Wallpaper | Media Impact

DE

Wallpaper

Desktop

The wallpaper is a combination of the superbanner and skyscraper placement. The skyscraper placement can be set sticky, so that it is always displayed to the user when scrolling the page.

Technical data

Dimensions

See additional publisher-related specifications below

File formats

gif, jpg, png, html5, redirect

Size

Each banner 200 kB (=total of 400 kB, hosted by us), max. 2MB reloaded (polite download from external sources)

General Guidelines

The skyscraper docks from the side
Animations must not exceed 30 seconds. Looping is not allowed (with special permit of the respective publisher only). This also applies to integrated videos

PUBLISHER-RELATED SPECIFICATIONS

For the additional publisher-related guidelines, please unfold the respective drop-down menu

Autobild

1020 x 90 px / 210 x 690 px

BILD

Min. 728 x 90 px / 120 x 600 px | Max. 1024 x 120 px / 200 x 954 px

BZ-Berlin

1024 x 90 px / 200 x 742 px

Business Insider

1230 x 90 px / 200 x 800 px

Channel & ROP (Run of Portfolio)

728 x 90px / 160×600 px
When using redirects or HTML5 ads, the width of the superbanner can be delivered dynamically

Computerbild

1020 x 90 px / 210 x 780 px

FITBOOK, MYHOMEBOOK, PETBOOK, STYLEBOOK, TECHBOOK, TRAVELBOOK

1024 x 90px / 200 x 690 px

Sportbild

1024 x 90 px / 160 x 690 px

Welt

970 x 90 px / 200 x 690 px
Delivery below the navigation

HTML5 Specifications

Please note the following HTML5 specifications.

Redirect Specifications

Please note the following specifications.

SSL Capability

Please note the following specifications.

Sound & Video

Please note the following specifications.

Tracking Guidelines (engl.)

Please note the following tracking guidelines.

Tips

Media Impact Viewability Optimization

Media Impact Viewability Optimization

Prices

CPM & Data Ratecard 2025

Do you have any questions about the specifications? Then feel free to write to us.

Do you have any questions about the specifications? Then feel free to write to us.

VLMISpecs@axelspringer.de