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Sitebar
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Sitebar

Desktop

The scalable Sitebar is fully visible at all times thanks to its dynamic adaptation to the screen size, making it ideal for a wide variety of screen sizes.

Technical data

Dimensions
For physical delivery as jpg, png or gif: 600 x 1200 px | For delivery as redirect or HTML5: dynamic/scalable (no minimum width)
File formats
gif, jpg, html5 | For Programmatic Guaranteed-Placements, please always deliver the advertising material as a redirect or physically (jpg, png or gif).
Size
200 kB (hosted by us), max. 2MB reloaded (polite download from external sources)

GENERAL GUIDELINES

  • No minimum width is required for an ad in the sitebar. This is to ensure the same high-quality theme at different sizes.
  • Positioning: On the right side of the screen.
  • When using redirects, we ask you to ensure that the delivered scripts return only a static image in the specified size. In the case of responsive elements, it must be ensured that only 100% of the available area is filled.
    This also means that the scripts should not make any changes to HTML elements that were not created by the scripts.
    Positioning, calculation and other requirements are carried out by the publisher.

 

PUBLISHER-RELATED SPECIFICATIONS

For the additional publisher-related guidelines, please unfold the respective drop-down menu

Bild

The sitebar must not be sticky. It must follow the content when scrolling. Sitebar can be dynamic.

HTML5 Specifications

Please note the following HTML5 specifications.

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Redirect Specifications

Please note the following specifications.

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Sound & Video

Please note the following specifications.

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SSL Capability

Please note the following specifications.

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Tracking Guidelines (engl.)

Please note the following tracking guidelines.

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Prices

CPM & Data Ratecard 2023

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Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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