computer bild
THE LEADING BUYING GUIDE IN GERMANY
As Germany’s leading buying guide, COMPUTER BILD provides in-depth assessments of technology trends and digital services. Its success is unparalleled: for more than 25 years, millions of users have repeatedly placed their trust in this strong brand. The formula behind this success is clear — credible, user-focused journalism combined with uncompromising testing expertise results in clear and reliable product recommendations.
The content serves as a trusted decision-making aid in everyday consumer life and, not least for this reason, consistently ranks among the top search engine results. It is therefore no surprise that computerbild.de is one of Germany’s most successful digital media brands.
Its users are financially strong, enthusiastic consumers, and increasingly interested in sustainable products. COMPUTER BILD supports them in this regard with dedicated labels and recommendations.
However, COMPUTER BILD is not only an expert in classic categories such as notebooks, smartphones, smart home solutions, or security. With the same level of commitment, the brand also covers emerging topics such as solar energy, finance, streaming services, and new mobility.
zahlen & fakten
- 66 %männer
- 34 %Frauen
- 57 %20 – 49 Jahre
- 68 %Berufstätige
- 55 %HHNE
Quellen: *IVW Q1/2025 Verkauf Gesamt, **ma 2024 Pressemedien II und Tageszeitungen





