native advertising

Tailor-made, unique, effective. native advertising by media impact.

Good stories touch people. They stay in the mind, in the heart – and that’s exactly where native advertising comes in. It is not traditional advertising. It is brand communication that feels like good journalism: credible, relevant, gripping. Your brand becomes a story, embedded in the world of strong media brands such as BILD, WELT or Business Insider. The result: attention that people don’t want to click away. Content that really reaches people. And an impact that goes far beyond the click.

Native Products

advertorial

Informative, credible, close – your brand message in our look & feel.

advertorial

product story

Your product in focus – told with journalistic sensitivity.

product story

brand story

Your brand in the spotlight – emotionally staged, sustainably anchored.

brand story

Storytelling with impact – your brand messages in professional hands: axel springer brand studios by Media impact

Axel Springer Brand Studios by media impact is a full-service creative agency for native advertising at the highest level. Our team of experienced creatives, former journalists and strategic minds transform brand messages into stories that touch, move and have an impact.

From the initial idea to the final graphic, we deliver everything from a single source – editorially precise, visually powerful and always with an eye for the big picture. For us, outstanding customer service is not a promise, but a living standard.

In 2024, we were named Native Agency of the Year for this – an award that proves it: We don’t just understand native advertising. We redefine it.

How native advertising works with the brand story

The brand story brings brand messages into the editorial context – authentic, relevant and without advertising interruption. Our hero product for successful native advertising.

Only Native can do that: Excerpt from our market research results

25 %
brand Uplift
32 %
Average increase in purchasing potential
33 %
Awareness uplift
72 %
Average advertising recall effect

*Quelle: Axel Springer Media Impact Marktforschung
Kontrollgruppe n= 24896; Testgruppe n= 10695, Cases = 30 im Zeitraum 2017-2022.

This is how your campaign works with us

Product ready? Then let’s get started. In the kick-off, Brand Studios and the client discuss the goal and content of the story. Editors and graphic designers then develop the storytelling – in text, image, video or print. This also includes extensive teasing. After coordination and approval, all content is published. The project team monitors performance and optimizes on an ongoing basis. Reporting follows at the end: what went well, what went better – and what’s next?