 19.04.2020 Fashion / Design
ICON V 12.07.2020 The New Luxury
ICON VI 06.09.2020 „The September Issue“
ICON VII 27.09.2020 Fashion International
ICON VIII 18.10.2020 Fashion / Design
Mr ICON II* 31.10./01.11.2020 Fashion & Lifestyle
ICON IX 15.11.2020 Fashion / Watches / Jewellery
ICON X 06.12.2020 Christmas Issue

*subject to change, separate mediakit and rates for Mr ICON

Rates and Formats

2-1-seite 2/1 page
49.900 €
1-1-seite 1/1 page
28.500 €
1-3-seite-hoch-thumb 1/3 page high size
on demand
Contact
Carola Curio
Carola Curio
Publisher ICON / Mr ICON / UHREN
Hamburg
Jacqueline Ziob
Jacqueline Ziob
Objektmanagement ICON / Mr ICON
Berlin

International Media

Your marketing partner for international campaigns

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

 

 

 

Contact Person
Leonie  Reinicke
Leonie Reinicke
International Sales
Berlin

LandIDEE Altes Wissen

LandIDEE Altes Wissen is the Line-Extension of the column "Altes Wissen" from LandIDEE

LandIDEE Altes Wissen picks up the trend of “Life Hacks” and conveys the topic in the high-quality and trustworthy LandIDEE presentation.The tips and tricks, which were already resource-saving and sustainable in grandma’s time, are now more up-to-date than ever.

LandIDEE Altes Wissen collects the high-quality contents of LandIDEE from the fields of household, nutrition, garden and naturopathy and prepares them in a user-friendly way under the aspect of “grandma’s tricks rediscovered“.Traditional remedies and homespun remedies are presented in a contemporary way and supposedly lost knowledge is rediscovered together with the reader.

Old knowledge -rediscovered! What Grandma already knew and is still up to date.

 

Key Figures

Publication Date:
Wednesday
Frequency:
3 times a year
Copy Price:
€ 5,20
Print Run:*
120,000 copies

Source: *publishing disclosure

Formats

1-1-seite 1/1 page
€ 5.900
1-2-seite-quer 1/2 page
€ 3.930
1-3-seite-eckfeld 1/3 page
€ 2.580
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

LandIDEE Rezeptreihe

Rural traditional recipes and new ideas

The mono-topical recipe booklet in a bookazine-format presents each season 100 traditional, ingenious and rustic recipe ideas for the whole family.

The best recipes and popular classics are complemented by new ideas and inventive variations.

With the generous appearance, opulent pictures and expert-recipe-creations, the cooking magazine LandIDEE Rezeptreihe create culinary pleasure and inspire to try out the recipes at home.

Key Figures

Publication day:
Wednesday
Frequency of publication:
6 times a year
Copy price:
€ 5,50
Print run*:
100,000 copies

Source: *publishing disclosure

Formats

1-1-seite 1/1 page
€ 4.800
1-2-seite-quer 1/2 page
€ 3.200
1-3-seite-eckfeld 1/3 page
€ 2.100
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

LandIDEE DekoIDEEN

The finest gift & deco IDEAS of the season

LandIDEE DekoIDEEN – inspired by natural materials, forms and colours, this DIY magazine presents the most beautiful creative ideas for the season.

LandIDEE DekoIDEEN conveys to readers the joy of making things themselves and offers various tips for giving them a new feeling of home living. It provides a wealth of suggestions and instructions with sketches and patterns to follow, for knitted, embroidered, hand-crafted and sewn creations.

Key figures

Publication Date:
Wednesday
Frequency:
quarterly
Copy price:
€ 4.80
Print run*:
120,000 copies

Source: *publishing disclosure

Formats

1-1-seite 1/1 page
€ 4,800
1-2-seite-quer 1/2 page
€ 3,200
1-3-seite-eckfeld 1/3 page
€ 2,100
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

LandIDEE Aus der LandKÜCHE

More than just rural recipes!

LandIDEE Aus der LandKÜCHE is the new magazine from the popular LandIDEE brand family.​ The magazine satisfies the reader’s longing for deceleration, serenity and a fulfilled, naturally healthy life. Sustainability and a regional thematic focus with a seasonal background play an important role here.

LandIDEE Aus der LandKÜCHE provides the readers with great background stories, stories about the producers, product information and of course -lots of recipes! And all with the aim of combining regional, seasonal cuisine with sustainable products and lifestyles. 

The exclusively self-produced photo series ensure the unique sophisticated style and particular imagery of LandIDEE Aus der LandKÜCHE.

