first mover ad innovation
The biggest discount party you can touch
50 years of lidl
To mark this festive occasion, we brought out our most exclusive special productions and celebrated the discount supermarket superstar in a way that was more pompous than ever before!
welt
The goal: to generate as much activity as possible in Germany for Lidl’s anniversary.
The implementation: One edition each in DIE WELT and BILD, reserved exclusively for Lidl – with large-scale advertisements. Enveloped in a 6-page glossy cover in DIE WELT and with a strong flexform advertisement in BILD.
bild
