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Business Insider & Gründerszene – Business journalism for a new generation

Business Insider is the most modern news site on business, careers, politics and life – with a fresh, competent and often surprising look at current topics. Complex issues are made understandable here – with a clear focus on relevance and perspective.


As a media brand for young professionals and the decision-makers of tomorrow, Business Insider stands for independent, modern and optimistic journalism.


Gründerszene – the voice of the German startup world

Part of Business Insider Germany since 2020, Gründerszene is the leading platform for the German startup economy. The brand shapes the scene with exclusive industry and topic dossiers, its own career section including recruiting services and events – from digital seminars to top-class networking events.


stats

  • 6,51 mio
    unique user business insider
  • 1,03 mio.
    unique user gründerszene
  • 57 %
    men
  • 56 %
    16 – 49 years
  • 53 %
    net imcome over €3,000
premium-group

Three strong brands, one common goal – and above all: a clear stance.

The PREMIUM GROUP stands for outstanding journalism, independent perspectives and content you can rely on.

With POLITICO Germany, WELT and Business Insider Germany, we bring together three of the most influential media brands in the country. What unites them? The aspiration to not only be relevant – but to take a stand. Because quality does not happen by chance. It is our promise to you.

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