Key Figures

Copy Price:
€ 5.95
Print Run*:
91,200 copies

Source: *publishing disclosure

Formats

1-1-seite 1/1 page
€ 8,300
1-2-seite-quer 1/2 page
€ 5,500
1-3-seite-eckfeld 1/3 page
€ 3,850
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg

Motorsport-Total.com

Motorsport-Total.com is the leading motorsports website in German language with all information on  Formula One, DTM, motorcycling and more exciting motorsports series   Official media partner of the DTM, WTCC, ERC and NASCAR.com License holder of Formula One World Championship Ideal advertising medium for innovative ad formats surrounded by a high quality editorial content During […]

Motorsport-Total.com is the leading motorsports website in German language with all information on  Formula One, DTM, motorcycling and more exciting motorsports series

 

  • Official media partner of the DTM, WTCC, ERC and NASCAR.com
  • License holder of Formula One World Championship
  • Ideal advertising medium for innovative ad formats surrounded by a high quality editorial content
  • During the motorsports‘ season up to 1.6 million Unique User (AGOF digital facts 2017-03 bis 2017-11)

 

SPECIALS

Benefit from our variety of special formats for your campaign:

  • Cross media concepts (e.g. events) with the AUTO BILD media group
  • Fix Rates for Homepage Events
  • Advertorials
  • Presentership for channels / specials
  • High reach media combination with autobild.de

Key Figures

Unique User* (Desktop)
1.2 mill.
Visits**
4.85 mill.
Page Impressions
12.57 mill.

Source: *AGOF daily digital facts, Basis: digitale BUG 16+ years (59.14 mill.); single month July 2018; recalled on 02.08.2018, **GA July 2018, ***IVW June 2018

Target Group

Men
80%
Women
20%
20 - 49 years
54%
Employed
74%
HHNI 3.000 €+
45%
Contacts
Benedikt Faerber
Benedikt Faerber
Senior Director Digital Sales
Berlin

PLACE TO B

We have created an extraordinarily desirable place. An evening of motivating encounters. A symbol of our pop-up culture. Attractive. Exclusive. Mysterious.

A veritable »Place to B«.

Appealing, high-quality and ephemeral. An unrepeatable experience for a hand-picked circle of participants.

We have united the stars of our era from social media, film, TV and the music industry. The PLACE TO B network includes more than 150 high-end influencers from various backgrounds with a total reach of over 303 million.

 

 

PLACE TO B Universe

 

PLACE TO B Awards

The Awards of the year! The PLACE TO B Awards take place on the 16th of November with an award ceremony for the most successful influencer stars in 8 handpicked lifestyle categories. The spectacle will end with an exclusive After-Show-Party at the Axel Springer journalists club.

 

PLACE TO B Berlinale Party

The occasions for PLACE TO B parties are high-quality and just as well engaged top-class. Every year at the PLACE TO B Berlinale Party, the who’s who of the dazzling VIP- and media industry is meeting and celebrating between ball pool and gummi bears till the early morning. The party takes place on the 22nd of February 2020.

 

PLACE TO B Individual Events

Unique moments connected with attractive encounters from social media, movie, TV and music: we are initiating special experiences at our individual PLACE TO B events, which guarantee exclusive content. Be surprised!

Reach PLACE TO B Awards 2018

Online contacts
54 Mio.
Social media contacts
44 Mio.
Print contacts
18 Mio.
TV contacts
5 Mio.

Source: Argus Data Insights

Reach PLACE TO B Berlinale Party 2019

Online contacts
82 Mio.
Print contacts
59 Mio.
TV contacts
25 Mio.
Social media contacts
30 Mio.

Source: Argus Data Insights

Contact Person
Nadine  Tschersich
Nadine Tschersich
Marketing Project Lead PLACE TO B
Berlin

SPORT1 Digital

Experience the most special moments in sport whenever you like with SPORT1 Digital! SPORT1 is the all-encompassing sport platform in Germany. Relevance through diversity! SPORT1’s digital platform offers up-to-the-minute news and multimedia content around the clock, as well as an extensive sport service with live scores, portraits and stats. SPORT1 DIGITAL 2018 Multiscreen: SPORT1 Digital is […]

Experience the most special moments in sport whenever you like with SPORT1 Digital!

SPORT1 is the all-encompassing sport platform in Germany. Relevance through diversity! SPORT1’s digital platform offers up-to-the-minute news and multimedia content around the clock, as well as an extensive sport service with live scores, portraits and stats.

SPORT1 DIGITAL 2018

Multiscreen: SPORT1 Digital is everywhere where users want to experience sport – whether at home or on the go. Through our multiscreen approach, we offer advertisers direct access to all devices and at all times.

