native advertising
Tailor-made, unique, effective. native advertising by media impact.
Good stories touch people. They stay in the mind, in the heart – and that’s exactly where native advertising comes in. It is not traditional advertising. It is brand communication that feels like good journalism: credible, relevant, gripping. Your brand becomes a story, embedded in the world of strong media brands such as BILD, WELT or Business Insider. The result: attention that people don’t want to click away. Content that really reaches people. And an impact that goes far beyond the click.
Native Products
Storytelling with impact – your brand messages in professional hands: axel springer brand studios by Media impact
How native advertising works with the brand story
The brand story brings brand messages into the editorial context – authentic, relevant and without advertising interruption. Our hero product for successful native advertising.
Only Native can do that: Excerpt from our market research results
- 25 %brand Uplift
- 32 %Average increase in purchasing potential
- 33 %Awareness uplift
- 72 %Average advertising recall effect
*Quelle: Axel Springer Media Impact Marktforschung
Kontrollgruppe n= 24896; Testgruppe n= 10695, Cases = 30 im Zeitraum 2017-2022.
This is how your campaign works with us
Product ready? Then let’s get started. In the kick-off, Brand Studios and the client discuss the goal and content of the story. Editors and graphic designers then develop the storytelling – in text, image, video or print. This also includes extensive teasing. After coordination and approval, all content is published. The project team monitors performance and optimizes on an ongoing basis. Reporting follows at the end: what went well, what went better – and what’s next?
