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Wallpaper
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Wallpaper

Desktop

The wallpaper is a combination of the superbanner and skyscraper placement. The skyscraper placement can be set sticky, so that it is always displayed to the user when scrolling the page.

Technical data

Dimensions
See additional publisher-related specifications below
File formats
gif, jpg, png, html5, redirect
Size
Each banner 200 kB (=total of 400 kB, hosted by us), max. 2MB reloaded (polite download from external sources)

General Guidelines

  • The skyscraper docks from the side
  • Animations must not exceed 30 seconds. Looping is not allowed (with special permit of the respective publisher only). This also applies to integrated videos

PUBLISHER-RELATED SPECIFICATIONS

For the additional publisher-related guidelines, please unfold the respective drop-down menu

Autobild

  • 1020 x 90 px / 210 x 690 px

BILD

  • Min. 728 x 90 px / 120 x 600 px | Max. 1024 x 120 px / 200 x 954 px

BZ-Berlin

  • 1024 x 90 px / 200 x 742 px

Business Insider

  • 1230 x 90 px / 200 x 800 px

Channel & ROP (Run of Portfolio)

  • 728 x 90px / 160×600 px
  • When using redirects or HTML5 ads, the width of the superbanner can be delivered dynamically

Computerbild

  • 1020 x 90 px / 210 x 780 px

FITBOOK, MYHOMEBOOK, PETBOOK, STYLEBOOK, TECHBOOK, TRAVELBOOK

  • 1024 x 90px / 200 x 690 px

Sportbild

  • 1024 x 90 px / 160 x 690 px

Welt

  • 970 x 90 px / 200 x 690 px
  • Delivery below the navigation

HTML5 Specifications

Please note the following HTML5 specifications.

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Redirect Specifications

Please note the following specifications.

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SSL Capability

Please note the following specifications.

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Sound & Video

Please note the following specifications.

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Tracking Guidelines (engl.)

Please note the following tracking guidelines.

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Tips

Media Impact Viewability Optimization

Media Impact Viewability Optimization

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Prices

CPM & Data Ratecard 2025

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Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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