SPORT1 Homerun: An average of 1.10 million unique users* visit the SPORT1 home page every day – market yourself creatively and eye-catchingly on this highly attractive platform with unbeatable reach. There are no limits to your campaign.

Environments: Whether it’s suspense to the last basket in the BBL, need for speed in Formula 1, hard tackles in the Superbowl playoffs or pure football passion for the upcoming Bundesliga season – you can always find the ideal environment for your promotional message on SPORT1.

Highlight: eSport spectator hype! Sport1 gives e-athletes a home with in-depth and up-to-date news coverage, stats, background, scores, pictures and videos on all major eSport game titles, leagues and tournaments in a condensed form.

Attractive sponsoring packages with a wide reach for all important sports and tournaments!

 

Sources:

AGOF daily digital facts; basis: digital WNK 16+ years, single month/average day July 2018; retrieved on 2 August 2018 & IVW figures month: July 2018

Kennzahlen

Gesamt Stationär Mobile
Unique User 7,55 Mio. 2,40 Mio. 5,67 Mio.
Visits 90.451.802 14.100.820 76.350.982
Page Impressions 783.042.099 95.910.986 687.131.113

Zielgruppe

Männer
79%
Frauen
21%
20 - 49 Jahre
60%
Berufstätige und Rentner
92%
HHNE über 2.000 €
72%
Hohes Bildungsniveau
40%
Ansprechpartner
Alexander Wahls
Alexander Wahls
Marketing Manager
Berlin

WELT Print

WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.

Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.

 

WELT Print Total

WELT Print Total is the booking unit of WELT Print Working Day (DIE WELT Mon.-Sat.) and WELT AM SONNTAG including Kompakt edition.

WELT AM SONNTAG stands for outstanding journalistic competence and inspiration. On the one hand it is very close to the people and their daily life. On the other hand, it frequently presents powerful investigative stories from business and politics. It is the most important Sunday reading matter for sophisticated readers. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.

This also includes analyses and forecasts from the financial sector, exciting sportsnews as well as exclusive reports concerning topics such as style and culture, real estate, travels and engineering.

In WELT AM SONNTAG Kompakt the content is arranged in a new way for a young, well-educated and urban taget group.

 

WELT Print Working Day is the booking unit of DIE WELT (Mon.– Sat.)

DIE WELT – the national daily is one of Europe`s leading newspapers and indispensable for national decision-maker campaigns. DIE WELT focuses on what represents the strength of a modern daily newspaper: the written word. More major topics, researched in greater depth and  commented in more detail – newspaper that fulfils today requirements.

In the departments of Politics, Business & Finance and Culture, DIE WELT offers clearly structured news, analyses and commentaries.

 

Key Data WELT Print Total

Publication
Mon.- Sat. + Sun.
Copy price
Mon.- Fri. 2,80€; Sat. 3,00€; Sun. 4,60€
Sold copies*
479.951 copies (IVW I/2020)
Reach
1.670.000 readers (AWA 2019)
Decision makers
431.000 readers (LAE 2019)

WELT Print Total = DIE WELT + WELT AM SONNTAG incl. Kompakt editions

Key Data WELT Print Working Day

Publication frequency
Mon.- Sat.
Copy price
Mon.- Fri. 2,80 €, Sat. 3,00 €
Sold copies*
86.475 copies (IVW I/2020)
Reach
620.000 readers (AWA 2019)
Decision makers
281.000 readers (LAE 2019)

WELT Print Working Day= DIE WELT (Mon.-Sat.)

Rates WELT Print Total

1-1-seite 1/1 page
79.622,40 €
1-2-seite-quer 1/2 page
44.290,00 €
1-4-seite-eckfeld 1/4 page corner
31.310,40 €

WELT Print Total = DIE WELT + WELT AM SONNTAG incl. Kompakt editions

Rates WELT Print Working Day

1-1-seite 1/1 page
44.352,00 €
1-2-seite-quer 1/2 page horizontal
24.100,00 €
1-4-seite-eckfeld 1/4 page corner
15.576.00 €

WELT Print Working Day= DIE WELT (Mon.-Sat.)

Readers WELT Print Total

Men
63%
Women
37%
30 to 59 years
49%
University-entrance exam, university
52%
Net household income above 3.000 €
64%
Socioeconomic status: level 1+2
47%
luxury oriented
27%

Source: AWA 2019, based on 1.670.000 readers WELT Print Total = DIE WELT + WELT AM SONNTAG incl. kompact editions (excl. Sat.)

