BILD am SONNTAG stands for outstanding journalism and sets the topics on Sunday that Germany talks about during the week – politically topical and entertaining.
Every Sunday, BILD am SONNTAG reaches 4.08 million readers* and takes first place in the citation ranking among all Sunday and weekly newspapers* in Germany.
numbers
sundays
Frequency of publication
67 %
men
33 %
women
460.447
Paid circulation**
4,08 Mio.
total reach*
Quellen: *IVW Q1/2025 Verkauf Gesamt, **ma 2024 Pressemedien II und Tageszeitungen
Our print titles cover a wide range of topics, from current news, lifestyle and entertainment to specialized areas of interest.
sonntagsstudie
Sunday is a very special day. You have a clear head. Also for messages of all kinds. Reason enough to take a closer look at it from an advertising impact perspective. But why does it need a study by BILD am SONNTAG? We are the Sunday. After all, who better to conduct a study on Sunday than Germany’s biggest Sunday newspaper?
Nobody understands Sunday like we do. Because no one has analyzed it as precisely. We have been analyzing attitudes, activities and media consumption on Sundays at regular intervals for years. Sunday belongs to BILD am Sonntag.
We have completely questioned the previous knowledge about advertising impact and found out: some media can even give your advertising an impact-plus.
You can find out which factors play a role in advertising recall, how content can push advertising recall and why BILD has an impact plus that social media cannot offer in the impact plus study.
As a media planner, you need one thing above all: clear and reliable data that can be used to evaluate and compare advertising media.
Unfortunately, this is no longer so easy today. Target groups are becoming increasingly fragmented and media consumption is constantly changing.
In addition to reach, how intensively people devote themselves to a medium is also decisive for advertising impact. And that depends on whether they are enthusiastic about the way a medium is created. The character or image of a medium is therefore a very decisive factor.
