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Mobile Lead Ad / Reminder Banner
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Mobile Lead Ad / Reminder Banner

Mobile

The banner remains as a reminder for a previously visible advertising medium.

Technical data

Dimensions
See general guidelines
File formats
gif, jpg, png, html5, redirect
Size
200 kB (hosted by us), max. 2MB reloaded (polite download from external sources)

GENERAL GUIDELINES

Depending on the booked product HomeRun Basic, HomeRun Deluxe and HomeRun Supreme different format sizes are allowed. The exact specification can be found in the factsheet/offer of the objects.

  • Sizes:
    • 6:1: 320 x 50 px  or
    • 4:1: 320 x 75 px  or
    • 2:1: 320 x 150 px
  • Alternative Sizes: Retina-Display:
    • 6:1: 640 x 100 px  or
    • 4:1: 640 x 150 px  or
    • 2:1: 640 x 300 px
  • If delivered as HTML5/Redirect: If the ad is delivered in a Retina Size, it must be created responsive/scalable to adapt to the given frame(6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×150 px)
  • If delivered as jpeg, png or gif: 6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×160 px; oder 6:1 – 640×100 px; 4:1 – 640×150 px; 2:1 – 640×320 px
  • For programmatic bookings the standard size must be supplied (6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×150 px)
  • Animations must not exceed 30 seconds. Looping is not allowed (with special permit of the respective publisher only). This also applies to integrated videos
  • For app placements: Please make sure that the creatives do not require JS events and are compatible with the iOS app WebView
  • PLEASE NOTE! Please mark the advertising material with a clearly visible -w-
  •  

Mobile HTML5 Specifications

Please note the following specifications.

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Redirect Specifications

Please note the following specifications.

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SSL Capability

Please note the following specifications.

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Tracking Guidelines (engl.)

Please note the following tracking guidelines.

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Tips

Media Impact Viewability Optimization

Media Impact Viewability Optimization

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Prices

CPM & Data Ratecard 2025

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Do you have any questions about the specifications? Then feel free to write to us.
Do you have any questions about the specifications? Then feel free to write to us.
Email Address
VLMISpecs@axelspringer.de
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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