The interstitial is a full-screen layer ad. When a page is accessed, a large ad is placed over the content and then removed again after a short period of time. By fully covering the content, maximum attention is guaranteed.

Specials

The maximum running time of the interstitial is 10 seconds, after which the interstitial must close automatically. The interstitial must also include a clearly visible ‘Close’ icon with which the user can close the ad prematurely (this also applies to HTML5 ads).

• FC1/Day
• wmode=transparent
• Transparent areas must not include buttons and must be clickable; as an alternative, a semi-transparent colour may be used in these areas. There must always be a clearly visible close button (‘X’, ‘Close’, ‘close’) in the top right corner.
• There must always be a clearly visible close button (‘X’, ‘Close’, ‘close’) in the top right corner.
• Must close automatically after 10 seconds.
• No fake content permitted.
• Close command:
  Flash < Version 8:
  on (release) {
  getURL(“javascript: pub_ist_hd()”);
  }
  Flash &gt;= Version 8 :
  on (release) {
  flash.external.ExternalInterface.call(“pub_ist_hd”);
  }