Readers WELT Print Working Day

Men
60%
Women
40%
30 to 59 years
50%
University-entrance exam, university
55%
Net household income above 3.000 EUR
64%
Socioeconomic status: level 1 + 2
48%
luxury oriented
30%

Source: AWA 2019, based on 620.000 readers, WELT Print Working Day= DIE WELT (Mon.-Sat.) incl. kompact editions (excl. Sat.)

Contact Person
Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Alisha Trippelsdorf
Alisha Trippelsdorf
Junior Marketing Manager
Berlin
Annette Krause
Annette Krause
Marketing Manager
Berlin

WELT Digital

WELT Digital pools online, mobile and app presentations under a strong, multimedia brand standing for progressive, high-value and dynamic subjects on all channel.

 

WELT.de is available in different devices

 

WELT.de (online and mobile)

  • Video: WELT.de provides all important stories also as video and thus uses the power of Germany’s top TV news channel. Plus a media library with a unique range of features (instant restart, 360 player).
  • Live: WELT.de is always live, with the latest live tickers, live streams on breaking news or the current TV programme.
  • Orientation: WELT.de offers content orientation and has strong convictions as well as being diverse. Our contents are curated according to news and relevant interest areas – including various new features, such as NEWScheck and the summary for fast readers.
  • Community: Our community is part of WELT, as we have developed the product together with our users

 

News App (Smartphone App)

  • Whether politics, economy or multimedia – the news app of WELT provides you with news directly on your smartphone. Find out first what happens in the world
  • Clearly structured and compact, with fast access to the main functions, for example newsticker, video center and saved articles

 

WELT Edition (Tablet App)

  • Multimedia preparation of high-quality news for the modern (newspaper) reader.
  • The product was optimized for users who want to enjoy our contents on tablet and smartphone. Additional reports incl. impressive pictures from theme areas

 

Key Figures

Unique User*
28.79 million
Visits**
283.67 million
Page Impressions**
600.90 million

Source: *AGOF daily digital facts; basis: digital WNK 16+ (60.04 M), single month April, called on: 05/03/2020; **IVW March 2020

Target Group

Men
50%
Women
50%
20 - 49 years
53%
Employed
69%
HHNI of min. 4,000 €
28%
High Education
43%

Source: AGOF daily digital facts; basis: digital WNK 16+ (60.04 M), single month April, called on: 05/03/2020

Contact Person
Clemens v. Veltheim
Clemens v. Veltheim
Unit Manager BILD & WELT Digital Brand Management
Berlin

WELT Regional

The national quality newspapers DIE WELT, WELT AM SONNTAG and the respective compact editions complements its offer with regional editions. This also includes detailed reports on local politics, business and sporting events.

DIE WELT – the national quality newspaper is one of the leading daily newspapers in Europe. DIE WELT focuses on what constitues the strength of a modern daily newspaper: the written word. More major themes, more thoroughly researched and more extensively commented – newspaper as it must be today.

WELT AM SONNTAG is the market leader among quality Sunday newspapers and is considered one of the best designed newspapers in the world. At the same time, WELT AM SONNTAG is an writers’ paper that emphasises polished writing and sound arguments. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.

Our regional editions:

  • DIE WELT & WELT AM SONNTAG Hamburg
  • WELT AM SONNTAG North Rhine-Westphalia
  • WELT AM SONNTAG Bavaria booking unit

Key Figures WELT Print Total

Frequency
Mon - Sat + Sun
Copy price
Mon-Fri: €2.70; Sat: €2.90; Sun: €4.40
Paid circulation*
579,951 copies
Total reach**
1,470,000 readers

Sources: *IVW I. Q. 2020, **ma 2020 Presse I

Key Figures WELT Print Working Day

Frequency
Mon - Sat
Copy price
Mon-Fri: €2.70; Sat: €2.90
Paid circulation*
86,475 copies
Total reach**
704,000 readers

Sources: *IVW I. Q. 2020, **ma 2020 Presse I

Key Figures regional editions

Booking unit Paid circulation* Total reach**
DIE WELT Hamburg 18,779 153,000
DIE WELT/WAMS Hamburg 60,517 280,000
WELT AM SONNTAG NRW 51,607 232,000
WELT AM SONNTAG Bavaria booking unit 32,937 58,000

Sources: *IVW I/2020, **ma 2020 Presse I

Contact Person
Gunda Petersen
Gunda Petersen
Head of Advertising North Rhine-Westphalia
Essen
Kirsten Meurers
Kirsten Meurers
Head of Advertising DIE WELT/WELT AM SONNTAG Hamburg
Hamburg
Lukas Wohlfarth
Lukas Wohlfarth
Head of Advertising South
Munich