Media Impact: Data-driven solutions for advertisers

Media Impact and Criteo set new standards in data-driven marketing!

We are proud to announce our strategic partnership with Criteo. As curator of Criteo’s Commerce Grid platform (SSP), we are activating idealo’s e-commerce intent data for the first time to increase ad precision and offer advertisers scalable access to target groups ready to buy.

Our powerful media offerings combine intent signals from our German news portfolio (BILD, WELT, BUSINESS INSIDER Germany) with product and price comparison data from idealo and deterministic data from Criteo’s Commerce Audiences. This enables us to expand the monetization of our data assets and meet the growing demand for performance media.

Want to learn more about our innovative solutions?

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