The INTERNATIONAL MUSIC AWARD presented by ROLLING STONE on November 22, 2019, in Berlin focuses on the social relevance of pop culture / International panel of musicians, artists and experts like Charli XCX, Liam Gallagher, Joy Denalane, Cro, Rufus Wainwright and Adam Green will select the award winners.
Pop culture is shaping social life like never before. It is no longer just about music: it influences fashion, lifestyle and political commitment, stands for interference and attitude. Digitalization has enabled artists to reach millions of people directly on new channels at a rapid pace. Through social media and digital channels their messages create a new awareness of issues such as diversity, understanding of democracy and sustainability.
With the INTERNATIONAL MUSIC AWARD presented by ROLLING STONE (IMA), Axel Springer Mediahouse Berlin has created a new event brand that takes this transformation into account and honors award winners who have shown courage and a willingness to take risks in their fields. Categories such as “Commitment”, “Future” and “Style” assert the claim of the IMA.
New live award show on November 22, 2019 at the Verti Music Hall in Berlin
The first IMA awards ceremony will take place on November 22, 2019 at Berlin’s Verti Music Hall. The live show’s new concept deliberately breaks with old traditions: musical emotions instead of long speeches, live atmosphere instead of canned music, as well as unusual combinations of artists and live streaming instead of classical television.
The award focuses on the artists and their messages. “At IMA not only the commercial success counts, but above all the artistic relevance”, explains Sebastian Zabel, editor-in-chief of ROLLING STONE. “We want to honor artists whose music stands for innovation and boldness, attitude and commitment, but who also shape the sound, technology and perspectives of tomorrow”.
International panel of musicians, artists and experts will select the winners
International and national artists as well as music experts from various genres, such as Charli XCX, Liam Gallagher, Joy Denalane, Cro, Rufus Wainwright, Adam Green, Joan Wasser and Benjamin von Stuckrad-Barre join the panel. They will select artists in the six categories “Commitment”, “Style”, “Future”, “Sound”, “Visuals” and “Beginner” on the respective shortlist. In addition, there will be an open public voting in the “Performance” category as well as a “Hero” award for life achievement.
“With IMA we dare something new and create a music award that reflects the social relevance of pop culture and wants to take the market trend of live experiences to a new level. We believe in the power of events, especially with strong journalistic brands as initiators,” says Petra Kalb, Managing Director of Axel Springer Mediahouse Berlin. IMA will be accompanied by ROLLING STONE magazine in terms of content and editorial.
Producer of the show is Redseven Entertainment, a subsidiary of the ProSiebenSat.1 Group. Munich-based agency Pacific is responsible for artist relations. Contact for press is Berlin-based communications agency Kruger Media.
In addition to exclusive stories on the subject of pop music, all information on the IMA, price categories and panel members can be found at www.internationalmusicaward.com